The Culture That Defines Us
Transcript
Hello, I’m Elisa from Ember Coffee, and I'm here to share the heart and soul of our culture with you. At Ember, we believe that small is significant. This shapes everything we do, from our beans in the roastery to the friendships that blossom in our coffee shop.
We are committed to excellence, and hospitality in what we do. Whether it’s the precise art of air-roasting coffee or the warm greeting you receive when you walk through our doors, we want to bring goodness and beauty wherever we have the opportunity because serving our customers is a privilege to us.
At Ember, authenticity is really important to us. We aim to be genuine, to reflect on the outside what we are on the inside. We love truth and simplicity, and we try to stay clear of the pretense and snobbery that can sometimes be found in the coffee industry. We'd rather focus on our love of coffee and the sense of family that it can create.
As a part of the inner-workings of our culture we seek to show kindness and create a sense of belonging- and we believe that effort is never wasted. Because at the end of the day, we aren’t just roasting coffee beans and serving lattes—we are actually serving people.
The last few years have been quite an adventure for us and we are so thankful for you, our friends and customers for being a part of our story. As we continue to learn and grow we want you to know that we consider you part of our coffee tribe! We hope that when our beans come to your doorstep or you're drinking your cup of Ember coffee, you get a little more goodness in your day.