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At the Roastery
It's a fun journey that takes precision, patience, and desire to learn how to make the perfect cup of coffee using the pour-over method with a V60 or Kalita brewer. This step-by-step guide will show you the tools, methods, and insider tips you need to take your coffee experience to a whole new level.
Join us on this tasty adventure as we learn about the art and science behind the pour-over method and how it can bring out the best in your coffee beans, whether you're a specialty coffee expert or just a coffee lover who likes to learn more. Get ready to be awakened and enjoy every sip of perfectly made coffee in your home.
Introduction: The Art of Pour Over Coffee
The beauty of pour over brewing
Pour over brewing is more than just a way; coffee lovers love it as a personal ritual. It's beautiful because it's simple and gives you power over every part of the brewing process. With each pour, you can bring out a range of tastes that might otherwise stay hidden in the complex profile of a coffee bean. From the smell of fresh grounds to the last drop in the pitcher, it's a sight, sound, and touch experience.
With its cone-shaped shape and spiraling grooves, the V60 is perfect for this. It makes it possible for a consistent extraction, which brings out complex notes that can be anything from fruity and bright to earthy and rich. When you master pour over, you're not just making coffee; you're creating an experience that shows how much care and attention you put into it.
Why choose the V60 method
Choosing the V60 method for pour-over coffee ensures precision and clarity in your cup.
The V60's unique design, with angled sides and a single large hole at the bottom, allows for a fast and efficient flow rate. This means that you can fine-tune the extraction time and pour to highlight different flavor profiles. The spiral ribs on the interior wall also help to keep the filter from sticking, resulting in a consistent and even extraction. What distinguishes the V60 is its versatility—it can accommodate a variety of grind sizes and pouring speeds, making it the preferred tool for both novice and experienced baristas.
Choosing the V60 means embracing a brewing technique that is as much about the process as it is about the end result. It is intended for those who see coffee brewing as an art form to be perfected, rather than a daily routine.
Essential Elements for Mastering the Pour Over
Selecting quality coffee beans
Selecting high-quality coffee beans is the first step in creating an enjoyable pour over. The right beans can make all the difference in your brew, resulting in a cup full of complex aromas and flavors. For the best results, use fresh, whole bean coffee from a local Minnesota coffee roaster like Ember Coffee. Our beans are carefully sourced and roasted to highlight the distinct characteristics of each batch.
Look for beans that have been roasted within the last two weeks to ensure maximum freshness. Single-origin coffee is ideal for pour over because it highlights the distinct flavor of the region from which it is sourced. Consider the roast profile as well; a lighter roast will have brighter, more acidic notes, whereas a darker roast will be fuller-bodied, with a stronger, more robust flavor.
Remember that the quality of your beans determines the caliber of your coffee.
Understanding the importance of water quality
Water quality is critical when brewing pour-over coffee. After all, coffee contains over 98% water. The minerals in water have a significant impact on the taste and extraction of coffee. Hard water with a high mineral content can over-extract, whereas soft water may under-extract, resulting in a flat or sour taste.
For a balanced brew, use filtered or spring water with a neutral pH and moderate mineral content. This ensures that the water does not overpower the coffee's natural flavors and aromas. Furthermore, the temperature of the water should be just off the boil, between 195 and 205 degrees Fahrenheit, to optimize extraction without burning the coffee. The interaction of water and coffee grounds during the pour over process is delicate; good water quality can bring out a coffee's best notes, elevating a good cup to a great one.
The role of the coffee grinder
The coffee grinder is more than just a tool; it is the gatekeeper of flavor. A consistent grind is essential for a balanced pour over because it influences how water flows through the coffee grounds and extracts flavor.
A burr grinder is ideal because it produces a uniform grind size, which is essential for the V60's consistent brew. A fine to medium-fine grind is ideal for the pour over method because it slows down the water flow just enough to extract the full range of flavors without overdoing it.
Avoid using a blade grinder, as it can produce uneven grounds and an inconsistent taste. Investing in a quality grinder means you're not just grinding beans; you're building the foundation for your pour over. Take the time to adjust your grind size, and you'll notice the subtleties and depth that a well-ground coffee can provide in each cup.
Importance of the right brewing equipment
The right brewing equipment can transform your pour-over from ordinary to extraordinary. Starting with a dependable V60 dripper that ensures consistent extraction, it's critical to pair it with the right filter paper, which can affect the flow rate and flavor of your coffee.
Another useful tool is a gooseneck kettle, which provides the control required for a precise pour, allowing you to evenly saturate the grounds and maintain the optimal brewing temperature.
A scale is equally important, as it allows you to accurately measure your coffee and water for consistent strength and flavor.
Don't overlook the carafe or cup you're brewing in; heat retention is critical. Investing in long-lasting, consistent equipment will result in a more reliable and enjoyable coffee brewing experience. With the right tools, your pour over routine will become a dependable method for creating the ideal cup.
Step-by-Step: Brewing Your Perfect Cup of Coffee
Prepping your coffee workspace
Before you start brewing, make sure your coffee workspace is clean and organized. Begin by gathering all of your equipment, including the V60, filter, grinder, scale, kettle, and carafe or mug. Make sure your workspace is close to a water source and has a level surface for your scale.
Rinse the V60 filter with hot water to remove any paper taste and warm up the brewer; this also allows the filter to adhere to the dripper's sides. Remove the rinse water before you begin brewing. Measure out your coffee beans and get your grinder ready. Preheat your kettle to the desired temperature, usually between 195 and 205 degrees Fahrenheit.
An organized workspace streamlines your workflow and allows you to focus on the art of brewing, ensuring that every step is executed with precision for the perfect cup of coffee.
Achieving the right coffee to water ratio
The coffee-to-water ratio is an important factor in the pour over process. It can make the difference between a rich, flavorful cup and one that is disappointing.
A general rule is to use a 1:16 ratio of coffee to water, which equates to about 1 gram of coffee for every 16 milliliters of water. A single cup typically contains 20 grams of coffee and 320 milliliters of water. However, don't be afraid to change the ratio to suit your tastes.
Some coffee drinkers prefer a stronger brew and may choose a 1:15 ratio, whereas others may prefer a lighter cup with a 1:17 ratio. Using a scale ensures precision and consistent results every time you brew. Mastering this aspect of pour over brewing allows you to customize your coffee to your exact preferences, resulting in a truly personalized coffee experience.
The art of pouring: technique and timing
Pouring is an art form in pour-over coffee making. A steady, controlled pour is essential for achieving an even extraction. Begin with a slow pour in the center, then spiral outwards to ensure that all of the grounds are wet during the initial bloom. This stage allows gases to escape, and waiting about 30 seconds before the next pour improves flavor development.
After the bloom, pour in a slow, steady spiral, keeping the water level consistent to ensure an even extraction. The total brew time should be between two and three minutes. If it's too fast, grind finer; if it's too slow, grind coarser. The right technique and timing bring out the coffee's best qualities, ranging from bright acidity to rich sweetness. The goal is a harmonious balance of flavors, which can only be accomplished through patient and skilled pouring.
Tasting and refining your brew
Tasting and refining your brew is a continuous learning process that helps you improve your pour over technique. After brewing, take a moment to enjoy the aroma before sipping. Evaluate the taste. Is it overly bitter or sour? Does it have the right body, or is it too weak? These cues will direct your adjustments.
If the coffee is too bitter, it may be over-extracted; try grinding coarser or pouring faster. If it's sour, it may be under-extracted, requiring a finer grind or a slower pour. Make notes about your brews, including the coffee-to-water ratio, grind size, pouring technique, and tasting notes.
This practice aids in repeating successes and avoiding previous mistakes. Over time, you'll gain a better understanding of how each variable affects taste, allowing you to consistently create a cup that's perfect for your taste.
Ember Coffee is Your Go-To for Pour Overs
Local Minnesota Coffee Roasters: Our story
Ember Coffee, located in the heart of Big Lake, Minnesota, began with a simple goal: to create the best pour over coffee experience. As Minnesota coffee roasters, our story is rooted in community and a commitment to quality. We started small, roasting in a second floor office space and sharing the results with our friends and neighbors. (Yes, we carried the bags upstairs!)
The response was overwhelming—not only did our coffee taste great, but it also brought people together. This fueled our desire to improve our roasting techniques, find the best single-origin beans, and perfect our blends. Our approach is personalized; we roast in small batches to ensure freshness and flavor.
Ember Coffee has grown, but our mission remains unchanged: to make coffee that embodies the spirit of our Minnesota roots — honest, down-to-earth, and welcoming to all. When you choose Ember, you're not just purchasing coffee; you're joining a story that celebrates local craftsmanship and a community's love of great coffee.
What sets Ember Coffee beans apart
Ember Coffee stands out from the rich tapestry of coffee culture for a variety of reasons. Our commitment to quality begins with carefully selected beans sourced from the world's finest coffee-growing regions. We prioritize fair trade and sustainable practices, ensuring that our coffee not only tastes great but also benefits ethical farming communities. Once the beans arrive in Big Lake, Minnesota, we begin the roasting process, which is both an art and science. We roast in small batches, allowing us to highlight each bean's unique flavor profile.
The end result is a cup of coffee that is smooth, balanced, and stomach-friendly, without the harshness found in larger commercial roasts. At Ember Coffee, we've created something unique—a coffee experience that reflects our unwavering dedication to quality.
Our beans are more than just unique; they represent the care, attention, and community spirit of our Minnesota roots.
Ember Coffee: Elevating Your Coffee Experience
The Roaster's Choice: A monthly exploration
Ember Coffee believes in keeping the coffee experience fresh and exciting. That's why we have our 'Roaster's Choice,' a monthly feature in which we highlight a different, carefully chosen coffee. It is our way of taking you on a monthly journey through the world of coffee. Each selection is chosen for its distinct qualities and flavor notes, allowing our customers to try new profiles that they might not otherwise choose. These beans are meticulously roasted like all of our coffees, ensuring that you get the best of what each variety has to offer.
Our 'Roaster's Choice' is more than just a subscription; it's a ticket to the diverse world of coffee, chosen by those who know and love it best. Join us in this monthly exploration as we discover the diverse and vibrant flavors of coffee.
Convenient subscription options for coffee lovers
Ember Coffee provides convenient subscription options to those who have made coffee a part of their daily routine. Our subscriptions are designed to deliver the freshest, most flavorful coffee directly to your door. You can select from a number of our single-origin coffees and blends, including the exclusive Roaster's Choice selection.
With our subscriptions, you will never run out of your favorite beans. You'll also save money; subscribers receive a 10% discount on all orders. Plus, our flexible plans allow you to customize the frequency of your deliveries, ensuring that you are always stocked based on your personal coffee consumption.
Whether it's for a morning pour over or an afternoon pick-me-up, our subscription service ensures you always have a high-quality cup of Ember Coffee to enjoy.
Ready to Start Your Perfect Pour Over Journey?
Shop Ember Coffee today
The perfect pour over starts with the right coffee. At Ember Coffee, we make it our mission to provide you with beans that will elevate your brewing experience. Our selection of freshly roasted single-origin coffees and expertly crafted blends comes in 12 oz bags and single-serve K-cups, making them ideal for any brewing method. When you shop with us, you are not only purchasing coffee; you are also supporting a local Minnesota coffee roaster dedicated to quality and community. Each purchase helps you improve your pour over technique with beans that are smooth, balanced, and gentle on the stomach.
Visit our coffee shop in Big Lake, Minnesota, or browse our menu online. Shop Ember Coffee today and experience the difference passion and precision can make in your daily cup.
Start your Ember Coffee subscription for savings
If you want to improve your coffee experience while saving money, starting an Ember Coffee subscription is the ideal solution. With our subscription service, your favorite coffees, including our 'Roaster's Choice,' will be delivered to your door on a regular basis. This not only ensures that you always have fresh, high-quality beans on hand, but also saves you 10% on each order.
Subscriptions are adaptable; you can easily change the delivery frequency and coffee selections to suit your drinking habits. You can also pause or cancel at any time, with no commitment. Starting a subscription is more than just convenient; it represents a commitment to consistently exceptional coffee at a lower cost.
So, why wait? Begin your Ember Coffee subscription today and join a growing community of coffee enthusiasts who value the best, locally roasted beans from Big Lake, Minnesota.
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At the Roastery
Coffee fans are always looking for the best cup—one with just the right mix of smells and tastes. Here at Ember Coffee, we think that the key to doing this is to understand the complex science behind how Arabica coffee tastes. Arabica beans are grown in many places around the world, including Asia, Africa, and Latin America, each with its own unique climate and soil.
The weather, altitude, and type of dirt in these areas affect how the coffee beans taste. For example, beans grown at high elevations tend to have a lot of acidity and a lot of different flavors, while beans grown in volcanic soils tend to have hints of cocoa and earthiness. As coffee lovers and roasters, we're proud to get the best Arabica beans from all over the world. We do this by carefully considering things like altitude and soil composition to make sure that every cup of coffee we sell has the best tastes.
If you want to make great coffee, whether you like a V60 pour-over or an espresso, you should first understand how it works. Take a taste adventure with us as we explore the interesting world of Arabica coffee and share our love for getting the best beans from all over the world. Send us an email or place an order, and we'll take you on a coffee journey.
Sourcing the Finest Arabica Coffee
Altitude's Influence on Arabica Coffee Flavor
The altitude has a big effect on how the taste of Arabica coffee develops. Due to cooler temps, coffee beans mature more slowly when they are grown higher up. The beans can develop a more complex and deep taste because they grow more slowly. High-altitude coffee usually has strong acidity and a variety of mild tastes, such as fruity, floral, and spicy notes.
These high-altitude beans are what Ember Coffee looks for to make a cup that's more than just a drink. For example, the beans we get from the mountains of Colombia and Ethiopia are grown at high altitudes that let the natural sugars and acids grow. This gives our customers a taste profile that is truly unique and interesting. We can send freshly roasted coffee with unique tastes because we pay close attention to how altitude affects the coffee.
Soil's Role in Shaping Arabica Coffee Taste
The soil where Arabica coffee is grown is just as important as the altitude in determining its taste. Soil types can be very different from one coffee-growing area to another, and these changes help make the beans taste different. For example, volcanic soils are full of minerals and keep water well, which often makes coffee that tastes smooth and full, with chocolate or nutty notes. Sandier soils, on the other hand, let water drain away quickly and can make coffee that is more delicate and fragrant.
Here at Ember Coffee, we know how important the soil is and how it affects the end cup. Our relationships with farmers make sure that the soils are well-kept and that sustainable farming methods are used. This protects the natural qualities of the land that give our newly roasted coffee its unique flavor. The fact that we work hard to understand and use the science of dirt makes us stand out as a coffee roaster in Minnesota.
Arabica Coffee Profiles from Around the World
Colombian Arabica: Rich and Nutty
Coffee drinkers all over the world love Colombian Arabica coffee for its full-bodied, rich taste with a nutty twist. The unique mix of high elevations, tropical weather, and volcanic dirt that is full of nutrients makes for ideal growing conditions for these exceptional beans.
We love the standard Colombian profile at Ember Coffee because it makes a well-balanced cup with a light sweetness and a smooth finish. Our Colombian Arabica comes from the slopes of the Andes and has hints of caramel and roasted nuts. It has a comfortable and polished complexity that makes you want to drink more. You can enjoy this coffee in a lot of different ways, like as a warm espresso or a cool cold drink. We're proud to have been recognized as Minnesota's Best Coffee by Star Tribune, and we make sure that every batch is air-roasted to bring out the rich and nutty flavors that have made Colombian Arabica a classic in the coffee world.
African Arabica: Bright and Fruity
People love African Arabica coffee because it has a strong acidity and a unique fruity taste that can range from berries to citrus. These coffees often taste like wine and smell like flowers, which comes from the diverse ecosystems in the places where they are grown. At Ember Coffee, we really like how the bright and lively flavors of African Arabicas make our selection stand out.
From the mountains of Ethiopia, where coffee was first grown, to the slopes of Mount Kilimanjaro, the different landscapes in Africa give coffee a wide range of tastes. For instance, our customers love our air-roasted Ethiopian Yirgacheffe because it tastes like bright lemons and has hints of jasmine. As a coffee roaster in Minnesota, we make sure that the unique qualities of these newly roasted coffee beans are kept. This gives our customers a taste that is as exotic as the places where the beans come from.
Indonesian Arabica: Earthy and Bold
Arabica coffees from Indonesia are known for having a full body and deep, rich flavors that often have hints of spice, cedar, and sometimes a light smokeyness. With their rich volcanic soils and tropical temperatures, islands like Sumatra, Java, and Sulawesi are great places to grow coffee. This is one reason why these beans have such unique tastes.
When we buy Indonesian Arabicas at Ember Coffee, we make sure that the boldness and depth of these beans shine through in every cup. For people who like strong, hearty coffee with low acidity and a long finish, our Sumatran mix is a big hit. By air roasting these beans, we bring out their natural tastes and make sure that the coffee you buy from us here in Big Lake, Minnesota, is the best. Because of these strong, rich notes, our Indonesian Arabica is a great choice for coffee lovers.
Ember Coffee's Journey to Quality
Our Quest for the Perfect Bean
The never-ending search for the right bean is what drives us at Ember Coffee. This quest takes us to faraway parts of the world, where we build relationships with growers and towns that share our dedication to doing the best job possible. We focus on Arabica beans from a single origin because they have the best flavor and also tell a story about the place and the people who grew them. Our hands-on approach makes sure that everything can be tracked and supports long-term methods that are good for both farms and the environment.
As a dedicated Minnesota coffee roaster, we go the extra mile to hand-pick beans that meet our high standards for taste and quality. Due to this care, we only sell freshly roasted coffee that we are happy to brand with our name. Each bean is an expression of our love for coffee and the place where it comes from, giving our customers a taste of the world in their cup.
Air Roasting: The Ember Coffee Difference
The way we roast our coffee at Ember Coffee makes us stand out. Instead of using a drum, air roasting uses hot air to make a constant heat that roasts coffee beans evenly without burning them. This method brings out the natural qualities of the bean, revealing a cleaner and more vibrant taste profile. Our loyalty to air-roasted coffee shows how much we value new ideas and high quality. To get the right roast that brings out the flavors of each bean, each batch is closely watched.
We are proud to be a Minnesota-based coffee roaster because this process lets us serve the best freshly roasted coffee in Minnesota. People like how air roasting gives coffee a smooth, balanced flavor without the bitterness that can come from other ways. Because of this careful brewing process, every cup of Ember Coffee is a truly exceptional coffee experience.
Roaster's Choice Subscription
With the Roaster's Choice subscription, Ember Coffee wants you to join our journey through flavors. We do this so you can enjoy the thrill of finding new and great coffees right at your door. We feature a different single-origin or mix of coffee every month. These are carefully chosen to show off the best flavors that come from altitude, soil, and our special air roasting method. When you subscribe, you get more than just freshly made coffee. You start a journey around the world in the comfort of your own home.
If you become a subscriber, you'll get regular deliveries, a 10% discount, and the chance to try a new coffee with every package. As a local coffee roaster in Minnesota, our Roaster's Choice Subscription shows how much we want to share a world of tastes with our community. If you sign up for our goods or place an order today, Ember Coffee will take you on a coffee adventure you'll never forget every month.
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At the Roastery
At Ember Coffee Company, the secret to our award-winning lattes and cappuccinos lies in the meticulous art of milk steaming. Achieving the quintessential micro-foam is a blend of science and skill, crucial for enhancing the rich, velvety texture and exquisite flavor balance in every cup of our specialty espresso-based drinks.
The Optimal Milk Temperature
The temperature of the milk is pivotal in espresso drink preparation, influencing the final taste, texture, and quality of your beverage. To savor the Ember Coffee Company experience at home, aim for the sweet spot between 140-150 degrees Fahrenheit when steaming milk. This range ensures the milk’s creamy expansion, complementing the robust espresso without overpowering its nuanced profile.
The Key to Silky Smooth Micro-Foam
Be wary of temperatures too high, as overheated milk risks a scorched taste, detracting from the espresso’s flavor harmony. Conversely, milk that’s inadequately warmed fails to froth to the creamy consistency synonymous with Ember Coffee Company's renowned quality.
Steaming to Perfection: Techniques
Utilize a high-caliber steaming wand, a staple of our coffee artisans at Ember Coffee Company, to attain that perfect temperature. Position the wand slightly below the milk's surface, maintaining steady motion to foster a whirlpool effect. This method is paramount in air integration, transforming the milk into the iconic smooth and creamy micro-foam our customers cherish.
As the milk warms, your hand becomes the intuitive gauge for ideal heat levels – just shy of too hot to touch comfortably. Small adjustments go a long way in perfecting the texture and temperature that define Ember Coffee Company’s signature drinks.
The Art of Balance: Milk and Espresso
The proportion of milk to espresso is a canvas for personalization. While a traditional latte or cappuccino from Ember Coffee Company boasts a balanced 1:1 ratio, we celebrate the individual palate. Adjusting ratios can accentuate either a bold espresso punch or a luxurious, milky caress – an exploration encouraged to discover your unique preference.
Embracing the Journey to Espresso
Understanding that the journey to your perfect espresso drink is personal and experimental, we invite you to play with ratios, temperatures, and techniques. Whether you prefer a strong, full-bodied espresso hit or a softer, more indulgent milky embrace, the right combination is waiting to be discovered.
Bringing Our Expertise to Your Home
To recreate the Ember Coffee Company magic in your own kitchen, remember that the devil is in the details. Precision in milk temperature and consistency is not just a step in the process—it's a dedication to the craft. Just like our skilled baristas, take the time to practice and perfect your method, and you’ll be crafting coffee shop quality drinks in no time.
More Than Just a Drink, It's an Experience
Every espresso-based drink at Ember Coffee Company is more than just a beverage; it’s a curated experience for the senses. From the ideal milk temperature to the exact espresso-to-milk ratio, each element is an invitation to indulge in a moment of coffee perfection. As you master the art of milk steaming, you become part of a community that appreciates the nuances that make a truly great cup of coffee. At Ember Coffee Company, we don’t just serve coffee, we serve memories—steamed to perfection, one cup at a time.
Visit Ember Coffee Company off Highway 10 in Big Lake, Minnesota, or explore our selection online, and let us guide you through a world of rich, flavorful, and perfectly steamed espresso drinks. And for those who fall in love with our approach, our monthly coffee subscription service brings the Ember experience straight to your doorstep. Share in our commitment to excellence and become a connoisseur of the fine art of coffee.
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At the Roastery
Perfecting Your Brew with Ember Coffee Pods
Why Ember Coffee Pods Are Different
If you’re used to conventional pods, you’ll notice right away that Ember Coffee pods are fuller, richer, and more aromatic. That’s because we pack them with 30% more coffee than the standard pods you find at big-box stores. We also use specialty-grade beans—sourced at nearly twice the cost of conventional brands—to ensure every sip is smooth, balanced, and bursting with flavor.
Brewing Tips for the Best Experience
Because Ember Coffee pods contain more coffee, you may need to adjust your brewing method for the perfect extraction:
✅ Use the Normal Setting – Skip the "strong" or "robust" settings you might use for weaker pods. Our pods are designed to deliver a bold, full-bodied cup without extra adjustments.
✅ Match Your Cup Size – If you're brewing a 12 oz cup, set your Keurig to 12 oz instead of trying to force a stronger brew in a smaller setting.
✅ Enjoy the Smooth, Low-Acidity Experience – Many of our customers find that our coffee doesn’t upset their stomach like conventional coffee. That’s thanks to our air-roasting process, which reduces acidity and enhances the natural flavors of the beans.
What Makes Ember Coffee Special?
Air Roasting for a Smoother Taste – Instead of traditional drum roasting, we use superheated air to roast our beans evenly, giving them a clean, balanced flavor with less bitterness.
Coffee with a Purpose – Every purchase supports our mission to do good in the world. A portion of the proceeds from our Deliverance Blend helps fight human trafficking and supports marginalized communities in the U.S., India, and Ukraine.
Join Our Coffee Community – Have questions? Our live chat feature connects you directly with Matt, our roastmaster, to help you fine-tune your brew.
Try Ember Coffee Monthly
Loved your first cup? Get 10% off a monthly subscription and enjoy early access to seasonal flavors and exclusive updates from our roastery.
From our family in Big Lake, Minnesota to wherever you are, thank you for choosing Ember Coffee. Happy brewing!
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Community
A Special Thank You From Ember Coffee
Hey there, friend! If you're reading this, chances are you’ve recently received a little thank-you card from us in your Ember Coffee order. That means you’ve chosen to support a small, family-owned business in Minnesota—and for that, we’re incredibly grateful.
We’re Matt and Elisa Berry, the founders of Ember Coffee, and along with our amazing team (including our kids, who help pack orders!), we want to personally thank you for choosing Ember. Every purchase you make helps us continue doing what we love—roasting exceptional coffee while making a real impact in the world.
Now, let’s talk about making your coffee taste as amazing as possible with the right brewing ratio and a few pro tips to bring out the best in every cup.
Brewing Basics: The Right Coffee-to-Water Ratio
The secret to a great cup of coffee? Extraction and balance.
When you brew coffee, you’re extracting oils, aromas, and flavors from the beans and infusing them into water. The right ratio of coffee to water is key to getting that rich, smooth, and well-balanced taste.
The Golden Ratio: 1:16
We recommend starting with a 1:16 coffee-to-water ratio for the best flavor. Here’s how to do it:
✅ Weigh Your Water: First, figure out how much liquid you want to brew. If you’re using a coffee maker, pour water into your carafe, place it on a scale, and weigh it in grams or ounces.
✅ Divide by 16: Take the weight of your water and divide it by 16. That number tells you exactly how many grams or ounces of coffee to use.
✅ Grind & Brew: Adjust your grind size based on your brewing method (finer for espresso, coarser for French press), and you’re ready to brew a balanced and flavorful cup!
Need More Help?
We’ve made it even easier with a free Brew Guide on our website. Just search for it or reach out, and we’ll make sure you get the perfect step-by-step instructions for your preferred brewing method.
Fine-Tuning Your Brew
Even with the right ratio, small tweaks can make a big difference. Here’s how to adjust your brew if it’s not quite hitting the mark:
Too strong or bitter? Try coarsening your grind or using slightly less coffee.
Too weak or sour? Your coffee may be under-extracted. Try grinding finer or adding a little more coffee to the brew basket.
Espresso settings are different. If you’re making espresso, never grind as coarse as drip coffee—but don’t go too fine, or you’ll over-extract and get bitterness.
Brewing great coffee is part science, part art, and we’re here to help you dial it in to perfection!
Why Ember Coffee is Different
Our coffee isn’t just crafted for flavor—it’s also easier on your stomach.
Air-Roasted for Smoothness
Unlike traditional drum roasting, we use a superheated air-roasting method that reduces acidity and enhances balance. Many customers have told us they thought they had to give up coffee due to stomach issues—until they tried Ember!
Your Purchase Makes a Difference
When you buy Ember Coffee, you’re not just getting amazing coffee—you’re helping us give back. Our Deliverance Blend supports organizations fighting human trafficking and caring for the marginalized in the U.S., India, and Ukraine. Every cup you brew contributes to something bigger.
Join the Ember Coffee Family
Whether you ordered a single bag or signed up for one of our monthly coffee subscriptions, we’re honored to be part of your daily routine.
Have questions? Need help dialing in your brew? Reach out anytime! You can chat with us on our website or send us an email—we love connecting with fellow coffee lovers.
From our family in Big Lake, Minnesota to wherever you are, thank you for supporting Ember Coffee. Keep brewing, keep enjoying, and we’ll catch you soon!
— Matt & The Ember Coffee Team
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At the Roastery
Are you a coffee lover looking for the ideal cup of cold brew? Look no further! In this step-by-step guide, we'll take you through the amazing world of cold brew with Ember Coffee's Dark Roast Mexico Chiapas.
This dark roast, known for its smooth and balanced flavor profile, produces rich, chocolatey notes that pair well with a refreshing cold brew. We will walk you through the entire process, from choosing the right beans to making your own delicious batch at home.
Prepare to elevate your coffee experience and learn the secrets to creating an incredible cold brew. If you want to take your coffee to the next level, we recommend purchasing a bag of our Mexico Chiapas Dark Roast as a single order or as a regular subscription. Prepare to embark on a unique coffee journey!
Discovering Ember's Dark Roast Mexico
The Unique Taste of Dark Roast Mexico Chiapas
Ember Coffee's Dark Roast Mexico Chiapas coffee stands out from the crowd. Its distinct flavor stems from high-quality beans sourced from the lush regions of Chiapas, Mexico. These beans are known for their rich, full-bodied flavor, which remains smooth and balanced even when roasted dark. When you taste our Dark Roast, you'll notice a strong chocolate flavor, which is complemented by subtle notes of ripe fruit and a hint of nuttiness. These complex flavors distinguish our dark roast from other coffees and transform it into a sensory experience.
The beans are carefully roasted in Big Lake, Minnesota, so that each sip reflects our Minnesota coffee roaster team's dedication and passion. It's ideal for a refreshing cold brew if you want a deep coffee flavor without the bitterness that dark roasts are known for.
Why it's Perfect for Cold Brew
Because of its inherent flavor characteristics, the Dark Roast Mexico Chiapas is ideal for cold brew coffee. Cold brewing, which involves steeping coffee grounds in cold water for an extended period of time, tends to extract coffee's rich, deep flavors while leaving the bitter compounds behind.
Our dark roast's chocolatey and nutty undertones flourish in this brewing environment, resulting in a smooth, refreshing beverage that is both robust and gentle on the palate. And the lower acidity of cold brew makes it a more gentle option for coffee drinkers who may be sensitive to the higher acidity found in hot brewed coffee.
By selecting Ember Coffee's Dark Roast Mexico Chiapas for your cold brew, you are setting the stage for an exceptional coffee experience that is full of flavor and surprisingly easy to drink, exemplifying our coffee shop's commitment to providing a superior cup every time.
Mastering Cold Brew : A Step-by-Step Guide
Selecting Your Beans: Why Choose Ember Coffee's Dark Roast
When making cold brew at home, choosing the right coffee beans is critical, and Ember Coffee's Dark Roast Mexico Chiapas is a great option for a variety of reasons. First and foremost, the beans are of exceptional quality. We source our beans from reputable growers in Chiapas, ensuring that each batch meets the highest standards.
The dark roast level of these beans is specifically designed to complement the cold brewing process, bringing out the chocolate and nutty flavors while minimizing bitterness. This results in a cold brew that is smooth, well-rounded, and drinkable at any time of day. Additionally, by selecting our Dark Roast Mexico Chiapas, you are supporting a Minnesota coffee roaster dedicated to sustainability and community. Our beans are not only delicious, but they are also roasted with care and respect for the environment and hardworking farmers.
Preparing for the Brew: Tools and Proportions
Before you begin brewing, you'll need the proper tools.
For cold brew, simplicity is essential. Use a large jar or pitcher, a fine-mesh sieve, and cheesecloth or a coffee filter. A kitchen scale is also useful for accurate measurement and maintaining consistency in your brew. In terms of proportions, a 1:8 ratio of coffee to water is a good starting point.
This means that for every one gram of coffee, you should use eight grams of water. For a typical batch, this equates to about 1 cup of ground coffee to 4 cups of water.
Remember that cold brew is a concentrate, so the finished drink is often diluted with water or milk to taste. The ratio can be adjusted based on how strong you prefer your coffee. Proper proportions are essential for creating the perfect flavor balance in your homemade cold brew.
The Brewing Process: Coarse and Soak
Cold brewing is a simple process that requires patience. Begin by coarsely grinding your Ember Coffee's Dark Roast Mexico Chiapas beans; a coarse grind allows for a cleaner extraction and easier filtering. Place the grounds in a jar or pitcher and gently pour in the cold water, making sure they are all saturated. Stir gently to combine.
Cover the pitcher and leave it at room temperature or in the refrigerator for 12 to 24 hours. The longer it steeps, the stronger and more flavorful it will be.
After steeping, place your sieve lined with cheesecloth or a coffee filter over a large bowl. Slowly pour the mixture through to separate the grounds and liquid. Your cold brew concentrate is ready. It can be refrigerated for up to two weeks. When ready to serve, dilute the concentrate with water, milk, or your preferred creamer to taste.
Enjoy your smooth homemade cold brew!
Here's a Quick Recap
Start by grinding your Ember Coffee whole beans on extra coarse grind setting.
Place your ground coffee in your container then pour cool, filtered water in.
Gently mix to ensure that the grounds are wet.
Seal and let steep in the fridge for 12 to 24 hours.
Place filter above your mason jar and strain the coffee into it.
Pro Tip: Store cold brew in the fridge for up to a week. For extra flavor, add in syrups and milk of your choice. Sip & enjoy with your friends and family!
A Glimpse into Our Coffee Subscription
Ember Coffee's subscription service is designed for those who value a premium coffee experience. Consider the convenience of having our freshly roasted Dark Roast Mexico Chiapas delivered right to your door, eliminating the need to reorder each time. Subscribers have the pleasure of drinking this exceptional brew on a regular basis.
Our coffee subscription is more than just convenient; it is about discovery. Along with your favorites, we offer a Roaster's Choice option that changes monthly, allowing you to sample a variety of exceptional flavors from around the world.
When you subscribe, you save 10% on each order, making it a wise decision for both your palate and your wallet. You can choose the frequency of your deliveries, ensuring you never run out of your favorite brew.
Our commitment as a Minnesota coffee roaster is to provide you with the best, most flavorful coffee beans, conveniently and consistently. Join our coffee subscription program and become part of a community that values quality, sustainability, and the joy of a good cup of coffee.
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When it comes to specialty coffee, where you get your beans isn't just about taste; it's also about ethics and the environment. Ember Coffee Company is proud to support small farms, try to find coffee that can be traced back to the farmer, and buy certified coffees when we can. But the complicated facts of coffee certifications and the different ways to help coffee farmers need to be looked at more closely.
Why Certifications Are Important But Hard for Many to Get
Certifications like Fair Trade, Direct Trade, Bird Friendly, and Rainforest Alliance have good intentions. They want to make small farmers' lives better, encourage environmentally friendly practices, and protect wildlife areas. These licenses are very important for helping people make moral decisions. One big problem, though, is that these licenses are hard for many producers to get. Not being able to get approved because of the high cost can stop small farmers from farming as they should. Because of this, many makers who deserve to be certified are left out.
Taking into account unofficial efforts and direct support
Certifications are useful, but they're not the only thing that can help coffee farmers. Ember Coffee Company is one of many coffee shops that directly supports farmers by paying them fairly, telling their stories, and carrying coffees from co-ops run by women or that are investing in making their communities better. Even though they aren't official, these activities are very important for helping coffee communities.
There are problems with fair trade and certifications
Even though fair-trade certifications are meant to be helpful, they face problems and complaints that can't be ignored. According to research, the costs of getting certified can cancel out the economic benefits of fair trade methods, leaving only small long-term benefits. Along with that, fair trade may bring in beans of lower quality, cost farmers a lot, and not really help the poorest producers. It is also still not clear how fair-trade fees are used and whether they are being used efficiently.
Direct Trade: An Alternative That Works?
Direct trade, in which sellers make deals directly with growers, is looking like it might work better and last longer than fair trade. This method usually leads to better coffee and a more direct financial gain for the farmers.
Thinking Again About How to Help Coffee Growers
It's important to think about more than just raising coffee prices when trying to solve the problems facing the coffee business. Microfinance, educational help, and moving away from coffee production are some of the things that can have a bigger effect on reducing poverty and improving the lives of coffee communities. The goal of these measures is to get to the bottom of poverty and give producers a variety of job options.
Why fair-trade marketing can be misleading
One big problem with fair-trade coffee is that it might lead people in the wrong way. A lot of people think that buying fair-trade coffee is a big way to help the poor, but there is proof that other kinds of programs might work better. This false belief can take attention and resources away from more effective ways to fight poverty.
Taking a balanced and well-informed approach to moving forward
It's important for companies like Ember Coffee Company to keep a balanced and well-informed view as they work through the complicated coffee business. We know that licenses are important, but we also know that they have their limits. That's why we try to help coffee farmers in many ways. More than just certifications, we are committed to providing direct help, fair pricing, and telling the stories of our producers.
A Promise to Source Coffee in an Ethical Way
To sum up, getting coffee in a decent way is more than just getting certifications. It means having a deep knowledge of the problems coffee farmers face and the different ways you can help them. As a coffee company, we want to make smart decisions that not only give our customers good coffee but also protect the health and safety of the farmers and their towns. We can help make the coffee business more sustainable and fair by looking into and using a range of support methods, such as fair trade, direct trade, and others.
In the world of coffee, we are always learning new things, and as we get bigger, our methods and ways of doing things will change too. The goal is to make a good difference that can be felt from our coffee shop in Big Lake, Minnesota, to the faraway coffee farms around the world. To be a part of a movement that values both the quality of the product and the quality of life for those who make it, we want to build direct relationships with farmers, learn how complicated certifications are, and look into other ways to help.
Our approach to coffee buying isn't just about making money; it's also about being a good coffee community member around the world. So that everyone can enjoy great coffee and help make the coffee business fair, sustainable, and empowering for everyone, we want our customers and peers to join us on this journey.
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Simply put, NO! But read on for more insights...
If you're a coffee lover and a dog owner, it might be tempting to let your furry friend try a bit of your favorite drink. However, it's important to keep in mind that caffeine is harmful to dogs. In case your dog accidentally consumes coffee, it's crucial to know the signs to look out for and how to react appropriately.
Signs of Caffeine Poisoning in Dogs
Caffeine impacts dogs in a similar way to humans, affecting their nervous system and heart. However, dogs are much more sensitive to caffeine, and even small amounts can lead to caffeine poisoning. Symptoms to watch for in dogs include:
Vomiting
Diarrhea
Increased heart rate
Tremors
In more severe cases, caffeine can cause difficulty breathing and seizures in dogs.Provet notes that caffeine becomes fatal for dogs at about 150 milligrams per kilogram of their body weight. While an 8-ounce cup of coffee contains around 100 mg of caffeine, it's unlikely for a dog to consume a dangerous amount from coffee alone. The real risk arises if a dog gets into coffee beans or grounds, particularly chocolate-covered beans, as they can quickly consume a high amount of caffeine.
Treating Dogs That Drank Coffee
Symptoms of caffeine poisoning in dogs typically show up within one to two hours after ingestion. If your dog accidentally consumes caffeine, there's no immediate cause for alarm. However, it's important to closely monitor them for any signs of distress. If your dog only had a small sip of coffee and doesn't exhibit severe symptoms, they'll likely be okay.
In cases where your dog has consumed a significant amount of coffee or shows serious symptoms of caffeine poisoning, urgent veterinary care is necessary. Although there's no specific antidote for caffeine poisoning, a vet can take measures such as:
Inducing vomiting to prevent more caffeine absorption
Providing anti-seizure medication
Administering drugs to lower blood pressure
The vet may want to observe your dog for several hours to ensure there are no further complications.Please avoid giving your dog coffee. Even though you might want to share your beverage, coffee is harmful to dogs, even in small quantities, and potentially very dangerous in larger amounts. Should your dog accidentally ingest coffee, vigilant monitoring is essential. However, it's important to never deliberately offer coffee to your pet.
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At the Roastery
"Cup of joe" is a widely used but somewhat mysterious nickname for coffee. Unlike "java," which is named after a coffee-producing area, the roots of "cup of joe" are unclear. This phrase began showing up in writing in the 1930s, with its first recorded use in a book dated 1936. There are a couple of historical and linguistic theories that attempt to shed light on the origin of the term "cup of joe" around that time.
Martinson Coffee was Joe’s Coffee
The trademarking of "cup of joe" by Martinson Coffee suggests that the term may have originated from the company's early days. Founded in 1898 in New York by Joe Martinson, who was known for his larger-than-life personality, locals might have referred to their coffee as "Joe's coffee" or a "cup of joe." As Martinson Coffee grew in popularity, this local moniker could have evolved into the widespread term we know by the 1930s.While Martinson Coffee might not be well-known to many today, it's a classic brand. Andy Warhol famously painted their cans, and more recently, the brand was featured in "Mad Men" Season 2, Episode 7.
“Joe” Daniels Banned Alcohol on Ships
The term "cup of joe" might also be linked to a 1914 decision by Secretary of the Navy, Josephus “Joe” Daniels, who prohibited alcohol on all U.S. Navy ships. This occurred around the onset of World War I, leading many young men to find themselves on ships where coffee was the strongest beverage available.Critics of this theory note that the ban might not have had a significant impact, as alcohol was already scarce on U.S. Navy ships. However, for sailors accustomed to drinking at local bars or at home, the ban would have been more keenly felt. Calling coffee a “cup of joe” could have been a subtle way of expressing dissatisfaction without openly criticizing the Navy Secretary.This explanation, though, doesn’t fully bridge the gap between Daniels’ 1914 ban and the emergence of the term in the 1930s. It's possible that "cup of joe" faded out in the 1920s as sailors returned home and then resurfaced during the Prohibition era in the 1930s.
Jamoke = Java + Mocha = Joe
Some linguists suggest that "Joe" might be a shortened form of "Jamoke," a popular nickname for coffee in the 1930s. "Jamoke" itself was a blend of the words "java" and "mocha," both terms still well-known among coffee drinkers today. Over time, "Jamoke" could have been abbreviated to just "Joe," as is often the case with the evolution of slang terms.
The Drink for the Average Man
The term "cup of joe" might also stem from the phrase "the average joe," referring to an everyday person. In this context, "cup of joe" could be seen as the typical drink of the common man. This interpretation could have gained traction post-World War II, especially as diners became popular in the 1940s and 50s. Working-class men, often referred to as "joes," who frequented these diners for breakfast, might have commonly ordered "cups of joe."The true origin of "cup of joe" remains uncertain among these four theories. What's clear is that the term first appeared in the 1930s and has since become a staple in our language. Its popularity has only increased since the 1980s, cementing its place in coffee culture.
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At the Roastery
Picking out new coffees is really exciting for us. It's like going on a treasure hunt every time, looking forward to what we'll discover. We start with so many options and end up choosing just a few that really stand out when we roast them.
Start with the Crop Calendar
Our journey starts by checking a coffee crop calendar to see what's coming up. Every country with upcoming lots is an exciting opportunity. We have an idea of what to expect from each country's coffee, but there's always something unexpected and awesome in every crop. We're always excited to see what each country brings to the table this season!
Chat with our Importers
We have connections with some great importers, both men and women, though we jokingly say, "we know a guy." When we have specific countries in mind for sourcing coffee, we reach out to them.These importers update us on the coffees they're getting from the countries we're interested in. They provide detailed information about each batch, including descriptions, flavor profiles, and their own tasting notes. Naturally, we also consider the prices to keep it affordable while also maintaining the level of quality we require.
Request Some Samples
We ask for samples of the coffees that catch our eye. While some might not live up to expectations, others can be absolutely stunning. Even with the detailed notes provided, it's hard to predict how a coffee will truly be until we get a sample in hand.These samples arrive as small packages of green beans, weighing between 200 to 250 grams. For those not used to metric measurements, that's a very small amount – just enough for us to roast a single, small batch. It's a bit of a tightrope walk, but it's all part of the process!
The Cupping Begins
After we've roasted the samples, it's time for cupping, which is like a serious ceremony for us. We each taste the coffees quietly on our own. It's a personal moment, just us and the coffee, quietly pondering our own discoveries.Once we've all done our individual cupping and have our own opinions, we gather to talk about each coffee. The room soon buzzes with lively conversation as we all eagerly share our thoughts and notes on each sample. Everyone gets to speak their mind because we've all been part of this journey from the start.
Making the Final Selection
At last, we've come to the conclusion of our quest. From a wide array of options, we've whittled it down to just a handful of coffees that we'll order. Through animated debates, we agree on which varieties will perfectly match our roasting styles. Once we decide, we place our orders and eagerly await their arrival. The highlight of this entire process? Getting to share these incredible finds with our customers.
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At the Roastery
If you're new to the world of high-quality coffee or eager to enhance your home brewing experience beyond the realm of bitter, pre-ground coffee, this guide is designed to assist you.
Embarking on a gourmet or specialty coffee journey can swiftly become a costly endeavor, and not everyone may be prepared for such an initial investment. Moreover, the required time and dedication often become more appealing once you've seen some early positive outcomes. With this in mind, here's a guide to acquiring brewing equipment for high-quality home coffee, all for $100 or less.
Step 1: Get yourself a good burr grinder
This Cuisinart burr grinder is a great entry level model for $60.
There are multiple advantages to using a burr grinder for coffee as opposed to a blade grinder, typically used for spices. In my view, the uniformity of the grind alone justifies spending a bit more on a basic burr grinder. The quality of your coffee hinges on the interaction between water and the coffee grounds, and achieving a uniform extraction and flavor depends on the consistency of the grind size.
A burr grinder ensures that your coffee grounds are evenly sized, leading to a more balanced and predictable cup of coffee. The Cuisinart is an excellent choice for those beginning their journey with burr grinders, based on my personal experience. Its reliability and performance make it a worthwhile investment for any coffee enthusiast looking to elevate their brewing process.
Step 2: Buy an Aeropress
The Aeropress has been a great brewer, whether at home or on the road, for $35.
The Aeropress, a relatively recent innovation in the coffee world, is officially categorized as an immersion/steeping brewer. There's much to discuss about the Aeropress, with opinions ranging from highly favorable to a few criticisms. To summarize, it offers a rapid, straightforward, and portable way to make coffee. Additionally, its affordability adds to its appeal.
To get the best results with the Aeropress, follow the instructions included in the kit. For an enhanced experience, use freshly roasted whole beans purchased from a local source. This combination of quality beans and the efficient brewing method of the Aeropress is sure to yield an excellent-tasting coffee that will surely be a delightful addition to your daily routine. This method not only brings out the best in your coffee but also allows you to appreciate the subtle flavors and aromas that high-quality beans offer.
Step 3: Slowly Pick Up Additional Gear
Remember, even with basic equipment, there's always room for improvement. I suggest gradually incorporating tools like a timer (your phone works great for this) to perfect your brew time. A kitchen scale is also valuable for accurately measuring coffee and water. Additionally, consider getting a kettle for boiling water and a water filter to ensure the best possible taste and quality of your coffee.
Get Brewing!
Remember, even with basic equipment, there's always room for improvement. I suggest gradually incorporating tools like a timer (your phone works great for this) to perfect your brew time. A kitchen scale is also valuable for accurately measuring coffee and water. Additionally, consider getting a kettle for boiling water and a water filter to ensure the best possible taste and quality of your coffee.
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At the Roastery
People that drink coffee at home infrequently or buy large quantities of coffee want to store coffee for a long time. And it ends up in the refrigerator! For vegetables and other food, cold temperatures stem growth and keeps things fresher for longer. In essence, their shelf life is extended.
Storing coffee in the refrigerator isn't recommended. Coffee beans, including ground coffee, are actually seeds, not the plant or leaves of the coffee tree. When we roast green coffee beans, they lose moisture and begin to develop sugars through a process called caramelization. Because of this loss of moisture, they become more eager to absorb water, making the fridge, with its high moisture environment, not an ideal place for them.
Inside a refrigerator, there's quite a bit of moisture - you'll notice it as soon as you open the door. This environment causes both whole and ground coffee beans to absorb moisture quickly. Essentially, this starts the brewing process prematurely. So, when you eventually use beans or grounds that have been stored in the fridge, you're actually using coffee that is stale and has already begun brewing. Coffee like this won’t taste fresh or pleasant, which is why it's not a good idea to keep your coffee in the refrigerator.
The question of storing coffee in the freezer is still up for discussion. However, we believe that freshly roasted coffee is unbeatable. The key is to protect it from oxygen, moisture, and light, which speed up the aging process. Our coffee bags are specially crafted for effective storage. Simply press out as much air as you can when you seal the bag. The built-in valve and zipper are designed to keep oxygen out, helping your coffee stay fresh.
Keep Away from Air, Moisture, and Light
Why It Matters: Air, moisture, and light are the main culprits that cause coffee to lose its freshness and flavor. When exposed to these elements, coffee beans start to oxidize, which can lead to a stale taste. Moisture can trigger the brewing process even before the coffee is actually brewed, while light can degrade the quality of the beans.
Our Special Packaging: To combat these issues, our coffee is packed in specially designed bags. These bags are not just any ordinary packaging; they are engineered to provide an almost airtight environment. This helps in significantly reducing the exposure to air and moisture. Additionally, the material of the bag is opaque to protect the beans from light, ensuring that the coffee's rich flavors and aromas are well-preserved until you’re ready to enjoy it.
Store in a Cool, Dark Place
Importance of Temperature and Light Conditions: Heat can accelerate the degradation of coffee beans, altering their flavor profile. Similarly, as mentioned earlier, light exposure can negatively affect the beans.
Ideal Storage Location: A cupboard or a pantry that is away from sources of heat like ovens, stoves, or direct sunlight is ideal. This environment ensures that the beans are kept in a stable, cool condition, which is crucial for maintaining their freshness and flavor integrity over time.
Grind Just Before Brewing
Freshness and Flavor: Grinding coffee beans right before brewing is perhaps one of the most significant steps you can take to ensure a delicious cup of coffee. Once coffee beans are ground, they start to lose their flavor rapidly due to increased exposure to air and moisture.
Maximizing Taste: By grinding the beans just before brewing, you are ensuring that the coffee’s full flavor profile is intact. This results in a more aromatic and flavorful cup of coffee. It’s the difference between a good cup of coffee and a great one. The fresh grind releases the oils and flavors that are at their peak just after grinding, giving you the freshest and most robust flavor possible.
By following these guidelines, you can ensure that each cup of coffee you brew is as fresh and flavorful as possible, bringing out the best in our carefully crafted beans.
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Community
The concept of "waves" in coffee has served as a vital framework for understanding the evolution of the coffee industry. Each wave represents a pivotal transition in how coffee is produced, perceived, and consumed. Originally coined by Trish Rothgeb in 2002, these waves have helped coffee enthusiasts, producers, and professionals contextualize the dynamic shifts within this beloved industry.
But as we enter an era of blurred boundaries between waves, some argue the framework may no longer be relevant. Are these "waves" nostalgic relics of coffee culture, or do they still hold the power to inspire and guide us? Join us as we explore coffee’s rich history, its transformations, and where this delicious bean might take us next.
The Power of Categorization in Coffee
Why Are "Waves" Important to Coffee's History?
Coffee waves provide historical context, helping enthusiasts and industry professionals alike connect shifts in coffee culture to broader social, technological, and economic changes. Each wave highlights how coffee transitioned from necessity to culture, to craft, and beyond.
Trish Rothgeb’s classification wasn’t merely a timeline. It was a call to reflect on the state of coffee and where it could go. By understanding the waves, we gain insight into how the industry has shaped the experiences of coffee lovers throughout history.
Coffee's Transformations: From Commodity to Craft
First Wave Coffee: Democratizing the Bean
The first wave of coffee began in the early 1800s when coffee became widely available to households. With the rise of brands like Folgers and Maxwell House, coffee was marketed for its convenience and affordability, not its quality. Instant coffee and pre-ground blends dominated store shelves, cementing coffee as a morning staple.
This wave was the foundation of coffee culture, making the beverage accessible to millions. However, taste and quality took a back seat, as the focus was primarily on caffeine delivery.
Second Wave Coffee: Coffee Culture Takes Root
The second wave of coffee, which emerged in the 1970s, elevated coffee from a commodity to an experience. Coffeehouse chains like Starbucks and Peet's introduced consumers to espresso drinks, “fresh” roasts closer to their roasting date, and the idea of coffee as a social experience.
During this phase, brewing became more than functional. Cafés became community hubs, and coffee was tied to identity and lifestyle. While quality received attention, the second wave primarily focused on creating an accessible, inviting atmosphere.
Third Wave Coffee: The Craft Movement
The third wave, heralded in the early 2000s, regarded coffee as an artisanal product. Enthusiasts compared it to fine wine or craft beer, emphasizing the art and science of coffee production. This era drew attention to the bean's origin, processing methods, and the growers behind the cup.
Specialty coffee roasters, including many Minnesota coffee roasters like Ember Coffee in Big Lake, became central to this era. They embraced innovations like lighter roasts that brought out unique flavor notes and fostered direct trade relationships with farmers. A coffee from Ethiopia, for example, was no longer simply a “bean”—it was a story of soil, altitude, and craftsmanship. Transparency, sustainability, and roasting expertise defined the third wave.
For modern coffee lovers, the third wave is still alive in spaces that champion single-origin, ethically sourced coffee in Minnesota and beyond.
The Contested Fourth and Fifth Waves of Coffee
Fourth Wave Coffee: Science vs. Scalability
Defining the fourth wave of coffee is tricky because its identity depends on perspective. Some argue that fourth wave coffee emphasizes precision and science, relying on technological breakthroughs to create the perfect cup. Precision tools, water chemistry, and frozen beans are hallmarks of this shift.
Others suggest that scalability is the defining characteristic. The fourth wave makes specialty coffee more accessible to mainstream audiences, blending craft with commerce and broadening the reach of high-quality coffee to less mature markets. For example, Minnesota-based operations tapping into specialty coffee trends have shown it is possible to scale without sacrificing quality.
Fifth Wave Coffee: Craft Meets Big Business
The fifth wave is the most debated of all. Often described as "scaled boutique hospitality," it seeks to deliver a hospitality-driven, artisanal experience on a large scale. This means quality, customer service, and business priorities blend seamlessly to offer both craft and convenience.
However, some critics believe the fifth wave is more marketing than substance. They argue it simply packages fourth-wave values with a sharper emphasis on profit and scalability (debate source).
Commentators Are Split: Are Coffee Waves Still Needed?
The Case for Coffee Waves
While critics argue that waves oversimplify the complexity of a global industry, the framework serves an important purpose. For coffee brands—including award-winning coffee roasters or regional hubs like Central Minnesota roasters—the historical lens of waves helps position businesses and educate consumers about the evolution of coffee.
Understanding waves can demystify specialty coffee for those just entering the world of craft coffee. Whether you buy coffee at Starbucks or from a local Minnesota roaster like Ember Coffee, the waves provide an easy way to understand where your favorite brew fits into coffee's history.
The Case Against Coffee Waves
On a global scale, the waves can feel reductive. Coffee trends in Big Lake, Minnesota, might focus on accessible specialty roasts, while emerging markets like Eastern Europe or India may still be in their second wave. The framework doesn’t easily accommodate regional differences.
Critics also argue that waves neglect producers, the people growing and harvesting coffee beans. While consumers enjoy innovation, producers face challenging questions about climate change, sustainability, and fair pricing that don’t easily align with the wave framework.
Beyond Waves: Coffee’s New Frontiers
The future of coffee may not lie in waves but in emerging trends that transcend past classifications. Here are three dynamic shifts shaping what's next:
1. Producer-Centric Coffee
A growing emphasis on the well-being of coffee producers is reshaping supply chains. Fair trade and direct trade models are evolving to provide long-term support for farmers while ensuring ethically sourced coffee continues to delight consumers.
2. Sustainability as a North Star
From compostable packaging to carbon-neutral coffee farms, sustainability is becoming central to the industry. Consumers are increasingly choosing brands, like certain Minnesota roasters, that are committed to environmentally friendly practices.
3. Technology Transforming Coffee Experiences
Whether through precision grinders, AI-driven roasting, or app-based brewing methods, technology continues to revolutionize how we engage with coffee. The right innovations blend progress with accessibility, satisfying veteran enthusiasts and newcomers alike.
What the Future Holds for Coffee Enthusiasts
Understanding waves can still be helpful, but coffee’s future may lie in blended approaches. Whether you brew your daily cup at home or visit a Minnesota coffee roaster, one truth persists: coffee has endless depth for exploration.
Want to learn more about what makes great coffee? Visit your local specialty coffee shop, or explore curated blends through trusted names in ethical coffee, like award-winning Minnesota coffee brands that emphasize craft, quality, and community.
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At the Roastery
Partnering with Ember Coffee to Achieve Your Goals
Are you part of a booster club or scouting organization in Big Lake, Minnesota, looking for an innovative way to fundraise? At Ember Coffee, we understand the challenges you face—from limited resources to the difficulty of engaging the community. That's why we're excited to offer a unique, locally roasted coffee fundraising solution that addresses these challenges while adding a dash of fun and flavor to your fundraising efforts.
Understanding the Challenges of Traditional Fundraising
Booster clubs and scouting organizations play a crucial role in supporting community activities and personal development. However, their nonprofit nature means they rely heavily on fundraising to cover a broad range of expenses. Traditional fundraising methods, like bake sales or car washes, often lead to volunteer burnout and community over-saturation. Here's how Ember Coffee offers a fresh alternative:
Simplicity and Support: Our coffee fundraising program is designed to be straightforward, reducing the administrative burden on your volunteers. We handle the logistics, so you can focus on what really matters—supporting your programs.
Standout Product: Unlike typical fundraising products, coffee is a daily staple in many households. Ember Coffee provides high-quality, locally roasted beans that capture the attention of adults who are most likely to support your cause.
Profitable and Affordable: With our competitive wholesale pricing, your organization can set reasonable selling prices and still enjoy a healthy profit margin. This balance makes our coffee an appealing choice for both fundraisers and their supporters.
No Logistics Nightmares: Coffee is non-perishable, lightweight, and easy to store and distribute. Say goodbye to the headaches of dealing with frozen pizzas or bulky items.
Transparent and Straightforward: We believe in transparency. Ember Coffee clearly outlines profit margins and costs upfront, ensuring there are no unpleasant surprises.
Engaging and Enjoyable: Coffee is not just practical; it's also enjoyable. Our fundraising program includes custom labels and seasonal blends, making each purchase feel special and directly connected to your cause.
Why Choose Coffee for Your Next Fundraiser?
Coffee is more than just a popular beverage; it's a versatile fundraising product that offers numerous benefits:
Highly Consumable: Coffee is a product that many people use daily, which makes it easier to sell. It's not seen as a luxury but as a delightful necessity.
Customizable: With Ember Coffee, you can customize your coffee bags with your organization's logo or a special message. This not only enhances the emotional connection but also boosts sales by aligning the product with your cause.
Easy to Execute: Our coffee is easy to handle and distribute, making the fundraising process smooth and stress-free. Plus, with options for online sales, you can reach a broader audience beyond Big Lake.
Unique and Fresh: Tired of the same old fundraising products? Coffee offers a unique alternative that stands out. It's a practical item that appeals to adults, ensuring your fundraising efforts resonate with a significant portion of the community.
Potential for Ongoing Support: Coffee's consumable nature encourages repeat purchases. Satisfied customers are likely to buy again, providing ongoing support for your organization.
How Ember Coffee Makes a Difference
At Ember Coffee, we're not just about selling coffee; we're about creating connections and supporting communities. Our air roasting process ensures each batch of coffee is smooth and full of flavor, making every sip a testament to quality and care. By choosing Ember Coffee for your fundraising needs, you're not only getting a product that sells itself but also partnering with a company that values community and ethical sourcing.
Ready to Brew Up Some Support?
If you're in Big Lake, Minnesota, and interested in turning coffee into cash for your cause, Ember Coffee is ready to help. Whether you're funding a school trip, new uniforms, or a community project, our coffee fundraising program is designed to make it easy, enjoyable, and effective.
Interested in learning more about our award-winning coffee and how it can help your next fundraiser? Just contact us directly. Let's make your next fundraiser a flavorful success!
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Community
Coffee is more than just a drink; it's a ritual that unites us, a moment of warmth in our busy lives. For those of us nestled in Big Lake, Minnesota, sipping on a locally roasted brew from Ember Coffee, this connection feels especially profound. But as we cozy up with our cups, a seismic shift is rippling through the coffee world. Arabica futures have hit an unprecedented high of over US $4.30/lb, ushering in a new era that impacts everyone from coffee roasters near me to global traders.
Unpacking the Surge: Why Are Prices Skyrocketing?
This price hike isn't just a blip; it's a result of several converging factors. Brazil and Vietnam, the world's coffee giants, are grappling with supply shortages, compounded by climate-related challenges. Meanwhile, geopolitical tensions, like the fallout from tariff threats and the Russia-Ukraine conflict, have disrupted global trade flows, adding pressure to already strained stockpiles.
For those of us enjoying our morning brew, this might seem distant. But remember, every sip we take is part of a vast, interconnected supply chain. And right now, that chain is under strain.
What Does This Mean for Our Local Coffee Scene?
In Big Lake, where the air is crisp and community ties are strong, we're witnessing firsthand how these global shifts trickle down. Local coffee roasters, including our team at Ember Coffee, are facing tough decisions. Prices are volatile, and the costs of production—like fertilizers and wages—are escalating.
How we're navigating these waters
Transparent Communication: We're committed to keeping you informed. Understanding the value of coffee means appreciating the journey from bean to cup, and we're here to share that story.
Sustainable Practices: Ethical sourcing remains at our core. Despite market fluctuations, we prioritize relationships with farmers, ensuring they receive fair compensation for their hard work.
Air Roasting Excellence: Our unique air roasting process not only enhances flavor but also showcases our commitment to quality. It's a gentle method that lets the beans' natural characteristics shine—a perfect match for our award-winning coffee.
A Silver Lining: Opportunities for Connection
While these price hikes pose challenges, they also offer a chance to deepen our connection to coffee. As prices rise, so does the opportunity to engage in meaningful conversations about the true value of every cup.
How you can be part of the journey
Learn with Us: Explore the complexities of coffee pricing, from climate impacts to market dynamics. Knowledge enhances appreciation, turning every sip into a moment of mindfulness.
Support Local: By choosing locally roasted options, you contribute to a sustainable supply chain that benefits producers and our community. It's not just about coffee; it's about making a difference.
Embrace At-Home Brewing: With more people brewing at home, now's the perfect time to experiment with different flavors and techniques. Our team is here to guide you, whether you're a seasoned barista or a curious newcomer.
Looking Ahead: The Future of Coffee
As we adjust to this new normal, one thing remains clear: coffee is resilient. The industry has weathered storms before, and together, we'll navigate these changes with grace and adaptability.
What can we expect?
Price Adjustments: While prices may continue to rise, the focus will be on finding a balance that supports both producers and consumers. Industry analysts predict retail coffee prices could increase by up to 25%, a shift that will require careful navigation.
Consumer Behavior Shifts: As prices rise, we may see more people opting for at-home brewing or seeking value brands. Yet, the love for quality coffee remains strong, especially in communities like ours that value authenticity and connection.
Ongoing Education: We'll continue to share insights and stories, from the farms where our beans grow to the cups we enjoy. It's about fostering a deeper understanding and appreciation for the craft of coffee.
Join Us in This Journey
At Ember Coffee, we believe in the power of community and the magic of a good cup of coffee. As this new era unfolds, we invite you to join us in exploring, learning, and savoring every moment. Whether you're a neighbor in Big Lake or a coffee lover from afar, let's raise our mugs to resilience, connection, and the rich tapestry of flavors that bring us together.
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Coffee Release
Making a Difference with Every Cup
At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we're more than just your average coffee roasters near you. We're a community-focused hub dedicated to making a significant impact through our award-winning coffee. Our fundraising program is designed to support your goals, offering a unique way to raise funds while enjoying the rich, locally roasted coffee that you love.
The Unique Appeal of Coffee Fundraising
Why choose coffee for your next fundraiser? It's simple: coffee is a part of the daily routine for millions of people. This makes it not just convenient but also a highly effective fundraising product. Here’s why coffee stands out:
Universal Appeal: Coffee is enjoyed by a vast audience every day, unlike seasonal or niche items.
Everyday Staple: It integrates seamlessly into daily lives, making it a practical choice for supporters.
Long Shelf Life: Unlike perishables, coffee maintains its quality over time, ensuring your fundraiser is stress-free regarding product handling.
How Our Fundraising Program Works
Partnering with Ember Coffee means you're set for a straightforward and impactful fundraising journey. Here’s how we make it happen:
Simple Setup: We use Shopify to integrate sales processes smoothly, making management hassle-free.
Support Materials: You’ll receive all the marketing materials and support needed to promote your fundraiser effectively.
Transparent Pricing: We ensure clarity in pricing and profits, so there are no surprises along the way.
Customization Options: Personalize your coffee labels to make each bag of coffee feel special to your supporters.
Why Ember Coffee is Your Ideal Fundraising Partner
Choosing Ember Coffee for your fundraiser isn’t just about selling coffee—it's about creating an experience and making an impact. Here’s what makes us stand out:
Locally Roasted Perfection: Our coffee is roasted locally in Minnesota, ensuring every batch is fresh and flavorful.
Ethical Sourcing: We prioritize ethical sourcing, ensuring that every cup provides not only pleasure but also peace of mind.
Ongoing Support: Our team is here to guide you through each step, providing the tools and advice needed to maximize your success.
A Step-by-Step Guide to Running an Effective Fundraiser
To launch a successful fundraising campaign, consider these practical steps:
Define Your Goals: Clearly articulate what you’re raising funds for. This clarity motivates and connects people to your cause.
Build a Dedicated Team: Assign roles and responsibilities to ensure every aspect of your fundraiser is covered.
Create a Timeline: Set deadlines for order placements and deliveries to keep your campaign on track.
Promote Actively: Use social media, emails, and community events to spread the word effectively.
Engage and Motivate: Keep your team motivated with incentives and regular updates to maintain high energy levels.
Simplify Participation: An easy-to-navigate online store will make it straightforward for supporters to contribute.
Year-Round Fundraising Strategies
To keep the momentum going throughout the year, consider these strategies:
Plan Ahead: Outline your main fundraising activities for the year to avoid last-minute planning.
Vary Your Methods: Mix different types of fundraising activities to keep your audience engaged and interested.
Leverage Seasonal Opportunities: Take advantage of specific times of the year that are conducive to fundraising.
Keep Communicating: Regular updates keep your community involved and informed about your efforts.
Show Appreciation: Always thank your supporters and share the outcomes of their contributions to reinforce trust and appreciation.
Why This Matters
At Ember Coffee, we believe in the power of community and the simple joy of a great cup of coffee. Our fundraising program is more than just an opportunity to raise money; it's a chance to bring people together, support local efforts in Minnesota, and enjoy some of the finest locally roasted coffee around.
Ready to start your fundraising journey with us? Reach out to us today and let’s brew some success together!
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Community
The Essence of Specialty Coffee
Coffee is more than just a caffeinated beverage. It’s a ritual, a conversation starter, and a bridge that connects people. At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we believe in creating that connection through our locally roasted, award-winning coffee. Today, we want to delve into the importance of customer service in the specialty coffee industry, and how we strive to uphold it in spite of the growing trend towards automation.
Since the birth of the coffee industry, customer service has been paramount. The evolution from consumers expecting their coffee to be roasted for them in the 1800s to the modern-day emphasis on freshness, quality, and craft, has transformed the way coffee shops engage with their customers. The rise of chains like Starbucks and Peet’s has put hospitality and service at the forefront of business operations, a trend that third wave and specialty coffee brands, like Ember Coffee, have embraced and built upon.
However, the increasing adoption of automation in the industry presents a challenge. While new technologies streamline service, they also risk diluting the barista culture, a vital part of the specialty coffee experience. As Starbucks' recent strategy shift towards simpler menus and premium experiences demonstrates, coffee shops can't afford to sacrifice the customer experience for efficiency.
In an article published by Perfect Daily Grind, Maxwell Colonna-Dashwood, the managing director of Colonna Coffee, and Laila Ghambari, the owner of Juniors Roasted Coffee and Guilder Café, discuss the complexities of offering exceptional customer service in the specialty coffee industry.
The Art of Customer Service in Specialty Coffee
In the world of specialty coffee, baristas are not just service providers; they are artisans. They dial in espresso, pour latte art, hand brew pour overs, and explain the nuances of extraction and flavor. This transforms coffee into more than just a product, creating an elevated sense of hospitality and enhancing the overall customer experience.
However, as the industry expands and becomes increasingly competitive, offering exceptional service and serving high-quality coffee alone is no longer enough to retain a consumer base and attract new customers. Even Starbucks, a giant in the industry, has grappled with this challenge, as their sales dipped in key markets throughout 2023 and 2024.
Specialty Coffee's Edge: Authenticity and Connection
Despite the challenges, specialty coffee shops like Ember Coffee have an edge over bigger chains. Our commitment to artisanry, craft, and ethical sourcing signals to our customers that they are not just buying a product, but an experience. We believe in fostering intimate relationships with our customers, creating a personable service that larger coffee businesses often struggle to replicate.
According to the Edelman Trust Barometer, 88% of consumers said trust is critical when deciding which brands to buy or use, with customer service a close second at 85%. This puts specialty coffee shops and roasters in a better position to navigate an increasingly challenging market.
The Double-Edged Sword of Automation
Automation has become a prominent part of the coffee industry. While it improves efficiency and resolves persistent problems such as staff training and barista shortages, it also risks eroding the artistry required to prepare and serve quality coffee. The increasing prominence of touchscreen kiosks and QR codes in restaurants and hospitality businesses might have improved efficiency, but it also risks creating a “faceless” business.
As we move towards a more automated future, it's crucial for coffee shops to strike a balance between efficiency and hospitality. The face-to-face human connection that baristas provide proves critical for specialty coffee shops to stay true to their core values of hospitality. However, it’s only one part of a much wider customer experience.
Navigating the Future of Customer Service in Specialty Coffee
The rise of tech-driven solutions for coffee shops will undoubtedly improve efficiency, consistency, and speed of service. But with a challenging year ahead, coffee shops may choose to implement automation across the board, streamlining more than just coffee preparation.
As Laila Ghambari rightly points out, "The future of customer service is not about sharing more information but investing in the experience that guests have, whether with a person or not." Digital hospitality will become more important, and customer service will continue evolving.
At Ember Coffee, we are committed to navigating these changes without losing sight of what makes us unique. We understand that our customers don't just come to us for our award-winning, locally roasted coffee. They come to us for the conversations, the connections, and the community that we foster. And no matter how the industry evolves, that is something we will always strive to provide.
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At the Roastery
A Minnesota Roaster's Perspective
As the sun rises over the snowy landscape of Minnesota, the aroma of freshly roasted coffee wafts through the air at Ember Coffee's roastery. It's a scent that has become increasingly precious in recent months, as the coffee industry grapples with unprecedented challenges. As a local roaster deeply committed to our community, we want to share our journey through these turbulent times and our vision for the future.
The Perfect Storm Brewing in Our Cups
The story of today's coffee crisis begins far from our cozy Minnesota cafes, in the lush hillsides of Colombia and the vast plantations of Brazil. A series of events have converged to create what many in the industry are calling a "perfect storm":
Climate Chaos: Mother Nature has not been kind to coffee growers lately. In Brazil, the world's largest coffee producer, severe droughts followed by unexpected frosts have decimated crops. Farmers watched helplessly as their carefully tended plants withered under the scorching sun or succumbed to the icy grip of frost. The result? A staggering 40% reduction in yields in some areas.
Unseasonal Deluges: Meanwhile, in Vietnam, the second-largest coffee producer globally, unseasonal rains have wreaked havoc. Coffee cherries, which should have been ripening under gentle sunshine, instead rotted on the branches, leading to significant crop losses and quality issues.
Geopolitical Jitters: As if weather woes weren't enough, the coffee market found itself caught in a political crossfire. In early 2025, rumors swirled about potential U.S. tariffs on Colombian coffee. Though never implemented, the mere whisper of trade restrictions sent prices soaring by 15% in just a week, highlighting the fragility of global coffee trade relationships.
Supply Chain Snarls: The journey of coffee beans from farm to cup has become increasingly complex and costly. Ongoing logistical challenges, exacerbated by fuel price hikes and labor shortages, have inflated transportation costs. The price of shipping a container of coffee has tripled since 2023, adding another layer of pressure to already strained margins.
Market Speculation: As news of crop failures and potential shortages spread like wildfire, market speculators pounced. Their actions drove coffee futures to unprecedented heights, with the C-market price for Arabica coffee reaching a jaw-dropping $3.84 per pound in February 2025 – a 47-year high.
The Ripple Effect Reaches Minnesota
Here at Ember Coffee, nestled in the heart of Minnesota's vibrant coffee scene, we've felt the tremors of these global shifts. The impact on our operations and community has been profound:
Margin Squeeze: Green coffee now accounts for a staggering 60-70% of our production costs, up from 40-50% just two years ago. This dramatic increase, coupled with rising energy and labor costs, has put immense pressure on our margins.
Sourcing Struggles: Maintaining the consistent flavor profiles our customers love has become increasingly challenging. We've had to be more flexible in our sourcing, sometimes substituting origins or adjusting roast profiles to compensate for changes in bean characteristics.
Pricing Predicaments: As a community-focused roaster, we're acutely aware of the impact price increases have on our customers. We've been forced to make difficult decisions about when and how to adjust our pricing to reflect the new market realities while remaining accessible to our loyal patrons.
Crafting a Sustainable Future, One Bean at a Time
Despite these challenges, we at Ember Coffee believe that this crisis presents an opportunity for positive change. Like the phoenix rising from the ashes, we're determined to emerge stronger and more sustainable. Here's how we're adapting:
Nurturing Direct Trade Relationships: We're doubling down on our direct trade partnerships, offering long-term contracts at stable prices to our farmer partners. This approach not only secures our access to high-quality beans but also provides farmers with the financial security to invest in sustainable practices and climate adaptation measures.
Diversifying Our Offerings: To offset rising costs and keep things exciting for our customers, we're expanding our product range. Limited edition micro-lots, experimental processing methods, and unique Minnesota-inspired coffee blends are just a few of the innovations we're exploring.
Empowering Through Education: We believe that an informed customer is a loyal customer. We've launched a series on Roasting 101 on our YouTube site, and we're planning a Coffee 101 cupping sessions at our Big Lake roastery. These programs help our community understand the complexities of coffee production and pricing, fostering a deeper appreciation for the craft behind each cup.
The Power of the Minnesota Coffee Lover
As we navigate these challenges, the support and understanding of our customers are more crucial than ever. Here's how Minnesota coffee enthusiasts can contribute to a more sustainable coffee ecosystem:
Embrace Transparency: We encourage our customers to ask questions about pricing, sourcing, and roasting practices. Understanding the true cost of producing exceptional coffee can help justify price adjustments when necessary.
Value Quality Over Quantity: By choosing to invest in higher-quality, ethically sourced coffee, consumers can help support fair wages for farmers and sustainable agricultural practices.
Support Local Roasters: Minnesota's local roasters, like Ember Coffee, are deeply invested in our communities. By choosing local over national chains, consumers help keep money circulating in the local economy and support businesses that prioritize sustainability and ethical sourcing.
Experiment with Brewing Methods: Different brewing methods can extract unique flavors from coffee beans. By exploring various brewing techniques, consumers can maximize the value and enjoyment they get from each bag of coffee.
Envisioning a Brighter Future for Minnesota Coffee
As we look to the horizon, we see challenges, but also immense potential. Our vision for the future of specialty coffee in Minnesota is one of resilience, innovation, and community:
A More Resilient Supply Chain: We're exploring collaborations with other Minnesota roasters to potentially secure better prices and more stable supply chains through collective purchasing power.
Increased Local Collaboration: We envision a future where coffee is increasingly integrated into Minnesota's local food scene. Imagine coffee-infused craft beers, chocolate truffles featuring our single-origin roasts, or seasonal menus at local restaurants built around coffee pairings.
Innovation in Sustainability: We're investing in research on more sustainable packaging options and exploring ways to upcycle coffee chaff and other by-products of the roasting process. Our goal is to minimize our environmental impact while maximizing the value we create.
A More Educated Consumer Base: Through continued education efforts, we aim to cultivate a community of coffee enthusiasts who appreciate the craftsmanship behind every cup and understand the global impact of their purchasing decisions.
Conclusion: United in Our Love for Great Coffee
As the aroma of freshly roasted coffee continues to fill our roastery, we're reminded of why we do what we do. The current coffee price crisis is undoubtedly one of the most significant challenges our industry has faced in decades. However, at Ember Coffee, we believe that by staying true to our values of quality, sustainability, and community, we can not only weather this storm but emerge stronger on the other side.
To our loyal customers and coffee lovers across Minnesota: your support during these turbulent times means more than you know. Every bag of Ember Coffee you purchase, every latte you enjoy in our cafe, is a vote for a more sustainable and equitable coffee future.
As we navigate these uncharted waters, we remain committed to transparency, quality, and the relentless pursuit of the perfect cup. Together, we can ensure that Minnesota remains a beacon of excellence in the world of specialty coffee, no matter what challenges lie ahead.
Thank you for being part of our journey, for your understanding during these difficult times, and for your unwavering love of great coffee. Here's to many more shared moments over a steaming cup of Minnesota's finest brew.
Warmly,The Ember Coffee Team
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