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Dive into our blog for the latest coffee insights, from new releases and expert reviews to educational content and sustainability efforts. Explore stories from the roastery, learn about coffee origins, and discover delicious recipes.
At the Roastery
How can a simple cup of coffee—a daily ritual for millions—become a battleground for economic policy? With the recent tariffs on imported coffee shaking up the U.S. market, small to medium-sized coffee roasters now face unprecedented challenges that threaten their livelihood and the experiences of coffee aficionados. But beneath the chaos caused by rising costs and disrupted supply chains, opportunities await for those who adapt and innovate.
For coffee enthusiasts and roasters alike, this is more than economic theory—it’s about the future of our beloved beverage. Can your favorite cup still deliver the same quality, sustainability, and affordability you’ve come to count on? And how can local roasters stay competitive in this evolving landscape? Here’s what’s brewing in the coffee world and what it means for all of us.
The Tariff Impact on the U.S. Coffee Market
The U.S. has long been one of the world’s largest coffee consumers, with 62% of Americans drinking at least one cup daily. However, the imposition of significant tariffs—ranging from 10% for Arabica imports from Brazil to a staggering 46% for Robusta beans from Vietnam—is driving up costs across the supply chain. This comes at a time when coffee prices were already climbing due to global economic pressures and climate-related production challenges.
Small specialty roasters, lacking the deep pockets and pre-negotiated contracts of larger corporations, are being hit the hardest. The question looms large for these local heroes of the coffee scene: How do you absorb these extra costs without alienating customers through significant price hikes?
The current scenario means that the latte that once cost you $4.75 might cost over $5.50 tomorrow. Coffee isn’t just getting expensive; it’s emerging as a symbol of how global trade policies impact local businesses and consumer habits.
Facing Challenges Without Losing the Flavor
At Ember Coffee Company, we know the coffee industry is facing an uphill battle. From rising tariffs to a shifting global market, the challenges are real. But so is our passion for roasting award-winning coffee that warms your mornings and fuels your days. Here’s how we—and roasters across the country—are adapting to keep exceptional coffee in your cup:
1. Smarter Sourcing
The key to great coffee starts with great beans, and we’re getting creative with how we source them. By diversifying our supply chains, we’re working with farmers in regions across Latin America and Africa to secure high-quality coffee while navigating rising costs. These partnerships not only help us maintain your favorite flavor profiles but also strengthen global relationships built on ethics and sustainability.
2. Reimagining the Blend
Blends aren’t just an art form; they’re a way to craft new, exciting flavors at an affordable price. By thoughtfully combining premium beans with lower-cost alternatives, we’re creating unique profiles without sacrificing the quality you expect from Ember Coffee Company. Every blend we roast is a promise—it’s about innovation, not compromise.
3. Building Direct Connections
We believe great coffee begins with a personal touch, which is why we’re expanding our direct-to-consumer model. Our subscription service brings freshly roasted coffee straight from our roastery to your doorstep, ensuring every cup is as fresh as can be while cutting out unnecessary middlemen. Supporting us through a subscription not only guarantees you amazing coffee but also helps sustain the local businesses you care about.
4. Sustainability as a Priority
Sustainability isn’t just a trend—it’s a responsibility. At Ember, we’re investing in eco-friendly technology, from precision roasting methods that reduce energy use to compostable packaging that aligns with our commitment to the environment. By choosing sustainable practices, we’re building a better future for coffee, one bean at a time.
5. Community and Transparency
Coffee isn’t just a drink; it’s a story. We’re proud to share our journey with our customers, from sourcing to roasting to every challenge we overcome. Honest conversations about rising costs and the impact of global changes help us strengthen our bond with you, our community. When you support Ember, you’re investing in more than coffee—you’re investing in local values and transparent practices.
6. Local Collaboration
Why go it alone when we can grow together? Partnering with local businesses like bakeries, cafes, and markets allows us to share resources, reach more people, and build deeper connections within the Central Minnesota community. Hosting coffee tastings or pairing our roasts with locally baked goods isn’t just fun—it’s a way to keep our community thriving.
Supporting Your Local Roaster Matters
Every cup of coffee has a story behind it—a story of hard work, dedication, and care. At Ember Coffee Company, we’re proud to be part of that story. As tariffs and rising costs affect the global market, supporting local roasters like us helps ensure that quality, ethics, and flavor remain at the heart of every sip.
By choosing local, you’re contributing to an ecosystem built on sustainability, innovation, and community. It’s not just about coffee; it’s about creating a better future for everyone involved in its journey—from farmers to roasters to your morning routine.
A Brighter Future for Coffee
The challenges facing the coffee industry today are shaping its tomorrow. As demand shifts to less-tariffed regions, producers in places like Vietnam and Indonesia will need to adapt. Meanwhile, U.S. roasters like us are finding new ways to innovate and stay competitive. With your support, we’re paving the way for a coffee market that values quality, fairness, and sustainability.
Join Us in Keeping Coffee Alive
The road ahead may be tough, but the bond between roasters and coffee lovers remains unshakable. At Ember Coffee, every bag we roast is a labor of love, and every sip you take is a vote for quality and resilience.
Want to make a difference? Start by supporting local. Subscribe to our small-batch coffee or swing by our roastery in Central Minnesota. Together, we can keep the rich aroma of quality coffee alive—one cup at a time.
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At the Roastery
Partnering with Ember Coffee to Achieve Your Goals
Are you part of a booster club or scouting organization in Big Lake, Minnesota, looking for an innovative way to fundraise? At Ember Coffee, we understand the challenges you face—from limited resources to the difficulty of engaging the community. That's why we're excited to offer a unique, locally roasted coffee fundraising solution that addresses these challenges while adding a dash of fun and flavor to your fundraising efforts.
Understanding the Challenges of Traditional Fundraising
Booster clubs and scouting organizations play a crucial role in supporting community activities and personal development. However, their nonprofit nature means they rely heavily on fundraising to cover a broad range of expenses. Traditional fundraising methods, like bake sales or car washes, often lead to volunteer burnout and community over-saturation. Here's how Ember Coffee offers a fresh alternative:
Simplicity and Support: Our coffee fundraising program is designed to be straightforward, reducing the administrative burden on your volunteers. We handle the logistics, so you can focus on what really matters—supporting your programs.
Standout Product: Unlike typical fundraising products, coffee is a daily staple in many households. Ember Coffee provides high-quality, locally roasted beans that capture the attention of adults who are most likely to support your cause.
Profitable and Affordable: With our competitive wholesale pricing, your organization can set reasonable selling prices and still enjoy a healthy profit margin. This balance makes our coffee an appealing choice for both fundraisers and their supporters.
No Logistics Nightmares: Coffee is non-perishable, lightweight, and easy to store and distribute. Say goodbye to the headaches of dealing with frozen pizzas or bulky items.
Transparent and Straightforward: We believe in transparency. Ember Coffee clearly outlines profit margins and costs upfront, ensuring there are no unpleasant surprises.
Engaging and Enjoyable: Coffee is not just practical; it's also enjoyable. Our fundraising program includes custom labels and seasonal blends, making each purchase feel special and directly connected to your cause.
Why Choose Coffee for Your Next Fundraiser?
Coffee is more than just a popular beverage; it's a versatile fundraising product that offers numerous benefits:
Highly Consumable: Coffee is a product that many people use daily, which makes it easier to sell. It's not seen as a luxury but as a delightful necessity.
Customizable: With Ember Coffee, you can customize your coffee bags with your organization's logo or a special message. This not only enhances the emotional connection but also boosts sales by aligning the product with your cause.
Easy to Execute: Our coffee is easy to handle and distribute, making the fundraising process smooth and stress-free. Plus, with options for online sales, you can reach a broader audience beyond Big Lake.
Unique and Fresh: Tired of the same old fundraising products? Coffee offers a unique alternative that stands out. It's a practical item that appeals to adults, ensuring your fundraising efforts resonate with a significant portion of the community.
Potential for Ongoing Support: Coffee's consumable nature encourages repeat purchases. Satisfied customers are likely to buy again, providing ongoing support for your organization.
How Ember Coffee Makes a Difference
At Ember Coffee, we're not just about selling coffee; we're about creating connections and supporting communities. Our air roasting process ensures each batch of coffee is smooth and full of flavor, making every sip a testament to quality and care. By choosing Ember Coffee for your fundraising needs, you're not only getting a product that sells itself but also partnering with a company that values community and ethical sourcing.
Ready to Brew Up Some Support?
If you're in Big Lake, Minnesota, and interested in turning coffee into cash for your cause, Ember Coffee is ready to help. Whether you're funding a school trip, new uniforms, or a community project, our coffee fundraising program is designed to make it easy, enjoyable, and effective.
Interested in learning more about our award-winning coffee and how it can help your next fundraiser? Just contact us directly. Let's make your next fundraiser a flavorful success!
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Coffee Release
Making a Difference with Every Cup
At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we're more than just your average coffee roasters near you. We're a community-focused hub dedicated to making a significant impact through our award-winning coffee. Our fundraising program is designed to support your goals, offering a unique way to raise funds while enjoying the rich, locally roasted coffee that you love.
The Unique Appeal of Coffee Fundraising
Why choose coffee for your next fundraiser? It's simple: coffee is a part of the daily routine for millions of people. This makes it not just convenient but also a highly effective fundraising product. Here’s why coffee stands out:
Universal Appeal: Coffee is enjoyed by a vast audience every day, unlike seasonal or niche items.
Everyday Staple: It integrates seamlessly into daily lives, making it a practical choice for supporters.
Long Shelf Life: Unlike perishables, coffee maintains its quality over time, ensuring your fundraiser is stress-free regarding product handling.
How Our Fundraising Program Works
Partnering with Ember Coffee means you're set for a straightforward and impactful fundraising journey. Here’s how we make it happen:
Simple Setup: We use Shopify to integrate sales processes smoothly, making management hassle-free.
Support Materials: You’ll receive all the marketing materials and support needed to promote your fundraiser effectively.
Transparent Pricing: We ensure clarity in pricing and profits, so there are no surprises along the way.
Customization Options: Personalize your coffee labels to make each bag of coffee feel special to your supporters.
Why Ember Coffee is Your Ideal Fundraising Partner
Choosing Ember Coffee for your fundraiser isn’t just about selling coffee—it's about creating an experience and making an impact. Here’s what makes us stand out:
Locally Roasted Perfection: Our coffee is roasted locally in Minnesota, ensuring every batch is fresh and flavorful.
Ethical Sourcing: We prioritize ethical sourcing, ensuring that every cup provides not only pleasure but also peace of mind.
Ongoing Support: Our team is here to guide you through each step, providing the tools and advice needed to maximize your success.
A Step-by-Step Guide to Running an Effective Fundraiser
To launch a successful fundraising campaign, consider these practical steps:
Define Your Goals: Clearly articulate what you’re raising funds for. This clarity motivates and connects people to your cause.
Build a Dedicated Team: Assign roles and responsibilities to ensure every aspect of your fundraiser is covered.
Create a Timeline: Set deadlines for order placements and deliveries to keep your campaign on track.
Promote Actively: Use social media, emails, and community events to spread the word effectively.
Engage and Motivate: Keep your team motivated with incentives and regular updates to maintain high energy levels.
Simplify Participation: An easy-to-navigate online store will make it straightforward for supporters to contribute.
Year-Round Fundraising Strategies
To keep the momentum going throughout the year, consider these strategies:
Plan Ahead: Outline your main fundraising activities for the year to avoid last-minute planning.
Vary Your Methods: Mix different types of fundraising activities to keep your audience engaged and interested.
Leverage Seasonal Opportunities: Take advantage of specific times of the year that are conducive to fundraising.
Keep Communicating: Regular updates keep your community involved and informed about your efforts.
Show Appreciation: Always thank your supporters and share the outcomes of their contributions to reinforce trust and appreciation.
Why This Matters
At Ember Coffee, we believe in the power of community and the simple joy of a great cup of coffee. Our fundraising program is more than just an opportunity to raise money; it's a chance to bring people together, support local efforts in Minnesota, and enjoy some of the finest locally roasted coffee around.
Ready to start your fundraising journey with us? Reach out to us today and let’s brew some success together!
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Coffee Release
How to Optimize Your Airbnb During the Off-Season for More Bookings and Revenue
We never thought we'd be living in an Airbnb for months, but when a house fire displaced our family, we turned to a rental to meet our basic needs. This gave us a unique opportunity to learn what makes an Airbnb truly feel like home. As we bounced over the several details of living in a rental, we discovered just how impactful those elements can be on one's state of mind and, thus, on the potential profitability of a rental. With that in mind, here are some tactical steps you can take now to make your rental feel like home sweet home—or at least to increase its appeal and efficiency.
1. Deep Clean and Refresh Key Amenities
The deep clean can happen only in the off-season. We loved staying in Airbnbs that had gone the extra mile to ensure they were spotless everywhere. After all, showing a "clean" Airbnb on the listing is super important for getting bookings. Sure, there are the obvious rooms and surfaces to tend to. But what about some of these not-so-obviously-spotless Airbnb frequent-cleaner tasks?
Descale the Coffee Maker: A good cup of coffee is an essential part of the morning for most people, and this was something we noticed right away when we settled into the new place. Make sure the coffee maker is not only clean but is in good working order. Perform any maintenance needed and follow the manufacturer’s instructions for cleaning and descaling the machine. Fresh coffee might not taste so fresh if the machine isn’t operating at peak performance. Source: Better Homes & Gardens
Examine HVAC Units: Make appointments for your air conditioning and heating systems to receive upkeep. Assure that all filters are clean or have been replaced to guarantee that the systems achieve their maximum operating efficiency. When we are confined to a single space for a lengthy period of time, we are acutely aware of the necessity for good air quality.
Examine the Mattress and Bedding: Effortlessly keep mattress covers and protectors clean by washing them every few months or as needed. The mattress itself should be vacuumed as well—set your vacuum on a low power setting and go over the mattress several times. When it comes to making the bed for guests, make sure the bedding is not only clean but in pristine condition.
Clean Behind Kitchen Appliances: You'll want to pull out and clean behind major kitchen appliances, such as the refrigerator, stove, and dishwasher. So much dust and dirt can build up in these areas, which can impact both cleanliness and efficiency when it comes to your kitchen appliances.
Thoroughly clean window tracks and blinds: Window tracks and blinds often gather dust, dirt, and even mold. These are not good for windows, and they are not good for your health either. Use a vacuum and a damp cloth to clean these spots so your "fresh" truly feels fresh.
Disinfect Light Switches and Handles: It's easy to overlook frequently touched surfaces such as light switches, door handles, and cabinet pulls, yet not doing so compromises your house's cleanliness. These areas should be cleaned using a disinfectant to make absolutely sure that no germs are living there. It's a simple task that adds a whole extra level of cleanliness to your space.
2. Upgrade Guest Touchpoints on a Budget
Slight, but considered, enhancements can greatly improve how guests experience your property. During our Airbnb stay, we saw firsthand how thoughtful upgrades can have a large impact.
Create a Coffee Niche: Our favorite rentals included a specified coffee station. If your rental isn’t already stocked with high-quality coffee, consider remedying that with Ember Coffee. Not only does Ember serve up award-winning coffee, but the nascent specialty coffee company also has a nice (and profitable) referral program. For every new customer you bring to Ember, they pay 15 percent of that customer’s bill to you.
When searching for coffee mugs, prioritize quality. Your morning ritual deserves more than chipped or unmatched mugs. Thrift stores and Goodwill can serve as excellent resources when looking to replace your current mugs with some more stylish options. Locations like these offer many elegant mugs at a very reasonable price, giving your cup of coffee a sense of comfort and quality that is unlike anything else.
3. Optimize Your Online Presence
The off-season provides an excellent opportunity to enhance your Airbnb listing. As we were in the process of selecting our temporary accommodations, we were struck by how much of a difference there was between high-quality photos and low-quality ones, between rooms that were described in an exemplary fashion and those that weren't.
Enhancing Rental Photos: Retake your rental photos with better lighting. Natural light is best, but don’t be afraid to supplement with lamps or other artificial lighting. Use the kind of light that makes you feel good in the space and brings out its best features.
Revise Your Listing: Include the terms that potential guests use when they search, like "specialty coffee included," "family-friendly," or "close to local attractions."
Alter Your Pricing Strategy: Use resources such as AirDNA to assess your local pricing and to fine-tune your pricing strategy so that you're making optimally adjusted—i.e., higher—rates in both your off- and peak-season periods.
4. Perform Maintenance and Stock Up
Get your property ready for the peak season by addressing maintenance and inventory duties. As guests, we appreciated vacation rentals that took care of the small details before our arrival:
Examine and Mend: Look for any doorknobs that are loose, any hinges that are squeaky, and any faucets that are leaky. Check to see that all your smoke detectors and carbon monoxide detectors are working as they should be.
Essentials: Replenish everything from personal care products to the food that makes a place feel like home. For the small amounts of time that I lived in each of those five places, I felt an exaggerated appreciation for the things found only in the kind of abode where one lives for a longer stretch.
Assess the state of furniture and decor. Consider replacing or repairing pieces that have gone past their prime and are on the verge of becoming junk. Switching out a few old stalwarts for some newer versions—be it a throw blanket, a piece of artwork, or something else entirely—could make your unfurnished space feel more inviting and comfortable.
5. Enhance Guest Experience
The off-season is a superb time to enhance the amenities that ensure guests have unforgettable experiences. We were especially struck by the Airbnbs that really put in the effort to make our stay a good one.
Establish Alliances with Nearby Companies: Provide savings or vouchers for local experiences, whether that's an attraction, a dining spot, or a coffee shop. If you happen to host a property in Minnesota, you might look into introducing your guests to the kind of delightful, daily coffee experience that can only be had through Ember Coffee's subscription service. You can bet the guests will rave about it, and you'll get to profit a little from Ember's referral rewards program.
Compose a Manual: Revise your digital or physical manual with recommendations from the local area. Not just coffee mugs, but also your top places to savor an excellent cup of joe—complete with any outgoing personalities behind the counter.
6. Market Your Rental
Advance past the competition by intensifying marketing efforts. As we sought a temporary residence, it was listings with vibrant, persuasive marketing that consistently drew our attention.
Conduct Promotional Activities: Provide price reductions for extended visits or for making reservations in advance for our busy times of the year.
Use Social Media to Your Advantage: Display the various updates and enhancements made to your rental property in an attempt to attract prospective guests. And don't shy away from flaunting the quirks that might make someone choose your place over another, like an Instagram-worthy coffee setup featuring Ember Coffee.
7. Taking sustainability into account
Eco-friendly practices are increasingly enjoyed by guests. Implement small shifts, like serving coffee with reusable filters, using energy-efficient light bulbs, or composting organic waste. These small acts appeal to mindful travelers and are definitely noticeable touches. We don't work these into our next category of Airbnb because, frankly, not all Airbnbs can be this eco-friendly. But when an Airbnb is, we very much appreciate it.
Final thoughts and next steps
By implementing these strategies during the off-season, you can set your Airbnb up for success during the busy season. And when it comes to making a truly great memory for your guests, you can't overlook the coffee.
Partner with Ember Coffee and serve your guests the kind of coffee they can't get anywhere else—because it can't be made anywhere else. And earn extra income while you're at it. Contact us to learn more about our referral program and how it can benefit your rental business.
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At the Roastery
There's always that one question that comes up at Ember Coffee: "Got anything darker?" For years, I’ve held the line on our roast profiles. I believed in keeping things on the lighter side, allowing the nuances of our specialty-grade beans to shine. But lately, I’ve been reconsidering—and it all started with a piece of history from Michael Sivetz.
The History of Coffee Roast Levels
The world of coffee roasting is filled with different roast levels, each offering its own distinct flavor profile. From light to dark, the way coffee is roasted affects everything—brightness, body, bitterness, and even aroma. Lighter roasts have been favored for their fruity acidity and floral notes, while dark roasts have traditionally offered boldness and deep caramel flavors.
Michael Sivetz, a legendary coffee engineer, published his thoughts on roasting in the 1960s, when he wrote a manual for an 8-pound air roaster—a predecessor to the very air roasters we use at Ember Coffee today. He suggested that the ideal roast temperature was 450°F, rather than the usual 430°F used for lighter profiles. This got me thinking—maybe there was something about the dark roast experience that I hadn’t fully explored.
Experimenting with Higher Roast Temperatures
I’ve always aimed to bring out the best possible flavors in our beans. But the idea of roasting a little darker, somewhere between 450-470°F, sparked my curiosity. Could I create a darker roast that still highlighted the complexity of our beans without overwhelming them with bitterness? Most of the time, dark roasting has been used by commodity roasters to mask poor quality. Roasting dark can easily become a way to hide flaws—but what if, instead, we could balance darkness and caramelization while retaining those incredible, specialty-grade aromatics?
So, I rolled up my sleeves, fired up our roaster, and started experimenting.
Dark Roasts vs. Specialty Roasts: What’s the Difference?
When it comes to dark roast, it’s easy to go too far. The result? A smoky, bitter cup that could be made from just about any coffee out there—no character, no identity. That's why commodity coffee companies often choose the darkest possible roast for cheap beans; it masks their shortcomings. But that’s not what we’re about at Minnesota's Best artisan roaster. Our goal is to celebrate the bean in every way we can, even at a darker roast level.
The trick is in the balance. As I experimented with roasts in the 450-470°F range, I noticed some interesting things. Roasting at this temperature lets me develop deep, rich flavors—think dark chocolate, toffee, even hints of smoky sweetness—but still keeps the unique characteristics of the bean intact. Our air roasting process helps achieve that balance; the even heat distribution and precise temperature control are key to avoiding the bitterness that often plagues dark roasts.
A New Roast Level for the Masses
After months of tweaking, testing, and tasting, I’m excited to announce that we’re introducing a new line of darker roasted coffees here at Ember Coffee. These roasts are going to be in that sweet spot—not too light, not too dark, but just right for those who love a bold cup with depth, while still appreciating the artisan qualities of specialty coffee.
I want these roasts to embody the warmth of our Big Lake coffeeshop, where community and flavor go hand in hand. This isn’t about masking flavors; it’s about enhancing them, adding that extra layer of richness and caramel while keeping the underlying brightness and complexity that makes Ember Coffee special.
Why You Should Give Dark Roasts a Chance
For those of you who’ve been loyal to our lighter roasts—I get it. Light roasts are beautiful and complex, but there’s a whole world of flavor that opens up at higher roast temperatures. A well-done dark roast can be comforting, bold, and surprisingly nuanced. With our new releases, I hope to bring that experience to you—the richness of a classic dark roast without the burnt, one-dimensional taste that’s often expected.
If you’ve been one of those customers asking for something a bit darker, now’s the time to give it a try. You’ll get that boldness you’ve been craving, but with all the careful craftsmanship you’d expect from an award-winning coffee shop. And if you’re in the neighborhood, come down to Ember Coffee in Big Lake and let us brew you a cup of our newest creation. I think you’ll be surprised by what a little extra heat can do.
The Ember Difference
At Ember Coffee, we’re always looking for ways to push boundaries without sacrificing quality. As a Minnesota artisan roaster, our mission has always been to offer coffee that’s crafted with love, precision, and respect for the beans. These new dark roasts are a testament to that mission. They’re not about following trends—they’re about evolving, exploring, and always striving to bring you the best coffee possible.
Come taste the difference. Whether you’re a light roast purist or a dark roast lover, our goal is to bring you on this flavor journey, one cup at a time. Let’s explore depth, boldness, and nuance together.
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At the Roastery
Transcript
We all know the catch. It seems so easy, but what you get is a watered-down bland version of the cup of coffee that you're craving. We won’t drink coffee like that and neither should you. At Ember Coffee, we thought you deserve a better option. Leading the way in innovation. Our single serve pods are not your typical pod.
For starters, we've reimagined everything about pod technology to give you the best single serve specialty coffee experience. Other pods fill just a small portion of their available space with coarse ground over-roasted, low-quality coffee. Our pods maximize the use of space through a special deep brewing capsule that allows the water to have full contact with a finer grind of our top-quality coffee—and on top of that, we actually provide 50% more coffee per cup than your old pod.
Our unique lid style seals tightly to keep in freshness but off-gases CO2 for a pod that won't explode or go stale. Did you say stale? That’s right. Conventional brands actually have to use stale coffee or risk the pods exploding as they sit on warehouse and grocery store shelves for months on end.
The strength of our poly “P” filter also allows for finer grinds to be used, resulting in a pod that puts your coffee into the ideal balance between strength and extraction. The depth, strength, and double-pleated style of the filter avoids channeling, allowing for a high extraction rate and a better cup of coffee--and what you get is a rich full-flavored single-serve cup of coffee.
That's not all that makes the Ember Coffee pod unique. When you're done with your brew, simply separate the pod pieces and recycle. Our Zero Waste design is all about our steadfast commitment to environmental responsibility. We take it to heart and want to ensure that you can too.
Convenient, flavorful, responsible. Our Ember Coffee pods are a better kind of pod. Try one for your next cup and experience the excellence of Ember Coffee Company.
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At the Roastery
Coffee is more than just a drink; it’s a part of our daily routine and plays a big role in our lives. If you sell coffee, whether you brew it yourself or resell it, you know it’s important to have great quality. Finding the right wholesale coffee partner is key, and you probably have a lot of questions:
Will they understand and support my business?
Will they be there when I need them?
Can I trust them to deliver on time?
We understand, and we’re here to help. As you look for the perfect partner, we’ve put together some important questions to ask. These will help you sort through your options and find a partner who is more than just a supplier, but a real supporter of your coffee business.
What is a wholesale coffee partner?
A wholesale coffee partner is a business that focuses on roasting coffee beans in large amounts and then selling these roasted beans in bulk to other businesses. These companies usually work on a B2B (business-to-business) model, supplying coffee to shops, cafes, restaurants, hotels, offices, and other places that serve or sell coffee to people. Wholesale coffee roasters are important because they make sure there’s always a steady supply of high-quality coffee for their clients.
Wholesale Coffee Partner vs. Coffee Distributor
You might wonder how a wholesale coffee partner is different from a coffee distributor. When you work with a wholesale coffee partner, you deal directly with the company that finds the green coffee beans, roasts them, and packages them. On the other hand, a coffee distributor works with various coffee roasting companies and sells their products. The advantage of working directly with the roaster is that you can have a closer relationship with the company that makes your coffee. This means faster communication and feedback, more flexibility, and better knowledge of the industry. Working with a distributor gives you access to a wider variety of coffee brands and products, but they might not have as much in-depth knowledge about coffee as the roaster.
What to look for in a wholesale coffee partner?
Choosing the right wholesale coffee partner is very important if you run a cafe, restaurant, retail store, or any other place that serves or sells coffee. You’ll want to make sure your partner is consistent, reliable, quick, and above all, honest. Here are seven questions we recommend you ask to find the best wholesale coffee partner:
1. What is their reputation?
Reputation is very important. Look at how they treat their customers. Do they spend quality time in person? Do they treat each customer as if they are the most important, or do they neglect some? Start with online reviews, but also ask for references from a few of their current or past customers.
2. How do they source their coffee?
Knowing where they get their coffee can tell you a lot about the reliability and quality of their products. Do they get their coffee through green coffee distributors, importers, exporters, or directly from the growers? Have they built good relationships with their green coffee suppliers? Do they share details about how the coffees were grown, their type, altitude, harvest time, and how they were processed? The better the relationship a coffee roaster has with their green coffee suppliers and the more they share, the lower the risk of getting poor quality coffee or having supply problems. Also, ask about their pricing to make sure you’re getting a good deal.
3. What types of roasts do they offer?
Every roaster has their specialties—certain types of coffee or roast styles they are known for. Find out if they have the coffee types and roast styles that your customers like. Ask about the range of roasts they offer, from bold and dark to light and bright, and see if they have a good selection that suits your customers’ tastes. If your customers like darker coffees, they should taste rich and smooth, not too bitter. If they prefer lighter roasts, they should taste bright and delicate, not sour or tart.
4. What is their policy on freshness?
Coffee tastes best a few days to a month after it’s roasted. Specialty coffee roasters often roast their coffee only when they have orders, and ship it the same day or the day after roasting. This makes sure you and your customers get the freshest coffee. Avoid coffee that has been sitting on a shelf before you order it. Make sure your customers are happy with the roast dates they see on the coffee.
5. Do they require contracts or offer terms?
It’s common for wholesale coffee partners to ask you to sign a contract for a year or more to get the best prices, and they may also require minimum orders. This helps them plan their sales, but it might not help you. Some wholesale partners, like us, don’t require contracts. We believe a wholesale relationship should be based on trust and mutual benefits, aiming to improve both the customer experience and the business on both sides. You should get real benefits for your customers and your bottom line from your wholesale coffee partner, and they should too.
6. Will they be a resource for brewing advice?
Your wholesale coffee partner should know the best ways to brew their beans. They should also help you get the most out of their coffee. Many wholesale partners have experience running coffee shops or cafes and can be a great resource for advice on bar flow, equipment, and how to brew. Even if you’re not local, it’s important to find a wholesale partner who can guide you on how to best brew their coffee so that you and your customers are happy with what you offer.
7. Will they be available?
One of the last things to check is if they’ll be available when you need them. If you’re starting a new cafe, you might still be figuring out how often you need to order, or you might need help as your business grows. Your wholesale coffee partner should be easy to reach and willing to help you solve problems, offer advice on best practices for your bar, equipment, and maintenance, and be supportive. A good partner will be invested in your success.Deciding on your wholesale coffee partner isn’t just about the cost and products; it’s also about building a relationship. Finding a partner who supports you and helps you grow will benefit both your business and your customers. If you are looking for a wholesale coffee partner, we at Ember Coffee would love to work with you. We strive to support those who aim for excellence in their offerings, service, and customer experiences.
Ready to get started? Let’s partner →
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Coffee Release
This month at Ember Coffee, we're brewing something special. Our Roaster's Choice selection isn't just about the perfect cup, it's...
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At the Roastery
It's a fun journey that takes precision, patience, and desire to learn how to make the perfect cup of coffee using the pour-over method with a V60 or Kalita brewer. This step-by-step guide will show you the tools, methods, and insider tips you need to take your coffee experience to a whole new level.
Join us on this tasty adventure as we learn about the art and science behind the pour-over method and how it can bring out the best in your coffee beans, whether you're a specialty coffee expert or just a coffee lover who likes to learn more. Get ready to be awakened and enjoy every sip of perfectly made coffee in your home.
Introduction: The Art of Pour Over Coffee
The beauty of pour over brewing
Pour over brewing is more than just a way; coffee lovers love it as a personal ritual. It's beautiful because it's simple and gives you power over every part of the brewing process. With each pour, you can bring out a range of tastes that might otherwise stay hidden in the complex profile of a coffee bean. From the smell of fresh grounds to the last drop in the pitcher, it's a sight, sound, and touch experience.
With its cone-shaped shape and spiraling grooves, the V60 is perfect for this. It makes it possible for a consistent extraction, which brings out complex notes that can be anything from fruity and bright to earthy and rich. When you master pour over, you're not just making coffee; you're creating an experience that shows how much care and attention you put into it.
Why choose the V60 method
Choosing the V60 method for pour-over coffee ensures precision and clarity in your cup.
The V60's unique design, with angled sides and a single large hole at the bottom, allows for a fast and efficient flow rate. This means that you can fine-tune the extraction time and pour to highlight different flavor profiles. The spiral ribs on the interior wall also help to keep the filter from sticking, resulting in a consistent and even extraction. What distinguishes the V60 is its versatility—it can accommodate a variety of grind sizes and pouring speeds, making it the preferred tool for both novice and experienced baristas.
Choosing the V60 means embracing a brewing technique that is as much about the process as it is about the end result. It is intended for those who see coffee brewing as an art form to be perfected, rather than a daily routine.
Essential Elements for Mastering the Pour Over
Selecting quality coffee beans
Selecting high-quality coffee beans is the first step in creating an enjoyable pour over. The right beans can make all the difference in your brew, resulting in a cup full of complex aromas and flavors. For the best results, use fresh, whole bean coffee from a local Minnesota coffee roaster like Ember Coffee. Our beans are carefully sourced and roasted to highlight the distinct characteristics of each batch.
Look for beans that have been roasted within the last two weeks to ensure maximum freshness. Single-origin coffee is ideal for pour over because it highlights the distinct flavor of the region from which it is sourced. Consider the roast profile as well; a lighter roast will have brighter, more acidic notes, whereas a darker roast will be fuller-bodied, with a stronger, more robust flavor.
Remember that the quality of your beans determines the caliber of your coffee.
Understanding the importance of water quality
Water quality is critical when brewing pour-over coffee. After all, coffee contains over 98% water. The minerals in water have a significant impact on the taste and extraction of coffee. Hard water with a high mineral content can over-extract, whereas soft water may under-extract, resulting in a flat or sour taste.
For a balanced brew, use filtered or spring water with a neutral pH and moderate mineral content. This ensures that the water does not overpower the coffee's natural flavors and aromas. Furthermore, the temperature of the water should be just off the boil, between 195 and 205 degrees Fahrenheit, to optimize extraction without burning the coffee. The interaction of water and coffee grounds during the pour over process is delicate; good water quality can bring out a coffee's best notes, elevating a good cup to a great one.
The role of the coffee grinder
The coffee grinder is more than just a tool; it is the gatekeeper of flavor. A consistent grind is essential for a balanced pour over because it influences how water flows through the coffee grounds and extracts flavor.
A burr grinder is ideal because it produces a uniform grind size, which is essential for the V60's consistent brew. A fine to medium-fine grind is ideal for the pour over method because it slows down the water flow just enough to extract the full range of flavors without overdoing it.
Avoid using a blade grinder, as it can produce uneven grounds and an inconsistent taste. Investing in a quality grinder means you're not just grinding beans; you're building the foundation for your pour over. Take the time to adjust your grind size, and you'll notice the subtleties and depth that a well-ground coffee can provide in each cup.
Importance of the right brewing equipment
The right brewing equipment can transform your pour-over from ordinary to extraordinary. Starting with a dependable V60 dripper that ensures consistent extraction, it's critical to pair it with the right filter paper, which can affect the flow rate and flavor of your coffee.
Another useful tool is a gooseneck kettle, which provides the control required for a precise pour, allowing you to evenly saturate the grounds and maintain the optimal brewing temperature.
A scale is equally important, as it allows you to accurately measure your coffee and water for consistent strength and flavor.
Don't overlook the carafe or cup you're brewing in; heat retention is critical. Investing in long-lasting, consistent equipment will result in a more reliable and enjoyable coffee brewing experience. With the right tools, your pour over routine will become a dependable method for creating the ideal cup.
Step-by-Step: Brewing Your Perfect Cup of Coffee
Prepping your coffee workspace
Before you start brewing, make sure your coffee workspace is clean and organized. Begin by gathering all of your equipment, including the V60, filter, grinder, scale, kettle, and carafe or mug. Make sure your workspace is close to a water source and has a level surface for your scale.
Rinse the V60 filter with hot water to remove any paper taste and warm up the brewer; this also allows the filter to adhere to the dripper's sides. Remove the rinse water before you begin brewing. Measure out your coffee beans and get your grinder ready. Preheat your kettle to the desired temperature, usually between 195 and 205 degrees Fahrenheit.
An organized workspace streamlines your workflow and allows you to focus on the art of brewing, ensuring that every step is executed with precision for the perfect cup of coffee.
Achieving the right coffee to water ratio
The coffee-to-water ratio is an important factor in the pour over process. It can make the difference between a rich, flavorful cup and one that is disappointing.
A general rule is to use a 1:16 ratio of coffee to water, which equates to about 1 gram of coffee for every 16 milliliters of water. A single cup typically contains 20 grams of coffee and 320 milliliters of water. However, don't be afraid to change the ratio to suit your tastes.
Some coffee drinkers prefer a stronger brew and may choose a 1:15 ratio, whereas others may prefer a lighter cup with a 1:17 ratio. Using a scale ensures precision and consistent results every time you brew. Mastering this aspect of pour over brewing allows you to customize your coffee to your exact preferences, resulting in a truly personalized coffee experience.
The art of pouring: technique and timing
Pouring is an art form in pour-over coffee making. A steady, controlled pour is essential for achieving an even extraction. Begin with a slow pour in the center, then spiral outwards to ensure that all of the grounds are wet during the initial bloom. This stage allows gases to escape, and waiting about 30 seconds before the next pour improves flavor development.
After the bloom, pour in a slow, steady spiral, keeping the water level consistent to ensure an even extraction. The total brew time should be between two and three minutes. If it's too fast, grind finer; if it's too slow, grind coarser. The right technique and timing bring out the coffee's best qualities, ranging from bright acidity to rich sweetness. The goal is a harmonious balance of flavors, which can only be accomplished through patient and skilled pouring.
Tasting and refining your brew
Tasting and refining your brew is a continuous learning process that helps you improve your pour over technique. After brewing, take a moment to enjoy the aroma before sipping. Evaluate the taste. Is it overly bitter or sour? Does it have the right body, or is it too weak? These cues will direct your adjustments.
If the coffee is too bitter, it may be over-extracted; try grinding coarser or pouring faster. If it's sour, it may be under-extracted, requiring a finer grind or a slower pour. Make notes about your brews, including the coffee-to-water ratio, grind size, pouring technique, and tasting notes.
This practice aids in repeating successes and avoiding previous mistakes. Over time, you'll gain a better understanding of how each variable affects taste, allowing you to consistently create a cup that's perfect for your taste.
Ember Coffee is Your Go-To for Pour Overs
Local Minnesota Coffee Roasters: Our story
Ember Coffee, located in the heart of Big Lake, Minnesota, began with a simple goal: to create the best pour over coffee experience. As Minnesota coffee roasters, our story is rooted in community and a commitment to quality. We started small, roasting in a second floor office space and sharing the results with our friends and neighbors. (Yes, we carried the bags upstairs!)
The response was overwhelming—not only did our coffee taste great, but it also brought people together. This fueled our desire to improve our roasting techniques, find the best single-origin beans, and perfect our blends. Our approach is personalized; we roast in small batches to ensure freshness and flavor.
Ember Coffee has grown, but our mission remains unchanged: to make coffee that embodies the spirit of our Minnesota roots — honest, down-to-earth, and welcoming to all. When you choose Ember, you're not just purchasing coffee; you're joining a story that celebrates local craftsmanship and a community's love of great coffee.
What sets Ember Coffee beans apart
Ember Coffee stands out from the rich tapestry of coffee culture for a variety of reasons. Our commitment to quality begins with carefully selected beans sourced from the world's finest coffee-growing regions. We prioritize fair trade and sustainable practices, ensuring that our coffee not only tastes great but also benefits ethical farming communities. Once the beans arrive in Big Lake, Minnesota, we begin the roasting process, which is both an art and science. We roast in small batches, allowing us to highlight each bean's unique flavor profile.
The end result is a cup of coffee that is smooth, balanced, and stomach-friendly, without the harshness found in larger commercial roasts. At Ember Coffee, we've created something unique—a coffee experience that reflects our unwavering dedication to quality.
Our beans are more than just unique; they represent the care, attention, and community spirit of our Minnesota roots.
Ember Coffee: Elevating Your Coffee Experience
The Roaster's Choice: A monthly exploration
Ember Coffee believes in keeping the coffee experience fresh and exciting. That's why we have our 'Roaster's Choice,' a monthly feature in which we highlight a different, carefully chosen coffee. It is our way of taking you on a monthly journey through the world of coffee. Each selection is chosen for its distinct qualities and flavor notes, allowing our customers to try new profiles that they might not otherwise choose. These beans are meticulously roasted like all of our coffees, ensuring that you get the best of what each variety has to offer.
Our 'Roaster's Choice' is more than just a subscription; it's a ticket to the diverse world of coffee, chosen by those who know and love it best. Join us in this monthly exploration as we discover the diverse and vibrant flavors of coffee.
Convenient subscription options for coffee lovers
Ember Coffee provides convenient subscription options to those who have made coffee a part of their daily routine. Our subscriptions are designed to deliver the freshest, most flavorful coffee directly to your door. You can select from a number of our single-origin coffees and blends, including the exclusive Roaster's Choice selection.
With our subscriptions, you will never run out of your favorite beans. You'll also save money; subscribers receive a 10% discount on all orders. Plus, our flexible plans allow you to customize the frequency of your deliveries, ensuring that you are always stocked based on your personal coffee consumption.
Whether it's for a morning pour over or an afternoon pick-me-up, our subscription service ensures you always have a high-quality cup of Ember Coffee to enjoy.
Ready to Start Your Perfect Pour Over Journey?
Shop Ember Coffee today
The perfect pour over starts with the right coffee. At Ember Coffee, we make it our mission to provide you with beans that will elevate your brewing experience. Our selection of freshly roasted single-origin coffees and expertly crafted blends comes in 12 oz bags and single-serve K-cups, making them ideal for any brewing method. When you shop with us, you are not only purchasing coffee; you are also supporting a local Minnesota coffee roaster dedicated to quality and community. Each purchase helps you improve your pour over technique with beans that are smooth, balanced, and gentle on the stomach.
Visit our coffee shop in Big Lake, Minnesota, or browse our menu online. Shop Ember Coffee today and experience the difference passion and precision can make in your daily cup.
Start your Ember Coffee subscription for savings
If you want to improve your coffee experience while saving money, starting an Ember Coffee subscription is the ideal solution. With our subscription service, your favorite coffees, including our 'Roaster's Choice,' will be delivered to your door on a regular basis. This not only ensures that you always have fresh, high-quality beans on hand, but also saves you 10% on each order.
Subscriptions are adaptable; you can easily change the delivery frequency and coffee selections to suit your drinking habits. You can also pause or cancel at any time, with no commitment. Starting a subscription is more than just convenient; it represents a commitment to consistently exceptional coffee at a lower cost.
So, why wait? Begin your Ember Coffee subscription today and join a growing community of coffee enthusiasts who value the best, locally roasted beans from Big Lake, Minnesota.
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At the Roastery
Are you a coffee lover looking for the ideal cup of cold brew? Look no further! In this step-by-step guide, we'll take you through the amazing world of cold brew with Ember Coffee's Dark Roast Mexico Chiapas.
This dark roast, known for its smooth and balanced flavor profile, produces rich, chocolatey notes that pair well with a refreshing cold brew. We will walk you through the entire process, from choosing the right beans to making your own delicious batch at home.
Prepare to elevate your coffee experience and learn the secrets to creating an incredible cold brew. If you want to take your coffee to the next level, we recommend purchasing a bag of our Mexico Chiapas Dark Roast as a single order or as a regular subscription. Prepare to embark on a unique coffee journey!
Discovering Ember's Dark Roast Mexico
The Unique Taste of Dark Roast Mexico Chiapas
Ember Coffee's Dark Roast Mexico Chiapas coffee stands out from the crowd. Its distinct flavor stems from high-quality beans sourced from the lush regions of Chiapas, Mexico. These beans are known for their rich, full-bodied flavor, which remains smooth and balanced even when roasted dark. When you taste our Dark Roast, you'll notice a strong chocolate flavor, which is complemented by subtle notes of ripe fruit and a hint of nuttiness. These complex flavors distinguish our dark roast from other coffees and transform it into a sensory experience.
The beans are carefully roasted in Big Lake, Minnesota, so that each sip reflects our Minnesota coffee roaster team's dedication and passion. It's ideal for a refreshing cold brew if you want a deep coffee flavor without the bitterness that dark roasts are known for.
Why it's Perfect for Cold Brew
Because of its inherent flavor characteristics, the Dark Roast Mexico Chiapas is ideal for cold brew coffee. Cold brewing, which involves steeping coffee grounds in cold water for an extended period of time, tends to extract coffee's rich, deep flavors while leaving the bitter compounds behind.
Our dark roast's chocolatey and nutty undertones flourish in this brewing environment, resulting in a smooth, refreshing beverage that is both robust and gentle on the palate. And the lower acidity of cold brew makes it a more gentle option for coffee drinkers who may be sensitive to the higher acidity found in hot brewed coffee.
By selecting Ember Coffee's Dark Roast Mexico Chiapas for your cold brew, you are setting the stage for an exceptional coffee experience that is full of flavor and surprisingly easy to drink, exemplifying our coffee shop's commitment to providing a superior cup every time.
Mastering Cold Brew : A Step-by-Step Guide
Selecting Your Beans: Why Choose Ember Coffee's Dark Roast
When making cold brew at home, choosing the right coffee beans is critical, and Ember Coffee's Dark Roast Mexico Chiapas is a great option for a variety of reasons. First and foremost, the beans are of exceptional quality. We source our beans from reputable growers in Chiapas, ensuring that each batch meets the highest standards.
The dark roast level of these beans is specifically designed to complement the cold brewing process, bringing out the chocolate and nutty flavors while minimizing bitterness. This results in a cold brew that is smooth, well-rounded, and drinkable at any time of day. Additionally, by selecting our Dark Roast Mexico Chiapas, you are supporting a Minnesota coffee roaster dedicated to sustainability and community. Our beans are not only delicious, but they are also roasted with care and respect for the environment and hardworking farmers.
Preparing for the Brew: Tools and Proportions
Before you begin brewing, you'll need the proper tools.
For cold brew, simplicity is essential. Use a large jar or pitcher, a fine-mesh sieve, and cheesecloth or a coffee filter. A kitchen scale is also useful for accurate measurement and maintaining consistency in your brew. In terms of proportions, a 1:8 ratio of coffee to water is a good starting point.
This means that for every one gram of coffee, you should use eight grams of water. For a typical batch, this equates to about 1 cup of ground coffee to 4 cups of water.
Remember that cold brew is a concentrate, so the finished drink is often diluted with water or milk to taste. The ratio can be adjusted based on how strong you prefer your coffee. Proper proportions are essential for creating the perfect flavor balance in your homemade cold brew.
The Brewing Process: Coarse and Soak
Cold brewing is a simple process that requires patience. Begin by coarsely grinding your Ember Coffee's Dark Roast Mexico Chiapas beans; a coarse grind allows for a cleaner extraction and easier filtering. Place the grounds in a jar or pitcher and gently pour in the cold water, making sure they are all saturated. Stir gently to combine.
Cover the pitcher and leave it at room temperature or in the refrigerator for 12 to 24 hours. The longer it steeps, the stronger and more flavorful it will be.
After steeping, place your sieve lined with cheesecloth or a coffee filter over a large bowl. Slowly pour the mixture through to separate the grounds and liquid. Your cold brew concentrate is ready. It can be refrigerated for up to two weeks. When ready to serve, dilute the concentrate with water, milk, or your preferred creamer to taste.
Enjoy your smooth homemade cold brew!
Here's a Quick Recap
Start by grinding your Ember Coffee whole beans on extra coarse grind setting.
Place your ground coffee in your container then pour cool, filtered water in.
Gently mix to ensure that the grounds are wet.
Seal and let steep in the fridge for 12 to 24 hours.
Place filter above your mason jar and strain the coffee into it.
Pro Tip: Store cold brew in the fridge for up to a week. For extra flavor, add in syrups and milk of your choice. Sip & enjoy with your friends and family!
A Glimpse into Our Coffee Subscription
Ember Coffee's subscription service is designed for those who value a premium coffee experience. Consider the convenience of having our freshly roasted Dark Roast Mexico Chiapas delivered right to your door, eliminating the need to reorder each time. Subscribers have the pleasure of drinking this exceptional brew on a regular basis.
Our coffee subscription is more than just convenient; it is about discovery. Along with your favorites, we offer a Roaster's Choice option that changes monthly, allowing you to sample a variety of exceptional flavors from around the world.
When you subscribe, you save 10% on each order, making it a wise decision for both your palate and your wallet. You can choose the frequency of your deliveries, ensuring you never run out of your favorite brew.
Our commitment as a Minnesota coffee roaster is to provide you with the best, most flavorful coffee beans, conveniently and consistently. Join our coffee subscription program and become part of a community that values quality, sustainability, and the joy of a good cup of coffee.
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At the Roastery
We’re Ember Coffee—your neighbors, your roasters, and the proud team behind Minnesota’s Best Coffee 2023. From our air roasting facility right here in Big Lake, we’re excited to bring you something special: our award-winning coffee in convenient, specialty K-cups.
Why Choose Ember Coffee’s K-Cups?
Minnesota’s Air Roasting PioneersAt Ember, we don’t just roast—we air roast. This unique method suspends beans on a bed of hot air, ensuring even development and no burnt flavors. The result is a smooth, balanced cup that truly lets the origin shine.
Freshness You Can TasteWe roast small batches daily and pack our K-cups fast, so you can brew fresh, flavorful coffee that reflects the care we put into every roast.
Thoughtfully Crafted for Your KeurigMore coffee in every pod (50% more than standard K-cups) means a richer, more satisfying cup. Each pod meets the SCA’s Gold Cup standard—so you know it’s the real deal.
Better for the PlanetOur pods are 100% recyclable. Just peel, empty, and recycle—no complicated steps. Good for your morning ritual, better for Minnesota.
Your Questions, Answered
Are these K-cups compatible with my machine?Absolutely. Our pods work with any Keurig brewer—at home or in the office.
Why air roasting?Air roasting preserves clarity and balance, letting you taste the true character of each bean without bitterness.
Can I really taste the difference?You’ll notice it from the first sip. Smooth, vibrant, and consistently fresh.
Where can I buy them?Right here in Big Lake and across Minnesota. Pick up a box in local stores or order online for doorstep delivery.
Join Us in Raising the Bar for Coffee
At Ember Coffee, we believe great coffee shouldn’t be complicated—and it should never compromise on quality. With our air roasted K-cups, your best cup is always within reach.
Ready to elevate your Keurig game?Try Ember’s specialty K-cups and taste what makes Minnesota coffee extraordinary.
Order online or stop by our Big Lake café—your perfect cup is waiting.
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At the Roastery
We are thrilled to unveil our darkest roast to date, the Night Owl Limited Edition Roast, a carefully crafted French roast that explores the untapped richness of the distinctive Mundo Novo beans from the revered CESMACH cooperative in Mexico.
Originating from the lush, vibrant landscapes of Sierra Madre, Chiapas, these beans are a product of passion, quality, and dedication from the smallholder members of CESMACH. The farms are nestled in the buffer zone of El Triunfo Biosphere Reserve, a place renowned as one of the most diverse forest reserve areas globally, providing a haven for thousands of plant and animal species and home to Mesoamerica's largest cloud forest. The unique ecosystem and ideal conditions of this region, such as heirloom coffee varieties like Bourbon and Typica and altitudes ranging from 1200–1750 masl, contribute to the exquisite, nuanced flavors of the coffee produced here.
The beans are meticulously processed, washed, and then roasted to a bold 460F, revealing a graceful intensity and complex flavor profile. A mellow, citric essence is intertwined with indulgent notes of cocoa and praline, offering a tantalizing dance of flavors with every sip, concluded with hints of hazelnut and sorghum and a velvety finish.
The commitment to quality from farm managers like Sixto Bonilla and the investments made in quality-control programs by Cafe Imports have elevated the coffee quality to new heights, reinforcing the region's potential to produce truly exceptional coffee. Every bag purchased is not just a transaction but a contribution to the empowerment of these cooperatives and the sustainability of their communities.
This exclusive roast is more than just a beverage; it’s an immersive experience for those who find solace in the serene hours before the break of dawn. It’s a whisper of the untold stories of the silent, mystical highlands of the Sierra Madre and a nod to the nocturnal souls who savor the magic in the moonlight.
The Night Owl offers an extraordinary experience of flavor and intensity, a true symphony from the untamed, rich soils of the Sierra Madre, Chiapas. However, the stock is limited, emphasizing the exclusivity and uniqueness of this roast. Don’t miss the chance to awaken your senses with the Night Owl Limited Edition Roast and savor the bold, untold flavors of the Mexican highlands.
"For those awake before the dawn," embrace the night, embrace the extraordinary. Experience the Night Owl.
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Community
The concept of "waves" in coffee has served as a vital framework for understanding the evolution of the coffee industry. Each wave represents a pivotal transition in how coffee is produced, perceived, and consumed. Originally coined by Trish Rothgeb in 2002, these waves have helped coffee enthusiasts, producers, and professionals contextualize the dynamic shifts within this beloved industry.
But as we enter an era of blurred boundaries between waves, some argue the framework may no longer be relevant. Are these "waves" nostalgic relics of coffee culture, or do they still hold the power to inspire and guide us? Join us as we explore coffee’s rich history, its transformations, and where this delicious bean might take us next.
The Power of Categorization in Coffee
Why Are "Waves" Important to Coffee's History?
Coffee waves provide historical context, helping enthusiasts and industry professionals alike connect shifts in coffee culture to broader social, technological, and economic changes. Each wave highlights how coffee transitioned from necessity to culture, to craft, and beyond.
Trish Rothgeb’s classification wasn’t merely a timeline. It was a call to reflect on the state of coffee and where it could go. By understanding the waves, we gain insight into how the industry has shaped the experiences of coffee lovers throughout history.
Coffee's Transformations: From Commodity to Craft
First Wave Coffee: Democratizing the Bean
The first wave of coffee began in the early 1800s when coffee became widely available to households. With the rise of brands like Folgers and Maxwell House, coffee was marketed for its convenience and affordability, not its quality. Instant coffee and pre-ground blends dominated store shelves, cementing coffee as a morning staple.
This wave was the foundation of coffee culture, making the beverage accessible to millions. However, taste and quality took a back seat, as the focus was primarily on caffeine delivery.
Second Wave Coffee: Coffee Culture Takes Root
The second wave of coffee, which emerged in the 1970s, elevated coffee from a commodity to an experience. Coffeehouse chains like Starbucks and Peet's introduced consumers to espresso drinks, “fresh” roasts closer to their roasting date, and the idea of coffee as a social experience.
During this phase, brewing became more than functional. Cafés became community hubs, and coffee was tied to identity and lifestyle. While quality received attention, the second wave primarily focused on creating an accessible, inviting atmosphere.
Third Wave Coffee: The Craft Movement
The third wave, heralded in the early 2000s, regarded coffee as an artisanal product. Enthusiasts compared it to fine wine or craft beer, emphasizing the art and science of coffee production. This era drew attention to the bean's origin, processing methods, and the growers behind the cup.
Specialty coffee roasters, including many Minnesota coffee roasters like Ember Coffee in Big Lake, became central to this era. They embraced innovations like lighter roasts that brought out unique flavor notes and fostered direct trade relationships with farmers. A coffee from Ethiopia, for example, was no longer simply a “bean”—it was a story of soil, altitude, and craftsmanship. Transparency, sustainability, and roasting expertise defined the third wave.
For modern coffee lovers, the third wave is still alive in spaces that champion single-origin, ethically sourced coffee in Minnesota and beyond.
The Contested Fourth and Fifth Waves of Coffee
Fourth Wave Coffee: Science vs. Scalability
Defining the fourth wave of coffee is tricky because its identity depends on perspective. Some argue that fourth wave coffee emphasizes precision and science, relying on technological breakthroughs to create the perfect cup. Precision tools, water chemistry, and frozen beans are hallmarks of this shift.
Others suggest that scalability is the defining characteristic. The fourth wave makes specialty coffee more accessible to mainstream audiences, blending craft with commerce and broadening the reach of high-quality coffee to less mature markets. For example, Minnesota-based operations tapping into specialty coffee trends have shown it is possible to scale without sacrificing quality.
Fifth Wave Coffee: Craft Meets Big Business
The fifth wave is the most debated of all. Often described as "scaled boutique hospitality," it seeks to deliver a hospitality-driven, artisanal experience on a large scale. This means quality, customer service, and business priorities blend seamlessly to offer both craft and convenience.
However, some critics believe the fifth wave is more marketing than substance. They argue it simply packages fourth-wave values with a sharper emphasis on profit and scalability (debate source).
Commentators Are Split: Are Coffee Waves Still Needed?
The Case for Coffee Waves
While critics argue that waves oversimplify the complexity of a global industry, the framework serves an important purpose. For coffee brands—including award-winning coffee roasters or regional hubs like Central Minnesota roasters—the historical lens of waves helps position businesses and educate consumers about the evolution of coffee.
Understanding waves can demystify specialty coffee for those just entering the world of craft coffee. Whether you buy coffee at Starbucks or from a local Minnesota roaster like Ember Coffee, the waves provide an easy way to understand where your favorite brew fits into coffee's history.
The Case Against Coffee Waves
On a global scale, the waves can feel reductive. Coffee trends in Big Lake, Minnesota, might focus on accessible specialty roasts, while emerging markets like Eastern Europe or India may still be in their second wave. The framework doesn’t easily accommodate regional differences.
Critics also argue that waves neglect producers, the people growing and harvesting coffee beans. While consumers enjoy innovation, producers face challenging questions about climate change, sustainability, and fair pricing that don’t easily align with the wave framework.
Beyond Waves: Coffee’s New Frontiers
The future of coffee may not lie in waves but in emerging trends that transcend past classifications. Here are three dynamic shifts shaping what's next:
1. Producer-Centric Coffee
A growing emphasis on the well-being of coffee producers is reshaping supply chains. Fair trade and direct trade models are evolving to provide long-term support for farmers while ensuring ethically sourced coffee continues to delight consumers.
2. Sustainability as a North Star
From compostable packaging to carbon-neutral coffee farms, sustainability is becoming central to the industry. Consumers are increasingly choosing brands, like certain Minnesota roasters, that are committed to environmentally friendly practices.
3. Technology Transforming Coffee Experiences
Whether through precision grinders, AI-driven roasting, or app-based brewing methods, technology continues to revolutionize how we engage with coffee. The right innovations blend progress with accessibility, satisfying veteran enthusiasts and newcomers alike.
What the Future Holds for Coffee Enthusiasts
Understanding waves can still be helpful, but coffee’s future may lie in blended approaches. Whether you brew your daily cup at home or visit a Minnesota coffee roaster, one truth persists: coffee has endless depth for exploration.
Want to learn more about what makes great coffee? Visit your local specialty coffee shop, or explore curated blends through trusted names in ethical coffee, like award-winning Minnesota coffee brands that emphasize craft, quality, and community.
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At the Roastery
Partnering with Ember Coffee to Achieve Your Goals
Are you part of a booster club or scouting organization in Big Lake, Minnesota, looking for an innovative way to fundraise? At Ember Coffee, we understand the challenges you face—from limited resources to the difficulty of engaging the community. That's why we're excited to offer a unique, locally roasted coffee fundraising solution that addresses these challenges while adding a dash of fun and flavor to your fundraising efforts.
Understanding the Challenges of Traditional Fundraising
Booster clubs and scouting organizations play a crucial role in supporting community activities and personal development. However, their nonprofit nature means they rely heavily on fundraising to cover a broad range of expenses. Traditional fundraising methods, like bake sales or car washes, often lead to volunteer burnout and community over-saturation. Here's how Ember Coffee offers a fresh alternative:
Simplicity and Support: Our coffee fundraising program is designed to be straightforward, reducing the administrative burden on your volunteers. We handle the logistics, so you can focus on what really matters—supporting your programs.
Standout Product: Unlike typical fundraising products, coffee is a daily staple in many households. Ember Coffee provides high-quality, locally roasted beans that capture the attention of adults who are most likely to support your cause.
Profitable and Affordable: With our competitive wholesale pricing, your organization can set reasonable selling prices and still enjoy a healthy profit margin. This balance makes our coffee an appealing choice for both fundraisers and their supporters.
No Logistics Nightmares: Coffee is non-perishable, lightweight, and easy to store and distribute. Say goodbye to the headaches of dealing with frozen pizzas or bulky items.
Transparent and Straightforward: We believe in transparency. Ember Coffee clearly outlines profit margins and costs upfront, ensuring there are no unpleasant surprises.
Engaging and Enjoyable: Coffee is not just practical; it's also enjoyable. Our fundraising program includes custom labels and seasonal blends, making each purchase feel special and directly connected to your cause.
Why Choose Coffee for Your Next Fundraiser?
Coffee is more than just a popular beverage; it's a versatile fundraising product that offers numerous benefits:
Highly Consumable: Coffee is a product that many people use daily, which makes it easier to sell. It's not seen as a luxury but as a delightful necessity.
Customizable: With Ember Coffee, you can customize your coffee bags with your organization's logo or a special message. This not only enhances the emotional connection but also boosts sales by aligning the product with your cause.
Easy to Execute: Our coffee is easy to handle and distribute, making the fundraising process smooth and stress-free. Plus, with options for online sales, you can reach a broader audience beyond Big Lake.
Unique and Fresh: Tired of the same old fundraising products? Coffee offers a unique alternative that stands out. It's a practical item that appeals to adults, ensuring your fundraising efforts resonate with a significant portion of the community.
Potential for Ongoing Support: Coffee's consumable nature encourages repeat purchases. Satisfied customers are likely to buy again, providing ongoing support for your organization.
How Ember Coffee Makes a Difference
At Ember Coffee, we're not just about selling coffee; we're about creating connections and supporting communities. Our air roasting process ensures each batch of coffee is smooth and full of flavor, making every sip a testament to quality and care. By choosing Ember Coffee for your fundraising needs, you're not only getting a product that sells itself but also partnering with a company that values community and ethical sourcing.
Ready to Brew Up Some Support?
If you're in Big Lake, Minnesota, and interested in turning coffee into cash for your cause, Ember Coffee is ready to help. Whether you're funding a school trip, new uniforms, or a community project, our coffee fundraising program is designed to make it easy, enjoyable, and effective.
Interested in learning more about our award-winning coffee and how it can help your next fundraiser? Just contact us directly. Let's make your next fundraiser a flavorful success!
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Community
Coffee is more than just a drink; it's a ritual that unites us, a moment of warmth in our busy lives. For those of us nestled in Big Lake, Minnesota, sipping on a locally roasted brew from Ember Coffee, this connection feels especially profound. But as we cozy up with our cups, a seismic shift is rippling through the coffee world. Arabica futures have hit an unprecedented high of over US $4.30/lb, ushering in a new era that impacts everyone from coffee roasters near me to global traders.
Unpacking the Surge: Why Are Prices Skyrocketing?
This price hike isn't just a blip; it's a result of several converging factors. Brazil and Vietnam, the world's coffee giants, are grappling with supply shortages, compounded by climate-related challenges. Meanwhile, geopolitical tensions, like the fallout from tariff threats and the Russia-Ukraine conflict, have disrupted global trade flows, adding pressure to already strained stockpiles.
For those of us enjoying our morning brew, this might seem distant. But remember, every sip we take is part of a vast, interconnected supply chain. And right now, that chain is under strain.
What Does This Mean for Our Local Coffee Scene?
In Big Lake, where the air is crisp and community ties are strong, we're witnessing firsthand how these global shifts trickle down. Local coffee roasters, including our team at Ember Coffee, are facing tough decisions. Prices are volatile, and the costs of production—like fertilizers and wages—are escalating.
How we're navigating these waters
Transparent Communication: We're committed to keeping you informed. Understanding the value of coffee means appreciating the journey from bean to cup, and we're here to share that story.
Sustainable Practices: Ethical sourcing remains at our core. Despite market fluctuations, we prioritize relationships with farmers, ensuring they receive fair compensation for their hard work.
Air Roasting Excellence: Our unique air roasting process not only enhances flavor but also showcases our commitment to quality. It's a gentle method that lets the beans' natural characteristics shine—a perfect match for our award-winning coffee.
A Silver Lining: Opportunities for Connection
While these price hikes pose challenges, they also offer a chance to deepen our connection to coffee. As prices rise, so does the opportunity to engage in meaningful conversations about the true value of every cup.
How you can be part of the journey
Learn with Us: Explore the complexities of coffee pricing, from climate impacts to market dynamics. Knowledge enhances appreciation, turning every sip into a moment of mindfulness.
Support Local: By choosing locally roasted options, you contribute to a sustainable supply chain that benefits producers and our community. It's not just about coffee; it's about making a difference.
Embrace At-Home Brewing: With more people brewing at home, now's the perfect time to experiment with different flavors and techniques. Our team is here to guide you, whether you're a seasoned barista or a curious newcomer.
Looking Ahead: The Future of Coffee
As we adjust to this new normal, one thing remains clear: coffee is resilient. The industry has weathered storms before, and together, we'll navigate these changes with grace and adaptability.
What can we expect?
Price Adjustments: While prices may continue to rise, the focus will be on finding a balance that supports both producers and consumers. Industry analysts predict retail coffee prices could increase by up to 25%, a shift that will require careful navigation.
Consumer Behavior Shifts: As prices rise, we may see more people opting for at-home brewing or seeking value brands. Yet, the love for quality coffee remains strong, especially in communities like ours that value authenticity and connection.
Ongoing Education: We'll continue to share insights and stories, from the farms where our beans grow to the cups we enjoy. It's about fostering a deeper understanding and appreciation for the craft of coffee.
Join Us in This Journey
At Ember Coffee, we believe in the power of community and the magic of a good cup of coffee. As this new era unfolds, we invite you to join us in exploring, learning, and savoring every moment. Whether you're a neighbor in Big Lake or a coffee lover from afar, let's raise our mugs to resilience, connection, and the rich tapestry of flavors that bring us together.
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Coffee Release
Making a Difference with Every Cup
At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we're more than just your average coffee roasters near you. We're a community-focused hub dedicated to making a significant impact through our award-winning coffee. Our fundraising program is designed to support your goals, offering a unique way to raise funds while enjoying the rich, locally roasted coffee that you love.
The Unique Appeal of Coffee Fundraising
Why choose coffee for your next fundraiser? It's simple: coffee is a part of the daily routine for millions of people. This makes it not just convenient but also a highly effective fundraising product. Here’s why coffee stands out:
Universal Appeal: Coffee is enjoyed by a vast audience every day, unlike seasonal or niche items.
Everyday Staple: It integrates seamlessly into daily lives, making it a practical choice for supporters.
Long Shelf Life: Unlike perishables, coffee maintains its quality over time, ensuring your fundraiser is stress-free regarding product handling.
How Our Fundraising Program Works
Partnering with Ember Coffee means you're set for a straightforward and impactful fundraising journey. Here’s how we make it happen:
Simple Setup: We use Shopify to integrate sales processes smoothly, making management hassle-free.
Support Materials: You’ll receive all the marketing materials and support needed to promote your fundraiser effectively.
Transparent Pricing: We ensure clarity in pricing and profits, so there are no surprises along the way.
Customization Options: Personalize your coffee labels to make each bag of coffee feel special to your supporters.
Why Ember Coffee is Your Ideal Fundraising Partner
Choosing Ember Coffee for your fundraiser isn’t just about selling coffee—it's about creating an experience and making an impact. Here’s what makes us stand out:
Locally Roasted Perfection: Our coffee is roasted locally in Minnesota, ensuring every batch is fresh and flavorful.
Ethical Sourcing: We prioritize ethical sourcing, ensuring that every cup provides not only pleasure but also peace of mind.
Ongoing Support: Our team is here to guide you through each step, providing the tools and advice needed to maximize your success.
A Step-by-Step Guide to Running an Effective Fundraiser
To launch a successful fundraising campaign, consider these practical steps:
Define Your Goals: Clearly articulate what you’re raising funds for. This clarity motivates and connects people to your cause.
Build a Dedicated Team: Assign roles and responsibilities to ensure every aspect of your fundraiser is covered.
Create a Timeline: Set deadlines for order placements and deliveries to keep your campaign on track.
Promote Actively: Use social media, emails, and community events to spread the word effectively.
Engage and Motivate: Keep your team motivated with incentives and regular updates to maintain high energy levels.
Simplify Participation: An easy-to-navigate online store will make it straightforward for supporters to contribute.
Year-Round Fundraising Strategies
To keep the momentum going throughout the year, consider these strategies:
Plan Ahead: Outline your main fundraising activities for the year to avoid last-minute planning.
Vary Your Methods: Mix different types of fundraising activities to keep your audience engaged and interested.
Leverage Seasonal Opportunities: Take advantage of specific times of the year that are conducive to fundraising.
Keep Communicating: Regular updates keep your community involved and informed about your efforts.
Show Appreciation: Always thank your supporters and share the outcomes of their contributions to reinforce trust and appreciation.
Why This Matters
At Ember Coffee, we believe in the power of community and the simple joy of a great cup of coffee. Our fundraising program is more than just an opportunity to raise money; it's a chance to bring people together, support local efforts in Minnesota, and enjoy some of the finest locally roasted coffee around.
Ready to start your fundraising journey with us? Reach out to us today and let’s brew some success together!
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Community
The Essence of Specialty Coffee
Coffee is more than just a caffeinated beverage. It’s a ritual, a conversation starter, and a bridge that connects people. At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we believe in creating that connection through our locally roasted, award-winning coffee. Today, we want to delve into the importance of customer service in the specialty coffee industry, and how we strive to uphold it in spite of the growing trend towards automation.
Since the birth of the coffee industry, customer service has been paramount. The evolution from consumers expecting their coffee to be roasted for them in the 1800s to the modern-day emphasis on freshness, quality, and craft, has transformed the way coffee shops engage with their customers. The rise of chains like Starbucks and Peet’s has put hospitality and service at the forefront of business operations, a trend that third wave and specialty coffee brands, like Ember Coffee, have embraced and built upon.
However, the increasing adoption of automation in the industry presents a challenge. While new technologies streamline service, they also risk diluting the barista culture, a vital part of the specialty coffee experience. As Starbucks' recent strategy shift towards simpler menus and premium experiences demonstrates, coffee shops can't afford to sacrifice the customer experience for efficiency.
In an article published by Perfect Daily Grind, Maxwell Colonna-Dashwood, the managing director of Colonna Coffee, and Laila Ghambari, the owner of Juniors Roasted Coffee and Guilder Café, discuss the complexities of offering exceptional customer service in the specialty coffee industry.
The Art of Customer Service in Specialty Coffee
In the world of specialty coffee, baristas are not just service providers; they are artisans. They dial in espresso, pour latte art, hand brew pour overs, and explain the nuances of extraction and flavor. This transforms coffee into more than just a product, creating an elevated sense of hospitality and enhancing the overall customer experience.
However, as the industry expands and becomes increasingly competitive, offering exceptional service and serving high-quality coffee alone is no longer enough to retain a consumer base and attract new customers. Even Starbucks, a giant in the industry, has grappled with this challenge, as their sales dipped in key markets throughout 2023 and 2024.
Specialty Coffee's Edge: Authenticity and Connection
Despite the challenges, specialty coffee shops like Ember Coffee have an edge over bigger chains. Our commitment to artisanry, craft, and ethical sourcing signals to our customers that they are not just buying a product, but an experience. We believe in fostering intimate relationships with our customers, creating a personable service that larger coffee businesses often struggle to replicate.
According to the Edelman Trust Barometer, 88% of consumers said trust is critical when deciding which brands to buy or use, with customer service a close second at 85%. This puts specialty coffee shops and roasters in a better position to navigate an increasingly challenging market.
The Double-Edged Sword of Automation
Automation has become a prominent part of the coffee industry. While it improves efficiency and resolves persistent problems such as staff training and barista shortages, it also risks eroding the artistry required to prepare and serve quality coffee. The increasing prominence of touchscreen kiosks and QR codes in restaurants and hospitality businesses might have improved efficiency, but it also risks creating a “faceless” business.
As we move towards a more automated future, it's crucial for coffee shops to strike a balance between efficiency and hospitality. The face-to-face human connection that baristas provide proves critical for specialty coffee shops to stay true to their core values of hospitality. However, it’s only one part of a much wider customer experience.
Navigating the Future of Customer Service in Specialty Coffee
The rise of tech-driven solutions for coffee shops will undoubtedly improve efficiency, consistency, and speed of service. But with a challenging year ahead, coffee shops may choose to implement automation across the board, streamlining more than just coffee preparation.
As Laila Ghambari rightly points out, "The future of customer service is not about sharing more information but investing in the experience that guests have, whether with a person or not." Digital hospitality will become more important, and customer service will continue evolving.
At Ember Coffee, we are committed to navigating these changes without losing sight of what makes us unique. We understand that our customers don't just come to us for our award-winning, locally roasted coffee. They come to us for the conversations, the connections, and the community that we foster. And no matter how the industry evolves, that is something we will always strive to provide.
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At the Roastery
A Minnesota Roaster's Perspective
As the sun rises over the snowy landscape of Minnesota, the aroma of freshly roasted coffee wafts through the air at Ember Coffee's roastery. It's a scent that has become increasingly precious in recent months, as the coffee industry grapples with unprecedented challenges. As a local roaster deeply committed to our community, we want to share our journey through these turbulent times and our vision for the future.
The Perfect Storm Brewing in Our Cups
The story of today's coffee crisis begins far from our cozy Minnesota cafes, in the lush hillsides of Colombia and the vast plantations of Brazil. A series of events have converged to create what many in the industry are calling a "perfect storm":
Climate Chaos: Mother Nature has not been kind to coffee growers lately. In Brazil, the world's largest coffee producer, severe droughts followed by unexpected frosts have decimated crops. Farmers watched helplessly as their carefully tended plants withered under the scorching sun or succumbed to the icy grip of frost. The result? A staggering 40% reduction in yields in some areas.
Unseasonal Deluges: Meanwhile, in Vietnam, the second-largest coffee producer globally, unseasonal rains have wreaked havoc. Coffee cherries, which should have been ripening under gentle sunshine, instead rotted on the branches, leading to significant crop losses and quality issues.
Geopolitical Jitters: As if weather woes weren't enough, the coffee market found itself caught in a political crossfire. In early 2025, rumors swirled about potential U.S. tariffs on Colombian coffee. Though never implemented, the mere whisper of trade restrictions sent prices soaring by 15% in just a week, highlighting the fragility of global coffee trade relationships.
Supply Chain Snarls: The journey of coffee beans from farm to cup has become increasingly complex and costly. Ongoing logistical challenges, exacerbated by fuel price hikes and labor shortages, have inflated transportation costs. The price of shipping a container of coffee has tripled since 2023, adding another layer of pressure to already strained margins.
Market Speculation: As news of crop failures and potential shortages spread like wildfire, market speculators pounced. Their actions drove coffee futures to unprecedented heights, with the C-market price for Arabica coffee reaching a jaw-dropping $3.84 per pound in February 2025 – a 47-year high.
The Ripple Effect Reaches Minnesota
Here at Ember Coffee, nestled in the heart of Minnesota's vibrant coffee scene, we've felt the tremors of these global shifts. The impact on our operations and community has been profound:
Margin Squeeze: Green coffee now accounts for a staggering 60-70% of our production costs, up from 40-50% just two years ago. This dramatic increase, coupled with rising energy and labor costs, has put immense pressure on our margins.
Sourcing Struggles: Maintaining the consistent flavor profiles our customers love has become increasingly challenging. We've had to be more flexible in our sourcing, sometimes substituting origins or adjusting roast profiles to compensate for changes in bean characteristics.
Pricing Predicaments: As a community-focused roaster, we're acutely aware of the impact price increases have on our customers. We've been forced to make difficult decisions about when and how to adjust our pricing to reflect the new market realities while remaining accessible to our loyal patrons.
Crafting a Sustainable Future, One Bean at a Time
Despite these challenges, we at Ember Coffee believe that this crisis presents an opportunity for positive change. Like the phoenix rising from the ashes, we're determined to emerge stronger and more sustainable. Here's how we're adapting:
Nurturing Direct Trade Relationships: We're doubling down on our direct trade partnerships, offering long-term contracts at stable prices to our farmer partners. This approach not only secures our access to high-quality beans but also provides farmers with the financial security to invest in sustainable practices and climate adaptation measures.
Diversifying Our Offerings: To offset rising costs and keep things exciting for our customers, we're expanding our product range. Limited edition micro-lots, experimental processing methods, and unique Minnesota-inspired coffee blends are just a few of the innovations we're exploring.
Empowering Through Education: We believe that an informed customer is a loyal customer. We've launched a series on Roasting 101 on our YouTube site, and we're planning a Coffee 101 cupping sessions at our Big Lake roastery. These programs help our community understand the complexities of coffee production and pricing, fostering a deeper appreciation for the craft behind each cup.
The Power of the Minnesota Coffee Lover
As we navigate these challenges, the support and understanding of our customers are more crucial than ever. Here's how Minnesota coffee enthusiasts can contribute to a more sustainable coffee ecosystem:
Embrace Transparency: We encourage our customers to ask questions about pricing, sourcing, and roasting practices. Understanding the true cost of producing exceptional coffee can help justify price adjustments when necessary.
Value Quality Over Quantity: By choosing to invest in higher-quality, ethically sourced coffee, consumers can help support fair wages for farmers and sustainable agricultural practices.
Support Local Roasters: Minnesota's local roasters, like Ember Coffee, are deeply invested in our communities. By choosing local over national chains, consumers help keep money circulating in the local economy and support businesses that prioritize sustainability and ethical sourcing.
Experiment with Brewing Methods: Different brewing methods can extract unique flavors from coffee beans. By exploring various brewing techniques, consumers can maximize the value and enjoyment they get from each bag of coffee.
Envisioning a Brighter Future for Minnesota Coffee
As we look to the horizon, we see challenges, but also immense potential. Our vision for the future of specialty coffee in Minnesota is one of resilience, innovation, and community:
A More Resilient Supply Chain: We're exploring collaborations with other Minnesota roasters to potentially secure better prices and more stable supply chains through collective purchasing power.
Increased Local Collaboration: We envision a future where coffee is increasingly integrated into Minnesota's local food scene. Imagine coffee-infused craft beers, chocolate truffles featuring our single-origin roasts, or seasonal menus at local restaurants built around coffee pairings.
Innovation in Sustainability: We're investing in research on more sustainable packaging options and exploring ways to upcycle coffee chaff and other by-products of the roasting process. Our goal is to minimize our environmental impact while maximizing the value we create.
A More Educated Consumer Base: Through continued education efforts, we aim to cultivate a community of coffee enthusiasts who appreciate the craftsmanship behind every cup and understand the global impact of their purchasing decisions.
Conclusion: United in Our Love for Great Coffee
As the aroma of freshly roasted coffee continues to fill our roastery, we're reminded of why we do what we do. The current coffee price crisis is undoubtedly one of the most significant challenges our industry has faced in decades. However, at Ember Coffee, we believe that by staying true to our values of quality, sustainability, and community, we can not only weather this storm but emerge stronger on the other side.
To our loyal customers and coffee lovers across Minnesota: your support during these turbulent times means more than you know. Every bag of Ember Coffee you purchase, every latte you enjoy in our cafe, is a vote for a more sustainable and equitable coffee future.
As we navigate these uncharted waters, we remain committed to transparency, quality, and the relentless pursuit of the perfect cup. Together, we can ensure that Minnesota remains a beacon of excellence in the world of specialty coffee, no matter what challenges lie ahead.
Thank you for being part of our journey, for your understanding during these difficult times, and for your unwavering love of great coffee. Here's to many more shared moments over a steaming cup of Minnesota's finest brew.
Warmly,The Ember Coffee Team
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