Name: Light Roast Kit
Brand: Ember Coffee Co.
Price: 54.5 USD
Availability: OutOfStock

Light Roast Kit

Bramble (Grind)

Whole Bean

Ground

Get Up! Breakfast Blend (Grind)

Whole Bean

Ground

Light roast is where coffee stops tasting like coffee and starts tasting like the fruit it came from. It surprises people the first time. It's also the part of the shelf most of us skip, because the darker bags feel like the safer buy.

Two 12 oz bags, air roasted in our own roastery in Big Lake, Minnesota, both on the gentle end.

Get Up! Breakfast Blend is the softer of the two. Strawberry and brown sugar, with a malty note underneath as a quiet base. It eases you into the day rather than hitting you over the head.
Bramble is the louder one. Blackberry, blueberry and caramel from naturally processed East African beans, with enough body to hold together if you take it to an espresso machine.

The engraved scoop keeps your measure the same every morning. The Simple Guide to Good Coffee covers grind, ratio and water, which matter more at this end of the shelf than any other.

Start with Get Up! and give it a week.

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Frequently Asked Questions

It’s all in the roast. While most coffee is drum-roasted, which means the beans are scorched as they come in contact with the hot sides of the metal drum. In contrast, we use superheated air for heat transfer—a method used by less than 1% of roasters worldwide. It delivers smoother, more balanced flavor with zero burnt bitterness.

Our air-roasting process reduces acidity and eliminates that harsh, burnt bitterness found in most coffees. That means no gut-bomb effect, no acid reflux, and no regret after your second cup. Even customers who’ve sworn off coffee come back for Ember.

Crazy fresh. We roast in small batches right here in Minnesota and ship quickly—so your beans haven’t been sitting on a shelf for months losing flavor. You’ll taste the difference the moment you open the bag. Plus we stamp our bags with the roast date, not the "best buy" date. Note: Most coffees actually improve in taste in the two weeks following its roast date. If you receive a bag that was roasted 7-10 days from your date of order, we've likely held it to allow for off-gassing and maximum flavor.

We believe great coffee starts at the source. That’s why we build direct trade relationships with farmers who care as much as we do. Better pay for them, better beans for you, and a whole lot more integrity in your cup.

Yes, yes, and yes. Whether you’re team drip, AeroPress, Chemex, or full-on espresso, Ember’s roasts are engineered to perform across all brew methods without losing flavor, depth, or smoothness.

Because once you taste coffee that’s roasted right, sourced right, and doesn’t wreck your stomach… it’s game over for the grocery store brands and chain coffee shops. Ember becomes the new standard.

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Crafted in the North. Shared Nationwide.

Ember Coffee is Born

We opened our Big Lake coffeeshop and roastery and launched our first full production run. Built by family, led by women, and grounded in the values of the North—humble, honest, and quietly exceptional.

Winning Minnesota's Best

We were honored as Gold Winner for Best Coffee, Coffeehouse, and MN-Made Product for FOUR years in a row (2023–2026). No gimmicks—just fresh air-roasted coffee, crafted with care and shared by a community that truly feels like home.

20,000 Bags Sold

With over 20,000 bags brewed, Ember continues to grow—without ever growing out of what matters. We roast with purpose, deliver with heart, and help make your mornings more meaningful.