The Air Roasted Difference
Air roasted coffee is super smooth with none of that harsh acidity. There's no soot. There's no burnt bitterness, you're not trying to hide the taste. When you're air roasting, you're using hot air convection, it floats the beans on a bed of hot air. It's like every bean has been roasted individually.
What is Air Roasting?
Get ready for a deep dive into the captivating world of air roasting. Believe it or not, only 1% of coffee roasters worldwide use this technique. It's that unique! You're probably wondering why this method isn't more widespread, right? Well, it's all about the subtleties of flavor.
Air roasting was introduced by Michael Sivetz, a chemical engineer turned coffee industry innovator, back in the '70s. Tired of the inconsistency and lack of control in traditional roasting methods, Sivetz invented a process to make it all more precise. His approach? Roast coffee beans using heated air.
With this method, the coffee beans are gently lifted on a bed of hot air, roasting away evenly without scorching or burning. Plus, it helps get rid of the bean's chaff (that's coffee speak for skin), which can make coffee taste bitter if not properly removed. And let's be honest, no one wants bitterness spoiling their coffee experience.
So, what you get with air roasting is a fast, even, and meticulous method that puts flavor first. Sounds like a coffee lover's dream.
Why We Choose This Method
If you're a fan of great flavor, precision, quality, innovation, and consistency in your coffee, air roasting is definitely the way to go. It's a game-changing technique that has revolutionized our coffee-drinking experience since the '70s, and we can't get enough of it!
- Smooth and Complex Flavor: This roasting technique delivers a unique flavor profile.It brings out the bean's inherent qualities and adds its own special twist, giving you a smooth, complex, and never-bitter coffee. You'll taste notes and nuances you've never experienced before!
- Precision and Control: Air roasting gives us a high level of control over the roasting process. We can customize roast profiles for each type of bean, tailoring the process to highlight the beans' unique characteristics.
- Quality Preservation: Air roasting allows us to retain the natural qualities of the coffee beans. Unlike other roasting methods that can overpower the bean's flavor, air roasting emphasizes the bean's inherent flavors and aroma, for a cup of coffee that's as authentic as it gets.