Name: Roaster's Choice
Brand: Ember Coffee Co.
SKU: ROT-RST-12OZ-WB
Price: 25.0 USD
Availability: InStock

Roaster's Choice

BEST USED FOR:

Filter

Espresso

French Press

Aeropress

"Signed up for the rotating subscription — now every month’s a little surprise. Sometimes fruity, sometimes bold, always fresh. It’s made my morning self-care ritual feel fun again."

Nora B. VERIFIED BUYER

Now shipping San Martín, a washed Guatemala microlot with tasting notes of fresh citrus zest, malt, and mild milk chocolate, with a juicy citrus and a creamy mouthfeel

Grind

Whole Bean

Ground

Size

12 oz. ~ 21 cups Price Per Cup: $1.19

BEST VALUE 4 lbs. ~ 115 cups Price Per Cup: $0.78 SAVE 30%+

4 oz. sample ~ 7 cups Price Per Cup: $1.14 LOW RISK

Voted "Best Coffee" in Minnesota (2023-2025)

Air Roasted For Smooth Flavor

Roasts and Ships Within Days

Embark on a Global Coffee Journey:
With Roaster's Choice, every delivery is a passport to the world's finest coffee-growing regions. Savor the vibrant complexity of Ethiopian Yirgacheffe, relish the full-bodied richness of Colombian Supremo, and explore the delicate floral notes of Panamanian Geisha. Each selection is an invitation to discover and delight in new flavors, crafted with care by passionate artisans.

Expertly Handcrafted:
Our award-winning roasters are true artists, dedicated to unlocking the unique profiles hidden within each bean. With precise roasting techniques, we ensure that every batch highlights nuanced flavors and aromas. From light and fruity to dark and robust, Roaster's Choice promises a taste adventure tailored to your preferences.

Seasonal Selections for Freshness:
Our offerings evolve with the seasons, bringing you only the freshest beans at their peak of perfection. Each month, receive exclusive selections that keep your coffee ritual exciting and innovative, showcasing the latest trends and profiles in specialty coffee.

Commitment to Sustainability:
Every cup supports sustainable farming practices. We partner directly with farmers dedicated to quality and environmental stewardship. By choosing Roaster's Choice, you're investing in a better future for coffee-growing communities and ecosystems worldwide.

A Personalized Coffee Experience:
Roaster's Choice isn't just a subscription—it's a bespoke experience crafted for your palate. Our expert team curates each delivery to surprise and satisfy your cravings while expanding your appreciation for fine coffee.

What You Can Expect:

Freshly Roasted Specialty Coffee: Delivered directly from our roasters who meticulously select each bean.
Diverse Flavor Profiles: Explore new tasting notes with every delivery.
Ethical Sourcing Practices: Support sustainable farming around the world.
Innovative Seasonal Offerings: Stay ahead with exclusive access to new trends and flavors.

Transform your daily cup into an extraordinary experience with Roaster's Choice. Join us as we celebrate the art of coffee—where every bag is an invitation to explore new horizons in flavor, passion, and craftsmanship. Subscribe today and elevate your coffee experience beyond expectations!

Air roasting uses clean, hot air to roast each coffee bean evenly—resulting in a smoother, cleaner flavor without the bitterness or burnt taste you get from traditional drum roasting. Because the beans don’t sit on hot metal, there's no smoky aftertaste—just pure, nuanced notes. It’s a gentler process that lets the bean’s true character shine.

100% Specialty Arabica Coffee

{"id":43680424198391,"title":"Whole Bean \/ 12 oz.","option1":"Whole Bean","option2":"12 oz.","option3":null,"sku":"ROT-RST-12OZ-WB","requires_shipping":true,"taxable":false,"featured_image":{"id":61010066637047,"product_id":7870658707703,"position":1,"created_at":"2025-08-16T05:45:26-05:00","updated_at":"2025-08-23T04:31:21-05:00","alt":null,"width":1620,"height":1620,"src":"\/\/embercoffee.co\/cdn\/shop\/files\/12oz_Choice_Aug25_1fe7ad39-93c9-4e44-b73c-3175fcaf5b40.png?v=1755941481","variant_ids":[43680424198391,43680424263927]},"available":true,"name":"Roaster's Choice - Whole Bean \/ 12 oz.","public_title":"Whole Bean \/ 12 oz.","options":["Whole Bean","12 oz."],"price":2500,"weight":397,"compare_at_price":null,"inventory_management":"shopify","barcode":"roasters-12oz-whole","featured_media":{"alt":null,"id":53044727316727,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1620,"width":1620,"src":"\/\/embercoffee.co\/cdn\/shop\/files\/12oz_Choice_Aug25_1fe7ad39-93c9-4e44-b73c-3175fcaf5b40.png?v=1755941481"}},"requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2000},{"position":2,"price":2125}],"price":2000,"compare_at_price":2500,"per_delivery_price":2000,"selling_plan_id":3069247735,"selling_plan_group_id":"0d07d5f8598f1a8caa0eb6bae94d7cb4556a7a0c"},{"price_adjustments":[{"position":1,"price":2000},{"position":2,"price":2200}],"price":2000,"compare_at_price":2500,"per_delivery_price":2000,"selling_plan_id":3069280503,"selling_plan_group_id":"0d07d5f8598f1a8caa0eb6bae94d7cb4556a7a0c"},{"price_adjustments":[{"position":1,"price":2000},{"position":2,"price":2250}],"price":2000,"compare_at_price":2500,"per_delivery_price":2000,"selling_plan_id":3069313271,"selling_plan_group_id":"0d07d5f8598f1a8caa0eb6bae94d7cb4556a7a0c"}]}

About the Producer

In Chimaltenango—where volcanic peaks touch clouds between 1300 and 2200 meters—a collective of smallholder farms orchestrates Guatemala's most meticulous harvest. While larger estates chase volume, these farmers select only peak-ripe cherries from their Bourbon, Caturra, and Maragogype plants for a washed process that demands unwavering attention. The fermentation varies with the mountain's moods, sometimes twelve hours, sometimes forty-eight, each decision guided by temperature, humidity, and generations of inherited wisdom. This isn't industrial efficiency; it's artisanal precision. After fermentation, the washing must be perfect—too little leaves residue that muddles, too much strips away sweetness. Then comes the patient drying on patios under Guatemala's intense highland sun, beans turned hourly to prevent uneven moisture. Each lot represents dozens of families' combined effort—tart cherry brightness, malt structure, citrus lifting through chocolate depth. In Chimaltenango, excellence isn't achieved through scale or shortcuts. It's smallholders proving daily that when many hands work with singular purpose, creating cups that taste like volcanic soil transformed into liquid sunshine.

ASPROGUATE Cooperative - Chimaltenango, Guatemala

About the Coffee

ROAST

LIGHT DARK

BRIGHTNESS

MELLOW SPARKLING

BODY

DELICATE FULL

Roaster’s Choice is our rotating single-origin subscription — crafted for the curious and the ritual-minded. Each month, we roast a fresh pick from one of the world’s most celebrated coffee regions, selected for its peak seasonality, flavor, and story.

Subscribers love the discovery — a monthly moment that breaks routine in the best way. It’s how you explore new origins, without overthinking it.Just small-batch coffees that surprise and satisfy.

Roaster’s Choice is more than a subscription. It’s a curated adventure for your cup — grounded in craft, elevated by care.

Frequently Asked Questions

It’s all in the roast. While most coffee is drum-roasted, which means the beans are scorched as they come in contact with the hot sides of the metal drum. In contrast, we use superheated air for heat transfer—a method used by less than 1% of roasters worldwide. It delivers smoother, more balanced flavor with zero burnt bitterness.

Our air-roasting process reduces acidity and eliminates that harsh, burnt bitterness found in most coffees. That means no gut-bomb effect, no acid reflux, and no regret after your second cup. Even customers who’ve sworn off coffee come back for Ember.

Crazy fresh. We roast in small batches right here in Minnesota and ship quickly—so your beans haven’t been sitting on a shelf for months losing flavor. You’ll taste the difference the moment you open the bag. Plus we stamp our bags with the roast date, not the "best buy" date. Note: Most coffees actually improve in taste in the two weeks following its roast date. If you receive a bag that was roasted 7-10 days from your date of order, we've likely held it to allow for off-gassing and maximum flavor.

We believe great coffee starts at the source. That’s why we build direct trade relationships with farmers who care as much as we do. Better pay for them, better beans for you, and a whole lot more integrity in your cup.

Yes, yes, and yes. Whether you’re team drip, AeroPress, Chemex, or full-on espresso, Ember’s roasts are engineered to perform across all brew methods without losing flavor, depth, or smoothness.

Because once you taste coffee that’s roasted right, sourced right, and doesn’t wreck your stomach… it’s game over for the grocery store brands and chain coffee shops. Ember becomes the new standard.

Specialty-Grade Coffee, Delicious Taste

We only roast the top 5% of beans in the world—carefully selected for clarity, character, and consistency. When you start with exceptional quality, you don't need shortcuts. Every cup begins with a promise: good beans, done right.

We partner with producers who prioritize fair wages, sustainable practices, and long-term relationships. From seed to sip, this coffee is as good for the growers as it is for you. Because doing it right means doing it together.

Air roasting unlocks the bean’s full aroma and complexity—think vibrant notes that actually reflect the origin. It’s a cleaner, more expressive cup that delights your senses from the first inhale to the last warm sip—so you actually taste the coffee's origin and not just the burntness of the roaster drum.

Most roasters use scorching-hot drums that can leave bitter, smoky notes. We air roast with precision and patience—preserving delicate flavors and skipping the scorch. The result? Coffee that’s smooth, never harsh, and always easy on your taste buds.

Air roasting reduces acidity and surface oils, making Ember coffee gentler on digestion. It’s a clean, smooth experience—even black—that doesn’t leave you with jitters or heartburn. Just calm energy and a ritual you can feel good about.

Science-Backed Ingredients

We only roast Arabica beans that score 82+ on the Specialty Coffee Association (SCA) scale—a mark of exceptional flavor, cleanliness, and complexity. Grown at higher elevations and harvested by hand, these beans mature slower, developing deeper sweetness, brighter notes, and a more layered cup. It’s the top 5% of coffee in the world—and you’ll taste why.

Every lot we roast meets SCA’s rigorous grading system, which evaluates 10 key attributes—like aroma, acidity, balance, and aftertaste. Each batch is cupped, scored, and traceable, ensuring not just quality, but integrity at every step. This isn't marketing fluff—it’s a globally respected benchmark for true specialty coffee. We source, roast, and brew with purpose—so you get a cup you can count on.

Clean beans matter. All Ember Coffee is tested and certified mold-free, ensuring a healthier cup without hidden contaminants. Lower-quality coffees often carry higher risks of mold and mycotoxins due to poor storage or processing. We hold every batch to higher standards—because you deserve a cup that’s as pure as it is delicious.

Over

20,000

Bags of Ember Coffee Sold

thousands have made Ember part of their mornings

Here’s what they’re saying

Put Better Mornings on Autopilot

Subscribe to Ember Coffee
and feel the benefits

Immediately

Your order joins our fresh roast plan—no stale beans, just coffee roasted specifically for you.

In a few days

Freshly roasted beans rest and off-gas, unlocking full flavor, smoothness, and a clean finish.

Within 7 days

Delivered to your door—thoughtfully packed, perfectly timed, and ready to brew your best cup yet.

EMBER COFFEE VS REGULAR COFFEE

Coffee Made Thoughtfully

Coffee Quality

Specialty Grade

Unknown Origins

Air Roasted

Low Acidity

Ethically Sourced

Full Traceability

Small Business

The Difference

Rooted in values, roasted with heart, and delivered fresh for real life.

Mass-made with little thought and even less flavor.

Crafted in the North. Shared Nationwide.

Ember Coffee is Born

We opened our Big Lake coffeeshop and roastery and launched our first full production run. Built by family, led by women, and grounded in the values of the North—humble, honest, and quietly exceptional.

Winning Minnesota's Best

We were honored as Gold Winner for Best Coffee, Coffeehouse, and MN-Made Product for THREE years in a row. No gimmicks—just fresh air-roasted coffee, crafted with care and shared by a community that truly feels like home.

20,000 Bags Sold

With over 20,000 bags brewed, Ember continues to grow—without ever growing out of what matters. We roast with purpose, deliver with heart, and help make your mornings more meaningful.