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The concept of "waves" in coffee has served as a vital framework for understanding the evolution of the coffee industry. Each wave represents a pivotal transition in how coffee is produced, perceived, and consumed. Originally coined by Trish Rothgeb in 2002, these waves have helped coffee enthusiasts, producers, and professionals contextualize the dynamic shifts within this beloved industry. But as we enter an era of blurred boundaries between waves, some argue the framework may no longer be relevant. Are these "waves" nostalgic relics of coffee culture, or do they still hold the power to inspire and guide us? Join us as we explore coffee’s rich history, its transformations, and where this delicious bean might take us next. The Power of Categorization in Coffee Why Are "Waves" Important to Coffee's History? Coffee waves provide historical context, helping enthusiasts and industry professionals alike connect shifts in coffee culture to broader social, technological, and economic changes. Each wave highlights how coffee transitioned from necessity to culture, to craft, and beyond. Trish Rothgeb’s classification wasn’t merely a timeline. It was a call to reflect on the state of coffee and where it could go. By understanding the waves, we gain insight into how the industry has shaped the experiences of coffee lovers throughout history. Coffee's Transformations: From Commodity to Craft First Wave Coffee: Democratizing the Bean The first wave of coffee began in the early 1800s when coffee became widely available to households. With the rise of brands like Folgers and Maxwell House, coffee was marketed for its convenience and affordability, not its quality. Instant coffee and pre-ground blends dominated store shelves, cementing coffee as a morning staple. This wave was the foundation of coffee culture, making the beverage accessible to millions. However, taste and quality took a back seat, as the focus was primarily on caffeine delivery. Second Wave Coffee: Coffee Culture Takes Root The second wave of coffee, which emerged in the 1970s, elevated coffee from a commodity to an experience. Coffeehouse chains like Starbucks and Peet's introduced consumers to espresso drinks, “fresh” roasts closer to their roasting date, and the idea of coffee as a social experience. During this phase, brewing became more than functional. Cafés became community hubs, and coffee was tied to identity and lifestyle. While quality received attention, the second wave primarily focused on creating an accessible, inviting atmosphere. Third Wave Coffee: The Craft Movement The third wave, heralded in the early 2000s, regarded coffee as an artisanal product. Enthusiasts compared it to fine wine or craft beer, emphasizing the art and science of coffee production. This era drew attention to the bean's origin, processing methods, and the growers behind the cup. Specialty coffee roasters, including many Minnesota coffee roasters like Ember Coffee in Big Lake, became central to this era. They embraced innovations like lighter roasts that brought out unique flavor notes and fostered direct trade relationships with farmers. A coffee from Ethiopia, for example, was no longer simply a “bean”—it was a story of soil, altitude, and craftsmanship. Transparency, sustainability, and roasting expertise defined the third wave. For modern coffee lovers, the third wave is still alive in spaces that champion single-origin, ethically sourced coffee in Minnesota and beyond. The Contested Fourth and Fifth Waves of Coffee Fourth Wave Coffee: Science vs. Scalability Defining the fourth wave of coffee is tricky because its identity depends on perspective. Some argue that fourth wave coffee emphasizes precision and science, relying on technological breakthroughs to create the perfect cup. Precision tools, water chemistry, and frozen beans are hallmarks of this shift. Others suggest that scalability is the defining characteristic. The fourth wave makes specialty coffee more accessible to mainstream audiences, blending craft with commerce and broadening the reach of high-quality coffee to less mature markets. For example, Minnesota-based operations tapping into specialty coffee trends have shown it is possible to scale without sacrificing quality. Fifth Wave Coffee: Craft Meets Big Business The fifth wave is the most debated of all. Often described as "scaled boutique hospitality," it seeks to deliver a hospitality-driven, artisanal experience on a large scale. This means quality, customer service, and business priorities blend seamlessly to offer both craft and convenience. However, some critics believe the fifth wave is more marketing than substance. They argue it simply packages fourth-wave values with a sharper emphasis on profit and scalability (debate source). Commentators Are Split: Are Coffee Waves Still Needed? The Case for Coffee Waves While critics argue that waves oversimplify the complexity of a global industry, the framework serves an important purpose. For coffee brands—including award-winning coffee roasters or regional hubs like Central Minnesota roasters—the historical lens of waves helps position businesses and educate consumers about the evolution of coffee. Understanding waves can demystify specialty coffee for those just entering the world of craft coffee. Whether you buy coffee at Starbucks or from a local Minnesota roaster like Ember Coffee, the waves provide an easy way to understand where your favorite brew fits into coffee's history. The Case Against Coffee Waves On a global scale, the waves can feel reductive. Coffee trends in Big Lake, Minnesota, might focus on accessible specialty roasts, while emerging markets like Eastern Europe or India may still be in their second wave. The framework doesn’t easily accommodate regional differences. Critics also argue that waves neglect producers, the people growing and harvesting coffee beans. While consumers enjoy innovation, producers face challenging questions about climate change, sustainability, and fair pricing that don’t easily align with the wave framework. Beyond Waves: Coffee’s New Frontiers The future of coffee may not lie in waves but in emerging trends that transcend past classifications. Here are three dynamic shifts shaping what's next: 1. Producer-Centric Coffee A growing emphasis on the well-being of coffee producers is reshaping supply chains. Fair trade and direct trade models are evolving to provide long-term support for farmers while ensuring ethically sourced coffee continues to delight consumers. 2. Sustainability as a North Star From compostable packaging to carbon-neutral coffee farms, sustainability is becoming central to the industry. Consumers are increasingly choosing brands, like certain Minnesota roasters, that are committed to environmentally friendly practices. 3. Technology Transforming Coffee Experiences Whether through precision grinders, AI-driven roasting, or app-based brewing methods, technology continues to revolutionize how we engage with coffee. The right innovations blend progress with accessibility, satisfying veteran enthusiasts and newcomers alike. What the Future Holds for Coffee Enthusiasts Understanding waves can still be helpful, but coffee’s future may lie in blended approaches. Whether you brew your daily cup at home or visit a Minnesota coffee roaster, one truth persists: coffee has endless depth for exploration. Want to learn more about what makes great coffee? Visit your local specialty coffee shop, or explore curated blends through trusted names in ethical coffee, like award-winning Minnesota coffee brands that emphasize craft, quality, and community.

Partnering with Ember Coffee to Achieve Your Goals Are you part of a booster club or scouting organization in Big Lake, Minnesota, looking for an innovative way to fundraise? At Ember Coffee, we understand the challenges you face—from limited resources to the difficulty of engaging the community. That's why we're excited to offer a unique, locally roasted coffee fundraising solution that addresses these challenges while adding a dash of fun and flavor to your fundraising efforts. Understanding the Challenges of Traditional Fundraising Booster clubs and scouting organizations play a crucial role in supporting community activities and personal development. However, their nonprofit nature means they rely heavily on fundraising to cover a broad range of expenses. Traditional fundraising methods, like bake sales or car washes, often lead to volunteer burnout and community over-saturation. Here's how Ember Coffee offers a fresh alternative: Simplicity and Support: Our coffee fundraising program is designed to be straightforward, reducing the administrative burden on your volunteers. We handle the logistics, so you can focus on what really matters—supporting your programs. Standout Product: Unlike typical fundraising products, coffee is a daily staple in many households. Ember Coffee provides high-quality, locally roasted beans that capture the attention of adults who are most likely to support your cause. Profitable and Affordable: With our competitive wholesale pricing, your organization can set reasonable selling prices and still enjoy a healthy profit margin. This balance makes our coffee an appealing choice for both fundraisers and their supporters. No Logistics Nightmares: Coffee is non-perishable, lightweight, and easy to store and distribute. Say goodbye to the headaches of dealing with frozen pizzas or bulky items. Transparent and Straightforward: We believe in transparency. Ember Coffee clearly outlines profit margins and costs upfront, ensuring there are no unpleasant surprises. Engaging and Enjoyable: Coffee is not just practical; it's also enjoyable. Our fundraising program includes custom labels and seasonal blends, making each purchase feel special and directly connected to your cause. Why Choose Coffee for Your Next Fundraiser? Coffee is more than just a popular beverage; it's a versatile fundraising product that offers numerous benefits: Highly Consumable: Coffee is a product that many people use daily, which makes it easier to sell. It's not seen as a luxury but as a delightful necessity. Customizable: With Ember Coffee, you can customize your coffee bags with your organization's logo or a special message. This not only enhances the emotional connection but also boosts sales by aligning the product with your cause. Easy to Execute: Our coffee is easy to handle and distribute, making the fundraising process smooth and stress-free. Plus, with options for online sales, you can reach a broader audience beyond Big Lake. Unique and Fresh: Tired of the same old fundraising products? Coffee offers a unique alternative that stands out. It's a practical item that appeals to adults, ensuring your fundraising efforts resonate with a significant portion of the community. Potential for Ongoing Support: Coffee's consumable nature encourages repeat purchases. Satisfied customers are likely to buy again, providing ongoing support for your organization. How Ember Coffee Makes a Difference At Ember Coffee, we're not just about selling coffee; we're about creating connections and supporting communities. Our air roasting process ensures each batch of coffee is smooth and full of flavor, making every sip a testament to quality and care. By choosing Ember Coffee for your fundraising needs, you're not only getting a product that sells itself but also partnering with a company that values community and ethical sourcing. Ready to Brew Up Some Support? If you're in Big Lake, Minnesota, and interested in turning coffee into cash for your cause, Ember Coffee is ready to help. Whether you're funding a school trip, new uniforms, or a community project, our coffee fundraising program is designed to make it easy, enjoyable, and effective. Interested in learning more about our award-winning coffee and how it can help your next fundraiser? Just contact us directly. Let's make your next fundraiser a flavorful success!

Coffee is more than just a drink; it's a ritual that unites us, a moment of warmth in our busy lives. For those of us nestled in Big Lake, Minnesota, sipping on a locally roasted brew from Ember Coffee, this connection feels especially profound. But as we cozy up with our cups, a seismic shift is rippling through the coffee world. Arabica futures have hit an unprecedented high of over US $4.30/lb, ushering in a new era that impacts everyone from coffee roasters near me to global traders. Unpacking the Surge: Why Are Prices Skyrocketing? This price hike isn't just a blip; it's a result of several converging factors. Brazil and Vietnam, the world's coffee giants, are grappling with supply shortages, compounded by climate-related challenges. Meanwhile, geopolitical tensions, like the fallout from tariff threats and the Russia-Ukraine conflict, have disrupted global trade flows, adding pressure to already strained stockpiles. For those of us enjoying our morning brew, this might seem distant. But remember, every sip we take is part of a vast, interconnected supply chain. And right now, that chain is under strain. What Does This Mean for Our Local Coffee Scene? In Big Lake, where the air is crisp and community ties are strong, we're witnessing firsthand how these global shifts trickle down. Local coffee roasters, including our team at Ember Coffee, are facing tough decisions. Prices are volatile, and the costs of production—like fertilizers and wages—are escalating. How we're navigating these waters Transparent Communication: We're committed to keeping you informed. Understanding the value of coffee means appreciating the journey from bean to cup, and we're here to share that story. Sustainable Practices: Ethical sourcing remains at our core. Despite market fluctuations, we prioritize relationships with farmers, ensuring they receive fair compensation for their hard work. Air Roasting Excellence: Our unique air roasting process not only enhances flavor but also showcases our commitment to quality. It's a gentle method that lets the beans' natural characteristics shine—a perfect match for our award-winning coffee. A Silver Lining: Opportunities for Connection While these price hikes pose challenges, they also offer a chance to deepen our connection to coffee. As prices rise, so does the opportunity to engage in meaningful conversations about the true value of every cup. How you can be part of the journey Learn with Us: Explore the complexities of coffee pricing, from climate impacts to market dynamics. Knowledge enhances appreciation, turning every sip into a moment of mindfulness. Support Local: By choosing locally roasted options, you contribute to a sustainable supply chain that benefits producers and our community. It's not just about coffee; it's about making a difference. Embrace At-Home Brewing: With more people brewing at home, now's the perfect time to experiment with different flavors and techniques. Our team is here to guide you, whether you're a seasoned barista or a curious newcomer. Looking Ahead: The Future of Coffee As we adjust to this new normal, one thing remains clear: coffee is resilient. The industry has weathered storms before, and together, we'll navigate these changes with grace and adaptability. What can we expect? Price Adjustments: While prices may continue to rise, the focus will be on finding a balance that supports both producers and consumers. Industry analysts predict retail coffee prices could increase by up to 25%, a shift that will require careful navigation. Consumer Behavior Shifts: As prices rise, we may see more people opting for at-home brewing or seeking value brands. Yet, the love for quality coffee remains strong, especially in communities like ours that value authenticity and connection. Ongoing Education: We'll continue to share insights and stories, from the farms where our beans grow to the cups we enjoy. It's about fostering a deeper understanding and appreciation for the craft of coffee. Join Us in This Journey At Ember Coffee, we believe in the power of community and the magic of a good cup of coffee. As this new era unfolds, we invite you to join us in exploring, learning, and savoring every moment. Whether you're a neighbor in Big Lake or a coffee lover from afar, let's raise our mugs to resilience, connection, and the rich tapestry of flavors that bring us together.

Making a Difference with Every Cup At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we're more than just your average coffee roasters near you. We're a community-focused hub dedicated to making a significant impact through our award-winning coffee. Our fundraising program is designed to support your goals, offering a unique way to raise funds while enjoying the rich, locally roasted coffee that you love. The Unique Appeal of Coffee Fundraising Why choose coffee for your next fundraiser? It's simple: coffee is a part of the daily routine for millions of people. This makes it not just convenient but also a highly effective fundraising product. Here’s why coffee stands out: Universal Appeal: Coffee is enjoyed by a vast audience every day, unlike seasonal or niche items. Everyday Staple: It integrates seamlessly into daily lives, making it a practical choice for supporters. Long Shelf Life: Unlike perishables, coffee maintains its quality over time, ensuring your fundraiser is stress-free regarding product handling. How Our Fundraising Program Works Partnering with Ember Coffee means you're set for a straightforward and impactful fundraising journey. Here’s how we make it happen: Simple Setup: We use Shopify to integrate sales processes smoothly, making management hassle-free. Support Materials: You’ll receive all the marketing materials and support needed to promote your fundraiser effectively. Transparent Pricing: We ensure clarity in pricing and profits, so there are no surprises along the way. Customization Options: Personalize your coffee labels to make each bag of coffee feel special to your supporters. Why Ember Coffee is Your Ideal Fundraising Partner Choosing Ember Coffee for your fundraiser isn’t just about selling coffee—it's about creating an experience and making an impact. Here’s what makes us stand out: Locally Roasted Perfection: Our coffee is roasted locally in Minnesota, ensuring every batch is fresh and flavorful. Ethical Sourcing: We prioritize ethical sourcing, ensuring that every cup provides not only pleasure but also peace of mind. Ongoing Support: Our team is here to guide you through each step, providing the tools and advice needed to maximize your success. A Step-by-Step Guide to Running an Effective Fundraiser To launch a successful fundraising campaign, consider these practical steps: Define Your Goals: Clearly articulate what you’re raising funds for. This clarity motivates and connects people to your cause. Build a Dedicated Team: Assign roles and responsibilities to ensure every aspect of your fundraiser is covered. Create a Timeline: Set deadlines for order placements and deliveries to keep your campaign on track. Promote Actively: Use social media, emails, and community events to spread the word effectively. Engage and Motivate: Keep your team motivated with incentives and regular updates to maintain high energy levels. Simplify Participation: An easy-to-navigate online store will make it straightforward for supporters to contribute. Year-Round Fundraising Strategies To keep the momentum going throughout the year, consider these strategies: Plan Ahead: Outline your main fundraising activities for the year to avoid last-minute planning. Vary Your Methods: Mix different types of fundraising activities to keep your audience engaged and interested. Leverage Seasonal Opportunities: Take advantage of specific times of the year that are conducive to fundraising. Keep Communicating: Regular updates keep your community involved and informed about your efforts. Show Appreciation: Always thank your supporters and share the outcomes of their contributions to reinforce trust and appreciation. Why This Matters At Ember Coffee, we believe in the power of community and the simple joy of a great cup of coffee. Our fundraising program is more than just an opportunity to raise money; it's a chance to bring people together, support local efforts in Minnesota, and enjoy some of the finest locally roasted coffee around. Ready to start your fundraising journey with us? Reach out to us today and let’s brew some success together!

The Essence of Specialty Coffee Coffee is more than just a caffeinated beverage. It’s a ritual, a conversation starter, and a bridge that connects people. At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we believe in creating that connection through our locally roasted, award-winning coffee. Today, we want to delve into the importance of customer service in the specialty coffee industry, and how we strive to uphold it in spite of the growing trend towards automation. Since the birth of the coffee industry, customer service has been paramount. The evolution from consumers expecting their coffee to be roasted for them in the 1800s to the modern-day emphasis on freshness, quality, and craft, has transformed the way coffee shops engage with their customers. The rise of chains like Starbucks and Peet’s has put hospitality and service at the forefront of business operations, a trend that third wave and specialty coffee brands, like Ember Coffee, have embraced and built upon. However, the increasing adoption of automation in the industry presents a challenge. While new technologies streamline service, they also risk diluting the barista culture, a vital part of the specialty coffee experience. As Starbucks' recent strategy shift towards simpler menus and premium experiences demonstrates, coffee shops can't afford to sacrifice the customer experience for efficiency. In an article published by Perfect Daily Grind, Maxwell Colonna-Dashwood, the managing director of Colonna Coffee, and Laila Ghambari, the owner of Juniors Roasted Coffee and Guilder Café, discuss the complexities of offering exceptional customer service in the specialty coffee industry. The Art of Customer Service in Specialty Coffee In the world of specialty coffee, baristas are not just service providers; they are artisans. They dial in espresso, pour latte art, hand brew pour overs, and explain the nuances of extraction and flavor. This transforms coffee into more than just a product, creating an elevated sense of hospitality and enhancing the overall customer experience. However, as the industry expands and becomes increasingly competitive, offering exceptional service and serving high-quality coffee alone is no longer enough to retain a consumer base and attract new customers. Even Starbucks, a giant in the industry, has grappled with this challenge, as their sales dipped in key markets throughout 2023 and 2024. Specialty Coffee's Edge: Authenticity and Connection Despite the challenges, specialty coffee shops like Ember Coffee have an edge over bigger chains. Our commitment to artisanry, craft, and ethical sourcing signals to our customers that they are not just buying a product, but an experience. We believe in fostering intimate relationships with our customers, creating a personable service that larger coffee businesses often struggle to replicate. According to the Edelman Trust Barometer, 88% of consumers said trust is critical when deciding which brands to buy or use, with customer service a close second at 85%. This puts specialty coffee shops and roasters in a better position to navigate an increasingly challenging market. The Double-Edged Sword of Automation Automation has become a prominent part of the coffee industry. While it improves efficiency and resolves persistent problems such as staff training and barista shortages, it also risks eroding the artistry required to prepare and serve quality coffee. The increasing prominence of touchscreen kiosks and QR codes in restaurants and hospitality businesses might have improved efficiency, but it also risks creating a “faceless” business. As we move towards a more automated future, it's crucial for coffee shops to strike a balance between efficiency and hospitality. The face-to-face human connection that baristas provide proves critical for specialty coffee shops to stay true to their core values of hospitality. However, it’s only one part of a much wider customer experience. Navigating the Future of Customer Service in Specialty Coffee The rise of tech-driven solutions for coffee shops will undoubtedly improve efficiency, consistency, and speed of service. But with a challenging year ahead, coffee shops may choose to implement automation across the board, streamlining more than just coffee preparation. As Laila Ghambari rightly points out, "The future of customer service is not about sharing more information but investing in the experience that guests have, whether with a person or not." Digital hospitality will become more important, and customer service will continue evolving. At Ember Coffee, we are committed to navigating these changes without losing sight of what makes us unique. We understand that our customers don't just come to us for our award-winning, locally roasted coffee. They come to us for the conversations, the connections, and the community that we foster. And no matter how the industry evolves, that is something we will always strive to provide.

A Minnesota Roaster's Perspective As the sun rises over the snowy landscape of Minnesota, the aroma of freshly roasted coffee wafts through the air at Ember Coffee's roastery. It's a scent that has become increasingly precious in recent months, as the coffee industry grapples with unprecedented challenges. As a local roaster deeply committed to our community, we want to share our journey through these turbulent times and our vision for the future. The Perfect Storm Brewing in Our Cups The story of today's coffee crisis begins far from our cozy Minnesota cafes, in the lush hillsides of Colombia and the vast plantations of Brazil. A series of events have converged to create what many in the industry are calling a "perfect storm": Climate Chaos: Mother Nature has not been kind to coffee growers lately. In Brazil, the world's largest coffee producer, severe droughts followed by unexpected frosts have decimated crops. Farmers watched helplessly as their carefully tended plants withered under the scorching sun or succumbed to the icy grip of frost. The result? A staggering 40% reduction in yields in some areas. Unseasonal Deluges: Meanwhile, in Vietnam, the second-largest coffee producer globally, unseasonal rains have wreaked havoc. Coffee cherries, which should have been ripening under gentle sunshine, instead rotted on the branches, leading to significant crop losses and quality issues. Geopolitical Jitters: As if weather woes weren't enough, the coffee market found itself caught in a political crossfire. In early 2025, rumors swirled about potential U.S. tariffs on Colombian coffee. Though never implemented, the mere whisper of trade restrictions sent prices soaring by 15% in just a week, highlighting the fragility of global coffee trade relationships. Supply Chain Snarls: The journey of coffee beans from farm to cup has become increasingly complex and costly. Ongoing logistical challenges, exacerbated by fuel price hikes and labor shortages, have inflated transportation costs. The price of shipping a container of coffee has tripled since 2023, adding another layer of pressure to already strained margins. Market Speculation: As news of crop failures and potential shortages spread like wildfire, market speculators pounced. Their actions drove coffee futures to unprecedented heights, with the C-market price for Arabica coffee reaching a jaw-dropping $3.84 per pound in February 2025 – a 47-year high. The Ripple Effect Reaches Minnesota Here at Ember Coffee, nestled in the heart of Minnesota's vibrant coffee scene, we've felt the tremors of these global shifts. The impact on our operations and community has been profound: Margin Squeeze: Green coffee now accounts for a staggering 60-70% of our production costs, up from 40-50% just two years ago. This dramatic increase, coupled with rising energy and labor costs, has put immense pressure on our margins. Sourcing Struggles: Maintaining the consistent flavor profiles our customers love has become increasingly challenging. We've had to be more flexible in our sourcing, sometimes substituting origins or adjusting roast profiles to compensate for changes in bean characteristics. Pricing Predicaments: As a community-focused roaster, we're acutely aware of the impact price increases have on our customers. We've been forced to make difficult decisions about when and how to adjust our pricing to reflect the new market realities while remaining accessible to our loyal patrons. Crafting a Sustainable Future, One Bean at a Time Despite these challenges, we at Ember Coffee believe that this crisis presents an opportunity for positive change. Like the phoenix rising from the ashes, we're determined to emerge stronger and more sustainable. Here's how we're adapting: Nurturing Direct Trade Relationships: We're doubling down on our direct trade partnerships, offering long-term contracts at stable prices to our farmer partners. This approach not only secures our access to high-quality beans but also provides farmers with the financial security to invest in sustainable practices and climate adaptation measures. Diversifying Our Offerings: To offset rising costs and keep things exciting for our customers, we're expanding our product range. Limited edition micro-lots, experimental processing methods, and unique Minnesota-inspired coffee blends are just a few of the innovations we're exploring. Empowering Through Education: We believe that an informed customer is a loyal customer. We've launched a series on Roasting 101 on our YouTube site, and we're planning a Coffee 101 cupping sessions at our Big Lake roastery. These programs help our community understand the complexities of coffee production and pricing, fostering a deeper appreciation for the craft behind each cup. The Power of the Minnesota Coffee Lover As we navigate these challenges, the support and understanding of our customers are more crucial than ever. Here's how Minnesota coffee enthusiasts can contribute to a more sustainable coffee ecosystem: Embrace Transparency: We encourage our customers to ask questions about pricing, sourcing, and roasting practices. Understanding the true cost of producing exceptional coffee can help justify price adjustments when necessary. Value Quality Over Quantity: By choosing to invest in higher-quality, ethically sourced coffee, consumers can help support fair wages for farmers and sustainable agricultural practices. Support Local Roasters: Minnesota's local roasters, like Ember Coffee, are deeply invested in our communities. By choosing local over national chains, consumers help keep money circulating in the local economy and support businesses that prioritize sustainability and ethical sourcing. Experiment with Brewing Methods: Different brewing methods can extract unique flavors from coffee beans. By exploring various brewing techniques, consumers can maximize the value and enjoyment they get from each bag of coffee. Envisioning a Brighter Future for Minnesota Coffee As we look to the horizon, we see challenges, but also immense potential. Our vision for the future of specialty coffee in Minnesota is one of resilience, innovation, and community: A More Resilient Supply Chain: We're exploring collaborations with other Minnesota roasters to potentially secure better prices and more stable supply chains through collective purchasing power. Increased Local Collaboration: We envision a future where coffee is increasingly integrated into Minnesota's local food scene. Imagine coffee-infused craft beers, chocolate truffles featuring our single-origin roasts, or seasonal menus at local restaurants built around coffee pairings. Innovation in Sustainability: We're investing in research on more sustainable packaging options and exploring ways to upcycle coffee chaff and other by-products of the roasting process. Our goal is to minimize our environmental impact while maximizing the value we create. A More Educated Consumer Base: Through continued education efforts, we aim to cultivate a community of coffee enthusiasts who appreciate the craftsmanship behind every cup and understand the global impact of their purchasing decisions. Conclusion: United in Our Love for Great Coffee As the aroma of freshly roasted coffee continues to fill our roastery, we're reminded of why we do what we do. The current coffee price crisis is undoubtedly one of the most significant challenges our industry has faced in decades. However, at Ember Coffee, we believe that by staying true to our values of quality, sustainability, and community, we can not only weather this storm but emerge stronger on the other side. To our loyal customers and coffee lovers across Minnesota: your support during these turbulent times means more than you know. Every bag of Ember Coffee you purchase, every latte you enjoy in our cafe, is a vote for a more sustainable and equitable coffee future. As we navigate these uncharted waters, we remain committed to transparency, quality, and the relentless pursuit of the perfect cup. Together, we can ensure that Minnesota remains a beacon of excellence in the world of specialty coffee, no matter what challenges lie ahead. Thank you for being part of our journey, for your understanding during these difficult times, and for your unwavering love of great coffee. Here's to many more shared moments over a steaming cup of Minnesota's finest brew. Warmly,The Ember Coffee Team

Hey coffee lovers and community builders! As the aroma of our freshly air-roasted beans fills the crisp winter air, we’re...

Espresso dialling in is a daily basic for all baristas and serves as the mainstay of their craft. It is this fundamental process that guarantees customers the best and most uniform coffee experience every day. While the art of dialling in is rewarding when mastered, it can present some challenges. If you lack experience or know-how, the task can feel a bit perplexing or just plain frustrating. In this guide, we aim to provide a detailed, very approachable, step-by-step method to ensure your success and efficiency in dialing in your espresso. What Is Dialling In? The process of optimizing espresso extraction for the best flavor profile possible is what "dialing in" means. Ideally, baristas want to create an espresso that has all the right flavors present in the highest possible concentration. To get there, they have to adjust three main things: dose, yield, and brew time. Each of these has a significant impact on the flavor of the finished product. When baristas are "dialing in," they try to keep everything as constant as possible and only change one thing at a time. This gives them a much clearer idea of what each variable is really doing to the espresso. Their goal is to hit the sweet spot, and understanding extraction is crucial to that. Baristas want to avoid both under-extraction (sour, weak, fast) and over-extraction (dry, bitter, slow). Effectively dialing in espresso requires the following: Two sets of accurate digital scales: You will need one set to weigh your dose and another set for your yield. You can, of course, use the scales yourself to measure both, but the less you have to touch the scales, the more you are like an espresso machine. If you happen to have an espresso machine that can measure yield, then congratulations: you have achieved a larger scale set. A flat tamper: The more "snug" and "fit" the tamper is to the portafilter basket, the more enhancements to extraction you achieve—unless the coffee puck is so tight that it's been over-compressed. Portafilter baskets: First, let's think about these baskets. They should prevent the tamper from getting log-jammed (meaning stuck) and interrupting the tamping process. A bottomless portafilter: This is designed without a spout, so you can see the bottom of the basket. This will allow you to spot channeling – which is when the coffee puck becomes damaged or uneven – much more easily. Parameter One: Dose The term "dose" describes how much of the dry, roasted coffee is placed in the portafilter for brewing. Baristas commonly consider this to be the first and perhaps most important step in analytical brewing because it has such a strong influence on the outcome—that is, how "good" the coffee tastes. The ideal dose depends on several factors (see below). However, the typical range is between 18 and 22 grams. At the very least, you should weigh your coffee and use the same amount every time you brew to establish a baseline. From there, you can vary the dose and note the differences in flavor and other qualities. Always remember that if you are using a smaller or larger amount of coffee, you also need to adjust the amount of water accordingly to maintain a proper brew ratio. Choosing the proper dose can be difficult and may require some fine-tuning during the initial setup. Changes in taste will mean changes in other aspects of your espresso's prep. If you think you need to up the dose, do it in small increments. If you think your espresso might be too intense and just teetering on the edge of pleasantness, bump down your dose in the same small increments. Once you find the right amount, try to use it consistently so that you have a firm baseline for making other changes. Parameter Two: Yield What is meant by "yield"? It means the wet weight of the extracted espresso. But a better way to understand it is through some basic principles of extraction. Think about two of these principles when you consider yield: The higher the yield, the more water has been passed through the coffee – meaning a higher extraction level. The higher the yield, the less concentrated the espresso will be. Now, how do we define yield with respect to dose using ratios? A common starting point is the 1:2 ratio. For every gram of coffee, we use 2 grams of water. This is a pretty good ratio, and if you're not getting it right with the 1:2, then either go to the 1:1.5 for a more concentrated shot or to the 1:2.5 for a more diluted shot. Espresso requires dialing in, which is a delicate, demanding process that is very much like a dance. It takes patience, precision, and practice to know the steps and to carry them out smoothly over the course of the day. You can't rush this if you want to arrive at a destination that will delight your customers. Even if we know the ideal steps to carry out and the key parameters to pay attention to, espresso dialing in is as much a part of the art and science of the barista's work as pulling a good shot is. Parameter Three: Brew Time The espresso-making process has many variables. Of all these, brew time might be the most crucial and certainly the most flexible. It can and does affect the flavor outcome of the espresso in large measure, and if you're not thinking and not tasting with your brew time, you're just not dialed in, period. Most coffee shops aim for brew times ranging between 22 and 40 seconds, with the sweet spot often being between 25 and 32 seconds. Remember, though: the brew time itself is pretty pointless if you're not using it to affect the flavor outcome in some desirable way. Brew time and flavor are directly related. If you don’t brew long enough, the coffee just isn’t going to have enough flavor. Brew too long, and you’re over-extracting (like the folks at Starbucks do). The scale goes something like this: too little brew time, too much acidity; ideal brew time, balance of flavors; too much brew time, too much bitterness. When you change the brewing time, you have to take into consideration the grind size. An easy way to visualize this is to think about how water flows through coffee grounds of different sizes. With a grind that is too coarse, it is like using rock-sized particles; the water flows through the grounds much too quickly. These grounds don't have enough time to reach their full flavor potential. You would then want to try a grind that is at least a little bit finer in order to achieve the proper flavor balance. This is also, to be honest, a close-tolerance grind. Going too far to the side of too fine will lead to watery, over-extracted coffee. To achieve this close flavor-tolerating grind, an adjustable burr grinder is a good tool. It is crucial to adjust the grind size in small increments. Although we tend to think of grind size as a kind of dial or continuum between "too fine" and "too coarse," in reality, getting a good extraction or even a decent cup of coffee using a specific brew method is often a matter of hitting the "sweet spot" on that grind size dial. Setting the brew time, dose, and yield is only half the battle when it comes to making the perfect espresso. The other half is tasting it. What are we looking for? A harmonious balance of acidity, sweetness, and bitterness, with some combination of the four more pronounced or less pronounced in different espressos. Tasting The Espresso A brief indication of the balance of flavors possible is this: a well-extracted espresso is a sweet drink. Sweetness is primary in the espresso flavor hierarchy. When the espresso is under-extracted, the drink's acid notes tend toward sourness, and there's insufficient sweetness to balance the flavor. If we are over-extracting the coffee, then those flavors predominantly fall on the bitter end of the spectrum. We are using much more energy to extract out of those bitter compounds, and the drink may taste hollow. "Well" extracted means, in essence, "tastes sweet." Assessing the quality of espresso in combination with milk is equally vital, as a significant proportion of the customer base favors milk-infused beverages. The milk's sugars and fats can serve to amplify the inherent sweetness of the espresso while muting and rounding off the sharper acidic or bitter notes that might otherwise be too pronounced. Tips For Further Improvement When it comes to mastering the art of espresso extraction, we strongly advocate for the following practices: Only change one parameter at a time. This will help you keep track of how your extraction is changing, and what’s causing it. For example, if you’re adjusting your grind, then keep the brew time, dose, and yield the same. Keep other variables constant. Create an evenly distributed bed of coffee in the portafilter, and tamp using the same method every time you pull a shot. Not distributing evenly enough or tamping too lightly will affect extraction. Make a dialling in journal. Every time you dial in, record your parameters, and figure out what works best. This will help you dial in more quickly and successfully. Stay hydrated. Dialling in often involves tasting a lot of espresso in a short period of time, which can affect your palate and obscure the more subtle flavours of each individual espresso. It can also mean you end up being over-caffeinated, which can cause dizziness, shaking, shortness of breath, and an increased heart rate. You should drink plenty of water before, during and after the entire process. Espresso dialing can be an infuriating, yet rewarding first-step, from which you can almost taste your route to mastery and profitability. It has been my experience, both as a trainer and a practicing barista, that if you can break down the art of espresso extraction into significant variables, then further into individual espresso techniques, novices and experienced baristas alike will uncover the not-so-secret to consistently good espresso. That secret? Following your variables with damn good attention to detail and a medium amount of patience.

Refining Your Coffee Shop's Operations: From Menu Boards to Equipment Running a coffee shop is like a journey filled with decision-making. Each choice sends ripples that affect how smoothly the shop operates, how happy the customers are, and how much profit the shop makes. What I'm sharing here are not secret tips to running a coffee shop. They're basic lessons learned from real-world examples. If nothing else, these stories from the coffee shop world show the important part decision-making plays in a coffee shop's success. 1. Simplify and Strategize Your Menu How you show your menu is important because it shows what you have to offer. If your menu is boring, customers will probably think your food is too. When a menu has things that surprise or delight customers, it expresses your personality. Then, customers who enjoy it will talk about it. Make sure your business decisions are fair and simple. Make your brand easy to understand. Don't overwhelm your customers with tons of text or too many choices. Show them what makes your specialty drinks special in a clear way. Make your pricing straightforward and simple. For example, show only the prices for medium-sized drinks. Use Tech Solutions: Digital menu boards are totally awesome. They let you change your menu and prices super fast. So, make one change now to show the board's benefits. Use these boards in places where you need big changes or constant updates to be digital and must-see. You can be creative in how you make your menu. You don't have to lose clarity or make the customer experience less smooth just because you want to make your menu a work of art. It can be a good use of your time and a really effective way to market your restaurant. 2. Focus on Core Offerings Every café is unique. Focus on what makes yours special and use that to build a clear image for your business. Figure Out Your Key Products: Choose a few excellent products that really show what your brand is about. Figure out what your neighborhood likes. It might sound obvious, but you need to know what flavors your local market wants. For example, if people drink super sugary stuff, and you guys can make your coffee drinks sweet enough for local tastes, can you still make lattes? Not exactly like Starbucks, but similar. By concentrating on your main strengths, you can save money and avoid confusing your brand with unclear messages. This way, you can stay focused on what you do best and show clients who you really are.   3. Maximize Efficiency with Equipment Choices It's really important to invest in the right tools, but even more crucial is to prioritize what matters most. Start with Basic Stuff: Don't spend too much money on equipment. Try out your new ideas on a smaller scale. For example, use small systems that add carbonation to drinks to see if your ideas work. That way, you won't waste a lot of money on big equipment if your ideas don't turn out as good as you hoped. When you buy important things like espresso machines, think about how they'll help you in the future, for 5, 10, or even more years. You should pick only the best professional models. Anything else might not let you keep up with more demand as your business grows. Choosing the right equipment to keep costs low at first and make future changes easy is a smart and practical way to set up a business. 4. Sweeten Smarter How much syrup is too much syrup? We all have our own tastes, and the amount of syrup we like on our pancakes or waffles can really vary. Some people even put bases like peanut butter or almond butter under the syrup when they pour it on. It's a good idea to rethink how syrup is poured, but there's also another reason to think about syrup. Syrup is really sweet, and lots of people who pour it on don't think about how that affects their health and the flavor balance in breakfast. As a coffee business, you have to set and maintain your own sweetness standards. Follow these steps and don't skip ahead. When you get to this part, you might think, "Why do I need to go through all this?" Remember, there's a reason why not just anyone can make Death Wish Coffee. You can't take short cuts. You can't make coffee like this in someone else's kitchen or using their recipes. Whether you like it or not, you have to make something that meets or comes really close to our "Sweetness Standard." Suggest Sweetness Additions: If customers say their drink needs more sweetness, you should try to get them to order something that adds sweetness to their drink. Ask them if they want to add a Sweet Cold Foam, which is the best way to sweeten a drink. It's not just because the Sweet Cold Foam is the best way to sweeten a drink. Actually, from my personal experience, there's no better way to make a drink sweeter than by adding Sweet Cold Foam to it. Even small changes can increase your earnings a lot, and they won't hurt the high quality of your products or services that customers value. 5. Build Strong Vendor Relationships It doesn't matter if you're filtering water or making syrups. Your suppliers are crucial to your business. When choosing suppliers, you can't just look at price. You also have to think about two really important things: how reliable they are and how good their support is. Stay flexible: Try new things like mushroom coffee or plant-based cream. But check if they will sell well, so you don't spend too much money too soon. Having dependable suppliers makes sure that everything runs smoothly. This means you can safely try out new ideas. 6. Embrace Inventory and Cost Controls To make things last, we have to closely watch how much stuff we have and how much it costs. Use tools like Dripos that show your COGS (Cost of Goods Sold). These tools help you understand your business better and control both your costs and sales. If you get regular reports and daily updates, you'll have a clear view of how business is going. Do your sales match the costs you expected when you bought your inventory? Find out what works for you: For some stores, just counting inventory by hand every week is fine. But for other stores, counting by hand might take too much time and cause too many mistakes. They could be better off with an automated system. In the end, setting things up the right way cuts down on waste and makes sure we're always ready to meet demand. 7. Start Small with New Offerings It's easy to get excited about new systems or products, but starting with a small-scale solution is often a more economical way to begin an important project. Before spending a lot of money on a system to carbonate drinks, test market interest in a prototype. Use this trial to decide if you should continue building a more advanced prototype. If the early feedback is mainly positive, you can confidently invest in the more expensive system to develop your test product further. Stick to what's working: Always stay focused on our successful programs, and don't think about future projects until those programs are running smoothly. Doing this makes everything safer and helps us move forward carefully and at a steady pace, mostly because we've found a better way to get and use information.   8. Leverage Loyalty and Online Ordering Getting your customers to come back to you is really important for your business. Online ordering and loyalty programs are two good ways to do this. But they can be dangerous if you're not careful. Avoid Extra Charges: Don't Pass Costs on to Customers. There's one kind of fee that can really mess things up. It's when customers are charged extra just for using a credit card to pay. If you have to charge something like that, keep it small. If you can't keep it small, avoid it altogether. This might mean you need to adjust your prices so you can handle the credit card fees. Consider delivery services. Even though DoorDash and apps like it charge fees, they provide a way to make money that is, for some people, worth the trade-off. If your customers can interact with your business online just as easily and comfortably as they do in person, you're much more likely to build their loyalty and make them come back. Conclusion Balancing the ups and downs of a coffee shop is not easy. It's a business with few items and many chances to mess up. For example, mistakes in choosing the menu or the right tools can cost a lot. Key skills include shopping wisely, managing stock, controlling costs, and fixing problems. But these aren't the only skills needed to run a good coffee business. Whether you serve coffee on a big scale or just brew some at home, making coffee is about good decision-making. If you make the right choices, coffee price won't keep you from making it.Focus on what makes your store different. Try new things. Keep changing what you do. The next cup waiting for you might be really close. And your next win can happen any time.

Building Buzz for Your Coffee Shop: Lessons from the JourneyStarting your own neighborhood coffee shop could be as exciting as making the perfect café au lait with chocolate sprinkles. People now are really into coffee, and many neighborhoods where double-income households live have at least one coffee shop, if not two or three. But making a community around your neighborhood coffee shop could be key to making it seem like a cool urban hot spot instead of just another way to serve coffee. 1. Engage Your Community Early You need to start getting people excited about your new business before it even opens. To do this, you should connect with people in your community and use lots of different ways to let them know about your new business. Facebook groups in the community are a great way to get the word out about your business. Tell the group your story. Let them know where you are and what you do. Ask them questions that make them talk to you and your business. A good first question is, "What are your favorite coffee flavors?" Trying to get people to discuss and help spread your business to others is a great way to use a Facebook community group. Utilize Your Friends and Allies: Get your friends involved in a network with you. Ask them to help you with your social media. Work together to share your shop with a larger audience. Really consider how the people around you can help you grow online. If your friends aren't part of your story yet, now's a great time to add them in. Give them a reason to help you, and make sure to say thanks after. Think about having local pop-up events where people can see what you offer. You'll definitely get your target market to notice you. Set up at a nearby school, library, or community center. You'll surely make a bunch of real connections with people who came. 2. Craft Memorable First Impressions When your business begins, that's just the beginning. It might be what gets people to pay attention at first. But what you really want is for those people who came to check out your opening to be part of your business's everyday life. Create a special drink for customers that shows off the quality and creativity of your restaurant. Pick a drink that has a delicious flavor and looks amazing. If it looks good, it'll get lots of attention on Instagram, helping your place get more customers. Also, think about what the drink shows about your restaurant's brand. Ask for Customer Feedback: Tell customers to post about their experiences on social media or sites like Google. Good reviews help shape how potential customers see us, and they can also bring in new customers. Helping each person who comes to our church feel welcome can make a big difference. We aren't just saying "hello"; we want to create an atmosphere that makes it clear this is a place where everyone belongs. 3. Dial in Your Processes Before you open, make sure everything runs smoothly and consistently. Conquer Espresso: Invest some time to perfect your espresso. Weigh the coffee grounds and measure how much espresso you get. Test different variables to find the best taste. Consistency is the main thing. If you can do something once, you can do it again. Write Down How Your Business Works: Everything that happens in your business needs to be written down, especially tasks that different people do. This should be done in a clear way so that, if necessary, someone could follow the steps and get the same results. Actually, writing with a pen or pencil is probably the best way to make sure things get done right. When you write by hand, you're less likely to skip important details. Keep it perfectly calibrated: Just a tiny change in humidity or how coarse your coffee is can ruin the flavor of your coffee. So, it's super important to frequently check your setup and adjust it if needed. If you see any errors, the first thing to do is reset yourself and fix the calibration. Then, check the flavor of the coffee you've already served. 4. Invest in the Right Equipment The tools in your coffee shop are really important. You need to choose them carefully. When you use them every day, they have to work well and not break down. They should help make your coffee exactly how you want. And they should be good enough to impress your customers when they watch you make their coffee. When it comes to making great espresso, people often overlook the importance of the grinder. But we know that choosing a grinder affects two things that are super important for espresso: first, the size of the particles (and the shape of the particles too), and second, the consistency of the particle size (how even it is). Also, when we recommend a commercial grinder, we do it because commercial grinders are better than home grinders in four reliable ways: They're made from better materials, so they last longer; Their grinding method (edge, flat, or conical) is more precise, so the size and shape of the particles are more uniform; They have way more grind settings; and They give us a great range of grind sizes for making espresso. Get espresso machines with support: Work with vendors who give on-site installation and field service. This lowers the chance of long downtime and makes sure the machines are reliable for a long time.The coffee pot and practical tools will make coffee for our guests without them seeing all the work that goes into it. See, the coffee pot is like our charity: we make the coffee, we pour it, and we serve it hot. If we do it well, the guests feel relaxed and enjoy the coffee. They probably don't even think about the air pots or the nice grinders we use. 5. Build Buzz Before and After Opening Even after you open, you still have to work hard. It's like a never-ending marathon, and we have to keep going if we want our customer traffic to stay steady. Post every week. Go online now. Share what's happening in your workshop now, and say how you feel about it. Show real-time updates, or close to it. Show the real you. Posts like this make social media the most powerful tool we have for making the art world way bigger. Use Giveaways for Promotions: Hand out fliers or cards to possible customers that give them a discount if they talk about the business on social media or visit it for the first time. This easy and cheap way to get the word out can bring big benefits. Customers will spread the word, which will show up online and offline. Understanding the power of promotions and the way people share (or don't share) experiences is key to helping any business do better. Pitch in with your neighborhood. Team up with nearby organizations and join local events to let people know about your business.    6. Embrace Feedback and Keep Learning The food and drink world is always changing, so you have to change all the time too. The best way to improve your menu, in my opinion, is to hold regular taste tests. This makes sure your food and drinks are top quality (at least "good enough" to keep them on the menu). Asking your staff and customers what they think of your menu is really important. And since the main goal of a café is to make money, knowing what customers like and don't like on the menu is super helpful for the owner or manager. Stay flexible and ready for change. Be open to changes based on what works (and what doesn't). Adjusting hours, adding a product, or taking one away means you need flexibility. In small businesses, being flexible is a strength.   Conclusion Opening a coffee shop isn't just about making the perfect cup of coffee; it's about creating a real community. If you want your future coffee shop to be successful and loved, you need to connect with the people who will become your regular customers long before you're actually serving them. You need to get them excited about your shop, which means you have to pump up your own excitement first. This means you should build a noticeable buzz around what you're doing. You might even think of yourself as a community servant, because building a "customer base" is really just about creating a community that loves your coffee shop.

Running a coffee shop or restaurant isn't easy. It takes a lot of planning and organizing, and sometimes you just have to make sure quality is the first priority. People in the industry often say, "It's not for the weak or timid." But guess what? You can do it too. You don't need to be born into the coffee or restaurant business, and you can start from anywhere. Whether you're just starting out or you've been around a bit longer, here are six strategies you can use. 1. Master Inventory Management A food business needs to be really good at controlling its stock if it wants to be successful. Using an efficient inventory system saves money, cuts down on waste, and gives a steady base where things happen consistently. This is exactly what customers want when they return to a business that serves food. You need to start counting your inventory well before your business opens. First, set up a system to show where everything is. Then, make sure you know the exact starting quantities for all products. You'll need to understand how to get them, how much they cost, and the best places to store them. Use Technology: Google Sheets or apps like Toast can really help. Make the sheets look like your business and how it works. This way, you can go through the layout and inventory without getting mixed up. Make a schedule: Check your inventory every week, especially on the quietest sales days. Keep things running smoothly. Do a deep clean and restock supplies. We can clearly understand a very meaningful lesson from the phrase "Nothing can be managed unless it is counted." To manage anything, including a business, we need to take regular measurements of how it's doing. When managers are clueless about their inventory, it leads to bad decisions. The basic idea of counting inventory can't be simpler: if you don't know what you have, how can you manage what you have? 2. Find Your Baking and Production Sweet Spot Making things in small batches can seem tempting because it usually yields better quality. But when all the extra work is added up, it often costs a lot more. A way to fix this, especially for products with lots of flavors, is to use a more modular approach during production. This lets you combine different parts more efficiently after the first set of main production is done. This method, along with others we've talked about, can help keep labor costs reasonable. When you have a good recipe, it's smart to make more than you need and freeze the extra food. This way, you can enjoy home-cooked meals without much effort later on. Think about it: if you're baking cookies, why not make a double or triple batch? You can freeze the extra dough and use it later. Make sure there's consistency in recipes and processes. It's key to be consistent and document everything. That way, anyone on your team can make the same products with only slight variations. Consistency in processes leads to consistency in results. Taking on big projects lowers the cost of labor per unit. This means your team can either work on other big projects or give better service to customers. You get more savings and still provide the same useful stuff to the same people. Going local and sustainable is the opposite of using big economies. 3. Vendor Relationships Are Gold When you work closely with your vendors, you can save time, money, and effort. Knowing Where Things Come From: If you want to be a smart shopper, you have to compare prices for the things you really need. See what different stores charge for stuff you can't live without, like food, toilet paper, and other essentials that lots of people actually buy. These goods are available at different price levels from some really big stores and a few small, special ones. And even though prices keep going up, there are still ways to save that you can make happen just by being aware. Try to combine orders so you can minimize shipping costs and have the materials you need, exactly when you need them. You won't always be able to do this, but there are things you can control, and this is one of them. If we put extra effort into managing our vendors, we can save a lot of money, reduce problems with how we work together, and get better quality. 4. Waste Not, Want Not Running something well means we keep waste as low as possible. Use the data you have from previous years to accurately predict how much of your products will be needed this year. This helps you avoid overproduction and cut down on wasted resources. Getting rid of items that are about to expire and selling them for half price can help balance our inventory without hurting profits. As the season changes, manage your order and production to meet the seasonal need for your product. The waste you create not only impacts your profits but also affects your customers' experience. In today's sustainable world, customers don't just want green products; they want all products and services to be delivered in a green way. 5. Leverage Small Wins to Scale Be realistic. Start by just creating a single good dish, then gradually add more. That strategy works not just for building a menu but also for developing any kind of product. Try out new items one at a time and see how well they do. For example, bring in one new baked good or sandwich. If people like it, add more items to the menu gradually. Focus on what your group does best. Instead of trying to do everything, pick a small number of products or services and make them better. Only offer things that meet your high standards. If something doesn't fit, make sure it doesn't get through unnoticed. Gradual scaling helps you figure out the process and make sure every new product is good enough for you. 6. Create Systems for Delegation As an owner, your time is super important. The more you can let other people do tasks, the more you can focus on growing your business. Make clear roles: Give your teammates specific tasks. Someone needs to keep track of the inventory. Another person needs to mix the batter. These parts of the project are easy to understand. You know what to do. Getting your team ready for success comes down to two main ideas: teaching them the right skills and making them think the right way. The skills here are using basic business systems, like spreadsheets, to do everyday tasks. The right thinking is about workers taking responsibility for the processes they are part of, especially when making decisions that affect how things run. A strong system makes sure that everything keeps running without problems, even when you're not there physically.   7. Celebrate Quality Quality is the heart and soul of any successful café or restaurant, but ingredient integrity takes us straight to the heart of the heart. The "secret" at beans is that the Shine family, now in their third generation, takes using high-quality, mostly organic, strictly natural, all-conventional ingredients really seriously. It's no secret that organic ingredients often taste better than non-organic ones. An ingredient's taste is really its character, and organic farming avoids the shortcuts that make non-organic ingredients less tasty. Conclusion Coffee shops and restaurants are hard. But don't worry. As long as you have a good plan, you can succeed. First, always do what you and your business partner decided. If you don't, nothing else will matter. Second, your menu is your best tool. Use it well. Third, if people don't want to stay at your place longer than they should, they probably won't come back. Try to make your place kind of hard to leave. If you do these things, your coffee shop or restaurant will be successful. It won't just survive, but thrive.

How to Optimize Your Airbnb During the Off-Season for More Bookings and Revenue We never thought we'd be living in an Airbnb for months, but when a house fire displaced our family, we turned to a rental to meet our basic needs. This gave us a unique opportunity to learn what makes an Airbnb truly feel like home. As we bounced over the several details of living in a rental, we discovered just how impactful those elements can be on one's state of mind and, thus, on the potential profitability of a rental. With that in mind, here are some tactical steps you can take now to make your rental feel like home sweet home—or at least to increase its appeal and efficiency. 1. Deep Clean and Refresh Key Amenities The deep clean can happen only in the off-season. We loved staying in Airbnbs that had gone the extra mile to ensure they were spotless everywhere. After all, showing a "clean" Airbnb on the listing is super important for getting bookings. Sure, there are the obvious rooms and surfaces to tend to. But what about some of these not-so-obviously-spotless Airbnb frequent-cleaner tasks? Descale the Coffee Maker: A good cup of coffee is an essential part of the morning for most people, and this was something we noticed right away when we settled into the new place. Make sure the coffee maker is not only clean but is in good working order. Perform any maintenance needed and follow the manufacturer’s instructions for cleaning and descaling the machine. Fresh coffee might not taste so fresh if the machine isn’t operating at peak performance. Source: Better Homes & Gardens Examine HVAC Units: Make appointments for your air conditioning and heating systems to receive upkeep. Assure that all filters are clean or have been replaced to guarantee that the systems achieve their maximum operating efficiency. When we are confined to a single space for a lengthy period of time, we are acutely aware of the necessity for good air quality. Examine the Mattress and Bedding: Effortlessly keep mattress covers and protectors clean by washing them every few months or as needed. The mattress itself should be vacuumed as well—set your vacuum on a low power setting and go over the mattress several times. When it comes to making the bed for guests, make sure the bedding is not only clean but in pristine condition. Clean Behind Kitchen Appliances: You'll want to pull out and clean behind major kitchen appliances, such as the refrigerator, stove, and dishwasher. So much dust and dirt can build up in these areas, which can impact both cleanliness and efficiency when it comes to your kitchen appliances. Thoroughly clean window tracks and blinds: Window tracks and blinds often gather dust, dirt, and even mold. These are not good for windows, and they are not good for your health either. Use a vacuum and a damp cloth to clean these spots so your "fresh" truly feels fresh. Disinfect Light Switches and Handles: It's easy to overlook frequently touched surfaces such as light switches, door handles, and cabinet pulls, yet not doing so compromises your house's cleanliness. These areas should be cleaned using a disinfectant to make absolutely sure that no germs are living there. It's a simple task that adds a whole extra level of cleanliness to your space. 2. Upgrade Guest Touchpoints on a Budget Slight, but considered, enhancements can greatly improve how guests experience your property. During our Airbnb stay, we saw firsthand how thoughtful upgrades can have a large impact. Create a Coffee Niche: Our favorite rentals included a specified coffee station. If your rental isn’t already stocked with high-quality coffee, consider remedying that with Ember Coffee. Not only does Ember serve up award-winning coffee, but the nascent specialty coffee company also has a nice (and profitable) referral program. For every new customer you bring to Ember, they pay 15 percent of that customer’s bill to you. When searching for coffee mugs, prioritize quality. Your morning ritual deserves more than chipped or unmatched mugs. Thrift stores and Goodwill can serve as excellent resources when looking to replace your current mugs with some more stylish options. Locations like these offer many elegant mugs at a very reasonable price, giving your cup of coffee a sense of comfort and quality that is unlike anything else. 3. Optimize Your Online Presence The off-season provides an excellent opportunity to enhance your Airbnb listing. As we were in the process of selecting our temporary accommodations, we were struck by how much of a difference there was between high-quality photos and low-quality ones, between rooms that were described in an exemplary fashion and those that weren't. Enhancing Rental Photos: Retake your rental photos with better lighting. Natural light is best, but don’t be afraid to supplement with lamps or other artificial lighting. Use the kind of light that makes you feel good in the space and brings out its best features. Revise Your Listing: Include the terms that potential guests use when they search, like "specialty coffee included," "family-friendly," or "close to local attractions." Alter Your Pricing Strategy: Use resources such as AirDNA to assess your local pricing and to fine-tune your pricing strategy so that you're making optimally adjusted—i.e., higher—rates in both your off- and peak-season periods. 4. Perform Maintenance and Stock Up Get your property ready for the peak season by addressing maintenance and inventory duties. As guests, we appreciated vacation rentals that took care of the small details before our arrival: Examine and Mend: Look for any doorknobs that are loose, any hinges that are squeaky, and any faucets that are leaky. Check to see that all your smoke detectors and carbon monoxide detectors are working as they should be. Essentials: Replenish everything from personal care products to the food that makes a place feel like home. For the small amounts of time that I lived in each of those five places, I felt an exaggerated appreciation for the things found only in the kind of abode where one lives for a longer stretch. Assess the state of furniture and decor. Consider replacing or repairing pieces that have gone past their prime and are on the verge of becoming junk. Switching out a few old stalwarts for some newer versions—be it a throw blanket, a piece of artwork, or something else entirely—could make your unfurnished space feel more inviting and comfortable. 5. Enhance Guest Experience The off-season is a superb time to enhance the amenities that ensure guests have unforgettable experiences. We were especially struck by the Airbnbs that really put in the effort to make our stay a good one. Establish Alliances with Nearby Companies: Provide savings or vouchers for local experiences, whether that's an attraction, a dining spot, or a coffee shop. If you happen to host a property in Minnesota, you might look into introducing your guests to the kind of delightful, daily coffee experience that can only be had through Ember Coffee's subscription service. You can bet the guests will rave about it, and you'll get to profit a little from Ember's referral rewards program. Compose a Manual: Revise your digital or physical manual with recommendations from the local area. Not just coffee mugs, but also your top places to savor an excellent cup of joe—complete with any outgoing personalities behind the counter. 6. Market Your Rental Advance past the competition by intensifying marketing efforts. As we sought a temporary residence, it was listings with vibrant, persuasive marketing that consistently drew our attention. Conduct Promotional Activities: Provide price reductions for extended visits or for making reservations in advance for our busy times of the year. Use Social Media to Your Advantage: Display the various updates and enhancements made to your rental property in an attempt to attract prospective guests. And don't shy away from flaunting the quirks that might make someone choose your place over another, like an Instagram-worthy coffee setup featuring Ember Coffee. 7. Taking sustainability into account Eco-friendly practices are increasingly enjoyed by guests. Implement small shifts, like serving coffee with reusable filters, using energy-efficient light bulbs, or composting organic waste. These small acts appeal to mindful travelers and are definitely noticeable touches. We don't work these into our next category of Airbnb because, frankly, not all Airbnbs can be this eco-friendly. But when an Airbnb is, we very much appreciate it. Final thoughts and next steps By implementing these strategies during the off-season, you can set your Airbnb up for success during the busy season. And when it comes to making a truly great memory for your guests, you can't overlook the coffee. Partner with Ember Coffee and serve your guests the kind of coffee they can't get anywhere else—because it can't be made anywhere else. And earn extra income while you're at it. Contact us to learn more about our referral program and how it can benefit your rental business.