Balancing excellent service, happy employees, and profitability is no small feat for coffee shop and small business owners. Labor costs, often accounting for 25%–30% of revenue, are crucial not only to profitability but also to maintaining customer satisfaction. But when these costs creep higher, businesses face shrinking margins and operational inefficiencies. The stakes are high, yet striking the perfect balance often feels like solving an impossible equation. However, this problem isn’t unsolvable. With the right strategies, coffee shops and small businesses can overcome these challenges and turn labor management into a competitive advantage. Leveraging data, streamlining operations, and setting realistic benchmarks aren’t just options anymore; they’re the blueprint for long-term success. Key Challenges in Managing Labor Costs Running a coffee shop isn’t just about brewing great coffee—it’s about balancing costs, keeping staff happy, and creating an experience that keeps customers coming back. One of the biggest hurdles for any coffee shop owner? Managing labor costs. Inefficiencies in this area can quickly drain profits, yet fixing them requires a deep understanding of the challenges involved. Here’s a closer look at some of the most common pitfalls coffee shop owners face: 1. Overstaffing and Understaffing Picture this: It’s a quiet Tuesday afternoon, and you have three baristas on shift. They’re chatting behind the counter, their energy wasted during a lull that barely sees a handful of customers. Fast forward to Friday morning—the rush is in full swing, the line is out the door, and you’ve only got two employees scrambling to keep up. Overstaffing during slow periods leaves you paying for idle time, while understaffing during peak hours frustrates customers, overwhelms employees, and often leads to costly mistakes. Finding the right balance here is a constant challenge, but it’s critical to keeping labor costs under control while maintaining a high-quality customer experience. 2. Fluctuating Customer Demand Coffee shops live and die by the ebb and flow of customer demand. Busy weekday mornings bring in commuters looking for their caffeine fix, but by mid-afternoon, foot traffic can drop off dramatically. Then there’s the unpredictable nature of mid-week slumps or surprise weekend booms, leaving you scrambling to adjust. Optimizing staffing around these peaks and valleys is a delicate juggling act. Get it wrong, and you’re either left paying for too many hours or missing sales opportunities when customers walk away due to long wait times. 3. Low Productivity Even with the perfect number of staff on shift, your labor costs can spiral out of control if your team isn’t working efficiently. Think about inefficient workflows—staff bumping into each other behind the counter, tasks being duplicated, or excessive downtime when employees aren’t clear on what they should be doing. Add in poorly trained staff who take longer to complete standard tasks, and you’ve got a recipe for wasted labor hours and inflated operating costs. 4. Lack of Data-Driven Decision-Making Many coffee shop owners rely on gut instinct to make decisions about scheduling and resource allocation. While intuition has its place, it often falls short when it comes to managing labor costs. Without data to guide you—like sales patterns, customer trends, and employee performance metrics—it’s easy to make costly mistakes. Maybe you’ve scheduled too many people on a day that historically sees low traffic or overlooked the fact that a certain employee performs better during morning shifts. Data-driven decision-making removes the guesswork and allows you to make smarter, more efficient choices. 5. Employee Burnout Let’s face it: improving productivity is a key part of managing labor costs, but there’s a fine line between efficiency and overworking your team. Pushing staff too hard—whether it’s by scheduling them for back-to-back shifts or expecting them to handle rush hours without support—can quickly lead to burnout. Burned-out employees are more likely to quit, leaving you with high turnover rates and the expensive, time-consuming process of recruiting and training replacements. Striking the right balance between productivity and employee well-being requires thoughtful planning and a commitment to supporting your team. Moving Forward: Turning Challenges into Opportunities Managing labor costs may feel like a constant battle, but recognizing these key challenges is the first step toward improvement. Each of these pitfalls presents an opportunity to fine-tune your operations, from using data to optimize schedules to investing in staff training and creating workflows that maximize efficiency. Addressing these issues head-on not only helps you save money but also builds a stronger, happier team and delivers a better experience for your customers. With the right strategies in place, you can turn labor management into a strength that drives your coffee shop’s success. 7 Proven Strategies for Optimizing Labor Costs in Your Coffee Shop Running a coffee shop is no easy feat. Between customer expectations for high-quality brews and the day-to-day operational challenges, managing labor costs effectively can feel like solving a never-ending puzzle. But what if there was a way to balance exceptional service, profitability, and employee satisfaction? Whether you're crafting the best coffee in MN or serving up local roasted coffee from specialty grade coffee brands like Ember, these proven strategies can help reduce costs without sacrificing quality. Let’s dive in. 1. Track and Monitor Labor Cost Percentages Understanding your labor-to-revenue ratio is the cornerstone of cost optimization. For most coffee shops, the sweet spot falls between 25%–30%, covering wages, taxes, and benefits. If your costs are creeping above 30%, it’s time to make incremental adjustments. Imagine running a coffee shop during the busy early mornings, serving specialty grade coffee from a brand like Ember. If labor costs are hovering around 40%, you might feel tempted to cut shifts immediately—but sudden changes risk compromising the customer experience. Instead, aim for gradual improvements. For example, reduce labor costs from 40% to 38% over two months by fine-tuning employee schedules. Tools like payroll software or POS systems with built-in labor tracking can make this process easier. They provide real-time insights into inefficiencies, helping you spot patterns that need correction. Tracking these metrics is like brewing the perfect cup of coffee—it’s all about balance. 2. Use Data-Driven Scheduling Avoid the guessing game when it comes to staffing. Instead, use sales data to predict when your coffee shop will need more or fewer employees. Picture your mornings: 7–11 AM is when the rush for local roasted coffee peaks. You need a full team of baristas to handle the demand for lattes, espressos, and grab-and-go pastries. Conversely, afternoons from 2–4 PM might bring a lull. During this downtime, reduce front-of-house staff and focus on tasks like cross-training employees or prepping inventory. Scheduling platforms like Homebase or Deputy can help you dynamically allocate shifts based on traffic patterns, saving time, money, and headaches. 3. Cross-Train Employees Flexibility is your secret weapon. Cross-training employees to perform multiple roles not only reduces costs but creates a more resilient team. Imagine one of your baristas learning food prep during slower times or front-of-house staff jumping in to tidy up during quiet afternoons. For a coffee shop specializing in high-quality roasts like Ember coffee, this kind of flexibility ensures that every customer gets their order quickly and accurately. Cross-training also fosters teamwork and morale, reducing the need to hire additional staff and potentially saving up to 20% in labor costs. It’s a win-win for your team and your bottom line. 4. Streamline Your Menu A wide menu might seem like a great way to attract more customers, but it often leads to longer prep times, higher inventory costs, and the need for specialized labor. Simplifying your menu can have a big impact. For instance, if a rarely ordered artisan sandwich takes up valuable prep time, consider replacing it with quick-grab pastries that pair perfectly with your specialty grade coffee. A lean menu not only cuts down on labor and waste but also speeds up service, leaving customers impressed by your efficiency. Faster orders mean happier customers—and more time to focus on promoting your best coffee in MN. 5. Incorporate Automation Automation can revolutionize how your coffee shop operates. By automating repetitive tasks, you free up your team to focus on what matters most: delivering outstanding service. Automated POS systems can streamline transactions and speed up checkout times, while kitchen display systems (KDS) reduce errors and unnecessary steps in the kitchen. Imagine a busy morning rush—your team is focused on crafting Ember coffee to perfection, and automation reduces operational hiccups, allowing you to serve customers faster. This approach not only saves on labor costs but can boost operational speed by up to 25%. 6. Adapt Business Hours Based on Revenue Not all hours are created equal. Use sales trends to determine when your coffee shop generates the most revenue—and adjust your hours accordingly. If sales drop significantly after 5 PM, consider closing at 4 PM to save on unnecessary labor costs. On the flip side, you might notice a spike in demand for Sunday brunch hours, making it worth extending your schedule to cater to weekend crowds. These small, strategic changes ensure you’re using labor where it matters most—without wasting resources during slow periods. 7. Promote On-Demand Sales During Slow Times Slow periods don’t have to stay slow. Creative promotions can turn quiet afternoons into consistent revenue streams. For example, offer 2-for-1 deals on lattes or discounted specialty drinks made with local roasted coffee. Apps with loyalty programs can also incentivize customers to visit during off-peak hours. Imagine a loyal customer stopping by for an afternoon treat and discovering your exclusive Ember coffee. By maintaining steady traffic throughout the day, you can sustain revenue even beyond peak hours. The Bigger Picture of Labor Costs and Profitability  For coffee shop owners, managing labor is much more than just keeping costs under control—it’s about building a thriving ecosystem where your team, your customers, and your profit margins all work in harmony. Picture this: a bustling café where employees are energized, customers are satisfied, and every dollar spent on staffing contributes to the success of the business. That balance is achievable with the right strategies in place. Staffing isn’t just a numbers game; it’s a critical element of your customer experience. When shifts are understaffed, service slows, customer satisfaction dips, and employees feel overworked and undervalued. On the flip side, overstaffing can drain profits and leave team members without enough to do. The key is finding the sweet spot—a balance that keeps operations efficient, employees motivated, and customers happy. Quick Takeaways for Coffee Shop Owners: Keep a close eye on labor-cost-to-revenue ratios. Regularly tracking this metric is essential to staying competitive. A healthy ratio ensures you’re not overspending on labor while still delivering excellent service. Think of it as a pulse check for your café’s financial health. Invest in automation and cross-training. Simple tools like automated scheduling or self-serve kiosks can help free up your team’s time for more meaningful customer interactions. Meanwhile, cross-training employees to handle multiple roles creates a more flexible, resilient team that can adapt to busy periods without missing a beat. Use real data to align staff schedules with customer patterns. Every café has its rhythm—early morning coffee rushes, quiet afternoons, and weekend peaks. By analyzing data on customer traffic, you can build smarter schedules that ensure you have the right number of staff at the right times, avoiding both chaos and wasted resources. Simplify your menu to boost efficiency. A complex menu can slow down operations and overwhelm both staff and customers. Reducing menu complexity allows your team to focus on perfecting a few core items, speeding up service while maintaining quality and keeping profits steady. Ultimately, managing labor effectively is about more than cutting costs—it’s about creating an environment where your team feels empowered, your customers feel cared for, and your bottom line thrives. With thoughtful planning and a focus on efficiency, your coffee shop can be a place where everyone wins—one cup at a time. Set Your Coffee Shop Up for Success Today Labor cost management is no longer just about survival; it’s about creating opportunities for growth and sustainability. By putting these strategies into practice, you’ll improve operational efficiency, boost employee morale, and maximize profitability. Feeling overwhelmed? Don’t worry—we’re here to help. Book a free consultation with one of our experts today and unlock tailored strategies to elevate your coffee shop’s success. Reach out now—we’re excited to help your business grow.

If you’ve worked in a café—or spent hours sipping coffee while typing—you know the rhythm of long shifts on your feet or extended periods seated with a fresh brew in hand. But what if those hours, paired with your coffee habit, carried more weight than you thought? Recent research is shedding light on the connection between coffee, prolonged sitting, and overall health. A groundbreaking 2024 study published in BMC Public Health analyzed over 13 years of data from the U.S. National Health and Nutrition Examination Survey (NHANES), uncovering intriguing insights about how extended sitting time and coffee consumption affect long-term health outcomes. For coffee lovers in Minnesota—whether you're grabbing a cup at Ember Cafe, exploring Minnesota coffee roasters like Ember Coffee in Big Lake, or searching for the best coffee in MN—these findings are especially relevant. Coffee is more than just a drink; it’s a ritual, a companion through early mornings, long workdays, and late-night brainstorming sessions. Specialty-grade coffee brands like those roasted locally near Minneapolis offer a whole new level of quality and flavor. But could your daily caffeine fix—combined with hours spent seated—impact your lifespan? From local coffee beans to fresh coffee near Minneapolis, understanding the balance between lifestyle habits and health is critical, whether you’re enjoying the best coffee in Minnesota or exploring roasteries nearby. For coffee enthusiasts looking to make more mindful choices, the story this research unveils may inspire you to rethink habits. So next time you’re searching for local roasted coffee, coffee roasters near me, or Minnesota coffee shops, keep in mind how your daily brew and sitting time might shape your overall well-being. Why Sitting Is Dangerous We all know sitting too much isn’t great for your health, but just how bad is it? Research shows prolonged sitting carries serious risks—and your daily cup of coffee could surprisingly help reduce some of those dangers. Here’s what the data reveals: Spending more than 8 hours a day sitting increases your risk of dying from any cause by 46%, and your risk of dying from cardiovascular issues jumps by 79%. For anyone with a sedentary lifestyle—whether due to long work hours or modern habits—this is a wake-up call. But there’s good news for coffee lovers. Regular coffee consumption has been linked to big health benefits, including a 33% lower risk of all-cause mortality and a 54% lower risk of cardiovascular-related death compared to non-drinkers. In short, enjoying your morning brew might give you a health advantage. The benefits are even greater for coffee drinkers who sit less. Pairing fewer than 6 hours of daily sitting with regular coffee drinking results in the lowest risks across the board, particularly for heart health and longevity. On the other hand, sitting too long without coffee appears to be especially harmful. Non-coffee drinkers who sit for over 6 hours a day are 58% more likely to die from any cause compared to coffee drinkers with more active lifestyles. The takeaway? Sitting too much is a serious health risk, but coffee can be a surprising ally. While it’s not a substitute for staying active, your daily cup of coffee might offer a protective buffer. If you’re in Minnesota, consider elevating your coffee game with local roasteries like Ember, one of the best coffee roasters near Minneapolis. Ember Coffee is known for its specialty grade coffee, roasted fresh in Big Lake, MN. Whether you're looking for local roasted coffee, Minnesota coffee shops, or fresh coffee near you, Ember delivers some of the best coffee in Minnesota. Stop by their cafe or pick up a bag of their local coffee beans to enjoy at home. So, if you’re stuck at a desk all day, pair your movement breaks with a fresh cup of coffee—it might do more for your health than you think. And with great options like Ember Coffee, your coffee break just got even better. Why This Matters for Cafés As someone rooted in café culture, I see three immediate implications: 1. Cafés as “Third Places” Must Embrace Movement For decades, cafés have served as more than just places to grab a coffee. They’ve become “third places”—sanctuaries that exist between home and work, where people come to connect, create, and reflect. Whether it's the writer typing away at their next novel in the corner, friends catching up over lattes, or professionals hosting impromptu meetings, cafés have always been spaces that fuel both conversations and ideas. But here’s the question we need to ask: how can these spaces continue to engage people without encouraging long periods of stillness? The truth is, while cafés nourish the mind and soul, they often leave the body behind. Hours spent hunched over a laptop or sunk into a chair can take a toll, and as we learn more about the dangers of prolonged sitting, it’s time to rethink what café culture could look like. Imagine this: a café where movement is seamlessly woven into the experience. Subtle prompts—like signs or friendly reminders from baristas—encourage customers to stand or stretch every so often. Picture a dedicated “standing bar” area, where patrons can sip their coffee and chat while staying on their feet. Or perhaps cafés could host dynamic events that blend movement and community, like “Espresso & Stretch” mornings, where small groups gather for a quick yoga session before their caffeine fix, or mid-day walking coffee meetups, giving people a chance to connect while strolling outdoors. These ideas are more than just trends; they’re opportunities to reimagine how cafés serve their patrons in a holistic way—catering not just to the brain, but also to the body. By embracing these changes, cafés can continue to be hubs of creativity and connection while fostering well-being for everyone who walks through their doors. 2. Coffee as a Health-Promoting Ritual Picture this: the comforting aroma of freshly brewed coffee fills the air as someone takes their first sip of the day, savoring the warm, rich flavors. It’s more than just a drink; it’s a daily ritual, a moment of pause in a busy world. Across cultures, coffee has long been a beloved staple, and research continues to reveal its potential health benefits—particularly for heart health. A recent study highlighted an important nuance: the type of coffee and added ingredients, like sugar, syrups, or cream, were not accounted for. While this leaves room for further exploration, the findings align with growing evidence that coffee contains polyphenols and antioxidants—compounds known to support cardiovascular health. It’s not just a pick-me-up; it’s a cup of well-being. For Minnesota coffee roasters like Ember Coffee, this is a golden opportunity to delight and educate customers. Whether you’re searching for fresh coffee near me or the best coffee in Minnesota, local coffee shops like Ember offer much more than just a caffeine boost. They can transform the experience into one of thoughtful, mindful consumption. Here’s how: Educate customers on healthier coffee choices. Highlight options like black coffee, unsweetened alternatives, or plant-based milks. Share tips on enjoying coffee without excess sugar or additives. Local coffee shops in Minneapolis, like Ember Cafe, are great examples of how to blend flavor with health. Showcase brewing methods that preserve beneficial compounds. Promote filter coffee or traditional brewing techniques that retain natural antioxidants and polyphenols. Specialty grade coffee brands and Minnesota coffee roasteries can even offer tastings or classes to deepen customer appreciation for these methods. Share the science, but stay honest. Transparency is key. While coffee has incredible potential benefits, avoid exaggerated health claims. Instead, build trust by presenting facts clearly and responsibly. Given the complex nature of coffee, researchers note that further study is needed to explore its full effects. While it’s tempting to label it as a “miracle drink,” the real value lies in fostering a meaningful connection between coffee and well-being. For those seeking the best coffee in MN, coffee roasters near Minneapolis, or a cozy spot to enjoy locally roasted coffee, Ember Coffee in Big Lake, Minnesota, provides both high-quality coffee and a thoughtful approach. From specialty grade coffee to locally roasted beans, Ember is more than just another coffee shop—it’s a hub for mindful coffee lovers. Coffee isn’t just fuel for the body; it’s nourishment for the soul. So whether you’re visiting Minnesota coffee shops or looking for coffee roasters near me, remember that every cup can be a step toward better living. 3. Reflect on Your Own Habits Running a bustling café is often a physically demanding job, but as businesses grow and responsibilities shift, something interesting happens—leaders often find themselves moving less. While baristas are on their feet crafting drinks and engaging with customers, managers and owners tend to drift toward more sedentary tasks. Inventory checks, vendor calls, marketing campaigns, payroll spreadsheets—it’s easy to spend hours sitting in front of a screen or on the phone without realizing how little you’ve moved. But here’s the thing: a café is only as healthy as the leadership behind it. Every decision you make sets the tone for the culture of your business. If you’re neglecting your own well-being, it can ripple out to your team. So how can café operators balance the demands of business growth while staying physically and mentally well? Incorporating movement and mindfulness into your workday doesn’t have to be complicated—it’s about making small, intentional changes that can have a big impact. Take your workspace, for example. If it’s keeping you glued to your chair all day, it might be time for a refresh. Imagine having a standing desk or a flexible setup that allows you to switch between sitting and standing. Even minor tweaks, like placing your most-used items just out of reach, can get you up and moving more often. Then there’s the way we approach meetings. Not every conversation needs to happen at a table or in front of a screen. Picture this: a quick five-minute walk with a colleague, brainstorming ideas or discussing a project. Those “walk and talk” meetings can do wonders for creativity, reduce stress, and get your blood circulating—all while keeping the conversation productive. Finally, it’s about setting the tone for everyone around you. By taking short breaks to stretch, breathe, or hydrate, you’re not just looking after yourself—you’re showing your team that self-care and movement are important. When you lead by example, you create a work culture where these habits are normalized. The result? A more energized team and a healthier, happier workplace. Chris Deferio, host of the "Keys to the Shop" podcast, often reminds café professionals of an essential truth: leadership begins with self-care. As he puts it: “If you’re not caring for people—including yourself—then your systems are hollow. Leadership begins with personal health and ends with collective wellness.” The takeaway? The way you treat yourself sets the precedent for how your team will approach their own well-being. By prioritizing your health, you’re not just taking care of yourself—you’re laying the foundation for a sustainable, thriving café culture. Let’s Talk Practical Action Picture this: a cozy café bustling with life, where customers sip their lattes, type away on their laptops, and chat over steaming cups of coffee. It’s a scene we all know and love, but have you ever considered how your café could promote healthier habits without losing its charm? At Ember, one of the top Minnesota coffee roasters based in Big Lake, we believe every coffee space—whether it’s a community-focused café or a specialty-grade coffee brand—can double as a hub for wellness. Here’s a wellness to-do list for cafés like Ember Cafe or other coffee shops in Minneapolis, Minnesota coffee shops, and beyond: Create movement-friendly zones. Small additions like standing tables, open spaces, or subtle signs encouraging mid-coffee stretches can help customers stay active. Even roasteries, like those searching for a “coffee roasters near me,” can incorporate wellness through smart design. Educate without overselling. Share facts about coffee’s health benefits in a genuine, approachable way. For example, explain how specialty-grade coffee brands like Ember Coffee offer a fresh, energizing start to the day without making exaggerated claims. Train your team to embrace movement. Encourage employees to avoid long periods of standing in one spot or sitting during breaks. When your staff embodies wellness, it naturally influences the energy in your café. Whether it’s a Minnesota coffee roastery or one of the best coffee spots in MN, fostering wellness starts from within. Lead with empathy. Promoting wellness isn’t about lecturing your guests—it’s about creating a space where good health and great coffee coexist. Whether it’s offering inviting environments or thoughtful encouragement, little gestures make a big impact. For those seeking the best coffee in Minnesota, Ember Coffee and other local coffee roasters near Minneapolis are about more than just freshly roasted coffee beans. We’re about creating community spaces that inspire healthier habits while delivering the best coffee in MN. Cafés are more than just places to grab a latte—they’re workspaces, communities, and escapes from the daily grind. Whether you’re seeking "local roasted coffee" or wondering where to find the freshest “coffee roasters near me,” places like Ember can lead the way in combining wellness with the love of coffee. Final Thoughts There’s something poetic about the relationship between coffee and mortality. The very drink that helps us wake up each morning, that pulls us from the fog of sleep, may also—when combined with an active lifestyle—offer a measure of protection for our health. It’s a small but powerful ritual, repeated millions of times a day across the world: the sound of beans grinding, the aroma of brewing coffee, the first sip that jolts us into clarity. As a café community, we’re more than just servers of caffeine; we are guardians of these meaningful daily moments. Every cup we pour is part of a larger ritual, one that connects people not just to their mornings, but to their well-being. What if those rituals could do more? What if they could not only wake us up but also sustain us, both physically and mentally? It's time to see coffee not just as a habit, but as an opportunity to make our lives—and those of our customers—healthier, richer, and more intentional. Let’s elevate the ritual, one cup at a time. Transform your daily coffee into a wellness ritual At Ember Coffee Co., we’re here to help you rethink your routine. Coffee isn’t just about the brew—it’s an opportunity to pause, reset, and energize. Next time you pour a cup, consider pairing it with a quick stretch or a refreshing walk to fuel both body and mind. → Stop by our café or visit our shop to discover how better coffee can inspire better habits.

Let me tell you a story about a shift you might not have noticed—but one you’ve almost certainly tasted. A few weeks ago, I found myself in a cozy little café tucked into a bustling corner of Denver. It was one of those charming spots with mismatched chairs, exposed brick walls, and the faint hum of indie music playing overhead. The air smelled like freshly ground beans, and the soft whir of an espresso machine provided the soundtrack. I was waiting for my flat white, watching the world around me. The tables were packed. College students with laptops were cramming for finals, remote workers were typing furiously, and a retired couple sat in the corner, sipping cappuccinos while passionately debating the merits of oat milk versus almond milk. It felt alive—buzzy and warm, like the first sip of coffee on a crisp fall morning. But then something caught my eye. I glanced at the drink board above the counter, and that’s when it hit me. There wasn’t a single mention of “regular coffee.” Not one. Instead, the chalkboard was a lineup of pour overs, cold brews, macchiatos, nitros, and a dozen other specialty drinks I’d need a barista to explain. It wasn’t just a menu—it was a statement. That’s when I realized: something had shifted. Specialty coffee wasn’t the niche option anymore. It wasn’t the quirky alternative for coffee geeks. It had become the main event. People didn’t just want coffee; they wanted an experience, a story in a cup. And as I sat there, sipping my perfectly steamed flat white and soaking in the energy of the café, I knew this wasn’t just a passing trend. This was a movement. Something fundamental had changed about how we drink coffee—and the data is starting to prove it. Specialty coffee is no longer the "other option." It's the norm, reshaping the way people connect, consume, and caffeinate. The question now isn’t whether this shift is happening—it’s how far it will go. A Shift in the Coffee Landscape The tipping point has arrived: specialty coffee now surpasses traditional coffee in daily consumption across the U.S., according to the National Coffee Association’s 2025 Specialty Coffee Report. For the first time, 46% of American adults reported drinking specialty coffee yesterday, edging out the 42% who opted for traditional drip or diner-style coffee. Think about it: in a country once synonymous with bottomless diner mugs and quick gas station coffee, more people are now choosing lattes, cold brews, espressos, and locally roasted coffee. From third-wave coffee shops to brewing at home with pour-overs and French presses, specialty coffee has reshaped how Americans enjoy their daily cup. This isn’t just a passing trend—it represents an 84% surge in specialty coffee consumption since 2011, when only 25% of Americans preferred it. In just over a decade, what started as a niche for coffee enthusiasts has become the new standard for nearly half the adult population. Whether it’s the draw of intricate flavor profiles, ethically sourced beans, or the desire for a more elevated experience, specialty coffee has cemented its place in American culture. So, What Exactly is Specialty Coffee? Specialty coffee is more than a drink—it’s an experience. It includes espresso favorites like lattes and cappuccinos, the smooth richness of cold brew and nitro, and premium drip coffee made with high-quality, carefully sourced beans. It’s coffee crafted with care and innovation, focusing on quality at every step. But it’s not just about what’s in your cup—it’s about the journey. It begins with farmers growing beans on sustainable farms, continues with roasters unlocking unique flavor profiles, and ends with baristas perfecting each pour. In Minnesota, local coffee roasters like Ember Coffee in Big Lake bring this craft to life, offering fresh, high-quality beans and a deep connection to the community. From coffee roasters near Minneapolis to cozy Minnesota coffee shops, specialty coffee is all about connecting people with their perfect cup. Whether you’re sipping a pour-over at a local roastery or enjoying fresh coffee at home, specialty coffee invites you to savor every drop. It’s more than caffeine—it’s a sensory experience worth slowing down for. Looking for the best coffee in Minnesota or fresh, locally roasted coffee near you? Specialty coffee brands like Ember are redefining the coffee culture, one cup at a time. Why the Shift? Let’s Dive In Younger Adults Are Leading the Charge Picture this: a 28-year-old professional walks into a café, scanning the menu for single-origin pour-overs or oat milk lattes. They’re not just looking for caffeine; they’re after an experience—quality beans, crafted with care, and a story behind every cup. This is the reality of younger adults today. According to the report, 64% of people aged 25–39 drank specialty coffee last week, the highest percentage among any age group. These are the same people who grew up seeing Starbucks redefine coffee culture and third-wave cafés bring artisanal brewing into the mainstream. Specialty coffee isn’t just a trend for them; it’s a lifestyle. Interestingly, that number dipped slightly from 66% the previous year, but it’s still a clear sign of what matters to younger generations. They crave **quality, variety, and experience**—something far beyond a standard cup of joe. They want coffee that speaks to them, whether it’s a cold brew infused with lavender or a perfectly crafted cappuccino. The West Is Best (For Now) If you’re looking for the epicenter of specialty coffee, head west. The Western U.S. is still leading the charge, with 58% of adults enjoying specialty coffee last week. It’s no surprise—places like Seattle and Portland have been synonymous with coffee culture for years. From bustling artisanal roasters to cozy corner cafés, the West has long set the standard. But here’s the twist: the rest of the country is catching up. Both the Northeast and South boast 55%, while even the Midwest, once a stronghold for percolators and diner coffee, has climbed to 50%. This steady rise shows that specialty coffee is no longer a coastal luxury—it’s a national obsession. From urban hubs to small-town coffee shops, the taste for high-quality beans is spreading everywhere. Coffee Shops Matter, But Home Brewing Reigns Supreme Imagine the smell of freshly brewed coffee filling a kitchen on a quiet Sunday morning. That’s where most specialty coffee drinkers are enjoying their favorite drinks—at home. In fact, 74% of specialty coffee drinkers make their coffee at home, a sign that brewing culture has gone mainstream. From pour-overs to French presses and AeroPresses, people are mastering the art of café-quality coffee in their own kitchens. That doesn’t mean coffee shops are out of the picture—far from it. 35% of past-day specialty coffee drinkers still got their cup outside the home, keeping cafés buzzing with energy. However, the biggest growth has been in home brewing, fueled by access to high-quality beans, better brewing equipment, and a growing desire for control and customization. Think about it: the third wave of coffee has moved from niche cafés to the average household. It’s no longer just about sipping a flat white in a trendy café; it’s about perfecting your own recipe with freshly ground beans and the right amount of bloom time. Specialty coffee has become personal. Medium Roast Takes the Crown Not long ago, dark roasts were the go-to choice for specialty coffee drinkers. The bold, smoky flavors were a favorite, often masking imperfections in lower-grade beans. But things have changed. Today, medium roast reigns supreme, with 62% of drinkers preferring it—a 35% increase since 2020. Why the shift? Medium roast offers balance. It brings out the unique flavors of high-quality beans, like the floral notes of Ethiopian coffee or the chocolatey tones of Colombian varieties. As coffee lovers refine their palates, they’re leaning toward clarity and complexity over sheer strength. Light roasts are also gaining traction, currently making up 15% of preferences. With more education about coffee and a growing appreciation for its delicate, fruity profiles, light roasts are expected to rise in popularity. The evolution of specialty coffee drinkers is clear—they’re seeking more sophisticated, high-quality options. Coffee as a Wellness Ally Coffee is no longer just a caffeine fix—it’s becoming an integral part of health and wellness routines. In fact, 61% of specialty coffee drinkers believe coffee is good for their health. Beyond antioxidants and mental clarity, the ritual of brewing and sipping coffee offers a meaningful pause in busy lives. Whether it’s a mindful morning pour-over or an afternoon latte with friends, coffee has transitioned from a guilty pleasure to a source of comfort, energy, and wellness. It’s not just about the cup—it’s about the experience, the connection, and how it makes you feel. Brewing Specialty Coffee at Home The way people brew coffee at home is transforming as part of coffee’s third wave, where quality and experience take center stage. Specialty coffee, especially from Minnesota coffee roasters like those near Big Lake and Minneapolis, is influencing how people approach their daily brews. Here’s a breakdown of brewing trends among today’s specialty coffee drinkers: Drip Coffee Makers lead at 36%, offering reliability and simplicity for those who want no-fuss brewing. Single-Cup Brewers (22%) deliver customization and convenience, perfect for busy mornings. Ready-to-Drink Bottles (21%) cater to on-the-go lifestyles, blending premium quality and portability. Cold Brew (20%) continues to grow in popularity for its smooth, refreshing flavor, especially during warmer months. Espresso Machines (15%) show that some enthusiasts are investing in café-quality beverages at home. Instant Coffee (10%) remains a nostalgic classic for simplicity lovers. Minnesota coffee shops and local roasteries are also playing a big role in this movement. High-quality, locally roasted coffee beans have made it easier to enjoy specialty-grade coffee at home. Whether you’re brewing with a drip coffee maker, perfecting a shot of espresso, or experimenting with cold brew, the options are endless. Coffee isn’t just a drink—it’s an expression of personal taste and a lifestyle. From local roasters near Minneapolis offering fresh coffee to Minnesota coffee shops providing unique experiences, the third wave of coffee is about celebrating quality, no matter how you brew it. If you're in Minnesota, explore local coffee roasters near Big Lake or Minneapolis for some of the best coffee the state has to offer. Whether you're seeking the best coffee in Minnesota or looking for local roasted coffee to elevate your home brewing game, one thing is certain: coffee culture is here to stay, and it’s better than ever. Most Popular Espresso-Based Drinks Espresso-based drinks continue to dominate as the favorites among specialty coffee drinkers. This week, the classic espresso holds its place as the top choice, accounting for 18% of orders. Simple, strong, and timeless, it remains the foundation of nearly every café menu. Close behind, the latte and cappuccino each garnered 17% of the spotlight, proving that the balance of espresso and milk is as beloved as ever. Other favorites, like the Americano at 11% and the chocolate-infused mocha at 10%, reflect how drinkers are seeking variety without straying too far from tradition. Meanwhile, the macchiato (9%) and the creamy flat white (5%) continue to appeal to those who enjoy a more nuanced flavor profile. What’s old is new again—espresso is the backbone of coffee culture, and its versatility keeps it relevant. Top Non-Espresso Specialty Beverages For those who prefer something different, non-espresso drinks are carving out their own space in the coffee world. The rise of cold brew taps into the growing demand for smoother, less acidic flavors, especially among younger coffee lovers. Frozen blended coffee has become a go-to treat during warm afternoons, offering a dessert-like experience in a cup. Meanwhile, nitro coffee, with its creamy, velvety texture and unique draft-style presentation, feels like the future of cool coffee innovations. These drinks are especially popular in hotter climates and among adventurous consumers looking to break free from the traditional espresso framework. As coffee trends evolve, the non-espresso category is poised for even more exciting developments. Whether it’s a chilled brew or a nitrogen-infused surprise, there’s no shortage of ways to enjoy a great cup of coffee. What This Means for Cafés and Coffee Professionals If you own a café, roast beans, or craft drinks behind the bar, this shift in the coffee world is your green light to take action. Specialty coffee isn’t just the future—it’s already here, and customers are waiting for you to catch up. The coffee landscape is evolving, with consumers demanding more than just a caffeine fix. They’re seeking quality, experience, and connection in every cup. Picture this: a customer walks into your café, scanning the menu for something beyond the standard drip coffee. They’re looking for a story—where the beans came from, how they were roasted, and what makes your brew special. More than ever, people care about what’s in their cup and the craft that brought it to life. Are you ready to meet their expectations? Here’s how you can embrace this shift and thrive in the era of specialty coffee: Highlight your roast levels and origins. Customers are becoming educated coffee drinkers. They want to know if your beans are single-origin from Ethiopia or a blend with tasting notes of chocolate and citrus. Make your offerings transparent and let your story shine through—this is what sets you apart. Invest in variety. While espresso classics like cappuccinos and lattes remain staples, the demand for innovation is growing. Cold brew, nitro coffee, pour-over, and high-quality drip are no longer just trendy—they’re expected. Expanding your menu gives customers the chance to explore and keeps them coming back. Focus on education. Specialty coffee is as much about knowledge as it is about flavor. Train your baristas to share that knowledge confidently and passionately. Teach customers about brewing methods, flavor profiles, and the care that goes into each cup. The more they learn, the more they’ll connect with your brand and trust your expertise. Celebrate the home brewer. With more people taking up coffee brewing at home, now’s the time to support their journey. Offer tools like grinders, pour-over kits, and high-quality beans. Provide brewing tips or host classes to build a sense of community. Being their guide in their coffee journey transforms your café into more than a stop for coffee—it becomes part of their lifestyle. This isn’t just a business about serving drinks anymore. It’s about fostering a culture. Specialty coffee has taken the lead as a movement that prioritizes quality, sustainability, and the stories behind the beans. When you adapt to this shift, you’re not just keeping up with the market—you’re building lasting relationships with customers who value the same things you do. Coffee’s evolving—and so are we.Whether you’re brewing at home, behind the bar, or just starting to explore specialty coffee, we’re here to be part of the journey. For everyday coffee lovers: come taste what intentional coffee can feel like.For home brewers: we share your love for the details—let’s keep learning and experimenting together.For cafés: let’s keep pushing the culture forward, one cup, one conversation at a time. 👉 Explore our coffees | Partner with us | Visit the café – Let’s brew something better, together.