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Dive into our blog for the latest coffee insights, from new releases and expert reviews to educational content and sustainability efforts. Explore stories from the roastery, learn about coffee origins, and discover delicious recipes.
Education
If you're a coffee enthusiast in Minnesota, you've likely come across terms like natural processed, washed, or honey-processed coffees. But what do these terms truly signify? Different coffee processing methods, including those used by Minnesota coffee roasters, create distinct flavor profiles. It's essential to grasp the fundamentals of coffee processing before selecting your next coffee bean bag. Here's a brief guide to the most common processing methods.
Natural Processed Coffees
The natural process, also known as the dry process, is the oldest and most traditional approach to coffee processing. It's notably uncomplicated, requiring no machinery or water. However, producing natural processed coffees can be challenging due to their reliance on favorable weather conditions for drying.
In the natural processing method, coffee cherries are left to air dry until they reach the desired moisture level. During this period, the cherries lose water content and shrink in size. Once they achieve the required moisture level, the dried cherries undergo hulling, a process that removes the outer layer and unveils the green coffee bean inside.
Drying coffee cherries in open air often results in a distinctive fruity flavor profile. Nevertheless, this method carries the risk of fermentation, potentially imparting a more acidic taste. Despite this, many coffee aficionados relish the vibrant and zesty notes associated with this processing method.
Washed Processed Coffees
The wet process, also called washed coffee, is the second most common coffee processing method. Originating in Ethiopia during the 1930s, this technique employs water to separate coffee beans from the pulp.
Washed coffees involve immersing coffee beans in water-filled tanks for a duration of 12 to 36 hours. This step effectively eliminates any residual fruit residue and pulp. Subsequently, the coffee cherries undergo a de-pulping process, which removes the skin and flesh, leaving behind the green coffee bean.
Following the washing, the beans are spread on elevated beds or tables and left to sun-dry for approximately two weeks. Once dried, they undergo sorting before being roasted. Washed coffees generally offer a cleaner taste compared to natural coffees, with fewer fruity flavors that may result from fermentation during drying.
Honey Processed Coffees
The honey process is a variation of the natural method, developed relatively recently in Costa Rica during the 1970s. In this approach, only part of the fruit surrounding the coffee bean is removed before drying, allowing some of the fruit's sugars to be absorbed by the bean, resulting in a sweeter flavor.
To create honey processed coffees, coffee cherries undergo a de-pulping process similar to washed coffees. However, in this case, some of the mucilage (sticky substance) from the fruit remains attached to the bean. The beans are then spread out in thin layers and sun-dried for about two weeks. After drying, they are hulled and sorted before roasting.
Honey processed coffees offer a balance between natural and washed coffees in terms of complexity. This means that even after roasting, honey processed coffees retain some sweetness and body from the fruit.
Other Less Common Processes
Aside from the three primary methods, there are lesser-known coffee processing techniques such as anaerobic fermentation, carbonic maceration, and wet hulling.
Anaerobic fermentation involves sealing freshly picked coffee cherries in an oxygen-free environment, encouraging unique flavors through bacterial growth.
Carbonic maceration, found mainly in Central America, entails placing coffee cherries in sealed containers filled with carbon dioxide to encourage bacterial growth, resulting in fruity or floral notes.
Wet hulling, prevalent in Indonesia, involves removing the outer layer of wet coffee cherries before drying, often yielding earthy flavors.
As you can see, the journey from coffee cherries to your morning cup is more intricate than you might have imagined. Different processing methods create distinct flavors, whether fruity or earthy. So, next time you pick up a bag of coffee beans at your local roaster, take a moment to discover how those beans were processed—you might find your new favorite cup of coffee!
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At the Roastery
Embarking on the journey into specialty coffee, the most significant leap towards enhancing flavor is to acquire a good set of barista scales and begin measuring your coffee. While some may view this as excessive, the impact it has is substantial. As you delve into the world of weights and brewing ratios, the old ways of using scoops and approximations will quickly become a thing of the past!
Understanding Coffee-to-Water Ratios
In the realm of coffee, achieving the ideal coffee-to-water ratio plays a pivotal role in crafting an outstanding brew. Whether you're a coffee enthusiast in Big Lake, MN, or have a penchant for air roasting in Minnesota, grasping this ratio is vital to unlock the full potential of your coffee.
What Is A Coffee-To-Water Ratio?
Simply put, a coffee-to-water ratio is the measurement of how much coffee is required for the volume of water you intend to use for brewing, or vice versa.
This ratio varies depending on the brewing technique you employ and your preferred coffee strength. While the latter is a matter of personal taste, the former involves intriguing scientific considerations.
The Science Behind TDS in Coffee
The art of coffee brewing involves an extraction process. When hot water interacts with coffee grounds, it extracts the flavors embedded in the beans. This flavor-rich liquid becomes our beloved coffee. However, not every part of the coffee bean contributes to the flavor, which is why monitoring and controlling the extraction process is crucial.
The benchmark for this control is often expressed as a standard percentage of dissolved solids in the water – TDS (total dissolved solids) quantifies the extent to which coffee compounds have dissolved in our brewing water. Extract too much, and your coffee turns heavy and bitter; extract too little, and it becomes insipid and sour.
Achieving the Optimal TDS%
Each brewing method, including its precise measurements and timings, has been thoroughly studied by coffee professionals and is recognized as the most effective way to attain the ideal TDS and, consequently, flavor.
The primary variables in these recipes include:
The coffee-to-water ratio.
The duration of coffee-water contact.
The brewing pressure applied.
When one of these factors changes, adjustments to the other two are necessary to maintain the superior taste of coffee.
Let’s examine two vastly different brewing methods: the French press and espresso.
Comparing Brewing Ratios Across Methods
Espresso, renowned for its intense flavor, operates under high pressure (9 bars) and has minimal contact time between coffee and water—hence, it demands a relatively high coffee-to-water ratio for achieving the desired flavor. Typically, espresso employs a 1:2 ratio, meaning if you use 18g of coffee, you can expect an output of 36g of espresso—a preference cherished by many Minnesota coffee roasters.
In contrast, preparing French press coffee involves minimal pressure and extended brewing time in minutes, allowing water to thoroughly extract the rich flavors from the ground beans. Consequently, the coffee-to-water ratio adjusts to accommodate these factors. The accepted range for the coffee-to-water ratio in a French press can vary from 1:12 to 1:18, catering to diverse taste preferences. This implies that you'll brew approximately 15g of coffee in roughly 225g of water per person.
Once you embrace the use of brewing ratios, your home coffee endeavors will experience an instant enhancement, with minimal effort required to significantly elevate the flavor.
Exploring Brewing Ratios for Various Methods
Now, let's delve into how brewing ratios differ among various methods, from traditional drip coffee to the trendy espresso:
Espresso: Espresso, celebrated for its boldness, typically adheres to a 1:2 ratio (coffee to water). In simpler terms, using 18g of coffee yields 36g of espresso, making it a favored choice among Minnesota coffee roasters.
Manual Pour Over: For those who savor a more delicate brew, the ratio hovers around 1:16, allowing for a balanced and nuanced flavor profile.
French Press: Due to its extended extraction time, French press coffee adopts ratios ranging from 1:12 to 1:17, catering to diverse taste preferences.
Moka Pot: This stovetop classic thrives with a ratio of roughly 1:10, delivering a rich and concentrated coffee experience.
Aeropress: The versatile Aeropress offers flexibility, with ratios spanning from 1:6 to 1:12, accommodating both bold and milder brews.
Embracing Precision - Measuring with Grams
Consistency holds the key to successful coffee brewing, underscoring the significance of precision. Incorporating a dependable coffee scale into your brewing routine becomes imperative. In this context, grams, not casual scoops, become the standard unit of measurement, particularly for Minnesota air roasting enthusiasts on a quest for the perfect cup.
These scales are meticulously designed to withstand the rigorous demands of coffee preparation, ensuring precision and enabling meticulous adjustments to brewing ratios.
Whether you're situated in Big Lake, MN, or any corner of the world, mastering the coffee-to-water ratio embarks you on a journey toward exceptional coffee experiences. Embrace the amalgamation of art and science in brewing, and you'll relish every cup from your preferred Minnesota coffee roaster.
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Education
It might sound odd, but a tiny pinch of salt can cut the bitterness of black coffee, making it easier to enjoy. In this guide, we’ll share alternatives to cream and sugar, and show you how to brew a cup of black coffee that you’ll truly savor.
What is Black Coffee?
Black coffee is coffee brewed with water and enjoyed without any additives such as dairy products, sweeteners, or flavoring.
Why Do We Add Cream and Sugar to Coffee?
Plainly put, sometimes coffee just doesn’t taste good by itself. Sometimes it’s thin, bitter, sour, or lacking depth. So adding things like dairy products, sugar, or flavoring helps to improve the enjoyment of coffee.
Dairy products, and their alternatives, improve two factors. First, they add texture and creaminess to coffee, improving the mouthfeel which is vital to enjoying coffee. Second, the fat from dairy or alternatives smooths out coffee’s bitterness.
Sweeteners like sugar, honey, Splenda, or Stevia not only sweeten your cup, they cut the bitterness of coffee.
What Makes Coffee Bitter?
Bitterness is naturally produced while coffee solubles are extracted during the coffee brewing process. Coffee’s soluble materials include caffeine, acids, sugars, lipids, and carbohydrates, all of which contribute to coffee’s flavor. Chlorogenic acid is the particular acid to blame for coffee’s bitterness. Though this acid is found in all coffee, that doesn’t mean all coffee needs to taste unpleasantly bitter.
There is a science and an art to producing a balanced cup of coffee. This starts with the varietal of bean used. Arabica beans have significantly fewer chlorogenic acids than its sibling, Robusta, which is one of the primary reasons Arabica is the most popular varietal of coffee bean consumed. But how the coffee is roasted and how it’s brewed also contribute to producing a balanced and pleasant cup of coffee.
During the roasting process, chlorogenic acids are broken down into lactones and phenylindanes. Acid lactones contribute to a pleasant coffee-like bitterness, whereas phenylindanes contribute to the unpleasant type of bitterness we desire to mask. The longer coffee is roasted, the higher the presence of phenylindanes. This is why darker roasted coffees taste more bitter than lighter or medium roasted coffees.
During the brewing process, coffee that is over-extracted will also taste bitter. This is because the bitter-tasting solubles overwhelm the sweet solubles. To learn how to not over-extract or under-extract your coffee, learn about brewing on our Coffee Brewing Basics guide.
Benefits of Drinking Black Coffee
When drunk black, coffee is a zero-calorie beverage. And though not a recommended source of nutrition, it does contain micronutrients such as potassium, magnesium, and niacin, as well as very small amounts of sodium. Coffee also contains antioxidants and vitamins like B2, B3, and B5. Adding cream and sugar to your coffee can turn it into a high-caloric and unhealthy beverage. So if you’re looking to lose weight or improve your health, consider taking your coffee black.
Caffeine in Black Coffee
When measuring caffeine content, espresso typically has a greater amount of caffeine than batch brewed coffee. But dilution must be considered when measuring caffeine consumption. When espresso is added to milk or water, its caffeine content is greatly diluted. The same is true when creamer is added to a cup of coffee—its volume increases without increasing its caffeine content. So when switching to taking your coffee black, keep in mind your caffeine consumption may increase since you’re not diluting it with anything.
Alternatives to Sugar in Coffee
If you find yourself with a bitter cup of coffee and need to cut it with a sweetener, there are many alternatives to sugar.
Honey: A healthier and natural alternative to sugar. Especially when locally sourced, honey contains antioxidants and other micronutrients.
Stevia: A natural sweetener that comes from the leaves of the stevia plant. Stevia comes in a powder form that is great for convenience. Stevia does have a noticeable flavor that can impact the coffee’s taste.
Synthetic sweeteners: Have long been the easy alternative to sugar. Just be mindful of the amount you use; they’re far sweeter than sugar.
Agave syrup: Another natural alternative that dissolves really well in coffee. It also doesn’t impact quite as much flavor as alternatives like Stevia.
Alternatives to Milk in Coffee
Though we prefer milk from a local pasture-raised dairy, there are now more alternatives than ever to use in coffee.
Oat milk: Quickly rising as the most popular alternative to dairy. It tends to impart less flavor than soy or almond milk.
Almond milk: A great option, especially for cold coffee beverages. Its almond flavor tends to pair well with most coffees.
Hemp milk: A bit harder to find but is another great choice. It also contains more iron than cow’s milk.
Cashew milk: Quickly becoming a favorite. It provides a creamy texture without the additives found in oat and almond milk.
How to Make Black Coffee
Switching to taking your coffee black doesn’t mean you have to enjoy your coffee less. In fact, people who solely drink coffee black often do so because they enjoy it more.
Start with quality coffee beans from a local Minnesota roaster, such as Ember Coffee. That's step number one! Coffee that is over-roasted, low quality, or old, will produce an unbearable bitter cup. So start with fresh beans that are light to medium roasted and preferably, whole bean.
Then upgrade your grinder. Grinding your coffee fresh and taking the time to grind them at the appropriate fineness will produce a juicy and balanced cup that’ll make you completely forget about your creamer. Coffee that is ground too fine will over-extract and make your cup taste bitter. Coffee ground to coarse will under-extract and taste sour.
Lastly, find a brew method that works best for your preferences and schedule. We guarantee that if you master your brew method by following our brew guides, you won’t miss cream and sugar for a moment.
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At the Roastery
Single origin coffee is coffee from a single source that emphasizes the subtle flavors of that region. Blends emphasize a specific flavor profile. To achieve the desired flavor profile, roasters combine multiple single origin coffees. We break down the details below, bringing our experience as a small-scale Minnesota coffee roaster to the table.
What does it mean when a coffee is named after a country's region? Or what exactly is a coffee blend? Ember Coffee is located here in Big Lake, MN, to help you sort through the differences between single origin and blended coffees, which is better, and which is best for you.
What exactly is single origin coffee?
We define single origin coffee as beans from a single source, such as a farm or even a lot within that farm, and from a single harvest. It could even be as specific as a single coffee varietal processed in a single way. The goal of single origin coffee is to highlight the nuance created by mother nature through terroir—the location, the weather, and the soil.
As a boutique roaster in Minnesota, right here in Big Lake actually, we embrace the variability of single origin coffees, which will never taste the same year after year. You’re tasting a singular place and a moment in time, which is what makes single origin coffees so special.
What exactly is coffee traceability?
As a small but passionate Minnesota coffee roaster, we understand that coffee traceability has become vital for specialty-grade coffee roasters and their customers. Traceable coffee contains detailed information about where and how the coffee was grown, processed, and how much each person was paid along the way. This transparency promotes equitability and sustainability, as well as education about how all aspects of coffee's life affect flavor.
What is the difference between single origin and blends?
Blends highlight a specific flavor profile, whereas single origin coffees highlight the nuance of a region. Blends are designed to provide flavor consistency for those who want their coffee to taste the same in every cup. As an example, we, as a local air roaster in Big Lake, MN, might make a dark roast coffee with a flavor profile of baking spices and chocolate. We'll find several single origin coffees that, when combined, will produce that profile. This means that coffee blends can be made available all year, offering a reliable taste experience.
Which is superior: single origin coffee or blended coffee?
When deciding between a single origin and a coffee blend, start with what you want in your cup of coffee. From our small corner in Big Lake, MN, we've observed that coffee blends often provide a well-balanced cup that has been carefully crafted by the roaster. Single-origin coffees are more daring, adventurous, and complex. You'll be able to taste the full flavor spectrum of coffee by exploring regions, varietals, and processing techniques. These coffees are frequently enhanced by manual brewing methods such as pour overs.
What characteristics distinguish a good single origin?
From our experience as a boutique roaster in Minnesota, we believe the coffee roaster's role is to bring out the flavor that is already present in the bean, not to add anything else. The flavor of the bean tells a story about the plant's life—the rain, soil fertilization, elevation, sunlight, and temperature. And that story reflects how well the farmer cared for it. When choosing a single origin coffee, look for these stories. The roaster's and producer's attention to detail will be reflected in the beans.
What characteristics distinguish a good coffee blend?
Creating a blend is an art of balance. In our work with air roasting in Minnesota, we aim to balance the body, acidity, and flavor profile of the coffee components. A well-crafted blend will have body and complexity, with each component complementing the others. These characteristics should be present regardless of whether the blend is designed to be brighter and fruitier or darker with chocolate and nutty undertones.
Why do coffee roasters create coffee blends?
In our experience at Ember Coffee Company, we create blends to offer a sense of familiarity and consistency to our customers. This approach also helps us, as a small business in Big Lake, MN, to build our brand recognition, showcasing the qualities we can control, such as body or flavor profile.
You get what you pay for, as with most things in life. Sourcing single origin or blended coffees from quality-focused roasters like us in Big Lake, MN, will help to ensure the coffee has lived a good life and has been well-cared for, which will be reflected in your cup. Explore our offerings and keep an open mind. Every coffee is unique and special in its own way, and you could spend your entire life exploring everything coffee has to offer and never have two cups that are the same.
Comparison is one of the best ways to experience the nuance of coffee. Coffee cuppings are a very special ritual for us, allowing you to taste multiple coffees side by side. This highlights the distinct flavors that our air roasting method brings out in each bean.
To get the most out of your coffee, watch our brew guides, which will teach you our recipes for brewing coffee on all of the popular brew devices. As a growing Minnesota coffee roaster, we are excited to share our passion for great coffee with you.
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Community
In honor of National Dessert Day, we're unveiling our cherished cake recipe, originally from "Sweet" by Yotam Ottolenghi and Helen Goh. Dubbed the "World’s Best Chocolate Cake," this Big favorite can be enjoyed with a light cocoa dust or lavishly garnished with chocolate ganache and espresso cinnamon mascarpone cream, a perfect pairing with a brew from our local coffee roaster, Ember Coffee Co.
For a true Big Lake experience, pair this with a cup of our Night Owl French roast, available in our online store for one-time orders or a monthly subscription. As always, for impeccable results, weigh your ingredients in grams.
Source: https://cooking.nytimes.com/recipes/1018930-worlds-best-chocolate-cake
INGREDIENTS
Yield:
12 servings
FOR THE CAKE
1 cup plus 1½ tablespoons/250 grams unsalted butter (2 sticks plus 1½ tablespoons), at room temperature and cut into ¾-inch/2-centimeter cubes, plus extra for greasing the pan
7 ounces/200 grams dark chocolate (70 percent cocoa solids), chopped into ¾-inch/2-centimeter pieces
1½ teaspoons instant coffee granules, dissolved in 1½ cups/350 milliliters boiling water
1¼ cups/250 grams granulated sugar
2 large eggs, lightly beaten
2 teaspoons vanilla extract
1¾ cups plus 2 tablespoons/240 grams self-rising flour (see note)
⅓ cup/30 grams Dutch-processed cocoa powder, plus 1½ teaspoons, for dusting
¼ teaspoon salt
FOR THE CHOCOLATE GANACHE (OPTIONAL)
7 ounces/200 grams dark chocolate (70 percent cocoa solids), broken or chopped roughly into ¾-inch/2-centimeter pieces
¾ cup/180 milliliters heavy cream
1 tablespoon light corn syrup
1 tablespoon unsalted butter, at room temperature
FOR THE ESPRESSO CREAM (OPTIONAL)
1½ cups plus 1 tablespoon/375 milliliters heavy cream
¾ cup/190 grams mascarpone
Scraped seeds of ½ vanilla pod
2½ teaspoons finely ground espresso
¾ teaspoon ground cinnamon
2½ tablespoons confectioners’ sugar
PREPARATION
Heat oven to 350 degrees Fahrenheit/170 degrees Celsius. Grease a 9-inch/23-centimeter round springform pan with butter and line with parchment paper, then set aside.
Make the cake: Place butter, chocolate and hot coffee in a large heatproof bowl and mix well until everything is melted, combined and smooth. Whisk in sugar by hand until dissolved. Add eggs and vanilla extract and whisk again until thoroughly combined and smooth. Sift flour, cocoa powder and salt together into a bowl and then whisk this into the melted chocolate mixture. The batter here is liquid, but don’t think you have missed something; this is how it should be.
Pour batter into the prepared pan and bake for 1 hour, or until the cake is cooked and a skewer inserted into the center comes out clean or with just a few dry crumbs attached. The top will form a crust and crack a little, but don’t worry, this is expected. Leave the cake to cool for 20 minutes before removing from the pan, then set aside until completely cool.
Make the chocolate ganache, if desired: Place chocolate pieces in a food processor, process until fine and set aside. Combine cream and corn syrup in a small pan and place over medium-high heat. As soon as bubbles begin to appear (just before it comes to a boil), remove from the heat. Get the food processor running again, with the chocolate still inside, and pour in the hot cream in a steady stream. Process for 10 seconds, then add butter. Continue to process until mixture is shiny and smooth. (You can also make the ganache by hand; just make sure the chocolate is chopped fairly finely before adding the cream mixture. Stir with a wooden spoon until almost melted, then add the butter. Stir again until the ganache is smooth.)
Use a rubber spatula to scrape the ganache into a bowl and cover with plastic wrap, with the plastic actually touching the top of the ganache. Set aside until it has set to the consistency you want. If you want a thin layer to spread over the cake, it can be poured over while liquid so that you get an even, light and shiny coating. For a thicker ganache with a spreading consistency, leave it for about 2 hours at room temperature. (The ganache can be stored at room temperature, providing it’s not too warm, for 3 days or kept in the fridge for up to 2 weeks. It can also be frozen, although it will lose a bit of its shine when defrosted.)
Make the espresso cinnamon mascarpone cream, if desired: Place all the ingredients in the bowl of an electric mixer fitted with the whisk attachment. Beat for 1 to 2 minutes, until soft peaks form.
Peel the parchment from the cake and discard. Transfer to a serving platter and spread the ganache, if using, on top of the cake. Slice into wedges, divide the cake among plates and, if using, spoon the mascarpone cream alongside. With or without icing, the cake will keep well for 4 to 5 days in an airtight container.
If you can’t find self-rising flour, whisk together 1¾ cups plus 2 tablespoons/240 grams all-purpose flour and 2¾ teaspoons baking powder and use this mixture instead.
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At the Roastery
In the bustling realm of coffee, standing out requires not just a good bean, but a revolutionary approach to roasting it. Some venture into this world chasing the traditional methods, while others, like Ember Coffee, carve out a niche by doing something nearly forgotten. Dive into their story below, a tale of passion, innovation, and a commitment to community – all encapsulated in the art of air roasting.
We Are Ember Coffee
It used to be 5%. It's down to 1% of the world population now who air roasts. No one else does it. We're pioneers in this area. We both had a background in coffee, but we both shared a love for our community. How can we bring something beautiful to our town and to the people around us?
The official date was July 3, 2021. We were both like, “Alright, here we go.” When we weren't working, we were working. I remember so many late night and then turn right around for an early morning. You got to hustle. Making something beautiful is hard work. In 2023, we were voted Best Coffee in Minnesota by Star Tribune. A real honor.
One thing we've always about is pioneering. We say we’re building our ship at sea. We always want to be ahead of the curve and doing stuff that no one's done. And that's what got us headed in the direction of air roasted, fair trade coffee. By roasting coffee you’re changing it. There’s a lot going on as you’re roasting. When you're air roasting, you're using hot air convection, it floats the beans on a bed of hot air. It's like every bean has been roasted individually.
Air roasted coffee is super smooth with none of that harsh acidity. There's no soot. There's no burnt bitterness, you're not trying to hide the taste. We're a family run business. We've been family run since day one. We've had family working here, and now our kids—and then friends who become family. I've always wanted to create something that I can feel proud of and to hear other people talk about how exceptional our coffee is. Feels good to know that Ember Coffee is popping up in restaurants, grocery stores, food trucks. And we can personally say we know it's probably one of the best products of coffee out there. We’re Ember Coffee and we’re making the world beautiful, one bean at a time.
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At the Roastery
We’re Ember Coffee—your neighbors, your roasters, and the proud team behind Minnesota’s Best Coffee 2023. From our air roasting facility right here in Big Lake, we’re excited to bring you something special: our award-winning coffee in convenient, specialty K-cups.
Why Choose Ember Coffee’s K-Cups?
Minnesota’s Air Roasting PioneersAt Ember, we don’t just roast—we air roast. This unique method suspends beans on a bed of hot air, ensuring even development and no burnt flavors. The result is a smooth, balanced cup that truly lets the origin shine.
Freshness You Can TasteWe roast small batches daily and pack our K-cups fast, so you can brew fresh, flavorful coffee that reflects the care we put into every roast.
Thoughtfully Crafted for Your KeurigMore coffee in every pod (50% more than standard K-cups) means a richer, more satisfying cup. Each pod meets the SCA’s Gold Cup standard—so you know it’s the real deal.
Better for the PlanetOur pods are 100% recyclable. Just peel, empty, and recycle—no complicated steps. Good for your morning ritual, better for Minnesota.
Your Questions, Answered
Are these K-cups compatible with my machine?Absolutely. Our pods work with any Keurig brewer—at home or in the office.
Why air roasting?Air roasting preserves clarity and balance, letting you taste the true character of each bean without bitterness.
Can I really taste the difference?You’ll notice it from the first sip. Smooth, vibrant, and consistently fresh.
Where can I buy them?Right here in Big Lake and across Minnesota. Pick up a box in local stores or order online for doorstep delivery.
Join Us in Raising the Bar for Coffee
At Ember Coffee, we believe great coffee shouldn’t be complicated—and it should never compromise on quality. With our air roasted K-cups, your best cup is always within reach.
Ready to elevate your Keurig game?Try Ember’s specialty K-cups and taste what makes Minnesota coffee extraordinary.
Order online or stop by our Big Lake café—your perfect cup is waiting.
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At the Roastery
We are thrilled to unveil our darkest roast to date, the Night Owl Limited Edition Roast, a carefully crafted French roast that explores the untapped richness of the distinctive Mundo Novo beans from the revered CESMACH cooperative in Mexico.
Originating from the lush, vibrant landscapes of Sierra Madre, Chiapas, these beans are a product of passion, quality, and dedication from the smallholder members of CESMACH. The farms are nestled in the buffer zone of El Triunfo Biosphere Reserve, a place renowned as one of the most diverse forest reserve areas globally, providing a haven for thousands of plant and animal species and home to Mesoamerica's largest cloud forest. The unique ecosystem and ideal conditions of this region, such as heirloom coffee varieties like Bourbon and Typica and altitudes ranging from 1200–1750 masl, contribute to the exquisite, nuanced flavors of the coffee produced here.
The beans are meticulously processed, washed, and then roasted to a bold 460F, revealing a graceful intensity and complex flavor profile. A mellow, citric essence is intertwined with indulgent notes of cocoa and praline, offering a tantalizing dance of flavors with every sip, concluded with hints of hazelnut and sorghum and a velvety finish.
The commitment to quality from farm managers like Sixto Bonilla and the investments made in quality-control programs by Cafe Imports have elevated the coffee quality to new heights, reinforcing the region's potential to produce truly exceptional coffee. Every bag purchased is not just a transaction but a contribution to the empowerment of these cooperatives and the sustainability of their communities.
This exclusive roast is more than just a beverage; it’s an immersive experience for those who find solace in the serene hours before the break of dawn. It’s a whisper of the untold stories of the silent, mystical highlands of the Sierra Madre and a nod to the nocturnal souls who savor the magic in the moonlight.
The Night Owl offers an extraordinary experience of flavor and intensity, a true symphony from the untamed, rich soils of the Sierra Madre, Chiapas. However, the stock is limited, emphasizing the exclusivity and uniqueness of this roast. Don’t miss the chance to awaken your senses with the Night Owl Limited Edition Roast and savor the bold, untold flavors of the Mexican highlands.
"For those awake before the dawn," embrace the night, embrace the extraordinary. Experience the Night Owl.
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Community
For every coffee lover, brewing that perfect cup is a blend of artistry and precision. Whether you're a seasoned barista or someone stepping into the world of specialty coffee, understanding the subtleties of brewing can be a game changer for your coffee experience. To guide you on this journey, Ember Coffee proudly presents our Printable Brew Guide, available for immediate download on this page!
click here to download
Why Should You Download Our Brew Guide?
Step-by-Step Instructions: Eliminate the guesswork and endless online searches. Our guide delivers clear, step-by-step instructions, setting you on the path to brewing excellence every time.
Diverse Brewing Methods: Whether you're a fan of the French press, you're a drip brew aficionado, or you’re venturing into AeroPress territory, our guide covers a range of brewing techniques. It caters to everyone from the coffee purist to the adventurous brewer.
Expert Tips and Tricks: Beyond foundational brewing steps, you can join our regular newsletter to learn our industry insights, tips, and professional secrets. Learn how water temperature or grind size, can dramatically influence your brew. These nuances can elevate your coffee experience from so-so to so-amazing. (Okay, it's lame, I know...)
The Ember Coffee Distinction
What makes our Printable Brew Guide a must-have? It embodies years of coffee expertise, continuous experimentation, and a genuine passion for the brew. Every ratio is meticulously designed for clarity and simplicity, ensuring you brew like a pro. And, its printable nature means it can find a spot in your kitchen, ensuring expert guidance is always at your fingertips.
In a nutshell, if your goal is to hone your brewing acumen, bring a touch of professionalism to your morning ritual, or simply have a trusty brewing companion, Ember Coffee’s Printable Brew Guide awaits you.
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At the Roastery
In the world of specialty coffee, the choices can feel endless. Arabica or Robusta? Light, medium, or dark roast? If you’re new to the rich and flavorful universe of high-quality coffee, the variety might seem overwhelming. That’s where Ember Coffee comes in.
Located in the heart of Big Lake, Minnesota, Ember Coffee Co. was recently named Minnesota’s Best and is more than just a coffeehouse. We’re a hub for coffee lovers who crave quality, clarity, and character in every cup. Our signature air-roasted beans are thoughtfully crafted to bring out the best in each origin and roast profile, ensuring a clean, balanced, and smooth experience.
Common Questions About Specialty Coffee
1. What’s the difference between Arabica and Robusta?Arabica beans are prized for their sweet, nuanced flavor, often with fruity or floral notes and a gentle acidity. Robusta beans tend to have a stronger, more bitter taste with earthy or nutty undertones. At Ember, we specialize in Arabica to ensure a refined and layered flavor experience.
2. How does the roast level affect flavor?Roasting has a profound impact on how your coffee tastes.
Light roasts highlight the bean’s natural origin flavors like citrus, berry, or floral.
Medium roasts strike a balance between acidity and body, often with caramel or chocolate notes.
Dark roasts bring bold, smoky, and sometimes bittersweet flavors to the forefront.Thanks to our air roasting method, Ember beans are roasted evenly, preserving their unique qualities without the burnt bitterness of conventional roasting.
3. Why does water quality matter?Coffee is made up of 98% water, so it’s no surprise that water quality plays a critical role in the final cup. Using filtered or spring water enhances flavor extraction, making your coffee taste cleaner and more vibrant. At our café, we’re serious about water standards to ensure your brew is always at its best.
Why Choose Ember’s Air Roasted Coffee?
Air roasting sets Ember apart. This innovative method uses hot air to suspend the beans as they roast, allowing for even heating and eliminating the scorched or smoky taste found in traditional roasting. The result is a smoother, cleaner cup that lets the bean’s natural flavors shine.
The Ember Coffee Experience
At Ember Coffee Co., everything we do. From sourcing the highest quality beans to perfecting each roast—is built around one goal: helping you fall in love with every cup. Whether you enjoy bright, fruity notes or deep, chocolatey richness, our diverse selection has something for every palate.
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Reprinted from Minnesota's Best (Aug 2023)
Ember Coffee Co., established in 2021, is a standout in Minnesota's restaurant and coffee shop scene. Co-founded by Elisa Berry alongside her husband Matt, it’s a testament to the couple’s enterprising spirit and value for a fantastic culture that produces fantastic coffee. The shop is nestled in Big Lake, Minnesota and consistently draws in customers with its specialty-grade, air-roasted coffee.
At Ember, the science and art of coffee roasting are delicately blended. They distinguish themselves from conventional coffee roasters with their unique air-roasting method. This technique reduces the acidity that can be distasteful for some coffee drinkers, and it also prevents the scorching of beans. The outcome is a full-bodied coffee that strikes a balance of flavors, low acidity, and almost no bitterness.
This upstart roastery has coupled a love for quality with a pledge to ethical sourcing, resulting in a brew that goes beyond the ordinary. Ember selects beans by hand and ethically sources them from premier coffee-producing regions across the world. This makes a significant impact one sustainably sourced bean at a time—and this small-batch artisan roaster invites everyone to taste the difference. After roasting, these beans yield a coffee that is rich in flavor and low in acidity.
Coffee connoisseurs love the rich flavors on the palate and the smooth, balanced taste that Ember’s coffee provides. Because of this, it has gained the respect of award-winning restaurants and family-owned dining establishments across Minnesota in addition to their local community. Recognizing the importance of coffee in the dining experience, these establishments have turned to Ember to give their customers an exceptional cup of coffee. Some have even worked with Ember Coffee's roastmaster to create custom roasts that complement the distinct personalities and flavor profiles of the coffee shops and restaurants they serve.
Each bean's journey at Ember Coffee starts long before it is roasted. Every bag of green coffee is ethically sourced and plays a part in empowering the coffee growers. The Ember team puts forth a lot of effort to make sure that growers, particularly those that are owned by women, can prosper and make a living wage. As a woman-owned company, it's important that Ember Coffee give special attention to female coffee growers.
However, Ember Coffee’s task does not end there. Their goal extends beyond just selling great coffee; a portion of Ember’s proceeds goes to nonprofits that support those who are exploited and marginalized, particularly victims of sex trafficking in India and Ukraine.
Ember's philosophy is firmly grounded in the conviction that a wonderful coffee experience can be a catalyst for positive change on a global scale. They picture a time when each freshly brewed cup not only promises exceptional flavor but also contributes to a global cause.
The core values at Ember Coffee include consistently providing high-quality goods, being kind to others, and fostering relationships with the community. Their coffee is much more than just a beverage; it's a way of life that combines the satisfaction of exceptional flavor with the fulfillment of making a difference in the world.
Their story is a testament to how a simple cup of coffee can become a tool for change. By intertwining the art of roasting coffee with a commitment to ethical sourcing and humanitarian aid, Ember is seeking to redefine the coffee experience. Their rich, smooth, and low-acidity coffee is not just a pleasure to one’s palate, but also a force for good in the world, proving that they truly roast to brew good works.
Ember Coffee Co. is more than a coffee company. It is a hub for change, a community advocate, and a champion of ethical business practices. With their exceptional air-roasted coffee they are brewing a revolution in their industry and proving that every sip of coffee can contribute to a better and more equitable world. Ember extends an open invitation to coffee lovers everywhere to join them in their mission to “brew good and do good.”
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At the Roastery
Calling all coffee lovers! Are you ready to kickstart a year of happy mornings and fresh roasted coffee, delivered right to your doorstep?
Ember Coffee Co. is Minnesota's premier source for air-roasted specialty coffee that's sure to elevate your daily brew. Smooth and balanced, low in acidity, and offered in whole bean options as well as K-cup single-servings—you'll love it from the first sip.
And now we've got some fantastic news we're excited to share! We're launching a remarkable opportunity to win a whole year's worth of Ember Coffee delivered right to your home! That's right, a one-year coffee subscription valued at $300! 🏆🌈
We've got AeroPress kits (valued at $75 each)
Our Ember Coffee Klean Kanteen travel thermos (valued at $40 each)
And a few lucky winners will get a one year coffee subscription!
Entering is a breeze, so here's how to get in on the action:
Visit the competition sign-up page
Submit your information
Complete additional challenges for more votes
The big day to reveal our winners is October 1st, so mark your calendars!
This contest is open to everyone in the contiguous United States, and we can't wait to see you sipping and smiling with Ember Coffee! 🌄🚀
Ember Coffee Giveaway
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The concept of "waves" in coffee has served as a vital framework for understanding the evolution of the coffee industry. Each wave represents a pivotal transition in how coffee is produced, perceived, and consumed. Originally coined by Trish Rothgeb in 2002, these waves have helped coffee enthusiasts, producers, and professionals contextualize the dynamic shifts within this beloved industry.
But as we enter an era of blurred boundaries between waves, some argue the framework may no longer be relevant. Are these "waves" nostalgic relics of coffee culture, or do they still hold the power to inspire and guide us? Join us as we explore coffee’s rich history, its transformations, and where this delicious bean might take us next.
The Power of Categorization in Coffee
Why Are "Waves" Important to Coffee's History?
Coffee waves provide historical context, helping enthusiasts and industry professionals alike connect shifts in coffee culture to broader social, technological, and economic changes. Each wave highlights how coffee transitioned from necessity to culture, to craft, and beyond.
Trish Rothgeb’s classification wasn’t merely a timeline. It was a call to reflect on the state of coffee and where it could go. By understanding the waves, we gain insight into how the industry has shaped the experiences of coffee lovers throughout history.
Coffee's Transformations: From Commodity to Craft
First Wave Coffee: Democratizing the Bean
The first wave of coffee began in the early 1800s when coffee became widely available to households. With the rise of brands like Folgers and Maxwell House, coffee was marketed for its convenience and affordability, not its quality. Instant coffee and pre-ground blends dominated store shelves, cementing coffee as a morning staple.
This wave was the foundation of coffee culture, making the beverage accessible to millions. However, taste and quality took a back seat, as the focus was primarily on caffeine delivery.
Second Wave Coffee: Coffee Culture Takes Root
The second wave of coffee, which emerged in the 1970s, elevated coffee from a commodity to an experience. Coffeehouse chains like Starbucks and Peet's introduced consumers to espresso drinks, “fresh” roasts closer to their roasting date, and the idea of coffee as a social experience.
During this phase, brewing became more than functional. Cafés became community hubs, and coffee was tied to identity and lifestyle. While quality received attention, the second wave primarily focused on creating an accessible, inviting atmosphere.
Third Wave Coffee: The Craft Movement
The third wave, heralded in the early 2000s, regarded coffee as an artisanal product. Enthusiasts compared it to fine wine or craft beer, emphasizing the art and science of coffee production. This era drew attention to the bean's origin, processing methods, and the growers behind the cup.
Specialty coffee roasters, including many Minnesota coffee roasters like Ember Coffee in Big Lake, became central to this era. They embraced innovations like lighter roasts that brought out unique flavor notes and fostered direct trade relationships with farmers. A coffee from Ethiopia, for example, was no longer simply a “bean”—it was a story of soil, altitude, and craftsmanship. Transparency, sustainability, and roasting expertise defined the third wave.
For modern coffee lovers, the third wave is still alive in spaces that champion single-origin, ethically sourced coffee in Minnesota and beyond.
The Contested Fourth and Fifth Waves of Coffee
Fourth Wave Coffee: Science vs. Scalability
Defining the fourth wave of coffee is tricky because its identity depends on perspective. Some argue that fourth wave coffee emphasizes precision and science, relying on technological breakthroughs to create the perfect cup. Precision tools, water chemistry, and frozen beans are hallmarks of this shift.
Others suggest that scalability is the defining characteristic. The fourth wave makes specialty coffee more accessible to mainstream audiences, blending craft with commerce and broadening the reach of high-quality coffee to less mature markets. For example, Minnesota-based operations tapping into specialty coffee trends have shown it is possible to scale without sacrificing quality.
Fifth Wave Coffee: Craft Meets Big Business
The fifth wave is the most debated of all. Often described as "scaled boutique hospitality," it seeks to deliver a hospitality-driven, artisanal experience on a large scale. This means quality, customer service, and business priorities blend seamlessly to offer both craft and convenience.
However, some critics believe the fifth wave is more marketing than substance. They argue it simply packages fourth-wave values with a sharper emphasis on profit and scalability (debate source).
Commentators Are Split: Are Coffee Waves Still Needed?
The Case for Coffee Waves
While critics argue that waves oversimplify the complexity of a global industry, the framework serves an important purpose. For coffee brands—including award-winning coffee roasters or regional hubs like Central Minnesota roasters—the historical lens of waves helps position businesses and educate consumers about the evolution of coffee.
Understanding waves can demystify specialty coffee for those just entering the world of craft coffee. Whether you buy coffee at Starbucks or from a local Minnesota roaster like Ember Coffee, the waves provide an easy way to understand where your favorite brew fits into coffee's history.
The Case Against Coffee Waves
On a global scale, the waves can feel reductive. Coffee trends in Big Lake, Minnesota, might focus on accessible specialty roasts, while emerging markets like Eastern Europe or India may still be in their second wave. The framework doesn’t easily accommodate regional differences.
Critics also argue that waves neglect producers, the people growing and harvesting coffee beans. While consumers enjoy innovation, producers face challenging questions about climate change, sustainability, and fair pricing that don’t easily align with the wave framework.
Beyond Waves: Coffee’s New Frontiers
The future of coffee may not lie in waves but in emerging trends that transcend past classifications. Here are three dynamic shifts shaping what's next:
1. Producer-Centric Coffee
A growing emphasis on the well-being of coffee producers is reshaping supply chains. Fair trade and direct trade models are evolving to provide long-term support for farmers while ensuring ethically sourced coffee continues to delight consumers.
2. Sustainability as a North Star
From compostable packaging to carbon-neutral coffee farms, sustainability is becoming central to the industry. Consumers are increasingly choosing brands, like certain Minnesota roasters, that are committed to environmentally friendly practices.
3. Technology Transforming Coffee Experiences
Whether through precision grinders, AI-driven roasting, or app-based brewing methods, technology continues to revolutionize how we engage with coffee. The right innovations blend progress with accessibility, satisfying veteran enthusiasts and newcomers alike.
What the Future Holds for Coffee Enthusiasts
Understanding waves can still be helpful, but coffee’s future may lie in blended approaches. Whether you brew your daily cup at home or visit a Minnesota coffee roaster, one truth persists: coffee has endless depth for exploration.
Want to learn more about what makes great coffee? Visit your local specialty coffee shop, or explore curated blends through trusted names in ethical coffee, like award-winning Minnesota coffee brands that emphasize craft, quality, and community.
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At the Roastery
Partnering with Ember Coffee to Achieve Your Goals
Are you part of a booster club or scouting organization in Big Lake, Minnesota, looking for an innovative way to fundraise? At Ember Coffee, we understand the challenges you face—from limited resources to the difficulty of engaging the community. That's why we're excited to offer a unique, locally roasted coffee fundraising solution that addresses these challenges while adding a dash of fun and flavor to your fundraising efforts.
Understanding the Challenges of Traditional Fundraising
Booster clubs and scouting organizations play a crucial role in supporting community activities and personal development. However, their nonprofit nature means they rely heavily on fundraising to cover a broad range of expenses. Traditional fundraising methods, like bake sales or car washes, often lead to volunteer burnout and community over-saturation. Here's how Ember Coffee offers a fresh alternative:
Simplicity and Support: Our coffee fundraising program is designed to be straightforward, reducing the administrative burden on your volunteers. We handle the logistics, so you can focus on what really matters—supporting your programs.
Standout Product: Unlike typical fundraising products, coffee is a daily staple in many households. Ember Coffee provides high-quality, locally roasted beans that capture the attention of adults who are most likely to support your cause.
Profitable and Affordable: With our competitive wholesale pricing, your organization can set reasonable selling prices and still enjoy a healthy profit margin. This balance makes our coffee an appealing choice for both fundraisers and their supporters.
No Logistics Nightmares: Coffee is non-perishable, lightweight, and easy to store and distribute. Say goodbye to the headaches of dealing with frozen pizzas or bulky items.
Transparent and Straightforward: We believe in transparency. Ember Coffee clearly outlines profit margins and costs upfront, ensuring there are no unpleasant surprises.
Engaging and Enjoyable: Coffee is not just practical; it's also enjoyable. Our fundraising program includes custom labels and seasonal blends, making each purchase feel special and directly connected to your cause.
Why Choose Coffee for Your Next Fundraiser?
Coffee is more than just a popular beverage; it's a versatile fundraising product that offers numerous benefits:
Highly Consumable: Coffee is a product that many people use daily, which makes it easier to sell. It's not seen as a luxury but as a delightful necessity.
Customizable: With Ember Coffee, you can customize your coffee bags with your organization's logo or a special message. This not only enhances the emotional connection but also boosts sales by aligning the product with your cause.
Easy to Execute: Our coffee is easy to handle and distribute, making the fundraising process smooth and stress-free. Plus, with options for online sales, you can reach a broader audience beyond Big Lake.
Unique and Fresh: Tired of the same old fundraising products? Coffee offers a unique alternative that stands out. It's a practical item that appeals to adults, ensuring your fundraising efforts resonate with a significant portion of the community.
Potential for Ongoing Support: Coffee's consumable nature encourages repeat purchases. Satisfied customers are likely to buy again, providing ongoing support for your organization.
How Ember Coffee Makes a Difference
At Ember Coffee, we're not just about selling coffee; we're about creating connections and supporting communities. Our air roasting process ensures each batch of coffee is smooth and full of flavor, making every sip a testament to quality and care. By choosing Ember Coffee for your fundraising needs, you're not only getting a product that sells itself but also partnering with a company that values community and ethical sourcing.
Ready to Brew Up Some Support?
If you're in Big Lake, Minnesota, and interested in turning coffee into cash for your cause, Ember Coffee is ready to help. Whether you're funding a school trip, new uniforms, or a community project, our coffee fundraising program is designed to make it easy, enjoyable, and effective.
Interested in learning more about our award-winning coffee and how it can help your next fundraiser? Just contact us directly. Let's make your next fundraiser a flavorful success!
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Community
Coffee is more than just a drink; it's a ritual that unites us, a moment of warmth in our busy lives. For those of us nestled in Big Lake, Minnesota, sipping on a locally roasted brew from Ember Coffee, this connection feels especially profound. But as we cozy up with our cups, a seismic shift is rippling through the coffee world. Arabica futures have hit an unprecedented high of over US $4.30/lb, ushering in a new era that impacts everyone from coffee roasters near me to global traders.
Unpacking the Surge: Why Are Prices Skyrocketing?
This price hike isn't just a blip; it's a result of several converging factors. Brazil and Vietnam, the world's coffee giants, are grappling with supply shortages, compounded by climate-related challenges. Meanwhile, geopolitical tensions, like the fallout from tariff threats and the Russia-Ukraine conflict, have disrupted global trade flows, adding pressure to already strained stockpiles.
For those of us enjoying our morning brew, this might seem distant. But remember, every sip we take is part of a vast, interconnected supply chain. And right now, that chain is under strain.
What Does This Mean for Our Local Coffee Scene?
In Big Lake, where the air is crisp and community ties are strong, we're witnessing firsthand how these global shifts trickle down. Local coffee roasters, including our team at Ember Coffee, are facing tough decisions. Prices are volatile, and the costs of production—like fertilizers and wages—are escalating.
How we're navigating these waters
Transparent Communication: We're committed to keeping you informed. Understanding the value of coffee means appreciating the journey from bean to cup, and we're here to share that story.
Sustainable Practices: Ethical sourcing remains at our core. Despite market fluctuations, we prioritize relationships with farmers, ensuring they receive fair compensation for their hard work.
Air Roasting Excellence: Our unique air roasting process not only enhances flavor but also showcases our commitment to quality. It's a gentle method that lets the beans' natural characteristics shine—a perfect match for our award-winning coffee.
A Silver Lining: Opportunities for Connection
While these price hikes pose challenges, they also offer a chance to deepen our connection to coffee. As prices rise, so does the opportunity to engage in meaningful conversations about the true value of every cup.
How you can be part of the journey
Learn with Us: Explore the complexities of coffee pricing, from climate impacts to market dynamics. Knowledge enhances appreciation, turning every sip into a moment of mindfulness.
Support Local: By choosing locally roasted options, you contribute to a sustainable supply chain that benefits producers and our community. It's not just about coffee; it's about making a difference.
Embrace At-Home Brewing: With more people brewing at home, now's the perfect time to experiment with different flavors and techniques. Our team is here to guide you, whether you're a seasoned barista or a curious newcomer.
Looking Ahead: The Future of Coffee
As we adjust to this new normal, one thing remains clear: coffee is resilient. The industry has weathered storms before, and together, we'll navigate these changes with grace and adaptability.
What can we expect?
Price Adjustments: While prices may continue to rise, the focus will be on finding a balance that supports both producers and consumers. Industry analysts predict retail coffee prices could increase by up to 25%, a shift that will require careful navigation.
Consumer Behavior Shifts: As prices rise, we may see more people opting for at-home brewing or seeking value brands. Yet, the love for quality coffee remains strong, especially in communities like ours that value authenticity and connection.
Ongoing Education: We'll continue to share insights and stories, from the farms where our beans grow to the cups we enjoy. It's about fostering a deeper understanding and appreciation for the craft of coffee.
Join Us in This Journey
At Ember Coffee, we believe in the power of community and the magic of a good cup of coffee. As this new era unfolds, we invite you to join us in exploring, learning, and savoring every moment. Whether you're a neighbor in Big Lake or a coffee lover from afar, let's raise our mugs to resilience, connection, and the rich tapestry of flavors that bring us together.
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Coffee Release
Making a Difference with Every Cup
At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we're more than just your average coffee roasters near you. We're a community-focused hub dedicated to making a significant impact through our award-winning coffee. Our fundraising program is designed to support your goals, offering a unique way to raise funds while enjoying the rich, locally roasted coffee that you love.
The Unique Appeal of Coffee Fundraising
Why choose coffee for your next fundraiser? It's simple: coffee is a part of the daily routine for millions of people. This makes it not just convenient but also a highly effective fundraising product. Here’s why coffee stands out:
Universal Appeal: Coffee is enjoyed by a vast audience every day, unlike seasonal or niche items.
Everyday Staple: It integrates seamlessly into daily lives, making it a practical choice for supporters.
Long Shelf Life: Unlike perishables, coffee maintains its quality over time, ensuring your fundraiser is stress-free regarding product handling.
How Our Fundraising Program Works
Partnering with Ember Coffee means you're set for a straightforward and impactful fundraising journey. Here’s how we make it happen:
Simple Setup: We use Shopify to integrate sales processes smoothly, making management hassle-free.
Support Materials: You’ll receive all the marketing materials and support needed to promote your fundraiser effectively.
Transparent Pricing: We ensure clarity in pricing and profits, so there are no surprises along the way.
Customization Options: Personalize your coffee labels to make each bag of coffee feel special to your supporters.
Why Ember Coffee is Your Ideal Fundraising Partner
Choosing Ember Coffee for your fundraiser isn’t just about selling coffee—it's about creating an experience and making an impact. Here’s what makes us stand out:
Locally Roasted Perfection: Our coffee is roasted locally in Minnesota, ensuring every batch is fresh and flavorful.
Ethical Sourcing: We prioritize ethical sourcing, ensuring that every cup provides not only pleasure but also peace of mind.
Ongoing Support: Our team is here to guide you through each step, providing the tools and advice needed to maximize your success.
A Step-by-Step Guide to Running an Effective Fundraiser
To launch a successful fundraising campaign, consider these practical steps:
Define Your Goals: Clearly articulate what you’re raising funds for. This clarity motivates and connects people to your cause.
Build a Dedicated Team: Assign roles and responsibilities to ensure every aspect of your fundraiser is covered.
Create a Timeline: Set deadlines for order placements and deliveries to keep your campaign on track.
Promote Actively: Use social media, emails, and community events to spread the word effectively.
Engage and Motivate: Keep your team motivated with incentives and regular updates to maintain high energy levels.
Simplify Participation: An easy-to-navigate online store will make it straightforward for supporters to contribute.
Year-Round Fundraising Strategies
To keep the momentum going throughout the year, consider these strategies:
Plan Ahead: Outline your main fundraising activities for the year to avoid last-minute planning.
Vary Your Methods: Mix different types of fundraising activities to keep your audience engaged and interested.
Leverage Seasonal Opportunities: Take advantage of specific times of the year that are conducive to fundraising.
Keep Communicating: Regular updates keep your community involved and informed about your efforts.
Show Appreciation: Always thank your supporters and share the outcomes of their contributions to reinforce trust and appreciation.
Why This Matters
At Ember Coffee, we believe in the power of community and the simple joy of a great cup of coffee. Our fundraising program is more than just an opportunity to raise money; it's a chance to bring people together, support local efforts in Minnesota, and enjoy some of the finest locally roasted coffee around.
Ready to start your fundraising journey with us? Reach out to us today and let’s brew some success together!
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The Essence of Specialty Coffee
Coffee is more than just a caffeinated beverage. It’s a ritual, a conversation starter, and a bridge that connects people. At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we believe in creating that connection through our locally roasted, award-winning coffee. Today, we want to delve into the importance of customer service in the specialty coffee industry, and how we strive to uphold it in spite of the growing trend towards automation.
Since the birth of the coffee industry, customer service has been paramount. The evolution from consumers expecting their coffee to be roasted for them in the 1800s to the modern-day emphasis on freshness, quality, and craft, has transformed the way coffee shops engage with their customers. The rise of chains like Starbucks and Peet’s has put hospitality and service at the forefront of business operations, a trend that third wave and specialty coffee brands, like Ember Coffee, have embraced and built upon.
However, the increasing adoption of automation in the industry presents a challenge. While new technologies streamline service, they also risk diluting the barista culture, a vital part of the specialty coffee experience. As Starbucks' recent strategy shift towards simpler menus and premium experiences demonstrates, coffee shops can't afford to sacrifice the customer experience for efficiency.
In an article published by Perfect Daily Grind, Maxwell Colonna-Dashwood, the managing director of Colonna Coffee, and Laila Ghambari, the owner of Juniors Roasted Coffee and Guilder Café, discuss the complexities of offering exceptional customer service in the specialty coffee industry.
The Art of Customer Service in Specialty Coffee
In the world of specialty coffee, baristas are not just service providers; they are artisans. They dial in espresso, pour latte art, hand brew pour overs, and explain the nuances of extraction and flavor. This transforms coffee into more than just a product, creating an elevated sense of hospitality and enhancing the overall customer experience.
However, as the industry expands and becomes increasingly competitive, offering exceptional service and serving high-quality coffee alone is no longer enough to retain a consumer base and attract new customers. Even Starbucks, a giant in the industry, has grappled with this challenge, as their sales dipped in key markets throughout 2023 and 2024.
Specialty Coffee's Edge: Authenticity and Connection
Despite the challenges, specialty coffee shops like Ember Coffee have an edge over bigger chains. Our commitment to artisanry, craft, and ethical sourcing signals to our customers that they are not just buying a product, but an experience. We believe in fostering intimate relationships with our customers, creating a personable service that larger coffee businesses often struggle to replicate.
According to the Edelman Trust Barometer, 88% of consumers said trust is critical when deciding which brands to buy or use, with customer service a close second at 85%. This puts specialty coffee shops and roasters in a better position to navigate an increasingly challenging market.
The Double-Edged Sword of Automation
Automation has become a prominent part of the coffee industry. While it improves efficiency and resolves persistent problems such as staff training and barista shortages, it also risks eroding the artistry required to prepare and serve quality coffee. The increasing prominence of touchscreen kiosks and QR codes in restaurants and hospitality businesses might have improved efficiency, but it also risks creating a “faceless” business.
As we move towards a more automated future, it's crucial for coffee shops to strike a balance between efficiency and hospitality. The face-to-face human connection that baristas provide proves critical for specialty coffee shops to stay true to their core values of hospitality. However, it’s only one part of a much wider customer experience.
Navigating the Future of Customer Service in Specialty Coffee
The rise of tech-driven solutions for coffee shops will undoubtedly improve efficiency, consistency, and speed of service. But with a challenging year ahead, coffee shops may choose to implement automation across the board, streamlining more than just coffee preparation.
As Laila Ghambari rightly points out, "The future of customer service is not about sharing more information but investing in the experience that guests have, whether with a person or not." Digital hospitality will become more important, and customer service will continue evolving.
At Ember Coffee, we are committed to navigating these changes without losing sight of what makes us unique. We understand that our customers don't just come to us for our award-winning, locally roasted coffee. They come to us for the conversations, the connections, and the community that we foster. And no matter how the industry evolves, that is something we will always strive to provide.
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At the Roastery
A Minnesota Roaster's Perspective
As the sun rises over the snowy landscape of Minnesota, the aroma of freshly roasted coffee wafts through the air at Ember Coffee's roastery. It's a scent that has become increasingly precious in recent months, as the coffee industry grapples with unprecedented challenges. As a local roaster deeply committed to our community, we want to share our journey through these turbulent times and our vision for the future.
The Perfect Storm Brewing in Our Cups
The story of today's coffee crisis begins far from our cozy Minnesota cafes, in the lush hillsides of Colombia and the vast plantations of Brazil. A series of events have converged to create what many in the industry are calling a "perfect storm":
Climate Chaos: Mother Nature has not been kind to coffee growers lately. In Brazil, the world's largest coffee producer, severe droughts followed by unexpected frosts have decimated crops. Farmers watched helplessly as their carefully tended plants withered under the scorching sun or succumbed to the icy grip of frost. The result? A staggering 40% reduction in yields in some areas.
Unseasonal Deluges: Meanwhile, in Vietnam, the second-largest coffee producer globally, unseasonal rains have wreaked havoc. Coffee cherries, which should have been ripening under gentle sunshine, instead rotted on the branches, leading to significant crop losses and quality issues.
Geopolitical Jitters: As if weather woes weren't enough, the coffee market found itself caught in a political crossfire. In early 2025, rumors swirled about potential U.S. tariffs on Colombian coffee. Though never implemented, the mere whisper of trade restrictions sent prices soaring by 15% in just a week, highlighting the fragility of global coffee trade relationships.
Supply Chain Snarls: The journey of coffee beans from farm to cup has become increasingly complex and costly. Ongoing logistical challenges, exacerbated by fuel price hikes and labor shortages, have inflated transportation costs. The price of shipping a container of coffee has tripled since 2023, adding another layer of pressure to already strained margins.
Market Speculation: As news of crop failures and potential shortages spread like wildfire, market speculators pounced. Their actions drove coffee futures to unprecedented heights, with the C-market price for Arabica coffee reaching a jaw-dropping $3.84 per pound in February 2025 – a 47-year high.
The Ripple Effect Reaches Minnesota
Here at Ember Coffee, nestled in the heart of Minnesota's vibrant coffee scene, we've felt the tremors of these global shifts. The impact on our operations and community has been profound:
Margin Squeeze: Green coffee now accounts for a staggering 60-70% of our production costs, up from 40-50% just two years ago. This dramatic increase, coupled with rising energy and labor costs, has put immense pressure on our margins.
Sourcing Struggles: Maintaining the consistent flavor profiles our customers love has become increasingly challenging. We've had to be more flexible in our sourcing, sometimes substituting origins or adjusting roast profiles to compensate for changes in bean characteristics.
Pricing Predicaments: As a community-focused roaster, we're acutely aware of the impact price increases have on our customers. We've been forced to make difficult decisions about when and how to adjust our pricing to reflect the new market realities while remaining accessible to our loyal patrons.
Crafting a Sustainable Future, One Bean at a Time
Despite these challenges, we at Ember Coffee believe that this crisis presents an opportunity for positive change. Like the phoenix rising from the ashes, we're determined to emerge stronger and more sustainable. Here's how we're adapting:
Nurturing Direct Trade Relationships: We're doubling down on our direct trade partnerships, offering long-term contracts at stable prices to our farmer partners. This approach not only secures our access to high-quality beans but also provides farmers with the financial security to invest in sustainable practices and climate adaptation measures.
Diversifying Our Offerings: To offset rising costs and keep things exciting for our customers, we're expanding our product range. Limited edition micro-lots, experimental processing methods, and unique Minnesota-inspired coffee blends are just a few of the innovations we're exploring.
Empowering Through Education: We believe that an informed customer is a loyal customer. We've launched a series on Roasting 101 on our YouTube site, and we're planning a Coffee 101 cupping sessions at our Big Lake roastery. These programs help our community understand the complexities of coffee production and pricing, fostering a deeper appreciation for the craft behind each cup.
The Power of the Minnesota Coffee Lover
As we navigate these challenges, the support and understanding of our customers are more crucial than ever. Here's how Minnesota coffee enthusiasts can contribute to a more sustainable coffee ecosystem:
Embrace Transparency: We encourage our customers to ask questions about pricing, sourcing, and roasting practices. Understanding the true cost of producing exceptional coffee can help justify price adjustments when necessary.
Value Quality Over Quantity: By choosing to invest in higher-quality, ethically sourced coffee, consumers can help support fair wages for farmers and sustainable agricultural practices.
Support Local Roasters: Minnesota's local roasters, like Ember Coffee, are deeply invested in our communities. By choosing local over national chains, consumers help keep money circulating in the local economy and support businesses that prioritize sustainability and ethical sourcing.
Experiment with Brewing Methods: Different brewing methods can extract unique flavors from coffee beans. By exploring various brewing techniques, consumers can maximize the value and enjoyment they get from each bag of coffee.
Envisioning a Brighter Future for Minnesota Coffee
As we look to the horizon, we see challenges, but also immense potential. Our vision for the future of specialty coffee in Minnesota is one of resilience, innovation, and community:
A More Resilient Supply Chain: We're exploring collaborations with other Minnesota roasters to potentially secure better prices and more stable supply chains through collective purchasing power.
Increased Local Collaboration: We envision a future where coffee is increasingly integrated into Minnesota's local food scene. Imagine coffee-infused craft beers, chocolate truffles featuring our single-origin roasts, or seasonal menus at local restaurants built around coffee pairings.
Innovation in Sustainability: We're investing in research on more sustainable packaging options and exploring ways to upcycle coffee chaff and other by-products of the roasting process. Our goal is to minimize our environmental impact while maximizing the value we create.
A More Educated Consumer Base: Through continued education efforts, we aim to cultivate a community of coffee enthusiasts who appreciate the craftsmanship behind every cup and understand the global impact of their purchasing decisions.
Conclusion: United in Our Love for Great Coffee
As the aroma of freshly roasted coffee continues to fill our roastery, we're reminded of why we do what we do. The current coffee price crisis is undoubtedly one of the most significant challenges our industry has faced in decades. However, at Ember Coffee, we believe that by staying true to our values of quality, sustainability, and community, we can not only weather this storm but emerge stronger on the other side.
To our loyal customers and coffee lovers across Minnesota: your support during these turbulent times means more than you know. Every bag of Ember Coffee you purchase, every latte you enjoy in our cafe, is a vote for a more sustainable and equitable coffee future.
As we navigate these uncharted waters, we remain committed to transparency, quality, and the relentless pursuit of the perfect cup. Together, we can ensure that Minnesota remains a beacon of excellence in the world of specialty coffee, no matter what challenges lie ahead.
Thank you for being part of our journey, for your understanding during these difficult times, and for your unwavering love of great coffee. Here's to many more shared moments over a steaming cup of Minnesota's finest brew.
Warmly,The Ember Coffee Team
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