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As Thanksgiving fades into memory and winter settles in around us, we enter a season shaped by warmth, generosity, and the quiet joy of thoughtful giving. The weeks following Thanksgiving create a unique moment when people reflect on the connections that filled their holiday tables and begin turning their attention toward gifts that carry meaning long after the celebration ends. In this transition, one thing becomes clear. Coffee is more than a drink. It is a ritual, a comfort, and one of the simplest ways to bring daily joy to someone you care about.
Coffee gifts feel especially meaningful during this time of year. They capture the spirit of Thanksgiving hospitality and carry it into the season of snowstorms, candlelight, cozy mornings, and quiet reflection. Whether someone is a casual sipper, a full home barista, or a traveler always on the move, the right coffee gift becomes part of their everyday rhythm. It becomes a part of their morning warmth, their afternoon reset, and their moment of pause in a busy world.
This guide explores thoughtful, practical, and heartfelt coffee gifts perfect for both the Thanksgiving leftovers season and the winter weeks that follow. Each idea is grounded in real-world usefulness, comfort, and the kind of care that makes a gift feel personal and treasured.
Why Coffee Makes the Perfect Post-Thanksgiving Gift
Thanksgiving encourages gratitude, connection, and the simple recognition of the people who make life feel full. Coffee gifts naturally extend these themes into winter. They feel intimate and useful. They honor everyday rituals. They say, “I know what matters to you.”
For people who love coffee, the brewing process is more than a habit. It is a grounding practice. The smell of freshly ground beans. The quiet sound of a kettle heating. The first warm sip on a cold morning. These moments offer stability during the shorter days and colder nights of winter. Giving someone a coffee-related gift shows that you understand the role these small rituals play in their life.
Coffee is also a shared experience. It brings people together around kitchen counters, café tables, office break rooms, and snow-covered porches. It becomes a reason to meet, check in, and share time. A coffee gift is not just an object. It is an invitation. It is a way of saying, “Let’s slow down together,” or “I hope you find warmth in the months ahead.”
As the country moves from the gratitude of Thanksgiving toward December’s celebrations and January’s quiet reflection, coffee becomes the perfect companion for the season. Gifting it becomes a way to support someone’s daily comfort long after the holiday lights dim.
Gifts for the Coffee Enthusiast Who Has Everything
Some people already have cabinets full of mugs, grinders, and brewing tools. They know exactly how they like their coffee and can recite tasting notes the way others describe wine. For these passionate enthusiasts, the best gifts are the ones that elevate what they already love.
A Subscription to a Specialty Coffee Roaster
A coffee subscription is the gift that carries someone through the winter months with a fresh sense of excitement. Imagine opening the door on a cold morning to find a new bag of beans waiting. New origins. New flavor profiles. New stories.
A great subscription lets the recipient choose between bright, fruity single origins or rich, chocolate-forward blends. It introduces them to roasters across the country and gives them something to anticipate each month. Rather than a single gift that disappears quickly, it becomes a season-long experience.
A High Quality Burr Grinder
Winter is the season of ritual, and nothing sharpens a ritual like fresh, evenly ground coffee. A burr grinder offers consistency that blade grinders cannot match. It transforms beans into uniform particles, which leads to more balanced extraction and a smoother cup. If someone has been using a blade grinder for years, a burr grinder feels like magic.
This is a gift that will change someone’s coffee experience instantly. Every morning becomes a little brighter. Every cup becomes cleaner and more flavorful. It is one of the rare coffee gifts that makes a noticeable difference from day one.
Gifts for the Traveler, the Adventurer, and the Busy Professional
Not everyone drinks coffee at home. Some drink it in airports. On trailheads. In hotel rooms. In cars. On freezing winter mornings while scraping ice off windshields. For these people, the perfect gift is something portable, reliable, and capable of delivering comfort anywhere.
A Portable Espresso Machine
Technology has changed the landscape of portable coffee. We now live in a world where small, battery-powered espresso makers can produce café-level shots with the push of a button. These devices free coffee lovers from instant packets and watered-down hotel brews.
For the adventurer who hikes at dawn or the professional who works from airports, a portable espresso machine feels like luxury in the wild. It adds comfort to unpredictable schedules and turns a winter commute into a small moment of joy. Some sets even include a grinder, a cup, and a carrying case, making them perfect all-in-one gifts.
Gifts for the Eco-Conscious Coffee Lover
Sustainability matters, especially during the season of heavy consumption. Eco-friendly coffee gifts show that you respect someone’s values and want to help them care for the planet.
Reusable Travel Cups and Storage Containers
A well-made insulated travel mug keeps drinks hot for hours and reduces single-use waste. Pair it with airtight containers for storing beans, and you have a thoughtful, practical gift that lasts. These containers help maintain freshness, reduce waste, and elevate the home coffee setup.
Ethical and Sustainably Sourced Coffee Beans
Fair Trade, Organic, and Bird-Friendly certifications help ensure that coffee is grown responsibly and harvested in ways that protect both the environment and the communities behind the beans. Giving ethically sourced coffee is a way to support better farming practices and to align your gift with deeper purpose.
Winter is the perfect season to reflect on how our choices ripple outward. A sustainably sourced bag of beans becomes a gift with real meaning.
Gifts for the Aspiring Home Barista
Some people are just beginning their journey into specialty coffee. They may not know the difference between an immersion brew and a pour-over. They may not own a grinder yet. They may still be using pre-ground beans. For these curious beginners, the right gift can spark a lifelong passion.
A Pour-Over Starter Kit
Pour-over brewing is a magical blend of precision and art. A starter kit with a dripper, filters, and a gooseneck kettle invites someone to slow down and enjoy the process. It teaches patience and rewards curiosity. It also makes incredibly clean, aromatic coffee.
This is a wonderful gift for winter mornings, when the simple act of watching water bloom over fresh grounds can feel meditative and calming.
An Aeropress for Boundless Experimentation
An Aeropress is one of the most versatile coffee tools ever created. It makes smooth, rich coffee. It cleans easily. It works for beginners and experts alike. It can produce something close to espresso or something closer to pour-over depending on technique. For someone new to specialty coffee, an Aeropress opens the door to endless exploration.
Small Gifts That Make a Big Difference
Sometimes the most meaningful gifts are the simplest ones. Add-ons and accessories can elevate someone’s coffee ritual without overwhelming them.
A Digital Coffee Scale
A precise scale helps someone brew more consistently. It allows them to dial in their preferred strength and recreate a perfect cup every time.
A Temperature Control Kettle
Different brewing methods require different water temperatures. A kettle that allows for temperature selection gives someone more control and leads to better extraction. This is a favorite tool among coffee lovers who enjoy experimenting.
Handcrafted Ceramic Mugs
A thoughtfully made mug transforms the drinking experience. The weight, the glaze, the shape, and the feel in the hand matter more than people realize. A handcrafted mug becomes a small piece of everyday beauty that brightens dark winter mornings.
A Warm Invitation to Close Out the Season
As winter settles in and quiet moments become even more meaningful, now is the perfect time to treat yourself or someone you care about to coffee crafted with intention. At Ember Coffee, every bag we roast is small batch, ethically sourced, and designed to bring comfort to your daily ritual. If you want a gift that warms the hands and the heart, or if you simply want to elevate your own morning routine, we would love to share a cup with you.
Come taste the difference. Come feel the warmth. Come try Ember this season.
Coffee connects people. It keeps communities moving and brings comfort into busy days. At Ember Coffee, we care deeply about the people behind every cup, from producers at origin to the small roasters working hard to keep their doors open. That is why the coffee tariff turmoil of 2025 has been one of the most emotional topics in our industry this year.
On April 2025, the administration announced sweeping tariffs on almost all imported goods. Many believed coffee would be spared. It was not.
Vietnam faced a forty six percent tariff.
Indonesia rose to thirty two percent.
Most other producing countries, including Colombia, Peru, and Brazil, were hit with ten percent.
Then came another blow in August. Brazilian goods received an additional forty percent tariff, bringing the total to fifty percent on one of the most important coffee producing nations in the world.
Uncertainty Across the Coffee Supply Chain
After the announcement, confusion took over. Courts questioned whether the tariffs were even legal. The Senate passed a bill to remove tariffs on Brazilian goods. Both the House and Senate pushed bipartisan efforts to exempt coffee entirely. While lawmakers argued, the industry waited for clarity that never came.
Coffee importing is slow and long term. Roasters build contracts months or years in advance. They plan menus, wholesale commitments, and green coffee purchases with care. Tariff chaos made this nearly impossible.
What Roasters Are Really Feeling
To give this story real depth, we researched and collected statements from more than ten roasters across the country to understand how tariffs are affecting their businesses.
Frustration About Costs and Confusion
Many roasters said the tariffs feel pointless and punishing, and we understand why. Most customers never see how volatile, sweeping changes like this affect small coffee businesses. We try to stay out of politics as much as possible, but this situation has hit us hard and it has hit other roasters just as deeply. Coffee is not something the United States can realistically produce at scale, so being taxed twice on a product that cannot be grown here makes the entire situation feel like a challenge with no clear end in sight. With green coffee prices already at record highs, these tariffs push an already strained business model even closer to a breaking point.
Strain on Relationships and Workflow
Some roasters talked about how tariffs pushed them to chase new importers, roast endless samples, and cup constantly in search of cheaper coffees. We felt that pressure too, but we made a different choice. We decided not to jump from importer to importer because we were not willing to sacrifice the quality of our product just to save a little money in the short term. With no clear sense of how long these tariffs will last, protecting quality and consistency felt more important than scrambling for quick fixes that could damage the experience we offer our community.
Worry for Producers at Origin
Several roasters emphasized how deeply tariffs affect farmers at origin. Price swings can easily push producers into financial danger, especially those already operating on razor thin margins. The people who grow coffee are often the most vulnerable in the entire supply chain. Whether tariffs end up being beneficial for the country in the long run is not really the point. What this moment has revealed is how fragile our global supply chain truly is. Coffee, like wheat or beef or steel, relies on cooperation across many countries. When that balance is disrupted, the shock reaches the people who can afford it the least.
A Few Glimmers of Hope
A handful of roasters said this moment pushed them toward deeper direct trade relationships, and we can relate to that. Our own direct trade work with Samaria Coffee Importers began long before any tariff crisis, and it has carried us through a lot of uncertainty this year. Instead of scrambling for new importers or quick fixes, we chose to lean on the good business practices we already had in place and the strong relationships we built long before the chaos began. If there is one takeaway from all of this, it is the importance of staying grounded in your mission. Even as prices rise and the industry faces real challenges, doing the right thing and avoiding overreaction has kept us steady. Some roasters also noticed more customers returning to home brewing, which might spark renewed appreciation for the craft and the people behind it.
What This Moment Means for All of Us
For Ember Coffee, this situation highlights a powerful truth. Coffee is not just a commodity. It is a global relationship shaped by real people who depend on predictable systems and fair policies.
Tariffs disrupt that.
They undermine trust.
They create fear where there should be collaboration.
They make it harder for small businesses to serve their communities.
Yet even in the turbulence, we believe in staying grounded. We believe in sourcing with integrity, roasting with intention, and sharing coffee with warmth. Our commitment to community does not waver when the world becomes unpredictable.
Looking Forward With Resilience
Coffee has always been resilient because the people behind it are resilient. Farmers, importers, roasters, baristas, and everyday drinkers all help keep this craft alive. This week brought a small bit of good news. The recently announced loosening of tariff restrictions removed the baseline ten percent tariff on most coffee imports. It offers a little relief, but the reality is that we are still facing a massive forty percent tariff on Brazilian coffee. Since the green coffee market is largely driven by the price of Brazilian coffee, the pressure remains heavy.
This update does not solve the long term challenges, but it gives us a few glimmers of hope. It also reminds us how fragile the global supply chain can be and how important strong cooperation is between countries. Whether we are talking about coffee, wheat, beef, or steel, everything is connected and everything depends on the relationships built across borders.
No matter what comes next, one thing stays true. Ember Coffee will continue to roast with care, serve with heart, and stay grounded in the mission that guides us. We will keep doing the right thing rather than overreacting to uncertainty. Our commitment to quality, community, and direct trade remains steady.
Together, we will move through this moment and continue creating something meaningful for our community.
Coffee is more than a drink. It is a moment to breathe, a reason to gather, and a simple way to feel connected. At Ember Coffee, every cup represents that belief. It is an invitation to slow down, share stories, and feel part of something real.
Over the last few months, some of the most exciting moments in coffee culture have come from the world of cold brew and nitro. From September through November of 2025, these chilled creations have been lighting up social feeds, filling cafe menus, and reshaping how people enjoy their daily coffee.
Why now? Because these drinks are refreshing, bold, crafted with intention, and completely approachable. They carry the same spirit we bring to every cup at Ember.
Let’s explore what is fueling this rise, what makes these beverages special, and how you can enjoy them at Ember or at home.
What Is Fueling the Surge
A rise in cold and ready to drink formats
Cold coffee beverages have become mainstream. According to the National Coffee Association, one in three Americans drank a cold brew, frozen or blended drink, or nitro coffee within the last week. Among those, more than one in five chose cold brew specifically.
Market research shows the global cold brew market was valued at more than three billion dollars in 2024 and may grow to over sixteen billion by 2032. Other forecasts expect cold brew to grow at nearly twenty percent annually through 2030 in North America. The ready to drink category is moving even faster as people reach for convenient, refreshing, high quality coffee.
Evolving tastes and new experiences
Cold brew and nitro fit perfectly with how people want to drink coffee today. Consumers are choosing smooth, low-acidity options that feel lighter and more refreshing. Many enjoy customizable blends, such as cold brew with mushroom or turmeric infusions.
Younger drinkers, especially Millennials and Gen Z, are shaping this shift. They want coffee that looks good, tastes good, and feels authentic. Cold brew and nitro deliver on all three. The cascading foam of nitro and the deep, clear color of cold brew make these drinks social media favorites.
The rise of cold formats fits our lifestyles too. People crave quality but also convenience, and cold coffee makes it easy to take something premium on the go.
Shifts in the industry
Cafes and roasters that lean into cold coffee innovation are seeing higher engagement and often stronger sales. Meanwhile, the focus on sustainability and ethical sourcing continues to rise. Consumers want to know where their coffee comes from and what values stand behind it.
Cold brew also opens the door for new formats. From canned nitro to kegged cold brew, retailers are finding new ways to share specialty coffee with a wider audience.
For roasters like Ember, this period is full of opportunity. Cold brew and nitro allow us to show that premium coffee can feel friendly, accessible, and meaningful.
The Experience of Cold Brew and Nitro
At Ember Coffee, we believe coffee should be both crafted and comfortable. Cold brew and nitro offer exactly that balance.
Cold brew
Cold brew is made by steeping coarse coffee grounds in cold or room temperature water for many hours. The process can take twelve to twenty four hours, which draws out natural sweetness and reduces acidity. The result is a smooth, mellow drink that highlights the origin of the bean in a completely different way.
Cold brew is inviting and easy to enjoy. It is often the coffee that wins people over when they think they are not “coffee people.” With air roasted beans from Ember, cold brew becomes exceptionally clean, naturally sweet, and free from burnt bitterness.
Nitro cold brew
Nitro begins with cold brew and then infuses it with nitrogen gas. When it is poured, the drink creates a beautiful cascading effect that settles into a creamy, velvety head. The mouthfeel becomes silky and rich without needing dairy.
Nitro feels premium but not pretentious. It is fun to watch, fun to drink, and surprisingly gentle. People often describe it as tasting like a coffee version of a stout beer, only lighter and colder.
At Ember, we love serving nitro on tap. Watching that cascade while you wait for your drink is part of the ritual.
Why Late 2025 Is the Perfect Moment
Cold coffee is now a year round habit
Cold brew once belonged to summer. That is no longer the case. The trend has become so widespread that many cafes now see cold drinks outsell hot ones, even during cooler months. Search trends support this shift. People began looking for cold brew beans and concentrates early in 2025 and continued well beyond the summer peak.
By fall, cold coffee was not a seasonal trend. It had become a standard.
Wellness and lifestyle trends
People want drinks that align with how they feel and live. Cold brew suits a lighter, health conscious mindset, and nitro adds an experience that feels indulgent without being heavy.
Cold formats also carry a sense of creativity. They welcome flavor add-ins, cold foams, and functional ingredients. These elements blend naturally with wellness and modern routines.
New opportunities for coffee shops
Retailers now have better equipment, better ingredients, and better packaging options. That means cafes can offer consistent, high quality cold coffee all year.
For Ember Coffee, this is the perfect space to shine. Our focus on small batch roasting, ethical sourcing, and air roasted clarity fits beautifully with cold brew and nitro. These drinks help us share specialty coffee with even more people in our community.
What This Means for Ember Coffee and for You
At Ember Coffee, we work to make specialty coffee feel warm, welcoming, and accessible. Cold brew and nitro support that mission in several ways.
Small batch and ethically sourced.Cold drinks highlight the natural character of the bean, so quality matters. We select our origins with care and roast them intentionally.
Air roasting that preserves flavor.Our air roasted process removes smoky bitterness and lets natural sweetness shine. This creates a cleaner, smoother cold brew and an exceptionally bright nitro.
A community centered approach.When you drink a cold brew or nitro at Ember, you are sharing more than a drink. You are sharing space with others who value connection and creativity.
Education and empowerment.We love explaining how our cold brew is made or how nitro gets its creamy texture. Anyone who wants to explore these drinks at home is invited to ask. We keep the process friendly and simple.
Take home options.For home brewers, we offer simple guidance, recommended ratios, and cold brew concentrate. You can enjoy the same Ember quality right from your fridge.
Practical Tips for Enjoying or Making Cold Brew and Nitro
When you visit Ember or any cafe
• Ask whether the cold brew is a concentrate or ready to drink.• Watch the nitro cascade. It is part of the experience.• Customize your drink with milk, oat milk, syrups, or functional add ins.• Pay attention to the ice level. Too much can dull the flavor.• Ask about the beans and the roast level. It matters more with cold drinks.
When you make it at home
• Use a coarse grind and a ratio around one part coffee to eight parts water.• Steep for twelve to twenty four hours, then strain well.• Store the concentrate in the fridge for up to a week.• Dilute the concentrate with water, milk, or ice to taste.• If you want nitro, try a small home system and experiment with chilled concentrate.• Play with flavors. Cold brew pairs well with vanilla, citrus, caramel, or spice.
Join the Cold Brew and Nitro Moment
The rise of cold brew and nitro in late 2025 is more than a trend. It is a shift in how people enjoy coffee. These drinks are smooth, refreshing, expressive, and fun. Most importantly, they invite people into new moments of connection.
At Ember Coffee, we are excited to serve cold brew and nitro that reflect our values. Beans that are ethically sourced. Roasts that are crafted with care. Service that feels like you are visiting a neighbor who is happy to see you.
Whether you grab a nitro on tap at the cafe or brew a batch at home, we are here to help you make it special.
Come by, say hello, enjoy a chilled cup, and feel the connection that good coffee brings.
At Ember Coffee Co., we talk a lot about transparency.
It shows up in how we source, how we roast, how we serve, and yeah, how we price things too.
If you’ve noticed coffee prices creeping up—here or anywhere else—you’re not imagining it. The cost of coffee has changed in a big way. But this isn’t just a story about money. It’s about values. About sustainability. About keeping real quality in your cup.
This conversation’s not just important. It’s long overdue.
Why Better Coffee Costs More
Specialty coffee has always meant something bigger than flavor. Paying a little more for a better cup was never just about what it tastes like. It’s about doing the right thing.
It means traceability. Fair prices. Real, lasting relationships with growers who care deeply about their craft.
And those values actually change lives. They help local communities grow, make wages fairer, clean up processing, and bring out coffees that just... shine.
For years, even when we thought we were paying “fair prices,” they rarely went past $3.50 a pound at origin. The global commodity price—the “C-market”—was usually lower than that.
Now, that same coffee might cost closer to $5 or $6 a pound. And honestly? It doesn’t look like it’s going back down anytime soon.
What’s Behind the Surge in Coffee Prices?
Since 2022, the price of green coffee has jumped more than 70%. Futures for arabica coffee have crossed $4.40 a pound. That kind of spike hits everyone along the line, from farmers to roasters to cafes.
Here’s what’s driving it:
Climate stress: Coffee-growing regions are facing droughts, frost, and wild swings in rainfall. Yields drop. Quality dips.
Rising costs: Fertilizer, fuel, labor, and shipping have all gone up. Getting coffee from farm to roaster costs more than ever.
Currency swings: When local currencies weaken, global price gains don’t always mean better pay for producers.
Market speculation: Demand for specialty coffee keeps climbing, and tight supply plus speculative trading makes prices even jumpier.
The result? A new normal for what coffee costs. And the industry’s still catching up.
From Idealism to Realism
At Ember, we’ve always led with values. We choose coffees that are traceable, responsibly grown, and sourced through long-term partnerships built on trust.
But even the most ethical sourcing gets squeezed by global shifts. Prices aren’t rising just because we want to do better. They’re rising because the cost of doing better has gone up.
Across the industry, people are responding in different ways:
Trimming seasonal menus to manage risk.
Offering smaller serving sizes to stay flexible on price.
Investing in efficiency so we waste less—without cutting quality.
None of this is about lowering standards. It’s about staying sustainable.
Honest Pricing Starts With Honest Conversation
We get it.
If you’ve heard for years that higher prices “support farmers,” you might wonder... why even more now?
That’s a fair question.
The truth is, the challenges around climate, labor, freight, and finance have all gotten sharper. We’re still paying fair prices. It’s just that fair prices are higher now, across the board.
We think people can handle that truth—as long as it’s shared clearly. Whether it’s a note on the shelf, a chat with your barista, or a piece like this, we want you to know what goes into your cup.
Because when you know more, your coffee really does taste better.
What We’re Doing at Ember
Here’s how we’re adapting right now:
Roasting with purpose: We keep fine-tuning our air roasting process for efficiency, consistency, and flavor. Every bean counts.
Planning smart: We work closely with sourcing partners to lock in quality and stabilize costs. Long-term thinking keeps things steady.
Educating through connection: Whether it’s through packaging, cuppings, or conversations, we’re committed to keeping you in the loop.
This moment’s about more than prices. It’s about staying connected.
Flavor Is an Investment
Michael Sivetz once said coffee has no value outside the satisfaction it gives.
That satisfaction doesn’t come easy. It’s built on years of unseen work—from seed to harvest to roasting to pouring.
Keeping that satisfaction steady now takes more care, more planning, and yeah, more money. But we’re okay with that. Because it means we’re doing it right.
You’re trusting us with something you love. We don’t take that lightly.
Higher Prices, Deeper Stories
Talking about rising costs isn’t fun. But there’s a bright side: it lets us tell the full story of coffee. Not just what it tastes like, but what it means.
More people than ever are asking how coffee’s made, what it costs, and who makes it. We love that curiosity.
And in return, here’s what we promise:
Transparency about how and why we source.
Real talk about pricing and quality.
A deeper look into what ends up in your cup.
We don’t expect blind loyalty. But we believe that when you know more, you care more.
Is It Worth It?
We think so.
Because paying more doesn’t just mean better coffee. It keeps the whole system alive—the farms, the mills, the baristas, the roasters.
We’re not here to make excuses. We’re here to do it right.
What You Can Count On From Us
Whatever happens next, here’s our promise:
We won’t cut corners on quality.
We’ll keep building ethical, resilient supply chains.
We’ll stay open about our pricing.
We’ll keep delivering coffees worth your trust.
Because coffee’s not just a drink. It’s a relationship.
And we’re really glad to have yours.
Thanks for sticking with us.P.S. As the weather cools, we’re leaning into the cozy stuff. Try our Maple Walnut, a seasonal favorite with notes of Vermont maple and buttery walnuts. Give it a sip →
It happens more often than you’d think.
You’re halfway into your morning ritual, maybe grinding beans in the quiet hum of your kitchen or taking that first slow sip at your favorite café, and something just feels off. The smell isn’t right. The taste hits wrong. Maybe it’s bitter, harsh, kind of dull. You swirl the cup a little, take another sip, hoping it’ll mellow out. But nope. Still bad.
And suddenly you’re wondering if it’s your fault. The water? The grind? The moon phase? But here’s the thing, it’s probably not you.
At Ember Coffee Co. in Big Lake, MN, we’ve heard this story a hundred times. We’ve lived it. Long before we opened our doors, we spent years tasting every kind of coffee we could get our hands on. Some amazing. Some truly awful.
So let’s talk about it for real. Let’s pull up a chair and dig into what “poor quality coffee” actually means, how to spot it, and how to avoid another disappointing cup ever again.
It’s Not Just “Bad Coffee.” It’s a Whole Chain Reaction
When people talk about poor quality coffee, they usually blame the bean. But honestly, that bitter, flat, or funky cup probably went wrong at a few points before it ever hit your mug.
Think of coffee like a relay race. The farmer grows it. The processor cleans and dries it. The roaster brings it to life. Then you or your barista finish the story in the brew. If anyone drops the baton, the cup loses.
That “ugh” taste might come from damaged or low-grade beans. Or maybe the roast scorched the flavor. Sometimes the beans just sat around too long in bad storage. And yeah, sometimes it’s all of the above.
It All Starts With the Bean
We’re firm believers that great coffee starts on the farm. That’s why we source directly and only use specialty-grade beans. But not every roaster does.
Poor quality coffee often starts with beans that were never going to taste good no matter what you do. Maybe they were moldy or bug-bitten. Maybe they were old before they even got roasted. You can’t roast your way out of a bad bean.
When Processing Goes Wrong
Even good beans can go bad if the processing isn’t done carefully. Rushed fermentation, poor sorting, or damp drying conditions can wreck the flavor.
We’ve tasted coffees where every sip revealed a different flaw. At Ember, we just don’t touch that kind of lot. Every bean we roast has been handled cleanly, dried right, and respected for the flavor it’s meant to have.
Roasting: The Make-or-Break Moment
Roasting’s our obsession. It’s half science, half art, and fully the thing that can make or ruin a coffee. When roasting’s lazy or careless, with no testing, no tweaking, and no respect for the bean, you taste it right away.
Over-roasted coffee tastes burnt and flat. Under-roasted tastes grassy or sour. And if the coffee’s roasted fine but left sitting for months, it loses all life. You end up with something that tastes tired.
That’s why we roast in small batches, use air roasting, and stamp every bag with the date so you know it’s still singing when you brew.
The Brew: Where It All Comes Together
So you’ve got great beans, a fresh roast, and proper storage, but the cup still stinks. Been there.
Brewing mistakes can totally ruin a good coffee. Grind too fine or too coarse. Use old filters, bad water, or dirty equipment. Off temperatures can also throw everything off. It all matters.
At the café, we obsess over the details. But at home, even a few tweaks—rinsing filters, using filtered water, cleaning your gear—can make a huge difference.
How to Spot Bad Coffee
Once you know what to look for, it’s easy to tell when coffee’s off.
Bitter or sour to the point you need sugar? Dead aroma? Weirdly inconsistent flavor from cup to cup? Those are big red flags. Sometimes it’s got a cardboard, ashy, or even musty aftertaste. Sometimes it just feels wrong—thin, oily, or oddly flat.
The key is paying attention. Once you notice, you’ll never un-notice.
How to Avoid It
Start with fresh beans. Always check the roast date. Store them in airtight containers away from light and heat. Keep your equipment clean.
And don’t be shy about asking questions at your local shop. A good roaster will be proud to tell you where the coffee came from, how it was processed, and when it was roasted.
At Ember, we love those conversations. It means you care. And that makes you our kind of coffee person.
Why It Matters
Coffee isn’t just caffeine. It’s ritual, comfort, a little slice of calm in the middle of chaos.
You deserve better than “okay.” You deserve a cup that feels alive, one that gives you warmth, clarity, and maybe even a bit of joy.
Bad coffee steals that. And honestly, life’s too short for that kind of theft.
Final Sip
Next time your coffee tastes off, don’t just shrug it off. Ask what went wrong—bean, roast, or brew—and fix just one piece of the puzzle. You’ll be amazed what changes.
And hey, if you’re ever near Big Lake, MN, stop by Ember. Let’s share a cup and talk coffee.
Because better coffee’s not some secret. Because you deserve it. Because it’s Ember.
If you’ve ever taken a sip of coffee and felt your stomach twist soon after, you know that uneasy mix of love and regret. You love the smell, the ritual, the warmth in your hands first thing in the morning... but sometimes, your gut just doesn’t love coffee back. You might feel bloated. Maybe you get that sharp pinch of acid reflux. Or maybe it’s that jittery, off feeling that takes away from the comfort of the cup.
You’re not the only one. A lot of coffee drinkers deal with stomach issues and don’t realize it’s not the coffee itself, it’s how the coffee’s grown, roasted, brewed, and even what’s added to it.
At Ember Coffee, we believe coffee should bring you energy and joy, not stomach pain. And the good news? You don’t have to give up your morning cup. You just need to know how to make it a little friendlier to your gut.
Let’s talk about what’s really going on, and how you can keep your coffee smooth, rich, and easy on your stomach.
Why Coffee Sometimes Feels Harsh
Coffee’s naturally acidic, and for some people, that acidity can irritate the stomach lining or spark acid reflux. Add caffeine to the mix, which boosts stomach acid production, and yeah, it can be a rough combo if you’re sensitive.
But that’s not the whole story. The way beans are grown, roasted, brewed, and even stored plays a big part in how your body reacts. What you stir in, sugar, milk, flavored syrups, matters too.
The trick isn’t quitting coffee. It’s being intentional about what kind you drink and how you make it.
Start with the Right Beans
Think about biting into a green apple. That sharp tang? That’s acidity. Now think about dark chocolate. Smooth, deep, balanced. Coffee works the same way.
Some beans are naturally bright and tangy. Others are mellow and round. If your stomach burns after a light roast, it’s probably reacting to that higher acidity. Low-acid coffee gives you all the flavor without the bite.
Beans from Brazil, Sumatra, and Nicaragua tend to be easier on digestion because of their growing conditions. They have that smooth, chocolatey thing going on that feels calm on your stomach.
And here’s something most people don’t realize, dark roasts are actually lower in acid than light ones. The longer roasting time breaks down the acidic compounds, leaving a deeper, richer flavor.
At Ember Coffee, we use air roasting, which circulates hot air instead of direct heat. That means the beans roast evenly, with less bitterness and a clean, balanced taste that’s naturally gentle on your gut.
So if you deal with acid reflux or heartburn, skip those bright, citrusy light roasts. Go for a medium or dark roast with chocolate, caramel, or nutty notes. Your stomach will notice the difference.
The Brewing Method Matters
Once you’ve got the right beans, how you brew them changes everything.
Cold brew’s probably your gut’s best friend. The slow, cold-water extraction pulls out sweetness and smoothness, while leaving much of the acidity behind. It’s up to 70% less acidic than hot coffee, and it naturally tastes a bit sweeter.
If you like your coffee hot, a French press is another solid choice. It keeps the natural oils in the cup, which adds body and softens any sharp edges.
Even espresso, though it tastes bold, is actually less acidic than drip coffee because it brews so fast.
But if your stomach’s sensitive, skip the light roast drip coffee. That long, hot brewing time draws out more acidic compounds. And yeah, instant coffee’s convenient, but it’s often made from cheaper, high-acid beans that can hit your stomach hard.
The takeaway? Slow, gentle methods like cold brew or French press give you a smoother cup that’s easier to love.
What You Add to Your Coffee Counts
Even if you’ve nailed the beans and the brew, the wrong add-ins can still mess with your stomach. Dairy, heavy creamers, and artificial sweeteners are common culprits.
If that sounds familiar, don’t ditch your coffee, just tweak what you’re adding.
Try oat or coconut milk instead of regular dairy. They’re lighter and easier to digest but still creamy.
Add a sprinkle of cinnamon, it’s soothing and anti-inflammatory. A drizzle of raw honey can add natural sweetness and even help your gut bacteria. Some people swear by stirring in a little collagen powder, which helps support the gut lining.
What to skip? Artificial sweeteners. They can throw off your gut bacteria and cause bloating. And those flavored syrups? Too much sugar can spike your blood sugar and leave you feeling off.
If dairy’s the problem, try a small splash of oat milk and see how your body reacts. Sometimes, that tiny change makes coffee feel completely different.
Fresh Coffee Feels Better
Here’s something people overlook, stale coffee isn’t just dull. It can actually be harsher on your stomach.
When coffee sits too long, it loses antioxidants and the natural oils that give it balance. Oxidation makes it taste bitter and sharp, and that “burnt” flavor that hits the back of your throat? That’s stale coffee talking.
Fresh coffee, on the other hand, keeps those natural compounds that make it smooth and kind to your body. So keeping it fresh matters for both taste and comfort.
Here’s how:
Always check for a roast date, not a best-by date.Store beans in an airtight container away from moisture, light, and heat.Grind only what you need right before brewing.
At Ember Coffee, we roast small batches so the beans reach you at their best. Fresh coffee doesn’t just taste better, it feels better, too.
Finding the Best Coffee for Your Stomach
If you’ve been avoiding coffee because of stomach issues, don’t give up yet. Play around with what works for you.
The best gut-friendly coffees usually check these boxes:
Low-acid, single-origin beans (like Brazil or Sumatra).Medium or dark roast for lower acidity.Air-roasted for balance and smoothness.Brewed cold or with a French press.
These coffees aren’t just gentle, they’re often richer and rounder. Think dark chocolate, toasted nuts, caramel sweetness. You don’t have to sacrifice flavor for comfort.
Small Habits, Big Difference
A few simple habits can help you enjoy your coffee without the stomach drama:
Don’t drink it on an empty stomach. Have a small snack first.Sip water alongside your coffee to stay hydrated.If caffeine makes you uneasy, have your last cup before noon.Watch what you eat with your coffee. Spicy or greasy meals can make symptoms worse.
These little tweaks add up. You’ll start noticing that your coffee feels as good as it tastes.
Is Coffee Actually Bad for Your Gut?
You might be surprised to hear this, but in moderation, coffee can actually be good for your gut. It can help with digestion and even support healthy gut bacteria.
The problem isn’t coffee, it’s bad coffee. Over-roasted, old, or poorly brewed coffee is what usually causes issues.
When it’s fresh, thoughtfully roasted, and brewed right, coffee should make you feel good. That’s exactly what we focus on at Ember Coffee.
A Better Way to Enjoy Coffee
You don’t have to give up your morning ritual or switch to bland decaf. You just need to choose wisely, low-acid beans, the right roast, a gentle brew, and ingredients that agree with you.
At Ember Coffee, we air-roast every batch to create smooth, low-acid blends that taste bold but feel light. Each bag’s roasted fresh, sealed tight, and sent straight to you. Because coffee should be comfort, not chaos.
Keep the flavor, lose the stomach burn. Get your gut-friendly Ember Coffee today.
Your morning coffee is a ritual. It’s the warm, comforting aroma that fills your kitchen, the rich flavor that energizes your day, and the quiet moment you take for yourself before the world wakes up. But what if that daily cup contained a hidden threat?
Mold contamination in coffee is a quiet but persistent issue that many coffee drinkers are unaware of. These molds can produce harmful compounds called mycotoxins, which pose potential health risks, especially with regular exposure. The problem is most common in mass-produced, improperly stored coffee, where quality control often takes a backseat to volume.
At Ember Coffee, we believe your daily ritual should be pure, safe, and delicious. That's why we take the threat of mold seriously. We've built our process around transparency and quality, ensuring every bag we ship is tested and certified mold-free. This guide will walk you through the risks of mold in coffee and explain how choosing the right roaster can protect your health.
The Threat Lurking in Your Coffee Beans
Coffee beans are an agricultural product, and like any crop, they are susceptible to environmental factors. During harvesting, processing, and storage, especially in humid climates, certain molds can thrive. The two most common culprits found on coffee beans are Aspergillus and Penicillium.
These molds are problematic because they produce mycotoxins, which are toxic substances that can withstand the roasting process. When you consume coffee contaminated with mycotoxins, even in small amounts, you might experience a range of negative health effects, including:
Headaches and persistent brain fog
Digestive problems and gut irritation
Chronic fatigue and a weakened immune system
Allergic reactions or respiratory issues
Over time, consistent exposure to mycotoxins can contribute to more significant health concerns. While not every cup of coffee from a random bag is teeming with mold, the risk grows significantly when beans are improperly handled, stored in bulk for long periods, and lack rigorous quality oversight.
Where Mold is Most Likely to Hide
Understanding where the risks are highest can help you make a more informed choice for your daily brew. Certain sources are more prone to mold contamination due to their business models and supply chain practices.
Supermarket Coffee
The coffee sitting on a grocery store shelf might have been roasted months, or even a year, before you purchase it. These beans travel across the globe and often sit in large warehouses before reaching the store. This extended timeline, combined with packaging that may not be fully airtight, creates an environment where mold can develop. The focus is on shelf stability and low cost, not on delivering the freshest, purest product.
Drive-Thru and Chain Coffee Shops
Major coffee chains prioritize volume and consistency over the nuanced quality of specialty coffee. They often source cheap, commodity-grade beans that may not have undergone strict quality checks. To mask the stale or bitter taste of lower-quality beans, they rely on sugary syrups, whipped creams, and artificial flavorings. While you might be enjoying a sweet treat, it's nearly impossible to discern the quality—or purity—of the coffee underneath. At best, it's a stale cup; at worst, it could be a source of mold and other residues.
How Ember Coffee Guarantees a Clean Cup
We founded Ember Coffee on the belief that everyone deserves to drink coffee that is pure, flavorful, and safe. Our commitment to quality is woven into every step of our process, from sourcing the beans to the moment they arrive at your door.
Here’s how we protect you from the dangers of mold:
1. Rigorous Third-Party Testing
Transparency is at the heart of what we do. We don't just hope our coffee is mold-free—we prove it. Every single batch of our green coffee beans is tested by an independent third-party laboratory for mold and mycotoxins before we even consider roasting it. If a batch doesn't meet our strict standards for purity, we reject it. It's that simple.
2. A Commitment to Freshness
Mold thrives in stale, stagnant conditions. To combat this, we roast our coffee in small batches every single week. This ensures the coffee you receive is at its peak freshness, minimizing any risk of contamination that comes with long-term storage. When your coffee arrives, it’s ready to be enjoyed immediately, full of vibrant flavor and free from harmful compounds.
3. Superior Air-Roasting Technology
We use a fluid-bed air roaster for all our coffee. Unlike traditional drum roasters that can trap smoke and chaff, our method levitates the beans on a bed of hot air. This ensures a clean, even roast without scorching or trapping residues. The result is a cup that is exceptionally clean-tasting and purely represents the bean's origin.
4. Responsible and Transparent Sourcing
Our commitment to quality starts at the source. We partner with trusted farmers and importers who share our dedication to ethical and sustainable practices. We build relationships based on transparency, allowing us to know exactly how our coffee is grown, harvested, and processed. This careful sourcing helps ensure a high-quality product long before it reaches our roastery.
Your Morning Ritual, Redefined
When you choose a bag of coffee, you're placing trust in the roaster behind it. You trust them with your health, your money, and the quality of your daily ritual. At Ember Coffee, we work hard every day to earn that trust. We refuse to take shortcuts because we believe coffee should be a source of energy and joy, not a health risk.
When you start your morning with Ember, you can feel confident knowing your cup is mold-free, freshly roasted with integrity, and sourced with care. It's not just better-tasting coffee—it's coffee you can feel good about drinking.
Ready to taste the difference? Shop our mold-free, fresh-roasted coffees today.
Coffee lovers, take heart. If you've been wondering whether your daily ritual is helping or harming your kidney health, the research brings mostly good news. As passionate coffee roasters here at Ember Coffee, we believe understanding how coffee affects your body helps you make informed choices about what you brew and sip each day.
Your kidneys work tirelessly to filter waste and excess fluid from your blood, maintaining the delicate balance your body needs to function properly. With coffee being the second most consumed beverage worldwide after water, it's natural to question how this beloved drink impacts these vital organs.
Let's explore what science tells us about coffee's relationship with kidney function, separating fact from fiction along the way.
Understanding Your Kidneys and Their Vital Work
Your kidneys are remarkable organs that process about 50 gallons of blood daily, removing toxins and excess water while maintaining proper electrolyte balance. They regulate blood pressure, produce red blood cells, and keep your body's pH levels stable.
Healthy kidney function depends on adequate hydration, proper blood flow, and minimal exposure to harmful substances. When kidneys become compromised, waste products build up in your bloodstream, leading to serious health complications.
This is why many coffee drinkers worry about their habit. But does coffee actually threaten kidney health, or could it offer protective benefits?
Coffee's Potential Kidney Benefits
Research reveals several ways coffee may actually support kidney health when consumed thoughtfully.
Antioxidant Powerhouse
Coffee contains over 1,000 bioactive compounds, including powerful antioxidants like chlorogenic acids and quinides. These compounds combat oxidative stress and inflammation throughout your body, including in your kidneys. The anti-inflammatory effects may help protect kidney tissue from damage over time.
Lower Risk of Chronic Kidney Disease
Multiple large-scale studies suggest regular coffee consumption correlates with reduced risk of chronic kidney disease (CKD). A 2014 study published in the American Journal of Kidney Diseases found that people drinking one cup of coffee daily had a 15% lower risk of developing CKD compared to non-coffee drinkers.
Heart-Kidney Connection
Your cardiovascular and kidney health are closely linked. Coffee's documented benefits for heart health - including reduced risk of heart disease and improved blood vessel function - may indirectly support kidney health by promoting better circulation and blood flow to these organs.
Protection Against Certain Kidney Stones
Interestingly, coffee consumption appears to reduce the risk of uric acid kidney stones. The beverages' compounds may help your body process uric acid more effectively, preventing crystal formation in the kidneys.
Potential Concerns: When Coffee Might Challenge Kidney Health
While coffee offers benefits, certain consumption patterns or individual circumstances can create challenges for kidney function.
Dehydration Risks
Coffee acts as a mild diuretic, increasing urine production. For most people, this effect is minimal and the body adapts quickly. However, excessive coffee consumption without adequate water intake could contribute to dehydration, potentially stressing the kidneys.
If you're drinking more than four cups daily and not maintaining proper hydration, you might be putting unnecessary strain on these hardworking organs.
Oxalate Content and Calcium Oxalate Stones
Coffee contains oxalates, compounds that can contribute to calcium oxalate kidney stone formation in susceptible individuals. These are the most common type of kidney stones, affecting people who have difficulty processing oxalates or who consume high-oxalate foods regularly.
The oxalate concern doesn't mean you should avoid coffee entirely if you're prone to stones. Rather, moderation and proper hydration become even more important.
Processing Additives and Quality Concerns
Not all coffee affects kidney health equally. Highly processed instant coffee and cheap pre-ground options often contain higher levels of acrylamides and other compounds that may stress the kidneys over time.
Additionally, many commercial coffee creamers and flavored syrups are high in phosphorus, which can be problematic for people with existing kidney issues.
Guidelines for Kidney-Friendly Coffee Consumption
Making coffee part of a kidney-healthy lifestyle involves thoughtful choices about quantity, quality, and preparation methods.
Moderate Your Intake
For most adults with healthy kidneys, consuming 1-3 cups of coffee daily appears safe and potentially beneficial. This translates to approximately 95-285 mg of caffeine, well within recommended limits.
People with existing kidney disease should consult their healthcare providers but may need to limit intake to 1-2 cups daily or about 200 mg of caffeine.
Prioritize Hydration
Balance coffee's mild diuretic effect by drinking plenty of water throughout the day. A good rule of thumb is consuming one glass of water for every cup of coffee, though your individual hydration needs may vary based on activity level, climate, and overall health.
Choose Quality Coffee
Fresh-roasted, high-quality coffee beans contain fewer processing byproducts that might stress your kidneys. At Ember Coffee, our air-roasting process creates naturally lower-acid coffee that's gentler on your digestive system and potentially easier on your kidneys.
Look for coffee that's been roasted recently and stored properly to maximize beneficial compounds while minimizing potentially harmful substances.
Mind Your Add-Ins
Skip artificial creamers high in phosphorus and synthetic additives. Instead, try natural alternatives like unsweetened oat milk, almond milk, or a small amount of organic cream. If you need sweetness, consider natural options like stevia or a small amount of raw honey.
Special Considerations for At-Risk Individuals
Certain groups should pay extra attention to their coffee consumption and kidney health relationship.
People with diabetes, high blood pressure, or existing kidney disease should work with healthcare providers to determine appropriate coffee intake levels. These conditions already stress the kidneys, making mindful beverage choices even more important.
Pregnant women should limit coffee consumption not only for fetal development but also because pregnancy increases kidney workload.
Older adults may process caffeine differently and should monitor how coffee affects their hydration status and overall kidney function.
The Minnesota Coffee Connection: Why Quality Matters
Here in Minnesota, we understand the importance of starting each day with exceptional coffee. As a small-batch coffee roaster, Ember Coffee focuses on creating products that taste incredible while supporting your health goals.
Our air-roasting process produces coffee with naturally lower acidity levels, which may be easier on your digestive system and kidneys. We source high-quality beans and roast them in small batches to ensure freshness and minimize the processing byproducts found in mass-produced coffee.
When you choose local Minnesota coffee roasters like Ember Coffee, you're not just supporting your community - you're making a choice for quality that your kidneys will appreciate.
Making Coffee Work for Your Kidney Health
Coffee doesn't have to be an all-or-nothing proposition when it comes to kidney health. The key lies in making informed choices about quality, quantity, and consumption patterns.
For most people, moderate coffee consumption as part of a balanced, well-hydrated lifestyle supports rather than threatens kidney function. The antioxidants, anti-inflammatory compounds, and other beneficial substances in quality coffee may even offer protective benefits.
Focus on choosing fresh-roasted, high-quality coffee from trusted sources like Minnesota's local roasters. Stay properly hydrated, listen to your body, and consult healthcare providers if you have existing kidney concerns or risk factors.
Your daily coffee ritual can remain a source of pleasure and potentially even health benefits when approached with knowledge and moderation. At Ember Coffee, we're committed to providing the quality and transparency you need to make confident choices about your coffee consumption.
Ready to explore kidney-friendly, expertly roasted coffee? Discover how our small-batch, air-roasted beans can elevate your daily routine while supporting your health goals.
Coffee has an incredible power to bring people together. At Ember Coffee Company in Big Lake, Minnesota, this belief forms the foundation of everything they do.
Founded by Matt and Elisa Berry, Ember Coffee specializes in air-roasted specialty grade beans while fostering genuine connections within their community. Their mission goes beyond serving exceptional coffee, they're dedicated to turning strangers into friends and creating a space where creativity and meaningful relationships can flourish.
This unique approach to coffee roasting and community building sets Ember Coffee apart in the specialty coffee world. From their distinctive air roasting method to their deep commitment to hospitality, every aspect of their business reflects a passion for quality and connection that resonates with coffee enthusiasts who value both exceptional flavor and authentic community experiences.
Their story recently came to light through a compelling interview on KVSC-FM's "Untold Stories of Central Minnesota," where the couple shared how their passion for community and craft coffee transformed into a thriving business that's putting Big Lake on the specialty coffee map.
The Heart Behind Ember Coffee
The story of Ember Coffee begins with a serendipitous connection between two families. Matt and Elisa Berry's mothers met at a church service, discovering they had a unique link when Elisa was preparing for an internship in the same state where Matt's family lived. This chance encounter would eventually lead to a partnership that extends far beyond marriage into a shared vision for community building.
Matt and Elisa's journey to Big Lake wasn't just about finding more space for their growing family, it was about finding the right place to plant roots and cultivate the kind of community they envisioned. After living in Saint Paul, they recognized that building authentic connections required the right environment, one where people could gather, share stories, and experience genuine hospitality alongside exceptional coffee.
Their vision for Ember Coffee emerged from this deep-seated belief in community building. They wanted to create more than just another coffee shop; they envisioned a space where people could connect, feel welcome, and experience the kind of hospitality that transforms casual encounters into lasting friendships.
The Art of Air Roasting
What makes Ember Coffee's beans truly exceptional starts with their unique air roasting process. Unlike traditional drum roasting, air roasting floats green coffee beans on a bed of hot air, similar to how an air popcorn maker operates. This method delivers several significant advantages that coffee enthusiasts can taste in every cup.
The air roasting process ensures even heating throughout each bean, eliminating the risk of scorching that can occur with traditional methods. This consistent heat distribution allows the beans to develop their full flavor potential without the bitter notes that can result from uneven roasting. Additionally, the process naturally removes chaff, the papery skin that can contribute to harsh acidity in the final brew.
Ember Coffee exclusively works with specialty grade coffee beans, representing the top 1% of coffee worldwide. They carefully source these premium beans from farms that follow organic practices, ensuring both exceptional quality and ethical sourcing. This commitment to working with responsible growers means that every bag of Ember Coffee supports sustainable farming practices while delivering the complex flavor profiles that discerning coffee drinkers seek.
Building Community Through Hospitality
Community building at Ember Coffee extends far beyond serving great coffee. The Berrys understand that true hospitality involves creating an environment where people feel genuinely welcomed and valued. This philosophy influences everything from their interactions with customers to their involvement in local initiatives.
Their commitment to community manifests in practical ways throughout Big Lake. Ember Coffee actively supports local schools and teachers through special discounts and promotional offerings. They recognize that educators play a crucial role in community development and demonstrate this appreciation through meaningful gestures that go beyond simple marketing tactics.
The physical space at Ember Coffee reflects their hospitality values as well. They've created an environment where people can slow down, enjoy thoughtfully prepared food and drinks, and engage in authentic conversations. This intentional approach to space design and service creates the kind of atmosphere where strangers naturally become friends.
Their community involvement also extends to supporting vulnerable populations. The Berrys have expressed particular interest in making a difference for people experiencing trafficking and those with special needs. This commitment demonstrates how their business serves as a platform for broader social impact.
A True Family Endeavor
Behind Ember Coffee's success lies a remarkable family support system that illustrates the power of collaborative effort. The business represents a true team approach, with each family member contributing their unique strengths to the overall mission.
Matt typically generates the initial ideas and concepts, but the real magic happens when Elisa steps in to translate those visions into practical, actionable plans. Her ability to organize Matt's creative impulses into systematic approaches has been crucial to the company's growth and sustainability. As Matt acknowledges, he tends to "start building the ship at sea," while Elisa provides the navigation and structure needed to reach their destination.
One of the most charming aspects of Ember Coffee's family involvement is the role of Jeff, Matt's father, who has become their dedicated salesperson. Known affectionately as "El Jefe," Jeff has earned the honor of having their signature espresso named after him. His enthusiasm for the brand extends to calling people who vacation on Minnesota's North Shore to enthusiastically pitch Ember Coffee, a grassroots marketing approach that perfectly captures the authentic passion behind the brand.
The family's support has been absolutely essential to Ember Coffee's survival and growth. Matt and Elisa recognize that without their family members stepping up to handle whatever tasks needed attention, Ember Coffee wouldn't exist today. This collaborative spirit, combined with the obvious perk of free coffee for family members, creates a support system that enables the business to thrive while maintaining its core values.
Experience the Ember Difference
Ember Coffee Company represents something special in the specialty coffee world, a business where exceptional quality meets authentic community building. Our air-roasted specialty grade beans deliver the complex flavors that coffee enthusiasts crave, while our commitment to hospitality creates connections that extend far beyond the coffee cup.
Located just off Highway 10 in Big Lake, Minnesota, Ember Coffee offers more than just a destination for great coffee. They provide a model for how businesses can serve as catalysts for community development while maintaining uncompromising standards for their products.
Ready to experience what makes Ember Coffee special? Explore our selection of air-roasted specialty beans and discover why our approach to coffee and community has earned such devoted followers. Whether you're a seasoned coffee enthusiast or someone who simply appreciates businesses that prioritize genuine connections, Ember Coffee offers something truly worth experiencing.
The specialty coffee landscape is shifting beneath our feet. For decades, pioneering roasters built their reputations on sourcing premium single-origin beans and paying fair prices to farmers.
But rising costs are forcing even established companies to reconsider their strategies, turning to more affordable coffee options to protect their bottom lines.
This trend has far-reaching implications that extend beyond corporate boardrooms. It affects the quality of coffee in your cup, the livelihoods of farmers around the world, and the future direction of the specialty coffee industry. Understanding these changes can help you make more informed choices about where to spend your coffee dollars and what to expect from your favorite roasters.
The shift represents more than just a business decision—it's reshaping the entire coffee supply chain and challenging the values that built the third-wave coffee movement. When coffee starts getting treated like corn syrup or soybean oil, you don't just lose traceability—you lose culture. Every shortcut in sourcing strips away the human story behind the cup. If we reduce coffee to price-per-pound, we’re dismantling the values the third wave fought to build.
How Third-Wave Coffee Built Its Foundation on Premium Beans
The specialty coffee revolution began with a simple yet powerful concept: single-origin coffees that showcase unique terroir and support transparent relationships with farmers. Pioneering roasters in the early 2000s used this approach to differentiate themselves in a crowded market, emphasizing traceability and quality over convenience and low prices.
Single-origin became more than a marketing term—it represented a commitment to highlighting the distinctive characteristics of coffee from specific regions, estates, or cooperatives. This focus allowed roasters to charge premium prices while building customer loyalty through education about coffee origins and flavor profiles.
The movement evolved further with micro lots—small, exclusive batches of coffee grown and processed separately to preserve their unique characteristics. These ultra-premium offerings command even higher prices due to the additional care required during cultivation, harvesting, and processing.
According to industry data, nearly half of global coffee company launches in 2020 mentioned sustainability values, double the number from 2012. This growth reflected consumer demand for transparency and ethical sourcing, values that became central to many small-batch coffee roasters across the country.
For air-roasted coffee roasters in Minnesota and other specialty coffee companies, micro lots and single-origins became essential offerings. These coffees allowed smaller operations to compete with larger companies by focusing on quality, craftsmanship, and direct relationships with farmers.
Economic Pressures Force Strategic Changes
The coffee industry faced a dramatic shift when green arabica prices surpassed $4.40 per pound in February 2025—the highest levels since the 1970s. This represents more than a 70% increase from just three years prior, creating unprecedented financial pressure across the supply chain.
Several factors contributed to this surge:
Supply shortages in major producing countries like Brazil and Vietnam
Climate change impacts affecting crop yields and quality
Rising fertilizer and labor costs increasing production expenses
US tariff policies adding additional cost burdens
Unlike typical coffee price volatility characterized by dramatic peaks and valleys, current prices have remained consistently elevated. This sustained high-price environment has forced roasters to adapt their strategies rather than waiting for traditional market corrections.
For specialty roasters—particularly those built around premium offerings—these price levels directly impact profitability. Let’s be clear—coffee’s only real value is its flavor. That’s the experience people come back for, and it’s what connects them to origin. When roasters compromise flavor to protect margins, they’re gambling with the very reason their customers show up. When green coffee costs exceed $2 per pound, many roasters express concern about maintaining margins without significantly raising consumer prices.
The situation creates a challenging dilemma: absorb the increased costs and sacrifice profitability, or pass them along to customers who may already feel they're paying premium prices to support ethical sourcing.
The Strategic Shift to Cost-Effective Sourcing
Faced with sustained high prices, larger roasters have implemented several strategies to maintain profitability while minimizing consumer price increases:
Sourcing from Affordable Yet Quality Origins
Brazil has emerged as a go-to source for coffee that balances quality with cost-effectiveness. The country's large-scale production capabilities and established infrastructure allow roasters to source consistent, flavorful coffee at more manageable price points.
Other traditionally more affordable origins are also seeing increased demand as roasters diversify their sourcing to include lower-cost options alongside their premium offerings.
Strategic Blending for Cost Management
Blending has become a crucial tool for managing costs while maintaining flavor consistency. By combining coffees from different origins and price points, roasters can:
Create consistent flavor profiles despite price fluctuations
Maintain quality standards while reducing overall costs
Offer familiar taste experiences that customers expect
Matt Berry, Head Roaster and Owner at Ember Coffee explains: “Blending should be a strategic tool, not a smokescreen. When we blend to elevate flavor, we’re respecting the craft. But when we blend to bury defects or pad the margin, we’re just fooling people—and not for long.”
Shawn Hamilton from Klatch Coffee explains: "Bigger roasters are buying cheaper coffee in general. They need larger quantities of consistent-tasting coffees, and when you require these kinds of volumes, you somewhat have to settle on quality to achieve consistency."
Launching Affordable Sister Brands
Some companies have introduced secondary brands targeting price-conscious consumers. Madcap Coffee's "Dito" exemplifies this approach, marketed as "a creative way to reach a broader audience" with aesthetic packaging and accessible price points while preserving the premium position of the main brand.
What This Means for Coffee Lovers
The industry-wide shift toward more affordable sourcing creates both opportunities and challenges for consumers:
Potential Benefits
More stable pricing: Roasters can manage margins without dramatic price increases, translating to smaller consumer price hikes.
Maintained accessibility: Coffee remains affordable for broader audiences, potentially growing overall market participation.
Innovation in blending: Roasters develop new skills in creating consistent, enjoyable blends from diverse sources.
Potential Drawbacks
Quality concerns: The trade-off between price and quality can be difficult to balance, potentially leading to diminished coffee experiences.
Reduced transparency: Complex blending strategies may make it harder for consumers to understand what they're purchasing.
Impact on farmer relationships: Long-term partnerships with premium producers may suffer as roasters shift purchasing patterns.
Hamilton warns about the broader implications: "If their coffee is now diminishing in quality, that can leave a bad taste in people's mouths. This could eventually lead to people switching from coffee to other beverages and decreasing consumption across the entire industry."
Matt Berry says: “Customers may not always articulate why their favorite coffee feels different—but they know. Quality slips, and something stops clicking. Cost-cutting isn’t just an internal decision—it’s a sensory one, and it shows up in the cup.”
Supporting Quality Through Transparency
The most successful roasters navigating this challenging environment prioritize transparent communication with customers. Rather than quietly reformulating blends or switching origins, they explain the steps taken to minimize price increases while maintaining quality standards.
This transparency helps preserve consumer trust and loyalty during a period of significant industry change. Customers who understand the economic pressures facing their favorite roasters are more likely to remain supportive during necessary adjustments.
Small-batch coffee roasters in Minnesota and other regions have an advantage in this environment. Their closer relationships with customers allow for more direct communication about sourcing decisions and quality commitments.
For air-roasted coffee enthusiasts specifically, the unique roasting method's ability to highlight coffee characteristics becomes even more valuable when working with cost-effective beans. The gentle, clean roasting process can help extract the best qualities from more affordable origins.
The Path Forward for Specialty Coffee
While current market conditions force difficult decisions, the most resilient coffee companies will be those that maintain their core values while adapting to economic realities. This means:
Prioritizing Relationships
Mutually beneficial partnerships between roasters and producers create stability in volatile markets. When both parties understand each other's challenges, they can develop solutions that preserve business viability while maintaining quality commitments.
Investing in Quality Systems
Roasters who invest in efficient practices, quality control systems, and value-added strategies position themselves to thrive long-term, regardless of green coffee price fluctuations.
Educating Consumers
Transparent communication about sourcing decisions, quality standards, and pricing helps customers make informed choices and maintains trust during challenging periods.
Finding the Best Coffee in Minnesota Amid Industry Changes
For coffee enthusiasts seeking quality during this period of industry adjustment, supporting local roasters offers several advantages. Minnesota's best coffee often comes from smaller operations that maintain closer relationships with both their suppliers and customers.
Local roasters can provide:
Direct communication about sourcing decisions and quality commitments
Flexibility in adjusting offerings based on seasonal availability and pricing
Transparency about the origins and characteristics of their coffee
Consistency in quality standards despite market pressures
Small-batch operations using specialized techniques like air roasting can often extract exceptional flavors from a variety of beans, making them well-positioned to navigate the current market while maintaining quality standards.
What You Can Do as a Coffee Consumer
The current industry transformation creates opportunities for conscious coffee consumption:
Ask questions about sourcing practices and quality commitments when visiting your local roaster. Most specialty coffee professionals are passionate about sharing their knowledge and approach.
Try new offerings with an open mind. Skillfully crafted blends and coffees from less traditional origins can offer surprising and delightful experiences.
Support transparency by choosing roasters who clearly communicate their sourcing practices and quality standards.
Consider value beyond price. The cheapest option may not provide the best overall experience, while the most expensive doesn't guarantee quality.
Brewing Through Change
The specialty coffee industry's response to sustained high green coffee prices reflects both the challenges and resilience that define this dynamic market. While larger roasters adapt their strategies to maintain profitability, smaller operations have opportunities to differentiate themselves through quality, transparency, and customer relationships.
For coffee lovers, this period of change offers chances to discover new flavors, support local businesses, and engage more deeply with the coffee community. The roasters who thrive will be those that balance economic necessities with their commitment to quality and ethical practices.
The future of specialty coffee doesn't depend solely on premium single-origins and micro lots—it rests on the relationships between roasters, farmers, and consumers who value quality, transparency, and sustainability. By supporting roasters who maintain these values during challenging times, you help shape a more resilient and equitable coffee industry.
Ready to explore exceptional coffee that maintains quality standards regardless of market pressures? Try our coffee and experience the difference that careful sourcing, expert roasting, and transparent practices make in every cup.
Coffee gives us energy and warmth in the morning, but its story started long before espresso machines and fancy brewing methods.
Long ago, coffee had very different uses. Ethiopian herders used it to stay energized on long trips, and Sufi monks used it to stay awake during prayers at night.
Learning about coffee's early uses shows how people have been creative and shared ideas across cultures. Coffee has been a food, a medicine, a way to bring people together, and a tool for spiritual focus. Each use tells us something about how people discovered and valued coffee over time.
For those who love coffee today, knowing its history can make every cup more meaningful. Coffee’s journey from the Ethiopian highlands to the world shows that it’s always been about more than just caffeine—it’s about connection, tradition, and seeking something special.
Coffee as Food in Ethiopia
Ethiopia holds the distinction of being coffee's birthplace, but the earliest uses bear little resemblance to your morning brew. Archaeological evidence and oral traditions suggest that coffee cherries were first consumed as food rather than drink. Local herders discovered that eating the bright red cherries provided sustained energy and alertness during long treks across the Ethiopian highlands.
The preparation method was remarkably practical. Coffee cherries were often chewed fresh, releasing both the sweet fruit pulp and the stimulating compounds within the seeds. For longer journeys, Ethiopian communities developed an ingenious portable energy source by grinding coffee seeds and mixing them with animal fat, creating dense, nutritious balls that could sustain travelers for days.
This early use reveals coffee's fundamental appeal—its ability to provide both pleasure and function. Even without understanding caffeine's chemistry, these early coffee consumers recognized something unique about this particular fruit. The energy it provided wasn't just caloric; it offered mental clarity and physical endurance that made difficult work more manageable.
These Ethiopian origins established a pattern that would follow coffee across continents: wherever it went, people found ways to harness its stimulating properties for their specific needs and challenges.
Coffee's Transformation in Yemen
By the 15th century, coffee had crossed the Red Sea into Yemen, where it underwent its first major transformation. Rather than eating the fruit, Yemeni communities began brewing a drink called qishr by boiling dried coffee cherries. This marked coffee's evolution from food to beverage, setting the stage for its global spread.
The shift happened largely through Sufi mystics who embraced coffee as a spiritual tool. These Islamic practitioners found that coffee helped them maintain focus and alertness during extensive nighttime prayer sessions and meditation. The beverage became integral to their religious practice, earning coffee its first role as a ritual aid.
This spiritual connection was profound. Sufi communities viewed coffee not merely as a stimulant but as a gift that enhanced their ability to connect with the divine. The drink helped them achieve the mental state necessary for prolonged worship, making it an essential part of their spiritual toolkit.
Yemen's port city of Mocha became a crucial hub for coffee trade, with the beverage spreading to other parts of the Islamic world. The Yemeni innovation of brewing coffee established the foundation for all future coffee preparation methods, though the spiritual context would eventually give way to more secular applications.
Rise of Coffeehouses in the Islamic World
As coffee spread throughout the Ottoman Empire in the 16th century, it evolved from spiritual aid to social catalyst. Cities like Cairo, Mecca, Damascus, and Istanbul saw the emergence of qahveh khaneh—coffeehouses that became vibrant centers of community life.
These establishments served far more than coffee. They functioned as informal universities where merchants, scholars, artists, and common citizens gathered to exchange ideas, conduct business, and engage in political discourse. The coffeehouses became known for hosting poetry readings, musical performances, and chess matches, creating a rich cultural atmosphere unlike anything else in these societies.
The social power of these coffeehouses was so significant that some rulers viewed them with suspicion. The combination of caffeine-fueled alertness and open conversation created an environment ripe for political discussion and potential dissent. Several attempts were made to ban coffee and close coffeehouses, but the cultural demand proved too strong to suppress.
This period established coffee as more than a beverage—it became a tool for building community and facilitating human connection. The coffeehouse model would later travel to Europe, where it would play a crucial role in intellectual and commercial development.
Coffee's Introduction to Europe
When coffee reached Europe in the 17th century, it initially entered through medical channels. Physicians prescribed it for various ailments including digestive troubles, melancholy, and general fatigue. This medicinal framing helped overcome initial European skepticism about this exotic beverage from the Islamic world.
The medical applications were diverse and sometimes creative. Some doctors recommended coffee for clearing mental fog, while others prescribed it as a treatment for what we might now recognize as depression. European medical texts from this period describe coffee as a powerful remedy that could restore both physical and mental vitality.
However, coffee's true European breakthrough came as people discovered its practical benefits in daily life. Most Europeans traditionally consumed beer or wine with their morning meals, partly because water quality was often questionable. Coffee offered a revolutionary alternative—a hot beverage that provided clarity and energy rather than the dulling effects of alcohol.
This shift from alcoholic morning beverages to coffee had profound implications for European productivity and intellectual development. Workers and thinkers who started their days with coffee rather than ale found themselves better equipped for complex tasks and clear reasoning.
Coffeehouses and the Enlightenment
European coffeehouses, particularly in London and Paris, became known as "penny universities"—places where anyone could purchase a cup of coffee and gain access to newspapers, intellectual debate, and the exchange of ideas. These establishments played a crucial role in fostering the intellectual movements that would define the Enlightenment.
London's coffeehouses specialized by profession and interest. Lloyd's of London, the famous insurance market, began as Lloyd's Coffee House, where merchants gathered to discuss maritime risks and trade opportunities. The London Stock Exchange traces its origins to coffee trading that took place in these establishments.
In Paris, coffeehouses became centers of revolutionary thought where philosophers, writers, and political thinkers gathered to debate ideas that would reshape society. The combination of caffeine's stimulating effects and the social environment of coffeehouses created ideal conditions for intellectual breakthroughs and collaborative thinking.
This period cemented coffee's role as an intellectual stimulant that went beyond mere alertness. The beverage became associated with progress, innovation, and the free exchange of ideas that drove societal advancement.
Minnesota's Coffee Heritage Continues the Tradition
The journey from Ethiopian highlands to European coffeehouses finds its continuation in places like Minnesota, where local roasters honor coffee's rich heritage while crafting exceptional modern experiences. Minnesota coffee roasters understand that great coffee has always been about more than the bean—it's about creating moments of connection, clarity, and satisfaction.
When you explore Minnesota coffee options, you're participating in a tradition that spans centuries and continents. The best coffee in Minnesota reflects the same values that made coffee precious to Ethiopian herders, Sufi mystics, and Enlightenment thinkers: quality, community, and the pursuit of something extraordinary.
Local Minnesota coffee roasters bring this historical appreciation to their craft, understanding that each cup carries forward coffee's legacy as both functional fuel and social connector. Coffee roasters near Minneapolis continue this tradition by creating spaces and products that honor both coffee's origins and its future possibilities.
Frequently Asked Questions
Was coffee really eaten before it was drunk?Yes, in Ethiopia, coffee cherries were often chewed fresh or ground and mixed with fat to create portable energy balls. Brewing as a liquid beverage developed later in Yemen.
Why did Sufi mystics embrace coffee?They found coffee invaluable for staying awake during long nights of prayer and meditation. Its stimulating properties helped them maintain focus and devotion during extended spiritual practices.
Why were coffeehouses so important historically?Coffeehouses offered something unique: a non-alcoholic beverage that encouraged alertness and conversation. They became centers of commerce, culture, and intellectual exchange in both the Middle East and Europe.
Was coffee ever considered dangerous?Yes, various rulers and religious leaders attempted to ban coffee because they feared the conversations in coffeehouses might encourage political dissent. These bans ultimately failed due to coffee's popularity.
Why did Europeans switch from alcohol to coffee in the morning?Beer and wine were common breakfast drinks, but they dulled the senses. Coffee provided stimulation and clarity, making it ideal for the intellectual and commercial demands of daily life.
The Enduring Appeal of Coffee's Original Purpose
Coffee's journey from Ethiopian food to global phenomenon reveals something profound about human nature and our relationship with this remarkable plant. Throughout every transformation—from energy food to spiritual aid, from social catalyst to intellectual fuel—coffee's core value has remained constant: its unique ability to provide both pleasure and function.
Michael Sivetz captured this essence perfectly when he noted that coffee's "only value is to give the consumer pleasure and satisfaction through flavor, aroma, and desirable physiological and psychological effects." This fundamental truth explains why coffee transcended cultural boundaries and became one of the world's most universally cherished beverages.
Understanding these origins adds depth to every cup we drink today. When we appreciate the craftsmanship of local roasted coffee or gather in cafes for conversation, we're participating in traditions that stretch back centuries. Coffee has always been about more than caffeine—it's about human connection, enhanced focus, and the simple pleasure of something done well.
The next time you savor your morning brew, remember the Ethiopian herders who first discovered coffee's power, the Yemeni Sufis who transformed it into a beverage, and the countless communities that have found in coffee a source of both energy and joy. You're part of a story that continues to unfold with each perfectly roasted bean and carefully crafted cup.
Ready to experience coffee's rich heritage for yourself? Try Minnesota's best local roast and discover how centuries of coffee tradition come alive in every exceptional cup.
The concept of "waves" in coffee has served as a vital framework for understanding the evolution of the coffee industry. Each wave represents a pivotal transition in how coffee is produced, perceived, and consumed. Originally coined by Trish Rothgeb in 2002, these waves have helped coffee enthusiasts, producers, and professionals contextualize the dynamic shifts within this beloved industry.
But as we enter an era of blurred boundaries between waves, some argue the framework may no longer be relevant. Are these "waves" nostalgic relics of coffee culture, or do they still hold the power to inspire and guide us? Join us as we explore coffee’s rich history, its transformations, and where this delicious bean might take us next.
The Power of Categorization in Coffee
Why Are "Waves" Important to Coffee's History?
Coffee waves provide historical context, helping enthusiasts and industry professionals alike connect shifts in coffee culture to broader social, technological, and economic changes. Each wave highlights how coffee transitioned from necessity to culture, to craft, and beyond.
Trish Rothgeb’s classification wasn’t merely a timeline. It was a call to reflect on the state of coffee and where it could go. By understanding the waves, we gain insight into how the industry has shaped the experiences of coffee lovers throughout history.
Coffee's Transformations: From Commodity to Craft
First Wave Coffee: Democratizing the Bean
The first wave of coffee began in the early 1800s when coffee became widely available to households. With the rise of brands like Folgers and Maxwell House, coffee was marketed for its convenience and affordability, not its quality. Instant coffee and pre-ground blends dominated store shelves, cementing coffee as a morning staple.
This wave was the foundation of coffee culture, making the beverage accessible to millions. However, taste and quality took a back seat, as the focus was primarily on caffeine delivery.
Second Wave Coffee: Coffee Culture Takes Root
The second wave of coffee, which emerged in the 1970s, elevated coffee from a commodity to an experience. Coffeehouse chains like Starbucks and Peet's introduced consumers to espresso drinks, “fresh” roasts closer to their roasting date, and the idea of coffee as a social experience.
During this phase, brewing became more than functional. Cafés became community hubs, and coffee was tied to identity and lifestyle. While quality received attention, the second wave primarily focused on creating an accessible, inviting atmosphere.
Third Wave Coffee: The Craft Movement
The third wave, heralded in the early 2000s, regarded coffee as an artisanal product. Enthusiasts compared it to fine wine or craft beer, emphasizing the art and science of coffee production. This era drew attention to the bean's origin, processing methods, and the growers behind the cup.
Specialty coffee roasters, including many Minnesota coffee roasters like Ember Coffee in Big Lake, became central to this era. They embraced innovations like lighter roasts that brought out unique flavor notes and fostered direct trade relationships with farmers. A coffee from Ethiopia, for example, was no longer simply a “bean”—it was a story of soil, altitude, and craftsmanship. Transparency, sustainability, and roasting expertise defined the third wave.
For modern coffee lovers, the third wave is still alive in spaces that champion single-origin, ethically sourced coffee in Minnesota and beyond.
The Contested Fourth and Fifth Waves of Coffee
Fourth Wave Coffee: Science vs. Scalability
Defining the fourth wave of coffee is tricky because its identity depends on perspective. Some argue that fourth wave coffee emphasizes precision and science, relying on technological breakthroughs to create the perfect cup. Precision tools, water chemistry, and frozen beans are hallmarks of this shift.
Others suggest that scalability is the defining characteristic. The fourth wave makes specialty coffee more accessible to mainstream audiences, blending craft with commerce and broadening the reach of high-quality coffee to less mature markets. For example, Minnesota-based operations tapping into specialty coffee trends have shown it is possible to scale without sacrificing quality.
Fifth Wave Coffee: Craft Meets Big Business
The fifth wave is the most debated of all. Often described as "scaled boutique hospitality," it seeks to deliver a hospitality-driven, artisanal experience on a large scale. This means quality, customer service, and business priorities blend seamlessly to offer both craft and convenience.
However, some critics believe the fifth wave is more marketing than substance. They argue it simply packages fourth-wave values with a sharper emphasis on profit and scalability (debate source).
Commentators Are Split: Are Coffee Waves Still Needed?
The Case for Coffee Waves
While critics argue that waves oversimplify the complexity of a global industry, the framework serves an important purpose. For coffee brands—including award-winning coffee roasters or regional hubs like Central Minnesota roasters—the historical lens of waves helps position businesses and educate consumers about the evolution of coffee.
Understanding waves can demystify specialty coffee for those just entering the world of craft coffee. Whether you buy coffee at Starbucks or from a local Minnesota roaster like Ember Coffee, the waves provide an easy way to understand where your favorite brew fits into coffee's history.
The Case Against Coffee Waves
On a global scale, the waves can feel reductive. Coffee trends in Big Lake, Minnesota, might focus on accessible specialty roasts, while emerging markets like Eastern Europe or India may still be in their second wave. The framework doesn’t easily accommodate regional differences.
Critics also argue that waves neglect producers, the people growing and harvesting coffee beans. While consumers enjoy innovation, producers face challenging questions about climate change, sustainability, and fair pricing that don’t easily align with the wave framework.
Beyond Waves: Coffee’s New Frontiers
The future of coffee may not lie in waves but in emerging trends that transcend past classifications. Here are three dynamic shifts shaping what's next:
1. Producer-Centric Coffee
A growing emphasis on the well-being of coffee producers is reshaping supply chains. Fair trade and direct trade models are evolving to provide long-term support for farmers while ensuring ethically sourced coffee continues to delight consumers.
2. Sustainability as a North Star
From compostable packaging to carbon-neutral coffee farms, sustainability is becoming central to the industry. Consumers are increasingly choosing brands, like certain Minnesota roasters, that are committed to environmentally friendly practices.
3. Technology Transforming Coffee Experiences
Whether through precision grinders, AI-driven roasting, or app-based brewing methods, technology continues to revolutionize how we engage with coffee. The right innovations blend progress with accessibility, satisfying veteran enthusiasts and newcomers alike.
What the Future Holds for Coffee Enthusiasts
Understanding waves can still be helpful, but coffee’s future may lie in blended approaches. Whether you brew your daily cup at home or visit a Minnesota coffee roaster, one truth persists: coffee has endless depth for exploration.
Want to learn more about what makes great coffee? Visit your local specialty coffee shop, or explore curated blends through trusted names in ethical coffee, like award-winning Minnesota coffee brands that emphasize craft, quality, and community.
Partnering with Ember Coffee to Achieve Your Goals
Are you part of a booster club or scouting organization in Big Lake, Minnesota, looking for an innovative way to fundraise? At Ember Coffee, we understand the challenges you face—from limited resources to the difficulty of engaging the community. That's why we're excited to offer a unique, locally roasted coffee fundraising solution that addresses these challenges while adding a dash of fun and flavor to your fundraising efforts.
Understanding the Challenges of Traditional Fundraising
Booster clubs and scouting organizations play a crucial role in supporting community activities and personal development. However, their nonprofit nature means they rely heavily on fundraising to cover a broad range of expenses. Traditional fundraising methods, like bake sales or car washes, often lead to volunteer burnout and community over-saturation. Here's how Ember Coffee offers a fresh alternative:
Simplicity and Support: Our coffee fundraising program is designed to be straightforward, reducing the administrative burden on your volunteers. We handle the logistics, so you can focus on what really matters—supporting your programs.
Standout Product: Unlike typical fundraising products, coffee is a daily staple in many households. Ember Coffee provides high-quality, locally roasted beans that capture the attention of adults who are most likely to support your cause.
Profitable and Affordable: With our competitive wholesale pricing, your organization can set reasonable selling prices and still enjoy a healthy profit margin. This balance makes our coffee an appealing choice for both fundraisers and their supporters.
No Logistics Nightmares: Coffee is non-perishable, lightweight, and easy to store and distribute. Say goodbye to the headaches of dealing with frozen pizzas or bulky items.
Transparent and Straightforward: We believe in transparency. Ember Coffee clearly outlines profit margins and costs upfront, ensuring there are no unpleasant surprises.
Engaging and Enjoyable: Coffee is not just practical; it's also enjoyable. Our fundraising program includes custom labels and seasonal blends, making each purchase feel special and directly connected to your cause.
Why Choose Coffee for Your Next Fundraiser?
Coffee is more than just a popular beverage; it's a versatile fundraising product that offers numerous benefits:
Highly Consumable: Coffee is a product that many people use daily, which makes it easier to sell. It's not seen as a luxury but as a delightful necessity.
Customizable: With Ember Coffee, you can customize your coffee bags with your organization's logo or a special message. This not only enhances the emotional connection but also boosts sales by aligning the product with your cause.
Easy to Execute: Our coffee is easy to handle and distribute, making the fundraising process smooth and stress-free. Plus, with options for online sales, you can reach a broader audience beyond Big Lake.
Unique and Fresh: Tired of the same old fundraising products? Coffee offers a unique alternative that stands out. It's a practical item that appeals to adults, ensuring your fundraising efforts resonate with a significant portion of the community.
Potential for Ongoing Support: Coffee's consumable nature encourages repeat purchases. Satisfied customers are likely to buy again, providing ongoing support for your organization.
How Ember Coffee Makes a Difference
At Ember Coffee, we're not just about selling coffee; we're about creating connections and supporting communities. Our air roasting process ensures each batch of coffee is smooth and full of flavor, making every sip a testament to quality and care. By choosing Ember Coffee for your fundraising needs, you're not only getting a product that sells itself but also partnering with a company that values community and ethical sourcing.
Ready to Brew Up Some Support?
If you're in Big Lake, Minnesota, and interested in turning coffee into cash for your cause, Ember Coffee is ready to help. Whether you're funding a school trip, new uniforms, or a community project, our coffee fundraising program is designed to make it easy, enjoyable, and effective.
Interested in learning more about our award-winning coffee and how it can help your next fundraiser? Just contact us directly. Let's make your next fundraiser a flavorful success!
Coffee is more than just a drink; it's a ritual that unites us, a moment of warmth in our busy lives. For those of us nestled in Big Lake, Minnesota, sipping on a locally roasted brew from Ember Coffee, this connection feels especially profound. But as we cozy up with our cups, a seismic shift is rippling through the coffee world. Arabica futures have hit an unprecedented high of over US $4.30/lb, ushering in a new era that impacts everyone from coffee roasters near me to global traders.
Unpacking the Surge: Why Are Prices Skyrocketing?
This price hike isn't just a blip; it's a result of several converging factors. Brazil and Vietnam, the world's coffee giants, are grappling with supply shortages, compounded by climate-related challenges. Meanwhile, geopolitical tensions, like the fallout from tariff threats and the Russia-Ukraine conflict, have disrupted global trade flows, adding pressure to already strained stockpiles.
For those of us enjoying our morning brew, this might seem distant. But remember, every sip we take is part of a vast, interconnected supply chain. And right now, that chain is under strain.
What Does This Mean for Our Local Coffee Scene?
In Big Lake, where the air is crisp and community ties are strong, we're witnessing firsthand how these global shifts trickle down. Local coffee roasters, including our team at Ember Coffee, are facing tough decisions. Prices are volatile, and the costs of production—like fertilizers and wages—are escalating.
How we're navigating these waters
Transparent Communication: We're committed to keeping you informed. Understanding the value of coffee means appreciating the journey from bean to cup, and we're here to share that story.
Sustainable Practices: Ethical sourcing remains at our core. Despite market fluctuations, we prioritize relationships with farmers, ensuring they receive fair compensation for their hard work.
Air Roasting Excellence: Our unique air roasting process not only enhances flavor but also showcases our commitment to quality. It's a gentle method that lets the beans' natural characteristics shine—a perfect match for our award-winning coffee.
A Silver Lining: Opportunities for Connection
While these price hikes pose challenges, they also offer a chance to deepen our connection to coffee. As prices rise, so does the opportunity to engage in meaningful conversations about the true value of every cup.
How you can be part of the journey
Learn with Us: Explore the complexities of coffee pricing, from climate impacts to market dynamics. Knowledge enhances appreciation, turning every sip into a moment of mindfulness.
Support Local: By choosing locally roasted options, you contribute to a sustainable supply chain that benefits producers and our community. It's not just about coffee; it's about making a difference.
Embrace At-Home Brewing: With more people brewing at home, now's the perfect time to experiment with different flavors and techniques. Our team is here to guide you, whether you're a seasoned barista or a curious newcomer.
Looking Ahead: The Future of Coffee
As we adjust to this new normal, one thing remains clear: coffee is resilient. The industry has weathered storms before, and together, we'll navigate these changes with grace and adaptability.
What can we expect?
Price Adjustments: While prices may continue to rise, the focus will be on finding a balance that supports both producers and consumers. Industry analysts predict retail coffee prices could increase by up to 25%, a shift that will require careful navigation.
Consumer Behavior Shifts: As prices rise, we may see more people opting for at-home brewing or seeking value brands. Yet, the love for quality coffee remains strong, especially in communities like ours that value authenticity and connection.
Ongoing Education: We'll continue to share insights and stories, from the farms where our beans grow to the cups we enjoy. It's about fostering a deeper understanding and appreciation for the craft of coffee.
Join Us in This Journey
At Ember Coffee, we believe in the power of community and the magic of a good cup of coffee. As this new era unfolds, we invite you to join us in exploring, learning, and savoring every moment. Whether you're a neighbor in Big Lake or a coffee lover from afar, let's raise our mugs to resilience, connection, and the rich tapestry of flavors that bring us together.
Making a Difference with Every Cup
At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we're more than just your average coffee roasters near you. We're a community-focused hub dedicated to making a significant impact through our award-winning coffee. Our fundraising program is designed to support your goals, offering a unique way to raise funds while enjoying the rich, locally roasted coffee that you love.
The Unique Appeal of Coffee Fundraising
Why choose coffee for your next fundraiser? It's simple: coffee is a part of the daily routine for millions of people. This makes it not just convenient but also a highly effective fundraising product. Here’s why coffee stands out:
Universal Appeal: Coffee is enjoyed by a vast audience every day, unlike seasonal or niche items.
Everyday Staple: It integrates seamlessly into daily lives, making it a practical choice for supporters.
Long Shelf Life: Unlike perishables, coffee maintains its quality over time, ensuring your fundraiser is stress-free regarding product handling.
How Our Fundraising Program Works
Partnering with Ember Coffee means you're set for a straightforward and impactful fundraising journey. Here’s how we make it happen:
Simple Setup: We use Shopify to integrate sales processes smoothly, making management hassle-free.
Support Materials: You’ll receive all the marketing materials and support needed to promote your fundraiser effectively.
Transparent Pricing: We ensure clarity in pricing and profits, so there are no surprises along the way.
Customization Options: Personalize your coffee labels to make each bag of coffee feel special to your supporters.
Why Ember Coffee is Your Ideal Fundraising Partner
Choosing Ember Coffee for your fundraiser isn’t just about selling coffee—it's about creating an experience and making an impact. Here’s what makes us stand out:
Locally Roasted Perfection: Our coffee is roasted locally in Minnesota, ensuring every batch is fresh and flavorful.
Ethical Sourcing: We prioritize ethical sourcing, ensuring that every cup provides not only pleasure but also peace of mind.
Ongoing Support: Our team is here to guide you through each step, providing the tools and advice needed to maximize your success.
A Step-by-Step Guide to Running an Effective Fundraiser
To launch a successful fundraising campaign, consider these practical steps:
Define Your Goals: Clearly articulate what you’re raising funds for. This clarity motivates and connects people to your cause.
Build a Dedicated Team: Assign roles and responsibilities to ensure every aspect of your fundraiser is covered.
Create a Timeline: Set deadlines for order placements and deliveries to keep your campaign on track.
Promote Actively: Use social media, emails, and community events to spread the word effectively.
Engage and Motivate: Keep your team motivated with incentives and regular updates to maintain high energy levels.
Simplify Participation: An easy-to-navigate online store will make it straightforward for supporters to contribute.
Year-Round Fundraising Strategies
To keep the momentum going throughout the year, consider these strategies:
Plan Ahead: Outline your main fundraising activities for the year to avoid last-minute planning.
Vary Your Methods: Mix different types of fundraising activities to keep your audience engaged and interested.
Leverage Seasonal Opportunities: Take advantage of specific times of the year that are conducive to fundraising.
Keep Communicating: Regular updates keep your community involved and informed about your efforts.
Show Appreciation: Always thank your supporters and share the outcomes of their contributions to reinforce trust and appreciation.
Why This Matters
At Ember Coffee, we believe in the power of community and the simple joy of a great cup of coffee. Our fundraising program is more than just an opportunity to raise money; it's a chance to bring people together, support local efforts in Minnesota, and enjoy some of the finest locally roasted coffee around.
Ready to start your fundraising journey with us? Reach out to us today and let’s brew some success together!
The Essence of Specialty Coffee
Coffee is more than just a caffeinated beverage. It’s a ritual, a conversation starter, and a bridge that connects people. At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we believe in creating that connection through our locally roasted, award-winning coffee. Today, we want to delve into the importance of customer service in the specialty coffee industry, and how we strive to uphold it in spite of the growing trend towards automation.
Since the birth of the coffee industry, customer service has been paramount. The evolution from consumers expecting their coffee to be roasted for them in the 1800s to the modern-day emphasis on freshness, quality, and craft, has transformed the way coffee shops engage with their customers. The rise of chains like Starbucks and Peet’s has put hospitality and service at the forefront of business operations, a trend that third wave and specialty coffee brands, like Ember Coffee, have embraced and built upon.
However, the increasing adoption of automation in the industry presents a challenge. While new technologies streamline service, they also risk diluting the barista culture, a vital part of the specialty coffee experience. As Starbucks' recent strategy shift towards simpler menus and premium experiences demonstrates, coffee shops can't afford to sacrifice the customer experience for efficiency.
In an article published by Perfect Daily Grind, Maxwell Colonna-Dashwood, the managing director of Colonna Coffee, and Laila Ghambari, the owner of Juniors Roasted Coffee and Guilder Café, discuss the complexities of offering exceptional customer service in the specialty coffee industry.
The Art of Customer Service in Specialty Coffee
In the world of specialty coffee, baristas are not just service providers; they are artisans. They dial in espresso, pour latte art, hand brew pour overs, and explain the nuances of extraction and flavor. This transforms coffee into more than just a product, creating an elevated sense of hospitality and enhancing the overall customer experience.
However, as the industry expands and becomes increasingly competitive, offering exceptional service and serving high-quality coffee alone is no longer enough to retain a consumer base and attract new customers. Even Starbucks, a giant in the industry, has grappled with this challenge, as their sales dipped in key markets throughout 2023 and 2024.
Specialty Coffee's Edge: Authenticity and Connection
Despite the challenges, specialty coffee shops like Ember Coffee have an edge over bigger chains. Our commitment to artisanry, craft, and ethical sourcing signals to our customers that they are not just buying a product, but an experience. We believe in fostering intimate relationships with our customers, creating a personable service that larger coffee businesses often struggle to replicate.
According to the Edelman Trust Barometer, 88% of consumers said trust is critical when deciding which brands to buy or use, with customer service a close second at 85%. This puts specialty coffee shops and roasters in a better position to navigate an increasingly challenging market.
The Double-Edged Sword of Automation
Automation has become a prominent part of the coffee industry. While it improves efficiency and resolves persistent problems such as staff training and barista shortages, it also risks eroding the artistry required to prepare and serve quality coffee. The increasing prominence of touchscreen kiosks and QR codes in restaurants and hospitality businesses might have improved efficiency, but it also risks creating a “faceless” business.
As we move towards a more automated future, it's crucial for coffee shops to strike a balance between efficiency and hospitality. The face-to-face human connection that baristas provide proves critical for specialty coffee shops to stay true to their core values of hospitality. However, it’s only one part of a much wider customer experience.
Navigating the Future of Customer Service in Specialty Coffee
The rise of tech-driven solutions for coffee shops will undoubtedly improve efficiency, consistency, and speed of service. But with a challenging year ahead, coffee shops may choose to implement automation across the board, streamlining more than just coffee preparation.
As Laila Ghambari rightly points out, "The future of customer service is not about sharing more information but investing in the experience that guests have, whether with a person or not." Digital hospitality will become more important, and customer service will continue evolving.
At Ember Coffee, we are committed to navigating these changes without losing sight of what makes us unique. We understand that our customers don't just come to us for our award-winning, locally roasted coffee. They come to us for the conversations, the connections, and the community that we foster. And no matter how the industry evolves, that is something we will always strive to provide.
A Minnesota Roaster's Perspective
As the sun rises over the snowy landscape of Minnesota, the aroma of freshly roasted coffee wafts through the air at Ember Coffee's roastery. It's a scent that has become increasingly precious in recent months, as the coffee industry grapples with unprecedented challenges. As a local roaster deeply committed to our community, we want to share our journey through these turbulent times and our vision for the future.
The Perfect Storm Brewing in Our Cups
The story of today's coffee crisis begins far from our cozy Minnesota cafes, in the lush hillsides of Colombia and the vast plantations of Brazil. A series of events have converged to create what many in the industry are calling a "perfect storm":
Climate Chaos: Mother Nature has not been kind to coffee growers lately. In Brazil, the world's largest coffee producer, severe droughts followed by unexpected frosts have decimated crops. Farmers watched helplessly as their carefully tended plants withered under the scorching sun or succumbed to the icy grip of frost. The result? A staggering 40% reduction in yields in some areas.
Unseasonal Deluges: Meanwhile, in Vietnam, the second-largest coffee producer globally, unseasonal rains have wreaked havoc. Coffee cherries, which should have been ripening under gentle sunshine, instead rotted on the branches, leading to significant crop losses and quality issues.
Geopolitical Jitters: As if weather woes weren't enough, the coffee market found itself caught in a political crossfire. In early 2025, rumors swirled about potential U.S. tariffs on Colombian coffee. Though never implemented, the mere whisper of trade restrictions sent prices soaring by 15% in just a week, highlighting the fragility of global coffee trade relationships.
Supply Chain Snarls: The journey of coffee beans from farm to cup has become increasingly complex and costly. Ongoing logistical challenges, exacerbated by fuel price hikes and labor shortages, have inflated transportation costs. The price of shipping a container of coffee has tripled since 2023, adding another layer of pressure to already strained margins.
Market Speculation: As news of crop failures and potential shortages spread like wildfire, market speculators pounced. Their actions drove coffee futures to unprecedented heights, with the C-market price for Arabica coffee reaching a jaw-dropping $3.84 per pound in February 2025 – a 47-year high.
The Ripple Effect Reaches Minnesota
Here at Ember Coffee, nestled in the heart of Minnesota's vibrant coffee scene, we've felt the tremors of these global shifts. The impact on our operations and community has been profound:
Margin Squeeze: Green coffee now accounts for a staggering 60-70% of our production costs, up from 40-50% just two years ago. This dramatic increase, coupled with rising energy and labor costs, has put immense pressure on our margins.
Sourcing Struggles: Maintaining the consistent flavor profiles our customers love has become increasingly challenging. We've had to be more flexible in our sourcing, sometimes substituting origins or adjusting roast profiles to compensate for changes in bean characteristics.
Pricing Predicaments: As a community-focused roaster, we're acutely aware of the impact price increases have on our customers. We've been forced to make difficult decisions about when and how to adjust our pricing to reflect the new market realities while remaining accessible to our loyal patrons.
Crafting a Sustainable Future, One Bean at a Time
Despite these challenges, we at Ember Coffee believe that this crisis presents an opportunity for positive change. Like the phoenix rising from the ashes, we're determined to emerge stronger and more sustainable. Here's how we're adapting:
Nurturing Direct Trade Relationships: We're doubling down on our direct trade partnerships, offering long-term contracts at stable prices to our farmer partners. This approach not only secures our access to high-quality beans but also provides farmers with the financial security to invest in sustainable practices and climate adaptation measures.
Diversifying Our Offerings: To offset rising costs and keep things exciting for our customers, we're expanding our product range. Limited edition micro-lots, experimental processing methods, and unique Minnesota-inspired coffee blends are just a few of the innovations we're exploring.
Empowering Through Education: We believe that an informed customer is a loyal customer. We've launched a series on Roasting 101 on our YouTube site, and we're planning a Coffee 101 cupping sessions at our Big Lake roastery. These programs help our community understand the complexities of coffee production and pricing, fostering a deeper appreciation for the craft behind each cup.
The Power of the Minnesota Coffee Lover
As we navigate these challenges, the support and understanding of our customers are more crucial than ever. Here's how Minnesota coffee enthusiasts can contribute to a more sustainable coffee ecosystem:
Embrace Transparency: We encourage our customers to ask questions about pricing, sourcing, and roasting practices. Understanding the true cost of producing exceptional coffee can help justify price adjustments when necessary.
Value Quality Over Quantity: By choosing to invest in higher-quality, ethically sourced coffee, consumers can help support fair wages for farmers and sustainable agricultural practices.
Support Local Roasters: Minnesota's local roasters, like Ember Coffee, are deeply invested in our communities. By choosing local over national chains, consumers help keep money circulating in the local economy and support businesses that prioritize sustainability and ethical sourcing.
Experiment with Brewing Methods: Different brewing methods can extract unique flavors from coffee beans. By exploring various brewing techniques, consumers can maximize the value and enjoyment they get from each bag of coffee.
Envisioning a Brighter Future for Minnesota Coffee
As we look to the horizon, we see challenges, but also immense potential. Our vision for the future of specialty coffee in Minnesota is one of resilience, innovation, and community:
A More Resilient Supply Chain: We're exploring collaborations with other Minnesota roasters to potentially secure better prices and more stable supply chains through collective purchasing power.
Increased Local Collaboration: We envision a future where coffee is increasingly integrated into Minnesota's local food scene. Imagine coffee-infused craft beers, chocolate truffles featuring our single-origin roasts, or seasonal menus at local restaurants built around coffee pairings.
Innovation in Sustainability: We're investing in research on more sustainable packaging options and exploring ways to upcycle coffee chaff and other by-products of the roasting process. Our goal is to minimize our environmental impact while maximizing the value we create.
A More Educated Consumer Base: Through continued education efforts, we aim to cultivate a community of coffee enthusiasts who appreciate the craftsmanship behind every cup and understand the global impact of their purchasing decisions.
Conclusion: United in Our Love for Great Coffee
As the aroma of freshly roasted coffee continues to fill our roastery, we're reminded of why we do what we do. The current coffee price crisis is undoubtedly one of the most significant challenges our industry has faced in decades. However, at Ember Coffee, we believe that by staying true to our values of quality, sustainability, and community, we can not only weather this storm but emerge stronger on the other side.
To our loyal customers and coffee lovers across Minnesota: your support during these turbulent times means more than you know. Every bag of Ember Coffee you purchase, every latte you enjoy in our cafe, is a vote for a more sustainable and equitable coffee future.
As we navigate these uncharted waters, we remain committed to transparency, quality, and the relentless pursuit of the perfect cup. Together, we can ensure that Minnesota remains a beacon of excellence in the world of specialty coffee, no matter what challenges lie ahead.
Thank you for being part of our journey, for your understanding during these difficult times, and for your unwavering love of great coffee. Here's to many more shared moments over a steaming cup of Minnesota's finest brew.
Warmly,The Ember Coffee Team
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