Name: Roaster's Choice
Brand: Ember Coffee Co.
SKU: ROT-RST-12OZ-WB
Price: 25.0 USD
Availability: InStock

Roaster's Choice Vietnam Lam Dong, medium roast single origin, 12 oz bag, front of bag

Roaster's Choice Vietnam Lam Dong, medium roast single origin, 4 lb bag, front of bag

Roaster's Choice medium roast single origin, 12 oz bag, back label

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Roaster's Choice medium roast single origin, 4 oz sample bag, front of bag

Roaster's Choice

Vietnam Lam Dong, Medium Roast

"Signed up for the rotating subscription — now every month’s a little surprise. Sometimes fruity, sometimes bold, always fresh. It’s made my morning self-care ritual feel fun again."

Nora B. VERIFIED BUYER

Best Used For

Filter

V60

Kalita

Chemex

Siphon

Grind

Whole Bean

Ground

Size

12 oz. ~ 32 cups Price Per Cup: $0.78 Most Popular

4 lbs. ~ 173 cups Price Per Cup: $0.52 BEST VALUE

4 oz. Sample ~ 10 cups Price Per Cup: $0.80 Low Risk

Every month, we pick the single origin that's tasting best and send it your way. Could be an Ethiopian Yirgacheffe one month, a full-bodied Colombian the next. Our roasting team profiles each coffee individually to bring out what makes it worth drinking, whether that's light and fruity or dark and bold.

Selections change with the harvest seasons, so you're always getting beans at their peak. All our coffees are ethically sourced from farmers who care about quality and the land. Roaster's Choice is our way of sharing what excites us most about coffee right now. Subscribe and let us surprise you.

Pour-over first, and go a little against your instincts. Use about 22 grams to 350 of water, a 1-to-16 ratio, but bring the water off the boil to around 200 degrees rather than 205, and grind a click coarser than you would for a bright African coffee. This bean is softer than most and it gives up flavor readily, so pushing it hard pulls bitterness instead of sweetness. Bloom for 30 seconds and pour slowly. What you are chasing is toasted almond and brown sugar, rounded and sweet, with nothing sharp in it.

It makes a good, forgiving espresso too. A 1-to-2 shot around 28 seconds holds together nicely, and the brown sugar carries straight through milk, which makes this one of the better cortado coffees we have had in this bag. Drink it black once before you do, though. The almond is the first thing dairy softens.

Air roasting uses clean, hot air to roast each bean evenly. You get a smoother, cleaner flavor without the bitterness or burnt taste that comes from traditional drum roasting. No hot metal contact means no smoky aftertaste.

It's a gentler process that brings out what's actually in the bean. The origin flavors and nuanced notes that heavy roasting covers up.

100% Specialty Arabica Coffee

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About the Producer

Washed coffee drying on the patio at the Bao Loc mill, Lam Dong, Vietnam

Growing coffee on a hectare means deciding what else the hectare does. A grower here might put persimmon and jackfruit in among the coffee rows, macadamia along an edge, an avocado where the ground falls away. Coffee pays once a year. The fruit trees pay at other times, they hold the soil on a slope, and they feed the house. Most of what is planted is Catimor, chosen because it resists disease and keeps producing when other trees give up. These are practical decisions made by people who carry the cost of getting them wrong. The cup is clean, sweet and low in acid. It tastes like the choices behind it.

About the Coffee

Vietnam Lam Dong Roaster's Choice label, washed, medium roast

Loading flavor profile...

Light & Bright Dark & Bittersweet

Soft & Subtle Crisp & Bright

Mellow Bold

On a hillside outside Dalat, coffee grows between persimmon and jackfruit trees, with macadamia and avocado filling the gaps. The farms here run about 1.1 hectares, small enough that a family walks the whole thing in a morning. Almost none of what grows in this country reaches a shelf like ours. Ninety-seven percent of what leaves Vietnam is robusta, sold on price, and the arabica in these hills barely registers against it. We went looking anyway. What came back is gentle. Toasted almond first, then brown sugar, with a thread of citrus underneath. We have found that coffee grown in among other crops tends to be quieter than single-crop lots. Easier to drink, too.

Frequently Asked Questions

It’s all in the roast. While most coffee is drum-roasted, which means the beans are scorched as they come in contact with the hot sides of the metal drum. In contrast, we use superheated air for heat transfer—a method used by less than 1% of roasters worldwide. It delivers smoother, more balanced flavor with zero burnt bitterness.

Our air-roasting process reduces acidity and eliminates that harsh, burnt bitterness found in most coffees. That means no gut-bomb effect, no acid reflux, and no regret after your second cup. Even customers who’ve sworn off coffee come back for Ember.

Crazy fresh. We roast in small batches right here in Minnesota and ship quickly—so your beans haven’t been sitting on a shelf for months losing flavor. You’ll taste the difference the moment you open the bag. Plus we stamp our bags with the roast date, not the "best buy" date. Note: Most coffees actually improve in taste in the two weeks following its roast date. If you receive a bag that was roasted 7-10 days from your date of order, we've likely held it to allow for off-gassing and maximum flavor.

We believe great coffee starts at the source. That’s why we build direct trade relationships with farmers who care as much as we do. Better pay for them, better beans for you, and a whole lot more integrity in your cup.

Yes, yes, and yes. Whether you’re team drip, AeroPress, Chemex, or full-on espresso, Ember’s roasts are engineered to perform across all brew methods without losing flavor, depth, or smoothness.

Because once you taste coffee that’s roasted right, sourced right, and doesn’t wreck your stomach… it’s game over for the grocery store brands and chain coffee shops. Ember becomes the new standard.

Our commitment to transparent pricing

Yes, our coffee costs more. Here's exactly where that money goes-and where it doesn't. Big Coffee charges less by paying farmers poverty wages and cutting corners on quality, then pockets 40% profit. We take 12% profit. The extra you pay goes to farmers and doing things right.

$5.00

to the farmer per bag

Fair wages let farmers invest in quality, sustainability, and their communities.

$0.75

to the farmer per bag

Poverty wages. Big Coffee pockets $6.00 profit instead

Big Coffee pockets more than you think.

The $5 difference in store price isn't our profit-it's their livelihood.

Science-Backed Ingredients

We only use Arabica beans that score 80 or above on the Specialty Coffee Association scale—their standard for exceptional flavor and cleanliness. These tend to be grown at higher elevations and harvested by hand. In our experience, starting with a better bean matters more than anything else we do.

Every lot we roast meets SCA’s rigorous grading system, which evaluates 10 key attributes—like aroma, acidity, balance, and aftertaste. Each batch is cupped, scored, and traceable, ensuring not just quality, but integrity at every step. This isn't marketing fluff—it’s a globally respected benchmark for true specialty coffee. We source, roast, and brew with purpose—so you get a cup you can count on.

We test our coffees for mold before and after roasting. And while we cannot make a medical claim about what that means for you, but a lot of people who have had trouble with other coffees tell us they do fine with ours, and that it doesn't bother their stomachs (especially helpful for folks struggling with GERD).

Specialty-Grade Coffee, Delicious Taste

We only roast the top 5% of beans in the world—carefully selected for clarity, character, and consistency. When you start with exceptional quality, you don't need shortcuts. Every cup begins with a promise: good beans, done right.

We partner with producers who prioritize fair wages, sustainable practices, and long-term relationships. From seed to sip, this coffee is as good for the growers as it is for you. Because doing it right means doing it together.

Air roasting unlocks the bean’s full aroma and complexity—think vibrant notes that actually reflect the origin. It’s a cleaner, more expressive cup that delights your senses from the first inhale to the last warm sip—so you actually taste the coffee's origin and not just the burntness of the roaster drum.

Most roasters use scorching-hot drums that can leave bitter, smoky notes. We air roast with precision and patience—preserving delicate flavors and skipping the scorch. The result? Coffee that’s smooth, never harsh, and always easy on your taste buds.

Air roasting reduces acidity and surface oils, making Ember coffee gentler on digestion. It’s a clean, smooth experience—even black—that doesn’t leave you with jitters or heartburn. Just calm energy and a ritual you can feel good about.

Over

20,000

bags of Ember Coffee sold

and here’s what they’re saying

Subscribe to Ember Coffee
and feel the benefits

Immediately

Your order joins our fresh roast plan—no stale beans, just coffee roasted specifically for you.

In a few days

Freshly roasted beans rest and off-gas, unlocking full flavor, smoothness, and a clean finish.

Within 7 days

Delivered to your door—thoughtfully packed, perfectly timed, and ready to brew your best cup yet.

Coffee Made Thoughtfully

Coffee Quality

Specialty Grade

Unknown Origins

Air Roasted

Low Acidity

Ethically Sourced

Full Traceability

Small Business

The Difference

Rooted in values, roasted with heart, and delivered fresh for real life.

Mass-made with little thought and even less flavor.

Crafted in the North. Shared Nationwide.

Ember Coffee is Born

We opened our Big Lake coffeeshop and roastery and launched our first full production run. Built by family, led by women, and grounded in the values of the North—humble, honest, and quietly exceptional.

Winning Minnesota's Best

We were honored as Gold Winner for Best Coffee, Coffeehouse, and MN-Made Product for FOUR years in a row (2023–2026). No gimmicks—just fresh air-roasted coffee, crafted with care and shared by a community that truly feels like home.

20,000 Bags Sold

With over 20,000 bags brewed, Ember continues to grow—without ever growing out of what matters. We roast with purpose, deliver with heart, and help make your mornings more meaningful.

Customer Reviews

Overall rating: 4.9 / 5 from 190 reviews.

Customer photo review of Roaster's Choice

This fresh roast has been a delight to drink! Nothing beats fresh ground coffee to start the day! We thoroughly enjoyed the rich balanced flavor of this roasters choice! Thanks Ember!

Randy N. 5/5 Verified July 13, 2026

Best Used For

Roaster's Choice

About the Producer

About the Coffee

Frequently Asked Questions

Our commitment to transparent pricing

Science-Backed Ingredients

Specialty Grade Beans

Graded for Excellence

Certified Mold-Free

Specialty-Grade Coffee, Delicious Taste

Specialty Grade Quality

Ethically Sourced

Flavor That Blooms

No Burnt Aftertaste

Easier on the Stomach

Immediately

In a few days

Within 7 days

Coffee Made Thoughtfully

Crafted in the North. Shared Nationwide.

Ember Coffee is Born

Winning Minnesota's Best

20,000 Bags Sold

Customer Reviews

Customer Reviews