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Dive into our blog for the latest coffee insights, from new releases and expert reviews to educational content and sustainability efforts. Explore stories from the roastery, learn about coffee origins, and discover delicious recipes.
At the Roastery
Why do some coffee lovers insist that pour over is the only way to go? There’s something about the pour over method that brings out the passion in coffee enthusiasts. At Ember Coffee, we love talking about what makes a cup truly special, and pour overs are definitely worth exploring. They have a rich history, and the flavors they extract are unlike anything you’d get from a regular drip machine. Today, we'll dive into the Chemex, V60, and Hario methods and how they compare to your trusty Mr. Coffee machine.
A Brief History of the Pour Over
The pour over method has been around for over a century. It all started in 1908 when Melitta Bentz, a German homemaker, decided she wanted a cleaner, smoother cup of coffee without the bitterness that typical percolators produced. She invented the first paper coffee filter and the concept of the pour over was born. Fast forward to today, and pour over coffee has become a favorite for those who love the artisan process of brewing.
Pour over brewing isn't just about making coffee—it's about taking your time and truly appreciating the beans. Here at Ember Coffee, we know our air roasting process helps unlock flavors that are perfect for this method. Minnesota’s Best coffee shop wouldn’t be complete without a little pour over magic.
Chemex vs. V60 vs. Hario
There are a few popular tools for making a pour over: the Chemex, V60, and Hario are some of the most well-known. Let's break down the differences:
Chemex: Smooth and Balanced
The Chemex is an iconic coffee brewer—its hourglass shape and wooden collar are unmistakable. Invented in 1941, the Chemex uses thick paper filters that remove much of the oil from the coffee, resulting in a clean and smooth cup. It’s ideal for those who like a mellow, well-balanced flavor without too much bitterness. If you're brewing with Ember Coffee’s air-roasted beans, you'll taste all the nuanced flavors that our roasters carefully craft.
V60: Bright and Crisp
The V60 by Hario, on the other hand, is a favorite for those who like a little more brightness and acidity in their coffee. Its conical design with spiral ridges allows for greater control over the flow rate and extraction, which means you can really dial in the flavor. The V60 is a favorite among baristas because it gives you the flexibility to highlight the more delicate notes in a coffee—perfect for those mornings when you want something bright and lively.
Hario Switch: Versatile and Foolproof
The Hario Switch combines the control of the V60 with a clever valve that allows for immersion brewing. It’s a versatile tool that lets you experiment with both pour over and immersion methods. If you’re new to pour overs and feeling intimidated, the Switch can be an approachable gateway. The Minnesota roaster in us loves seeing how different methods bring out different flavors.
Why Pour Over Tastes Different Than Mr. Coffee
So why does a pour over taste so different from the trusty Mr. Coffee? It all comes down to control. With a pour over, you control the water temperature, flow rate, and brew time—all key variables that affect how your coffee tastes. Pour overs allow you to highlight specific tasting notes, whether that’s the buttery caramels of our 10,000 Lakes Blend or the bright citrus of our Ethiopian single-origin.
Mr. Coffee machines are convenient, but they’re designed to brew quickly and efficiently, sometimes at the cost of flavor. They often don’t reach the optimal temperature for coffee extraction (195-205°F) and can brew too fast to let the coffee grounds fully bloom. The result is a cup that’s often flat and lacking complexity compared to a carefully brewed pour over.
How to Get Started With Pour Overs
If you’re ready to give pour overs a try, we recommend starting with freshly roasted beans from a Minnesota artisan roaster like Ember Coffee. Freshness is key—air roasting helps us highlight all the unique qualities of each bean, so you get a more flavorful experience.
Grind Size Matters: For pour overs, you want a medium-fine grind. Think of it like sea salt in texture. A consistent grind ensures even extraction, giving you that smooth cup.
Water Temperature: Aim for 195-205°F. Too hot, and you’ll burn the coffee; too cool, and it’ll be under-extracted.
Take Your Time: Pour overs are all about taking it slow. Pour a little water, let the coffee bloom, then continue pouring in a slow, steady spiral. This lets the coffee grounds expand and release all those rich oils and gases.
Pour Over: More Than Just Coffee
Pour overs aren't just about getting caffeinated—they’re about the ritual. Taking the time to grind, bloom, and pour is almost meditative. At Ember Coffee, we often hear from customers who say that making a pour over is the best part of their morning. It’s a way to connect with the coffee, to appreciate the work that went into growing, roasting, and finally brewing it.
If you’re in Big Lake, stop by our award-winning coffeeshop and ask our baristas about pour over tips. We love helping people discover their ideal brew method, and our Minnesota's Best title means we’re always ready to share what we know.
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At the Roastery
How to Dial in the Perfect Espresso Shot for Barista-Level Brews
Ever wonder how to make that perfect shot of espresso at home? You're not alone. Brewing an espresso that brings out the best flavors can feel like a bit of an art, but with a little guidance, you can create that rich, balanced shot right in your kitchen. At Ember Coffee, our team—named Minnesota’s Best Coffee Shop and proud artisan roasters—loves sharing our knowledge to help you make the most of our Big Lake coffeeshop experience at home. Let's dive into the essentials of dialing in the perfect shot.
Step One: The Grind is Everything
Your espresso journey starts with the grind. For the perfect espresso shot, you need to get your grind size just right. Too fine, and your espresso will taste bitter; too coarse, and it’ll be sour and weak. A good tip is to think of your coffee grounds like table salt—small but still textured.
If you’re using freshly roasted beans from an award-winning Minnesota roaster like Ember Coffee, you’re already off to a great start. Freshly roasted coffee makes all the difference, especially when air roasting like we do here at Ember. Air roasting helps bring out all the natural flavors of the bean—so having the right grind will ensure you capture all those subtle notes.
Step Two: Getting the Dose Just Right
Your dose matters more than you think. For a standard espresso, you’re looking to use around 18-20 grams of coffee. The trick is to be consistent. Weighing your coffee each time helps you get repeatable results. Many beginners skip this step, but dosing accurately is one of the most impactful things you can do to improve your espresso.
Our artisan roaster process ensures you’re getting the perfect roast profile to maximize flavor, but if you don’t dose accurately, you’ll never unlock that potential.
Step Three: Dialing In With Brew Time
Now we’re getting into the heart of dialing in. Brew time should be between 25-30 seconds for a double shot of espresso. Start your timer the moment you start the shot. If it’s running too fast, your grind might be too coarse, and if it’s slow and syrupy, your grind could be too fine. Adjust your grind size until you hit that sweet spot.
At Ember Coffee in Big Lake, we often talk about the difference between a “fast” shot and a “perfect” shot. When your shot runs too fast, you lose out on all those buttery caramels and chocolatey notes—the very things that make our Minnesota’s Best espresso blend shine.
Step Four: Tamping Consistency
Tamping your coffee evenly is essential. It’s what makes sure water flows through your grounds properly. You want to apply about 30 pounds of pressure—firm but not crushing. The key is consistency: you want the same tamp every time. If you tamp unevenly, the water will flow through easier on one side, and you won’t get an even extraction.
One trick we love sharing at our Big Lake coffeeshop is to hold the tamper like you’re shaking someone’s hand. Use your body weight, not just your arm, and give it a solid press.
Step Five: Taste and Adjust
This is where the magic happens. Once you’ve pulled your shot, it’s time to taste it. Does it taste sour? Then your shot ran too quickly, and your grind needs to be finer. Is it bitter? It could mean the shot took too long, and you need a coarser grind. Each taste tells a story, and each adjustment brings you closer to that perfect shot.
When you’re dialing in, remember: good espresso is all about balance. You want a harmony between sweetness, acidity, and bitterness. With our air-roasted beans, you’ll often taste bright citrus up front, followed by those deep, rich chocolates that we’re known for at Ember Coffee.
A Few Pro Tips for Better Espresso at Home
Use Fresh Coffee: The fresher, the better. Our air-roasted beans at Ember Coffee are usually best between 4-20 days after roasting.
Water Quality: Don’t underestimate the power of good water. Filtered water will make a huge difference in the taste of your espresso.
Consistent Practice: Making the perfect shot takes practice. Even our award-winning baristas started with imperfect shots before they dialed it in.
Make the Most of Your Minnesota Roaster
Dialing in an espresso shot is about understanding your beans and building consistency. At Ember Coffee, we pride ourselves as a Minnesota roaster who cares deeply about our coffee, our community, and bringing you the best. Whether you stop by our Big Lake coffeeshop or order from our monthly coffee subscription, know that each bean has been roasted with care to bring out the best possible flavors.
With a little patience, some experimenting, and maybe a fresh bag of our artisan-roasted beans, you’ll be pulling perfect shots in no time. Don’t forget—if you need advice or just want to share your progress, our team at Minnesota's Best is always here to help. After all, great coffee is a journey we take together.
Happy brewing!
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Education
When you're browsing the coffee aisle at your local grocery store, the term "organic" often jumps out as a marker of quality. But is organic coffee really better? The reality is more complex, especially when comparing mass-market coffee with specialty coffee from local roasters like Ember Coffee, a Minnesota-based coffee roaster committed to quality and ethical practices.
The Coffee Market: Quality Beyond the Label
Most coffee you see in stores, including those labeled as organic, falls into the category of mass-market or commodity coffee. While these coffees are often marketed as high-quality, they typically do not meet the same rigorous standards as specialty coffee. In fact, when coffee is evaluated using the Specialty Coffee Association (SCA) grading criteria, most mass-market brands score between 50 and 65. This range indicates average to below-average quality.
Specialty Coffee: A Higher Standard
In contrast, all of Ember Coffee’s offerings score 82 or higher on the SCA scale, making them specialty grade. Specialty coffee is characterized by superior flavor, aroma, and overall quality, achieved through meticulous attention to detail at every stage of production—from the farm to your cup. As a Central Minnesota coffee roaster, we take pride in offering a product that far surpasses what you'll find on typical store shelves.
Organic Certification: The Hidden Challenges
The idea of organic coffee is appealing, but the certification process presents significant challenges for small coffee producers. Take Ronaldo, for instance—a coffee farmer who owns a family plantation in Honduras. For years, Ronaldo struggled to make ends meet while trying to maintain his organic certification. The certification process required him to meet strict standards, but more than that, it involved paying for certification and dealing with middlemen who took a cut of his profits. This made it difficult for Ronaldo to keep his business afloat, despite his commitment to sustainable, organic farming practices.
Ethical Sourcing Over Organic Labels
Ronaldo’s fortunes began to change when he started working directly with trusted coffee importers who valued his commitment to organic farming but didn’t require the formal certification. By participating in direct trade rather than going through the complex and costly process of fair trade or organic certification, Ronaldo was able to bypass the middlemen, keeping more of the profits for his family and farm.
This shift allowed Ronaldo to continue using organic farming practices—avoiding pesticides and promoting sustainability—while thriving as a business owner. His experience is a testament to how direct trade can empower farmers to maintain their values without the financial burden of certification.
At Ember Coffee, we believe in supporting farmers like Ronaldo. We prioritize ethically sourced beans, ensuring that the farmers receive a livable wage and have the opportunity to thrive. This often means choosing to purchase coffee that is grown organically but lacks formal certification, so the farmers can retain a larger share of the profits. As a local coffee roaster in Big Lake, MN, we believe in supporting sustainable practices that truly benefit the communities we source from.
The Real Risks in Commodity Coffee
Concerns about pesticides, molds, and other health risks are more relevant when buying commodity-based coffee brands like Starbucks, Dunkin Donuts, Caribou, Kirkland Brand, and Folgers. These large-scale producers often prioritize quantity over quality, leading to lower SCA scores and potentially higher levels of contaminants. When you choose Twin Cities coffee culture and specialty roasters like Ember Coffee, you’re choosing not only better flavor but also a safer and more ethically produced product.
Conclusion: Choose Specialty, Choose Ethical
While organic certification has its place, it’s not the only indicator of quality or sustainability. By choosing specialty coffee from local roasters like Ember Coffee, you’re not only getting a superior product but also supporting ethical farming practices that truly benefit the growers. Farmers like Ronaldo show that it’s possible to stay true to sustainable practices without the heavy burden of certification, thanks to direct trade relationships that prioritize the well-being of the growers.
This understanding allows you to make more informed choices and enjoy a cup of coffee that’s both exceptional in quality and ethically sourced. When you're looking for a Minnesota-based coffee roaster that prioritizes quality and sustainability, look no further than Ember Coffee.
References
Specialty Coffee Association, "Coffee Standards." https://sca.coffee/research/coffee-standards
Perfect Daily Grind, "Why Is Organic Certification So Hard for Coffee Producers?" https://perfectdailygrind.com/2020/01/why-is-organic-certification-so-hard-for-coffee-producers/
EFSA, "Pesticides in Food – Coffee." https://www.efsa.europa.eu/en/topics/topic/pesticides
Fair Trade Foundation, "Why Fair Trade Coffee Matters." https://www.fairtrade.org.uk/what-is-fairtrade/the-impact-of-our-work/coffee/
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At the Roastery
What Are Mycotoxins?
Mycotoxins are toxic substances produced by certain types of mold and fungi. These molds can grow in warm and humid conditions, meaning they can potentially contaminate various foods, including coffee beans, as they journey from production to consumption. The World Health Organization (WHO) identifies cereals, nuts, spices, dried fruits, apples, dried chiles, and coffee beans as foods that might host these molds.
It's important to note that the presence of mold does not automatically mean mycotoxins are present. Mycotoxins need specific conditions to grow, and there are many different types of mycotoxins, not all of which affect all food products.
Common Mycotoxins in Coffee
Among the various mycotoxins, Aflatoxins and Ochratoxin A (OTA) are the ones most commonly associated with coffee.
Aflatoxins
Aflatoxins tend to grow on grains, nuts, and spices. They are regulated in several parts of the world, and the US limits their presence in foodstuffs to 20 parts per billion (ppb). Interestingly, research has shown that coffee contains properties, like caffeine, which may help inhibit the damage caused by Aflatoxins, especially to the liver. This means that decaffeinated coffee might actually have a higher likelihood of containing Aflatoxins, but this is carefully monitored during the decaffeination process.
Ochratoxin A (OTA)
OTA is considered potentially harmful to kidneys and the immune system, and has been shown to be carcinogenic in rats and mice. In the European Union, regulations prohibit more than 3.0 micrograms per kilogram (µg/kg) of OTA in roasted coffee. While the US does not have federally regulated limits for OTA, the coffee industry maintains strict standards to ensure safety.
Mycotoxins in Coffee: The Facts
Emma Sage, Director of Education Resources at the Coffee Quality Institute, explains that "there is no way to tell if a coffee has been contaminated by OTA unless it is tested by a lab." Mycotoxins can form during coffee processing or storage if conditions are not ideal. However, extensive testing and quality controls in the coffee industry help mitigate these risks.
Some brands market their coffee as "mold-free" or "mycotoxin-free" and may even conduct tests to back these claims. Without knowing a company's specific standards, it's challenging to assess the validity of these claims. In fact, such claims can sometimes be more about marketing than science. It's essential to be cautious about brands making bold claims without transparent testing results. Remember, if you consume grains, dried chiles, or dried fruits, you're already exposed to low levels of mycotoxins.
How Much Is In My Coffee?
The potential effects and amounts are, of course, related. Studies demonstrate that:
Four cups of coffee per day contain only 2% of the ochratoxin. The Food and Agriculture Organization and the World Health Organization have deemed this exposure safe, but it is too low to be of practical significance.
Modern processing methods used by specialty coffee growers effectively eliminate most molds and mycotoxins.
Roasting kills molds that produce mycotoxins, reducing them by up to 96%.
Decaffeinated coffee may contain a higher concentration of mycotoxins due to the absence of caffeine, a natural agent that inhibits mold growth. However, the measured levels remain too low to be of concern.
In effect, 99% of specialty grade coffee is mold and mycotoxin free.
The liver neutralizes mycotoxins, so they do not accumulate over time.
Coffee contains compounds that may reduce the effect of aflatoxins.
Our Rigorous Quality Process
At Ember Coffee, we prioritize quality and safety above all else. Our rigorous process ensures that our green coffee beans are thoroughly vetted before they even reach our roastery. We work with trusted importers who maintain strict standards to ensure the beans are mold-free while in their warehouses. Additionally, we don't keep coffee on hand for long periods, ensuring it's always fresh and continually moving through our supply chain.
Due to the lack of an industry standard, we've established our own rigorous set of standards to provide you with the best coffee possible. This includes:
verifying regular testing with our importers
sourcing only SCA-scored 82+ specialty beans
closely monitoring our warehouse conditions
inspecting every shipment for the presence of mold
collaborating with other like-minded roasters across the globe
constantly re-evaluating this process based on the latest research
Strict adherence to our internal safety protocols ensure our coffee is not only delicious but also safe.
Should You Be Worried?
Worrying about mycotoxins in coffee is a personal choice. Different sources provide varying perspectives on their safety. Organizations representing the consumer coffee industry, such as the National Coffee Association, assure that mycotoxins in coffee are not a significant concern.
We believe that paying an extra premium for coffee advertised as free of mold is a waste of money. According to Dr. Mark Corey, head of science and regulatory affairs for the National Coffee Association, “an average adult would need to consume up to 410,000 8 oz servings of brewed coffee per day to exceed safety levels established by scientific studies.”
Conversely, some wellness-focused companies promote "mold-free" coffees, claiming higher safety standards. If this appeals to you, ensure the brand is transparent about its testing processes and results. Be wary of brands making broad claims without the data to back them up.
The Bottom Line
Mycotoxins can, in theory, be present in coffee. However, coffee sold in the United States rarely contains harmful levels of these toxins. A study conducted by researchers in Spain and published by the National Institute of Health (NIH) found that in people who drank four cups of coffee a day, mycotoxin levels were only at 2% of the maximum safe level. Even studies cited by those concerned with mycotoxins, such as Bulletproof's Dave Asprey, acknowledge that levels found in coffee are typically very low.
Moreover, the coffee industry has been proactive in addressing mycotoxins since at least the 1990s, often opting for wet processing methods which remove most mold spores if they are present.
As a consumer, there's little reason to worry about mycotoxins in your coffee. Enjoying a cup of high-quality, specialty grade coffee from a reputable source like Ember Coffee can put your mind at ease.
Try Our Specialty Grade Coffee
At Ember Coffee, we are committed to providing the highest quality coffee, roasted to perfection. Our specialty grade beans are carefully selected and processed to ensure you get a delicious and safe cup of coffee every time.
In the end, it is a personal decision for every health-conscious coffee lover to pick beans, dose, and time coffee intake for maximum benefit. If you have questions, we are here to help!
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At the Roastery
Within every thriving community, you'll likely find an independently-owned coffee shop. In today's world, coffee shops serve as key spaces for community members to connect and engage. It's no surprise that many are curious about the viability of starting their own coffee shop. Here, we share insights from our years of experience running Ember Coffee. We know because we've done it!
Let’s explore how to start a coffee shop.
What we know about coffee shops
Like many, we took a leap of faith when opening Ember Coffee. None of us had prior experience running a business like this, but with a vision and a lot of passion we set out on the journey. Now several years later, we operate a successful cafe, a kitchen, and a roastery. We employ over 20 individuals, some of whom have been with us nearly from the start. To say we’ve learned a few things along the way is an understatement. We’ve learned a ton, some through successful hunches and some through utter failure. Thankfully we’re able to apply those lessons learned to further our business and continue our growth. We’re thankful for the people who coached us along the way by sharing their experience. And now we’re excited to share ours.
The coffee shop concept
On one side of the coffee offering spectrum, you have restaurants. For them, coffee is a tertiary product that is served after a meal. In the middle, you have cafes where coffee becomes a secondary offering served to nearly every customer alongside made-to-order dishes. And on the other side of the spectrum, you have coffee shops.
The primary offering of a coffee shop is, well, coffee. Not only is it in the name, but coffee beverages are also the number one seller. Second to coffee is food, mostly pre-made pastries and light made-to-order dishes. And third, packaged goods like coffee bags and chocolate bars, as well as other retail, will be tertiary offerings. This is important to consider as the concept will have a tremendous impact on your start-up costs.
12 Steps to Opening a Coffee Shop
1. Cast the vision
Develop a vision for your customer experience. What are you offering your community that doesn’t already exist? Who in your community are you targeting? What reputation do you want to obtain? Articulate this vision by creating a slide deck. Using images and text to tell the story. Dream big!
2. Build the business model
Now focus your vision into a model for a sustainable business. We recommend the Business Model Canvas, an easy to build table for developing your business model.
3. Set your menu
By this point, you probably have an idea of what you want to serve. Mock up a menu including all sizes and variants for all items. Once you’ve gotten everything written out, start chopping. Go item by item and ask if it is essential to your business’ success. If it’s not, cut it. A focused and concise menu will help you perform better than a bloated menu with too many options.
4. Find a location
You’ll be looking in areas that are either urban or suburban. Neither is better than the other, and there are pros and cons to both. Keep in mind that your rent or mortgage should cost you no more than 10% of your net revenue. If a location costs $5,000/mo, you should be able to bring in at least $50,000/mo in revenue. If you don’t think you can, keep looking.
Urban locations have high foot traffic and visibility. They’re in densely populated areas that also have high price tags. The benefit is you’ll be taking advantage of the draw the city creates. You’re going to where the people already are. In these areas, plan to rely heavily on to-go orders. At least half your sales will be from takeaway orders. Therefore, lots of seating isn’t necessary, and you can look for smaller spaces to stay within budget.
If you’re looking in the suburbs or on the outskirts, you will likely become a destination drawing people to you. Because of this, you’ll need to find a location large enough for plenty of seating. Customers will likely want to spend time in your shop, so don’t lose a potential customer because all the seats are taken. If you are in a car-heavy area, consider a drive-thru. Drive-thrus can be very successful if you’re able to keep up with the quick pace. Finding larger locations in the suburbs should still keep you within budget because of the cheaper price tag.
5. Design the shop
Now that you have a location in mind, hire an architect to help you lay it out. Architects know the building codes and laws to help you avoid costly changes later. You’ll not only be navigating building code but also health department requirements for food prep and city laws for accessibility.
6. Hire a contractor
Getting the right contractor to handle the build-out is critical. Once you have your architecture drawings done, send them to several contractors and get multiple bids for the project. You may have a number in mind, but by getting several bids, you’ll be able to zero in on the true cost. Hire someone with a good rate and a good track record. You don’t want to have to repair poor work later on. Also, build-outs almost always take longer than projected. So be sure to pad your schedule and don’t let it stress you if construction takes a few weeks longer than anticipated.
7. Finance
Financing can be the most discouraging step in the process. Once you have an idea for the build-out costs, but before you sign any contracts, you need to secure your financing. You’ll either be looking for loans or investment. With investment, you’ll be giving away ownership for capital. This is a great way to finance your shop as long as you and your investors are in alignment.
Personal loans can be the easiest way to finance as long as the terms are spelled out clearly like interest rates and payback dates. Loans from banks or the SBA (Small Business Association) are other options, but don’t be discouraged if they tell you no. Banks are typically pretty conservative when lending money to coffee shops. Try your best to avoid credit card debt. Credit cards are the most expensive way to finance your shop.
8. Set up services
Most of the items in this list will be happening simultaneously. While you are building out, hiring, and marketing, you’ll also need to be setting up all your services. Services like utilities, internet, security, your POS system, music, and service providers like CINTAS who provide towels, soaps, and floor mats.
9. Make it legal
In this business, asking for forgiveness is not easier than permission. Make sure you’re meeting all the legal requirements for operating a business. By this point, you should’ve already set up your LLC with your lawyer or CPA.
If you have business partners you should’ve also already set up your Operators Agreement as well. Now you’ll need to apply for an EIN (employee identification number) with the IRS, a state business license, and when you’re ready to open, you’ll need a certificate of occupancy. And definitely don’t forget about insurance coverage!
10. Hire and train
Provide plenty of time prior to opening for your team to build camaraderie and confidence. Train on customer service, prep, and bar flow. Use our reference below on figuring out who and how many to hire.
11. Market, market, market
Build hype! You want your community eagerly awaiting your opening. Start marketing your business at step 1 in this list. Make a splash by announcing your new business on social and with the local news. Get your family and friends involved.
Don’t lose momentum after the announcement, but keep it building by releasing information like the menu, renderings of the layout, pictures of construction, etc. Do small coffee pop-ups throughout the community during build-out to give people a taste. This will help ensure you have a line out the door on opening day.
12. Open!
Yay! You finally made it. Before announcing to the public that you’re open for business, work out the kinks by soft opening. At your first soft opening, invite family and friends, and if you can, don’t charge them. This is a gesture to thank them for supporting you, but also give your staff a warm-up. Plan to open for just a few hours, close, and spend a few hours with your staff working through what they learned and adjust what needs adjusting. Then do another soft open where you’re open to the public, but just let the word spread naturally. This will help prevent a rush that can overwhelm your new staff. Once you feel good, announce it to the world! Have balloons, a ribbon-cutting, get the mayor out, a DJ, and do everything you can to make it a celebration because you deserve it!
How much it all costs
TThe largest hurdle when opening a coffee shop is financing. And to figure out your financing, you need to have an accurate understanding of how much it will cost. And that depends entirely on your business model. The demographic you’re targeting, where they’re located, and the menu and experience that will appeal to them are the primary considerations when estimating your start-up costs. Keep in mind that you should have a goal of paying off your start-up costs within the first 5 years and ideally within the first 3. Your goal is to get to profitability as fast as possible. When estimating how much capital you’ll need to get off the ground, here are the things to consider.
Build-out ($100k-$300k)
Build-out is going to be your largest startup cost. Depending on the size of the space, your concept, and how much demolition and installation you’ll be doing, your cost will vary significantly. Finding a location that was previously a food & beverage establishment is a great way to reduce your build-out cost. Spend lots of time evaluating your layout and workflow to identify efficiencies like power and water placement. Expect build-out costs to fall somewhere between $100,000 and $300,000.
Equipment ($30k-$60k)
Equipment is the second largest cost when starting up. And it’s your menu that will dictate it. The equipment for a coffee shop falls into 3 categories: specialty equipment, commercial kitchen equipment, and ancillary equipment. Expect equipment costs to be between $30,000 and $60,000.
Specialty equipment
Espresso Machine: The heart of any specialty coffee shop, this machine is vital for crafting everything from lattes to macchiatos, ensuring each cup meets the high standards your customers expect.
Pitcher Rinser: Installed beside the espresso machine, this tool swiftly cleans pitchers between uses, maintaining the quality of milk-based drinks and speeding up the beverage preparation process.
Knock Box: A simple yet indispensable tool for quickly disposing of used espresso grounds, keeping the bar area clean and efficient.
Grinders: Critical for any coffee shop that prides itself on freshness, having separate grinders for espresso and regular coffee allows you to grind beans on-demand, preserving their flavor and aroma.
Batch Brewer and Airpots: Essential for serving high volumes of coffee during peak hours, these allow you to brew large quantities that stay hot and fresh, catering to customers in a hurry without compromising quality.
Hot Water Tower: Ensures that hot water is always available for tea and other beverages, facilitating efficient service and a diverse menu offering.
Water Filtration System: A cornerstone for making great coffee, this system ensures that the water used in all beverages is clean and pure, enhancing the taste and quality of the drinks served.
Commercial kitchen equipment
Ice Maker: An essential piece of equipment that ensures a constant supply of fresh ice for cold beverages, essential for iced coffees, smoothies, and other cold drinks, especially during warmer months.
Refrigerators: Crucial for storing perishables like milk, cream, and fresh produce, refrigerators help maintain the freshness and quality of ingredients used in both beverages and food items.
Freezer: Used for storing longer-term items such as frozen pastries, ice cream, and backup supplies, a freezer helps manage inventory and reduce waste by preserving essential ingredients until they’re needed.
3 Compartment Sink: A key component for maintaining hygiene, this sink features separate compartments for washing, rinsing, and sanitizing tools and dishes, ensuring that health standards are upheld throughout the operation.
Dishwasher: Speeds up the cleaning process and ensures a high standard of sanitation for all dishware and utensils, crucial in a busy coffee shop environment where turnaround times are fast and volumes are high.
Work Tables: Provide necessary space for food preparation and assembly, essential for efficient workflow and productivity in the kitchen and service areas of the shop.
Ancillary equipment
Pour Over Brewers: Ideal for crafting single cups of meticulously brewed coffee, these brewers appeal to connoisseurs who appreciate the art and precision in coffee making.
Kettles: Essential for heating water to the precise temperature needed for different types of coffee and tea, ensuring optimal flavor extraction.
Tea Pots: Serve a dual purpose, not only for brewing loose-leaf or bagged teas but also for presenting them elegantly to customers, enhancing the tea-drinking experience.
Tamp: A vital tool for espresso preparation, it compresses the coffee grounds evenly, ensuring a consistent and flavorful extraction.
Tamp Mat: Protects the countertop and provides a stable base for tamping, essential for baristas to apply the right pressure without damaging surfaces.
Milk Pitchers: Used for frothing milk to the perfect consistency for lattes and cappuccinos, these pitchers are crucial for the precise pouring and latte art that distinguish specialty coffee.
Scales: Ensure precise measurements of coffee grounds and water, crucial for achieving the perfect coffee-to-water ratio and consistency across servings.
Stirring Spoons: Used for mixing drinks, they’re also indispensable for preparing layered beverages and ensuring flavors are well incorporated.
Whisks: Needed for beating milk, matcha, or other ingredients to create smooth and frothy textures in various drinks.
Strainers: Help in filtering out fine particles from teas and coffees, ensuring clarity and purity in every cup.
Squeeze Bottles: Useful for storing and precisely dispensing homemade syrups and sauces, they contribute to the efficiency and creativity of drink making.
Kitchen Timers: Critical for timing the brewing process, they help baristas achieve perfect brew times for coffee and tea, crucial for maintaining high-quality standards in drink preparation.
Furnishings ($5k - $8k)
Furnishings are an extension of your brand. The experience you create for your customers through your furnishings should match the experience you provide within your cup. Be as intentional with your decor, tables, chairs, and cups and plates, as you are with your coffee. Sourcing can be difficult, but don’t hesitate to ask companies if they offer trade discounts.
Training ($5k - $8k)
Once you have assembled and hired your team, you will need to spend time together to train. Training should include casting your vision for the shop and the customer experience, training on beverage and food preparations, bar flow, and how to work together as a team. Give your team adequate time to train so they’re not stressed or lacking confidence when you open. You have one shot at a first impression, so set your team up for success. Budget a week’s worth of pay for training all team members prior to opening.
Professional services ($10k - $20k)
It takes a village to open a business. Plan to incur costs for hiring professional services like a CPA, lawyer, architect, graphic designer, interior designer, or business consultants.
Goods ($10k)
You will need to place orders for all your goods like coffee, milks, tea, flavorings, food, paper goods, and retail before you open. Plan for around $10,000 for purchasing these items, and don’t plan to make much money off your initial order. You’ll be using a good bit of it during training and soft opens.
Operating capital ($10k-$20k)
It will take time for you to become cash flow positive where you have more cash coming in than going out. To help relieve stress and give you a cushion for just-in-case, plan to have $10,000 to $20,000 in the bank for operating capital.
Who do you need to hire/how many people?
To figure out who you’ll need to hire, start by identifying your roles. General manager, shift manager, barista, chef, cook, baker, are all common positions at a coffee shop but you may not need all of them at the start. Though having an individual split between multiple roles sounds like an efficient idea, typically it doesn’t go well. Let your team dedicate their minds to a single position.
When hiring, start with your leadership team. Shift managers, lead baristas, and chefs will lead the team to success. Find people you believe in, who have experience, and that align with your vision. Even if you start out managing the employees yourself, you will eventually want to delegate those tasks, so having people to promote will be a smoother transition than hiring from outside.
To estimate how many people you need to hire, start by creating a mock schedule. Based on the hours you’ll be operating, figure out the stations that will need personnel throughout the day. Coffee shops tend to be busiest in the late morning and early afternoon. And weekends are typically busier than weekdays so plan to be fully staffed at those times. Also be sure to account for time to open and close the shop.
What supplies do you need?
Goods sold
Goods sold are the things that go into a purchase. It includes your coffee, milks, tea, flavorings, food, and retail. You’ll need to be in a weekly rhythm of taking inventory and ordering. Make use of a PAR level system which will prevent you from running out of inventory.
Consumables
Consumables include your paper goods like cups, lids, straws, napkins, filters, etc. As well as receipt paper, printer paper, and anything else that will need to be continually replaced.
Cleaning supplies
Soaps, detergents, disinfectant sprays can be provided to you through services like CINTAS. Other cleaning agents like Cafiza will also need to be on hand for cleaning your coffee equipment.
Have more questions?
Though it is stressful and difficult, nothing is more satisfying than seeing your community excited to see you open and eager to support you. It’s a special feeling that we feel very lucky to have. If you have more questions that we didn’t answer here, feel free to reach out and ask!
If you’re in the process of opening a coffee shop, or even if you already have, we’d love to partner with you. Our wholesale program provides coffee as well as tea and we’ll help you navigate your barista training, which equipment to purchase, and answer any questions you may have about how to run a healthy business.
Apply to be a wholesale partner
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Education
Have you ever felt like you had to go to the bathroom right away after drinking your favorite coffee? Don't worry—this funny and informative piece explains why coffee makes people go to the bathroom.
You love coffee and want a smooth, balanced experience without any stomach pain. Whether you use a V60, an espresso machine, or a single-serve Keurig pod, we understand. Let's go on an adventure as we learn about the interesting world of coffee and how it affects our metabolism.
Get ready for an interesting, fun, and sometimes cheeky look at the connection between coffee and going to the bathroom. People, get your coffee mugs ready, because this ride is going to be fun!
Why does your coffee come with a morning sprint?
Alright folks, grab your brew and let's dive into science! Coffee, loved by many for its taste and energy-boosting effects, also has an interesting side effect—it makes us poop! This is not just anecdotal. A study published in the Journal of Gastroenterology found that 29% of subjects reported increased bowel movement within twenty minutes of coffee consumption. Talk about fast-acting!
Coffee causes this effect due to its unique composition. It contains tiny molecules called phytochemicals, caffeine being the most notable one, which have a stimulating effect on the colon. To get a bit more science-y, coffee increases the levels of the hormone gastrin in the body, which in turn stimulates activity in the colon. Plus, this beverage promotes the release of cholecystokinin, another hormone that aids digestion. Therefore, when you enjoy your cup of joe, it's not just waking up your brain, it's waking up your gut too!
Now, the million dollar question: Is it bad for you? Luckily, the answer is no. Coffee-induced poop isn't harmful. It’s simply your body's way of responding to a natural stimulant. In fact, some people see it as a benefit. Many people, according to a survey by the National Institute of Health, use coffee as a tool for maintaining regular bowel movements. So, the next time you grab your morning coffee, remember, it's not just your brain that's thanking you—it's your digestive system too!
Arabica or robusta?
Is there a difference in caffeine?
Yes, there really is a difference! Whether you choose Arabica or Robusta beans, the type of coffee you make may have a big effect on both how it tastes and how well it helps your digestion.
The Robusta bean, which is also called Coffea Canephora, has a long and interesting history. This type comes from sub-Saharan Africa and has been grown and eaten for a very long time. Robusta beans are known to be tough, robust, and much easier to grow because they don't get diseased or eaten by pests.
While Arabica is easy to like, Robusta takes a little while to get used to. The coffee in it is almost twice as strong, which wakes up both your brain and your digestive system. Robusta tastes darker, stronger, and a lot more bitter because it has a lot of caffeine in it. Is that not good? Not in the least! With its strong taste, the Robusta bean wakes you up in the morning, just like your coffee!
Let's go back in time now. Think back to the late 1800s. Robusta beans were grown in large amounts because Arabica beans were in short supply. Some brands, like Folgers and Maxwell House, saw a chance. They found that using Robusta beans would allow them to make a cheaper, stronger, and more caffeinated coffee. In this way, they changed the way we drink coffee and made it available to everyone.
That being said, Arabica beans, also known as Coffea Arabica, are often thought of as the best coffee beans. People who like their coffee smoother and less bitter love these beans because they have a more delicate and complicated flavor profile and less caffeine.
And the next time you drink coffee, think about the beans that went into it. It's not just about taste when you decide between an Arabica and a Robusta. It's also about history, farming, and the interesting science behind what moves us.
The science: coffee or laxative?
Now for the important question: Can your favorite coffee be used instead of a laxative? A lot of people have talked about this, and we're finally going to tell you!
Before you start, it's important to keep in mind that coffee does stimulate your bowels, but not in the same way that a cleanser does. Laxatives mostly work in one of three ways: they either make your stools bulkier, they make them easier to move, or they make your innards move faster. However, coffee raises the production of gastrin, which in turn speeds up colonic action. Even though it can "get things going," it won't work as well as a regular cleanser.
Putting that aside, using coffee as a natural way to help you go to the bathroom has some benefits. It doesn't have the side effects that can happen when you use laxatives a lot, like becoming dehydrated or having your pH levels change. Plus, it's a lot more fun than the other way to keep your gut system healthy.
But what about just drinking coffee? Does it make you feel good? Yes, coffee lovers can rejoice! Not only does coffee help you get your morning, um, "moving," but it also has many other health perks that have been proven to work.
Years of study show that people who drink coffee are less likely to get a number of serious illnesses. The Harvard School of Public Health says that people who drink coffee are less likely to die young, get heart disease, or get some types of cancer. It also lowers the chance of getting Parkinson's disease and type 2 diabetes.
But, as with everything else, balance is key. Even though it's clear that coffee is good for you, drinking too much of it can cause a lot of problems, like jitteriness, sickness, headaches, and trouble sleeping. I'd like to use wise words from my grandmother: "Too much of anything is bad." The same is true for coffee.
Keep in mind that coffee affects each person's body in different ways, so the "right" amount can be very different for each person. Pay attention to your body. If coffee makes you feel good and helps you do things well, then you're probably on the right track.
So, does coffee make you more powerful than a laxative? No. Can it help things move? Of course. Does it make you feel good? In small amounts, yes! Folks, that's the end of the review of the drink that gets you through the day. Now, go make some coffee and enjoy it!
Daily intake
How much is too much?
We've talked about coffee, your gut, and its amazing benefits. Now let's talk about the most important question: "How much coffee is too much?" It's time to solve the puzzle and bring this important problem to light.
Up to 400 milligrams of caffeine per day is what the U.S. Food and Drug Administration (FDA) says is a good amount. That is about the same amount as four 8-ounce coffee cups. But keep in mind that the amount of caffeine can change based on the bean type, how it's roasted, and how it's made.
The European Food Safety Authority (EFSA) agrees and says that people shouldn't take in more than 200 mg at a time. This is about 2.7 mg per pound of body weight, which is about 12 ounces of coffee for a 150-pound person.
Still, everyone is different, and just like how people like their coffee, our bodies react to caffeine in different ways. After having a tea in the middle of the day, some people may be able to sleep like a baby, while others may be up all night tossing and turning. How sensitive we are to caffeine depends on our genes, our age, our body mass, and our general health.
Remember that more isn't always better, especially when it comes to coffee. Too much coffee can make us feel antsy, anxious, have an upset stomach, have a fast heartbeat, and even tremor our muscles, even if it helps us wake up or go to the bathroom. We love coffee and don't let it ruin our day.
To sum up, people, less is more. Whether you drink occasionally, a lot during certain times of the year, or all the time, it's important to keep track of how much you're drinking and drink sensibly. In the end, the fun of coffee is in enjoying every moment, smell, and taste.
Let's raise our mugs to a balanced coffee experience that makes our bodies and taste buds happy. Cheers to the drink that keeps us going, brings us together, and makes our lives a little more fun. Coffee lovers, have a drink!
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At the Roastery
It's a fun journey that takes precision, patience, and desire to learn how to make the perfect cup of coffee using the pour-over method with a V60 or Kalita brewer. This step-by-step guide will show you the tools, methods, and insider tips you need to take your coffee experience to a whole new level.
Join us on this tasty adventure as we learn about the art and science behind the pour-over method and how it can bring out the best in your coffee beans, whether you're a specialty coffee expert or just a coffee lover who likes to learn more. Get ready to be awakened and enjoy every sip of perfectly made coffee in your home.
Introduction: The Art of Pour Over Coffee
The beauty of pour over brewing
Pour over brewing is more than just a way; coffee lovers love it as a personal ritual. It's beautiful because it's simple and gives you power over every part of the brewing process. With each pour, you can bring out a range of tastes that might otherwise stay hidden in the complex profile of a coffee bean. From the smell of fresh grounds to the last drop in the pitcher, it's a sight, sound, and touch experience.
With its cone-shaped shape and spiraling grooves, the V60 is perfect for this. It makes it possible for a consistent extraction, which brings out complex notes that can be anything from fruity and bright to earthy and rich. When you master pour over, you're not just making coffee; you're creating an experience that shows how much care and attention you put into it.
Why choose the V60 method
Choosing the V60 method for pour-over coffee ensures precision and clarity in your cup.
The V60's unique design, with angled sides and a single large hole at the bottom, allows for a fast and efficient flow rate. This means that you can fine-tune the extraction time and pour to highlight different flavor profiles. The spiral ribs on the interior wall also help to keep the filter from sticking, resulting in a consistent and even extraction. What distinguishes the V60 is its versatility—it can accommodate a variety of grind sizes and pouring speeds, making it the preferred tool for both novice and experienced baristas.
Choosing the V60 means embracing a brewing technique that is as much about the process as it is about the end result. It is intended for those who see coffee brewing as an art form to be perfected, rather than a daily routine.
Essential Elements for Mastering the Pour Over
Selecting quality coffee beans
Selecting high-quality coffee beans is the first step in creating an enjoyable pour over. The right beans can make all the difference in your brew, resulting in a cup full of complex aromas and flavors. For the best results, use fresh, whole bean coffee from a local Minnesota coffee roaster like Ember Coffee. Our beans are carefully sourced and roasted to highlight the distinct characteristics of each batch.
Look for beans that have been roasted within the last two weeks to ensure maximum freshness. Single-origin coffee is ideal for pour over because it highlights the distinct flavor of the region from which it is sourced. Consider the roast profile as well; a lighter roast will have brighter, more acidic notes, whereas a darker roast will be fuller-bodied, with a stronger, more robust flavor.
Remember that the quality of your beans determines the caliber of your coffee.
Understanding the importance of water quality
Water quality is critical when brewing pour-over coffee. After all, coffee contains over 98% water. The minerals in water have a significant impact on the taste and extraction of coffee. Hard water with a high mineral content can over-extract, whereas soft water may under-extract, resulting in a flat or sour taste.
For a balanced brew, use filtered or spring water with a neutral pH and moderate mineral content. This ensures that the water does not overpower the coffee's natural flavors and aromas. Furthermore, the temperature of the water should be just off the boil, between 195 and 205 degrees Fahrenheit, to optimize extraction without burning the coffee. The interaction of water and coffee grounds during the pour over process is delicate; good water quality can bring out a coffee's best notes, elevating a good cup to a great one.
The role of the coffee grinder
The coffee grinder is more than just a tool; it is the gatekeeper of flavor. A consistent grind is essential for a balanced pour over because it influences how water flows through the coffee grounds and extracts flavor.
A burr grinder is ideal because it produces a uniform grind size, which is essential for the V60's consistent brew. A fine to medium-fine grind is ideal for the pour over method because it slows down the water flow just enough to extract the full range of flavors without overdoing it.
Avoid using a blade grinder, as it can produce uneven grounds and an inconsistent taste. Investing in a quality grinder means you're not just grinding beans; you're building the foundation for your pour over. Take the time to adjust your grind size, and you'll notice the subtleties and depth that a well-ground coffee can provide in each cup.
Importance of the right brewing equipment
The right brewing equipment can transform your pour-over from ordinary to extraordinary. Starting with a dependable V60 dripper that ensures consistent extraction, it's critical to pair it with the right filter paper, which can affect the flow rate and flavor of your coffee.
Another useful tool is a gooseneck kettle, which provides the control required for a precise pour, allowing you to evenly saturate the grounds and maintain the optimal brewing temperature.
A scale is equally important, as it allows you to accurately measure your coffee and water for consistent strength and flavor.
Don't overlook the carafe or cup you're brewing in; heat retention is critical. Investing in long-lasting, consistent equipment will result in a more reliable and enjoyable coffee brewing experience. With the right tools, your pour over routine will become a dependable method for creating the ideal cup.
Step-by-Step: Brewing Your Perfect Cup of Coffee
Prepping your coffee workspace
Before you start brewing, make sure your coffee workspace is clean and organized. Begin by gathering all of your equipment, including the V60, filter, grinder, scale, kettle, and carafe or mug. Make sure your workspace is close to a water source and has a level surface for your scale.
Rinse the V60 filter with hot water to remove any paper taste and warm up the brewer; this also allows the filter to adhere to the dripper's sides. Remove the rinse water before you begin brewing. Measure out your coffee beans and get your grinder ready. Preheat your kettle to the desired temperature, usually between 195 and 205 degrees Fahrenheit.
An organized workspace streamlines your workflow and allows you to focus on the art of brewing, ensuring that every step is executed with precision for the perfect cup of coffee.
Achieving the right coffee to water ratio
The coffee-to-water ratio is an important factor in the pour over process. It can make the difference between a rich, flavorful cup and one that is disappointing.
A general rule is to use a 1:16 ratio of coffee to water, which equates to about 1 gram of coffee for every 16 milliliters of water. A single cup typically contains 20 grams of coffee and 320 milliliters of water. However, don't be afraid to change the ratio to suit your tastes.
Some coffee drinkers prefer a stronger brew and may choose a 1:15 ratio, whereas others may prefer a lighter cup with a 1:17 ratio. Using a scale ensures precision and consistent results every time you brew. Mastering this aspect of pour over brewing allows you to customize your coffee to your exact preferences, resulting in a truly personalized coffee experience.
The art of pouring: technique and timing
Pouring is an art form in pour-over coffee making. A steady, controlled pour is essential for achieving an even extraction. Begin with a slow pour in the center, then spiral outwards to ensure that all of the grounds are wet during the initial bloom. This stage allows gases to escape, and waiting about 30 seconds before the next pour improves flavor development.
After the bloom, pour in a slow, steady spiral, keeping the water level consistent to ensure an even extraction. The total brew time should be between two and three minutes. If it's too fast, grind finer; if it's too slow, grind coarser. The right technique and timing bring out the coffee's best qualities, ranging from bright acidity to rich sweetness. The goal is a harmonious balance of flavors, which can only be accomplished through patient and skilled pouring.
Tasting and refining your brew
Tasting and refining your brew is a continuous learning process that helps you improve your pour over technique. After brewing, take a moment to enjoy the aroma before sipping. Evaluate the taste. Is it overly bitter or sour? Does it have the right body, or is it too weak? These cues will direct your adjustments.
If the coffee is too bitter, it may be over-extracted; try grinding coarser or pouring faster. If it's sour, it may be under-extracted, requiring a finer grind or a slower pour. Make notes about your brews, including the coffee-to-water ratio, grind size, pouring technique, and tasting notes.
This practice aids in repeating successes and avoiding previous mistakes. Over time, you'll gain a better understanding of how each variable affects taste, allowing you to consistently create a cup that's perfect for your taste.
Ember Coffee is Your Go-To for Pour Overs
Local Minnesota Coffee Roasters: Our story
Ember Coffee, located in the heart of Big Lake, Minnesota, began with a simple goal: to create the best pour over coffee experience. As Minnesota coffee roasters, our story is rooted in community and a commitment to quality. We started small, roasting in a second floor office space and sharing the results with our friends and neighbors. (Yes, we carried the bags upstairs!)
The response was overwhelming—not only did our coffee taste great, but it also brought people together. This fueled our desire to improve our roasting techniques, find the best single-origin beans, and perfect our blends. Our approach is personalized; we roast in small batches to ensure freshness and flavor.
Ember Coffee has grown, but our mission remains unchanged: to make coffee that embodies the spirit of our Minnesota roots — honest, down-to-earth, and welcoming to all. When you choose Ember, you're not just purchasing coffee; you're joining a story that celebrates local craftsmanship and a community's love of great coffee.
What sets Ember Coffee beans apart
Ember Coffee stands out from the rich tapestry of coffee culture for a variety of reasons. Our commitment to quality begins with carefully selected beans sourced from the world's finest coffee-growing regions. We prioritize fair trade and sustainable practices, ensuring that our coffee not only tastes great but also benefits ethical farming communities. Once the beans arrive in Big Lake, Minnesota, we begin the roasting process, which is both an art and science. We roast in small batches, allowing us to highlight each bean's unique flavor profile.
The end result is a cup of coffee that is smooth, balanced, and stomach-friendly, without the harshness found in larger commercial roasts. At Ember Coffee, we've created something unique—a coffee experience that reflects our unwavering dedication to quality.
Our beans are more than just unique; they represent the care, attention, and community spirit of our Minnesota roots.
Ember Coffee: Elevating Your Coffee Experience
The Roaster's Choice: A monthly exploration
Ember Coffee believes in keeping the coffee experience fresh and exciting. That's why we have our 'Roaster's Choice,' a monthly feature in which we highlight a different, carefully chosen coffee. It is our way of taking you on a monthly journey through the world of coffee. Each selection is chosen for its distinct qualities and flavor notes, allowing our customers to try new profiles that they might not otherwise choose. These beans are meticulously roasted like all of our coffees, ensuring that you get the best of what each variety has to offer.
Our 'Roaster's Choice' is more than just a subscription; it's a ticket to the diverse world of coffee, chosen by those who know and love it best. Join us in this monthly exploration as we discover the diverse and vibrant flavors of coffee.
Convenient subscription options for coffee lovers
Ember Coffee provides convenient subscription options to those who have made coffee a part of their daily routine. Our subscriptions are designed to deliver the freshest, most flavorful coffee directly to your door. You can select from a number of our single-origin coffees and blends, including the exclusive Roaster's Choice selection.
With our subscriptions, you will never run out of your favorite beans. You'll also save money; subscribers receive a 10% discount on all orders. Plus, our flexible plans allow you to customize the frequency of your deliveries, ensuring that you are always stocked based on your personal coffee consumption.
Whether it's for a morning pour over or an afternoon pick-me-up, our subscription service ensures you always have a high-quality cup of Ember Coffee to enjoy.
Ready to Start Your Perfect Pour Over Journey?
Shop Ember Coffee today
The perfect pour over starts with the right coffee. At Ember Coffee, we make it our mission to provide you with beans that will elevate your brewing experience. Our selection of freshly roasted single-origin coffees and expertly crafted blends comes in 12 oz bags and single-serve K-cups, making them ideal for any brewing method. When you shop with us, you are not only purchasing coffee; you are also supporting a local Minnesota coffee roaster dedicated to quality and community. Each purchase helps you improve your pour over technique with beans that are smooth, balanced, and gentle on the stomach.
Visit our coffee shop in Big Lake, Minnesota, or browse our menu online. Shop Ember Coffee today and experience the difference passion and precision can make in your daily cup.
Start your Ember Coffee subscription for savings
If you want to improve your coffee experience while saving money, starting an Ember Coffee subscription is the ideal solution. With our subscription service, your favorite coffees, including our 'Roaster's Choice,' will be delivered to your door on a regular basis. This not only ensures that you always have fresh, high-quality beans on hand, but also saves you 10% on each order.
Subscriptions are adaptable; you can easily change the delivery frequency and coffee selections to suit your drinking habits. You can also pause or cancel at any time, with no commitment. Starting a subscription is more than just convenient; it represents a commitment to consistently exceptional coffee at a lower cost.
So, why wait? Begin your Ember Coffee subscription today and join a growing community of coffee enthusiasts who value the best, locally roasted beans from Big Lake, Minnesota.
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At the Roastery
Coffee fans are always looking for the best cup—one with just the right mix of smells and tastes. Here at Ember Coffee, we think that the key to doing this is to understand the complex science behind how Arabica coffee tastes. Arabica beans are grown in many places around the world, including Asia, Africa, and Latin America, each with its own unique climate and soil.
The weather, altitude, and type of dirt in these areas affect how the coffee beans taste. For example, beans grown at high elevations tend to have a lot of acidity and a lot of different flavors, while beans grown in volcanic soils tend to have hints of cocoa and earthiness. As coffee lovers and roasters, we're proud to get the best Arabica beans from all over the world. We do this by carefully considering things like altitude and soil composition to make sure that every cup of coffee we sell has the best tastes.
If you want to make great coffee, whether you like a V60 pour-over or an espresso, you should first understand how it works. Take a taste adventure with us as we explore the interesting world of Arabica coffee and share our love for getting the best beans from all over the world. Send us an email or place an order, and we'll take you on a coffee journey.
Sourcing the Finest Arabica Coffee
Altitude's Influence on Arabica Coffee Flavor
The altitude has a big effect on how the taste of Arabica coffee develops. Due to cooler temps, coffee beans mature more slowly when they are grown higher up. The beans can develop a more complex and deep taste because they grow more slowly. High-altitude coffee usually has strong acidity and a variety of mild tastes, such as fruity, floral, and spicy notes.
These high-altitude beans are what Ember Coffee looks for to make a cup that's more than just a drink. For example, the beans we get from the mountains of Colombia and Ethiopia are grown at high altitudes that let the natural sugars and acids grow. This gives our customers a taste profile that is truly unique and interesting. We can send freshly roasted coffee with unique tastes because we pay close attention to how altitude affects the coffee.
Soil's Role in Shaping Arabica Coffee Taste
The soil where Arabica coffee is grown is just as important as the altitude in determining its taste. Soil types can be very different from one coffee-growing area to another, and these changes help make the beans taste different. For example, volcanic soils are full of minerals and keep water well, which often makes coffee that tastes smooth and full, with chocolate or nutty notes. Sandier soils, on the other hand, let water drain away quickly and can make coffee that is more delicate and fragrant.
Here at Ember Coffee, we know how important the soil is and how it affects the end cup. Our relationships with farmers make sure that the soils are well-kept and that sustainable farming methods are used. This protects the natural qualities of the land that give our newly roasted coffee its unique flavor. The fact that we work hard to understand and use the science of dirt makes us stand out as a coffee roaster in Minnesota.
Arabica Coffee Profiles from Around the World
Colombian Arabica: Rich and Nutty
Coffee drinkers all over the world love Colombian Arabica coffee for its full-bodied, rich taste with a nutty twist. The unique mix of high elevations, tropical weather, and volcanic dirt that is full of nutrients makes for ideal growing conditions for these exceptional beans.
We love the standard Colombian profile at Ember Coffee because it makes a well-balanced cup with a light sweetness and a smooth finish. Our Colombian Arabica comes from the slopes of the Andes and has hints of caramel and roasted nuts. It has a comfortable and polished complexity that makes you want to drink more. You can enjoy this coffee in a lot of different ways, like as a warm espresso or a cool cold drink. We're proud to have been recognized as Minnesota's Best Coffee by Star Tribune, and we make sure that every batch is air-roasted to bring out the rich and nutty flavors that have made Colombian Arabica a classic in the coffee world.
African Arabica: Bright and Fruity
People love African Arabica coffee because it has a strong acidity and a unique fruity taste that can range from berries to citrus. These coffees often taste like wine and smell like flowers, which comes from the diverse ecosystems in the places where they are grown. At Ember Coffee, we really like how the bright and lively flavors of African Arabicas make our selection stand out.
From the mountains of Ethiopia, where coffee was first grown, to the slopes of Mount Kilimanjaro, the different landscapes in Africa give coffee a wide range of tastes. For instance, our customers love our air-roasted Ethiopian Yirgacheffe because it tastes like bright lemons and has hints of jasmine. As a coffee roaster in Minnesota, we make sure that the unique qualities of these newly roasted coffee beans are kept. This gives our customers a taste that is as exotic as the places where the beans come from.
Indonesian Arabica: Earthy and Bold
Arabica coffees from Indonesia are known for having a full body and deep, rich flavors that often have hints of spice, cedar, and sometimes a light smokeyness. With their rich volcanic soils and tropical temperatures, islands like Sumatra, Java, and Sulawesi are great places to grow coffee. This is one reason why these beans have such unique tastes.
When we buy Indonesian Arabicas at Ember Coffee, we make sure that the boldness and depth of these beans shine through in every cup. For people who like strong, hearty coffee with low acidity and a long finish, our Sumatran mix is a big hit. By air roasting these beans, we bring out their natural tastes and make sure that the coffee you buy from us here in Big Lake, Minnesota, is the best. Because of these strong, rich notes, our Indonesian Arabica is a great choice for coffee lovers.
Ember Coffee's Journey to Quality
Our Quest for the Perfect Bean
The never-ending search for the right bean is what drives us at Ember Coffee. This quest takes us to faraway parts of the world, where we build relationships with growers and towns that share our dedication to doing the best job possible. We focus on Arabica beans from a single origin because they have the best flavor and also tell a story about the place and the people who grew them. Our hands-on approach makes sure that everything can be tracked and supports long-term methods that are good for both farms and the environment.
As a dedicated Minnesota coffee roaster, we go the extra mile to hand-pick beans that meet our high standards for taste and quality. Due to this care, we only sell freshly roasted coffee that we are happy to brand with our name. Each bean is an expression of our love for coffee and the place where it comes from, giving our customers a taste of the world in their cup.
Air Roasting: The Ember Coffee Difference
The way we roast our coffee at Ember Coffee makes us stand out. Instead of using a drum, air roasting uses hot air to make a constant heat that roasts coffee beans evenly without burning them. This method brings out the natural qualities of the bean, revealing a cleaner and more vibrant taste profile. Our loyalty to air-roasted coffee shows how much we value new ideas and high quality. To get the right roast that brings out the flavors of each bean, each batch is closely watched.
We are proud to be a Minnesota-based coffee roaster because this process lets us serve the best freshly roasted coffee in Minnesota. People like how air roasting gives coffee a smooth, balanced flavor without the bitterness that can come from other ways. Because of this careful brewing process, every cup of Ember Coffee is a truly exceptional coffee experience.
Roaster's Choice Subscription
With the Roaster's Choice subscription, Ember Coffee wants you to join our journey through flavors. We do this so you can enjoy the thrill of finding new and great coffees right at your door. We feature a different single-origin or mix of coffee every month. These are carefully chosen to show off the best flavors that come from altitude, soil, and our special air roasting method. When you subscribe, you get more than just freshly made coffee. You start a journey around the world in the comfort of your own home.
If you become a subscriber, you'll get regular deliveries, a 10% discount, and the chance to try a new coffee with every package. As a local coffee roaster in Minnesota, our Roaster's Choice Subscription shows how much we want to share a world of tastes with our community. If you sign up for our goods or place an order today, Ember Coffee will take you on a coffee adventure you'll never forget every month.
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At the Roastery
At Ember Coffee Company, the secret to our award-winning lattes and cappuccinos lies in the meticulous art of milk steaming. Achieving the quintessential micro-foam is a blend of science and skill, crucial for enhancing the rich, velvety texture and exquisite flavor balance in every cup of our specialty espresso-based drinks.
The Optimal Milk Temperature
The temperature of the milk is pivotal in espresso drink preparation, influencing the final taste, texture, and quality of your beverage. To savor the Ember Coffee Company experience at home, aim for the sweet spot between 140-150 degrees Fahrenheit when steaming milk. This range ensures the milk’s creamy expansion, complementing the robust espresso without overpowering its nuanced profile.
The Key to Silky Smooth Micro-Foam
Be wary of temperatures too high, as overheated milk risks a scorched taste, detracting from the espresso’s flavor harmony. Conversely, milk that’s inadequately warmed fails to froth to the creamy consistency synonymous with Ember Coffee Company's renowned quality.
Steaming to Perfection: Techniques
Utilize a high-caliber steaming wand, a staple of our coffee artisans at Ember Coffee Company, to attain that perfect temperature. Position the wand slightly below the milk's surface, maintaining steady motion to foster a whirlpool effect. This method is paramount in air integration, transforming the milk into the iconic smooth and creamy micro-foam our customers cherish.
As the milk warms, your hand becomes the intuitive gauge for ideal heat levels – just shy of too hot to touch comfortably. Small adjustments go a long way in perfecting the texture and temperature that define Ember Coffee Company’s signature drinks.
The Art of Balance: Milk and Espresso
The proportion of milk to espresso is a canvas for personalization. While a traditional latte or cappuccino from Ember Coffee Company boasts a balanced 1:1 ratio, we celebrate the individual palate. Adjusting ratios can accentuate either a bold espresso punch or a luxurious, milky caress – an exploration encouraged to discover your unique preference.
Embracing the Journey to Espresso
Understanding that the journey to your perfect espresso drink is personal and experimental, we invite you to play with ratios, temperatures, and techniques. Whether you prefer a strong, full-bodied espresso hit or a softer, more indulgent milky embrace, the right combination is waiting to be discovered.
Bringing Our Expertise to Your Home
To recreate the Ember Coffee Company magic in your own kitchen, remember that the devil is in the details. Precision in milk temperature and consistency is not just a step in the process—it's a dedication to the craft. Just like our skilled baristas, take the time to practice and perfect your method, and you’ll be crafting coffee shop quality drinks in no time.
More Than Just a Drink, It's an Experience
Every espresso-based drink at Ember Coffee Company is more than just a beverage; it’s a curated experience for the senses. From the ideal milk temperature to the exact espresso-to-milk ratio, each element is an invitation to indulge in a moment of coffee perfection. As you master the art of milk steaming, you become part of a community that appreciates the nuances that make a truly great cup of coffee. At Ember Coffee Company, we don’t just serve coffee, we serve memories—steamed to perfection, one cup at a time.
Visit Ember Coffee Company off Highway 10 in Big Lake, Minnesota, or explore our selection online, and let us guide you through a world of rich, flavorful, and perfectly steamed espresso drinks. And for those who fall in love with our approach, our monthly coffee subscription service brings the Ember experience straight to your doorstep. Share in our commitment to excellence and become a connoisseur of the fine art of coffee.
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At the Roastery
Perfecting Your Brew with Ember Coffee Pods
Why Ember Coffee Pods Are Different
If you’re used to conventional pods, you’ll notice right away that Ember Coffee pods are fuller, richer, and more aromatic. That’s because we pack them with 30% more coffee than the standard pods you find at big-box stores. We also use specialty-grade beans—sourced at nearly twice the cost of conventional brands—to ensure every sip is smooth, balanced, and bursting with flavor.
Brewing Tips for the Best Experience
Because Ember Coffee pods contain more coffee, you may need to adjust your brewing method for the perfect extraction:
✅ Use the Normal Setting – Skip the "strong" or "robust" settings you might use for weaker pods. Our pods are designed to deliver a bold, full-bodied cup without extra adjustments.
✅ Match Your Cup Size – If you're brewing a 12 oz cup, set your Keurig to 12 oz instead of trying to force a stronger brew in a smaller setting.
✅ Enjoy the Smooth, Low-Acidity Experience – Many of our customers find that our coffee doesn’t upset their stomach like conventional coffee. That’s thanks to our air-roasting process, which reduces acidity and enhances the natural flavors of the beans.
What Makes Ember Coffee Special?
Air Roasting for a Smoother Taste – Instead of traditional drum roasting, we use superheated air to roast our beans evenly, giving them a clean, balanced flavor with less bitterness.
Coffee with a Purpose – Every purchase supports our mission to do good in the world. A portion of the proceeds from our Deliverance Blend helps fight human trafficking and supports marginalized communities in the U.S., India, and Ukraine.
Join Our Coffee Community – Have questions? Our live chat feature connects you directly with Matt, our roastmaster, to help you fine-tune your brew.
Try Ember Coffee Monthly
Loved your first cup? Get 10% off a monthly subscription and enjoy early access to seasonal flavors and exclusive updates from our roastery.
From our family in Big Lake, Minnesota to wherever you are, thank you for choosing Ember Coffee. Happy brewing!
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Community
A Special Thank You From Ember Coffee
Hey there, friend! If you're reading this, chances are you’ve recently received a little thank-you card from us in your Ember Coffee order. That means you’ve chosen to support a small, family-owned business in Minnesota—and for that, we’re incredibly grateful.
We’re Matt and Elisa Berry, the founders of Ember Coffee, and along with our amazing team (including our kids, who help pack orders!), we want to personally thank you for choosing Ember. Every purchase you make helps us continue doing what we love—roasting exceptional coffee while making a real impact in the world.
Now, let’s talk about making your coffee taste as amazing as possible with the right brewing ratio and a few pro tips to bring out the best in every cup.
Brewing Basics: The Right Coffee-to-Water Ratio
The secret to a great cup of coffee? Extraction and balance.
When you brew coffee, you’re extracting oils, aromas, and flavors from the beans and infusing them into water. The right ratio of coffee to water is key to getting that rich, smooth, and well-balanced taste.
The Golden Ratio: 1:16
We recommend starting with a 1:16 coffee-to-water ratio for the best flavor. Here’s how to do it:
✅ Weigh Your Water: First, figure out how much liquid you want to brew. If you’re using a coffee maker, pour water into your carafe, place it on a scale, and weigh it in grams or ounces.
✅ Divide by 16: Take the weight of your water and divide it by 16. That number tells you exactly how many grams or ounces of coffee to use.
✅ Grind & Brew: Adjust your grind size based on your brewing method (finer for espresso, coarser for French press), and you’re ready to brew a balanced and flavorful cup!
Need More Help?
We’ve made it even easier with a free Brew Guide on our website. Just search for it or reach out, and we’ll make sure you get the perfect step-by-step instructions for your preferred brewing method.
Fine-Tuning Your Brew
Even with the right ratio, small tweaks can make a big difference. Here’s how to adjust your brew if it’s not quite hitting the mark:
Too strong or bitter? Try coarsening your grind or using slightly less coffee.
Too weak or sour? Your coffee may be under-extracted. Try grinding finer or adding a little more coffee to the brew basket.
Espresso settings are different. If you’re making espresso, never grind as coarse as drip coffee—but don’t go too fine, or you’ll over-extract and get bitterness.
Brewing great coffee is part science, part art, and we’re here to help you dial it in to perfection!
Why Ember Coffee is Different
Our coffee isn’t just crafted for flavor—it’s also easier on your stomach.
Air-Roasted for Smoothness
Unlike traditional drum roasting, we use a superheated air-roasting method that reduces acidity and enhances balance. Many customers have told us they thought they had to give up coffee due to stomach issues—until they tried Ember!
Your Purchase Makes a Difference
When you buy Ember Coffee, you’re not just getting amazing coffee—you’re helping us give back. Our Deliverance Blend supports organizations fighting human trafficking and caring for the marginalized in the U.S., India, and Ukraine. Every cup you brew contributes to something bigger.
Join the Ember Coffee Family
Whether you ordered a single bag or signed up for one of our monthly coffee subscriptions, we’re honored to be part of your daily routine.
Have questions? Need help dialing in your brew? Reach out anytime! You can chat with us on our website or send us an email—we love connecting with fellow coffee lovers.
From our family in Big Lake, Minnesota to wherever you are, thank you for supporting Ember Coffee. Keep brewing, keep enjoying, and we’ll catch you soon!
— Matt & The Ember Coffee Team
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At the Roastery
Are you a coffee lover looking for the ideal cup of cold brew? Look no further! In this step-by-step guide, we'll take you through the amazing world of cold brew with Ember Coffee's Dark Roast Mexico Chiapas.
This dark roast, known for its smooth and balanced flavor profile, produces rich, chocolatey notes that pair well with a refreshing cold brew. We will walk you through the entire process, from choosing the right beans to making your own delicious batch at home.
Prepare to elevate your coffee experience and learn the secrets to creating an incredible cold brew. If you want to take your coffee to the next level, we recommend purchasing a bag of our Mexico Chiapas Dark Roast as a single order or as a regular subscription. Prepare to embark on a unique coffee journey!
Discovering Ember's Dark Roast Mexico
The Unique Taste of Dark Roast Mexico Chiapas
Ember Coffee's Dark Roast Mexico Chiapas coffee stands out from the crowd. Its distinct flavor stems from high-quality beans sourced from the lush regions of Chiapas, Mexico. These beans are known for their rich, full-bodied flavor, which remains smooth and balanced even when roasted dark. When you taste our Dark Roast, you'll notice a strong chocolate flavor, which is complemented by subtle notes of ripe fruit and a hint of nuttiness. These complex flavors distinguish our dark roast from other coffees and transform it into a sensory experience.
The beans are carefully roasted in Big Lake, Minnesota, so that each sip reflects our Minnesota coffee roaster team's dedication and passion. It's ideal for a refreshing cold brew if you want a deep coffee flavor without the bitterness that dark roasts are known for.
Why it's Perfect for Cold Brew
Because of its inherent flavor characteristics, the Dark Roast Mexico Chiapas is ideal for cold brew coffee. Cold brewing, which involves steeping coffee grounds in cold water for an extended period of time, tends to extract coffee's rich, deep flavors while leaving the bitter compounds behind.
Our dark roast's chocolatey and nutty undertones flourish in this brewing environment, resulting in a smooth, refreshing beverage that is both robust and gentle on the palate. And the lower acidity of cold brew makes it a more gentle option for coffee drinkers who may be sensitive to the higher acidity found in hot brewed coffee.
By selecting Ember Coffee's Dark Roast Mexico Chiapas for your cold brew, you are setting the stage for an exceptional coffee experience that is full of flavor and surprisingly easy to drink, exemplifying our coffee shop's commitment to providing a superior cup every time.
Mastering Cold Brew : A Step-by-Step Guide
Selecting Your Beans: Why Choose Ember Coffee's Dark Roast
When making cold brew at home, choosing the right coffee beans is critical, and Ember Coffee's Dark Roast Mexico Chiapas is a great option for a variety of reasons. First and foremost, the beans are of exceptional quality. We source our beans from reputable growers in Chiapas, ensuring that each batch meets the highest standards.
The dark roast level of these beans is specifically designed to complement the cold brewing process, bringing out the chocolate and nutty flavors while minimizing bitterness. This results in a cold brew that is smooth, well-rounded, and drinkable at any time of day. Additionally, by selecting our Dark Roast Mexico Chiapas, you are supporting a Minnesota coffee roaster dedicated to sustainability and community. Our beans are not only delicious, but they are also roasted with care and respect for the environment and hardworking farmers.
Preparing for the Brew: Tools and Proportions
Before you begin brewing, you'll need the proper tools.
For cold brew, simplicity is essential. Use a large jar or pitcher, a fine-mesh sieve, and cheesecloth or a coffee filter. A kitchen scale is also useful for accurate measurement and maintaining consistency in your brew. In terms of proportions, a 1:8 ratio of coffee to water is a good starting point.
This means that for every one gram of coffee, you should use eight grams of water. For a typical batch, this equates to about 1 cup of ground coffee to 4 cups of water.
Remember that cold brew is a concentrate, so the finished drink is often diluted with water or milk to taste. The ratio can be adjusted based on how strong you prefer your coffee. Proper proportions are essential for creating the perfect flavor balance in your homemade cold brew.
The Brewing Process: Coarse and Soak
Cold brewing is a simple process that requires patience. Begin by coarsely grinding your Ember Coffee's Dark Roast Mexico Chiapas beans; a coarse grind allows for a cleaner extraction and easier filtering. Place the grounds in a jar or pitcher and gently pour in the cold water, making sure they are all saturated. Stir gently to combine.
Cover the pitcher and leave it at room temperature or in the refrigerator for 12 to 24 hours. The longer it steeps, the stronger and more flavorful it will be.
After steeping, place your sieve lined with cheesecloth or a coffee filter over a large bowl. Slowly pour the mixture through to separate the grounds and liquid. Your cold brew concentrate is ready. It can be refrigerated for up to two weeks. When ready to serve, dilute the concentrate with water, milk, or your preferred creamer to taste.
Enjoy your smooth homemade cold brew!
Here's a Quick Recap
Start by grinding your Ember Coffee whole beans on extra coarse grind setting.
Place your ground coffee in your container then pour cool, filtered water in.
Gently mix to ensure that the grounds are wet.
Seal and let steep in the fridge for 12 to 24 hours.
Place filter above your mason jar and strain the coffee into it.
Pro Tip: Store cold brew in the fridge for up to a week. For extra flavor, add in syrups and milk of your choice. Sip & enjoy with your friends and family!
A Glimpse into Our Coffee Subscription
Ember Coffee's subscription service is designed for those who value a premium coffee experience. Consider the convenience of having our freshly roasted Dark Roast Mexico Chiapas delivered right to your door, eliminating the need to reorder each time. Subscribers have the pleasure of drinking this exceptional brew on a regular basis.
Our coffee subscription is more than just convenient; it is about discovery. Along with your favorites, we offer a Roaster's Choice option that changes monthly, allowing you to sample a variety of exceptional flavors from around the world.
When you subscribe, you save 10% on each order, making it a wise decision for both your palate and your wallet. You can choose the frequency of your deliveries, ensuring you never run out of your favorite brew.
Our commitment as a Minnesota coffee roaster is to provide you with the best, most flavorful coffee beans, conveniently and consistently. Join our coffee subscription program and become part of a community that values quality, sustainability, and the joy of a good cup of coffee.
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Community
The concept of "waves" in coffee has served as a vital framework for understanding the evolution of the coffee industry. Each wave represents a pivotal transition in how coffee is produced, perceived, and consumed. Originally coined by Trish Rothgeb in 2002, these waves have helped coffee enthusiasts, producers, and professionals contextualize the dynamic shifts within this beloved industry.
But as we enter an era of blurred boundaries between waves, some argue the framework may no longer be relevant. Are these "waves" nostalgic relics of coffee culture, or do they still hold the power to inspire and guide us? Join us as we explore coffee’s rich history, its transformations, and where this delicious bean might take us next.
The Power of Categorization in Coffee
Why Are "Waves" Important to Coffee's History?
Coffee waves provide historical context, helping enthusiasts and industry professionals alike connect shifts in coffee culture to broader social, technological, and economic changes. Each wave highlights how coffee transitioned from necessity to culture, to craft, and beyond.
Trish Rothgeb’s classification wasn’t merely a timeline. It was a call to reflect on the state of coffee and where it could go. By understanding the waves, we gain insight into how the industry has shaped the experiences of coffee lovers throughout history.
Coffee's Transformations: From Commodity to Craft
First Wave Coffee: Democratizing the Bean
The first wave of coffee began in the early 1800s when coffee became widely available to households. With the rise of brands like Folgers and Maxwell House, coffee was marketed for its convenience and affordability, not its quality. Instant coffee and pre-ground blends dominated store shelves, cementing coffee as a morning staple.
This wave was the foundation of coffee culture, making the beverage accessible to millions. However, taste and quality took a back seat, as the focus was primarily on caffeine delivery.
Second Wave Coffee: Coffee Culture Takes Root
The second wave of coffee, which emerged in the 1970s, elevated coffee from a commodity to an experience. Coffeehouse chains like Starbucks and Peet's introduced consumers to espresso drinks, “fresh” roasts closer to their roasting date, and the idea of coffee as a social experience.
During this phase, brewing became more than functional. Cafés became community hubs, and coffee was tied to identity and lifestyle. While quality received attention, the second wave primarily focused on creating an accessible, inviting atmosphere.
Third Wave Coffee: The Craft Movement
The third wave, heralded in the early 2000s, regarded coffee as an artisanal product. Enthusiasts compared it to fine wine or craft beer, emphasizing the art and science of coffee production. This era drew attention to the bean's origin, processing methods, and the growers behind the cup.
Specialty coffee roasters, including many Minnesota coffee roasters like Ember Coffee in Big Lake, became central to this era. They embraced innovations like lighter roasts that brought out unique flavor notes and fostered direct trade relationships with farmers. A coffee from Ethiopia, for example, was no longer simply a “bean”—it was a story of soil, altitude, and craftsmanship. Transparency, sustainability, and roasting expertise defined the third wave.
For modern coffee lovers, the third wave is still alive in spaces that champion single-origin, ethically sourced coffee in Minnesota and beyond.
The Contested Fourth and Fifth Waves of Coffee
Fourth Wave Coffee: Science vs. Scalability
Defining the fourth wave of coffee is tricky because its identity depends on perspective. Some argue that fourth wave coffee emphasizes precision and science, relying on technological breakthroughs to create the perfect cup. Precision tools, water chemistry, and frozen beans are hallmarks of this shift.
Others suggest that scalability is the defining characteristic. The fourth wave makes specialty coffee more accessible to mainstream audiences, blending craft with commerce and broadening the reach of high-quality coffee to less mature markets. For example, Minnesota-based operations tapping into specialty coffee trends have shown it is possible to scale without sacrificing quality.
Fifth Wave Coffee: Craft Meets Big Business
The fifth wave is the most debated of all. Often described as "scaled boutique hospitality," it seeks to deliver a hospitality-driven, artisanal experience on a large scale. This means quality, customer service, and business priorities blend seamlessly to offer both craft and convenience.
However, some critics believe the fifth wave is more marketing than substance. They argue it simply packages fourth-wave values with a sharper emphasis on profit and scalability (debate source).
Commentators Are Split: Are Coffee Waves Still Needed?
The Case for Coffee Waves
While critics argue that waves oversimplify the complexity of a global industry, the framework serves an important purpose. For coffee brands—including award-winning coffee roasters or regional hubs like Central Minnesota roasters—the historical lens of waves helps position businesses and educate consumers about the evolution of coffee.
Understanding waves can demystify specialty coffee for those just entering the world of craft coffee. Whether you buy coffee at Starbucks or from a local Minnesota roaster like Ember Coffee, the waves provide an easy way to understand where your favorite brew fits into coffee's history.
The Case Against Coffee Waves
On a global scale, the waves can feel reductive. Coffee trends in Big Lake, Minnesota, might focus on accessible specialty roasts, while emerging markets like Eastern Europe or India may still be in their second wave. The framework doesn’t easily accommodate regional differences.
Critics also argue that waves neglect producers, the people growing and harvesting coffee beans. While consumers enjoy innovation, producers face challenging questions about climate change, sustainability, and fair pricing that don’t easily align with the wave framework.
Beyond Waves: Coffee’s New Frontiers
The future of coffee may not lie in waves but in emerging trends that transcend past classifications. Here are three dynamic shifts shaping what's next:
1. Producer-Centric Coffee
A growing emphasis on the well-being of coffee producers is reshaping supply chains. Fair trade and direct trade models are evolving to provide long-term support for farmers while ensuring ethically sourced coffee continues to delight consumers.
2. Sustainability as a North Star
From compostable packaging to carbon-neutral coffee farms, sustainability is becoming central to the industry. Consumers are increasingly choosing brands, like certain Minnesota roasters, that are committed to environmentally friendly practices.
3. Technology Transforming Coffee Experiences
Whether through precision grinders, AI-driven roasting, or app-based brewing methods, technology continues to revolutionize how we engage with coffee. The right innovations blend progress with accessibility, satisfying veteran enthusiasts and newcomers alike.
What the Future Holds for Coffee Enthusiasts
Understanding waves can still be helpful, but coffee’s future may lie in blended approaches. Whether you brew your daily cup at home or visit a Minnesota coffee roaster, one truth persists: coffee has endless depth for exploration.
Want to learn more about what makes great coffee? Visit your local specialty coffee shop, or explore curated blends through trusted names in ethical coffee, like award-winning Minnesota coffee brands that emphasize craft, quality, and community.
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At the Roastery
Partnering with Ember Coffee to Achieve Your Goals
Are you part of a booster club or scouting organization in Big Lake, Minnesota, looking for an innovative way to fundraise? At Ember Coffee, we understand the challenges you face—from limited resources to the difficulty of engaging the community. That's why we're excited to offer a unique, locally roasted coffee fundraising solution that addresses these challenges while adding a dash of fun and flavor to your fundraising efforts.
Understanding the Challenges of Traditional Fundraising
Booster clubs and scouting organizations play a crucial role in supporting community activities and personal development. However, their nonprofit nature means they rely heavily on fundraising to cover a broad range of expenses. Traditional fundraising methods, like bake sales or car washes, often lead to volunteer burnout and community over-saturation. Here's how Ember Coffee offers a fresh alternative:
Simplicity and Support: Our coffee fundraising program is designed to be straightforward, reducing the administrative burden on your volunteers. We handle the logistics, so you can focus on what really matters—supporting your programs.
Standout Product: Unlike typical fundraising products, coffee is a daily staple in many households. Ember Coffee provides high-quality, locally roasted beans that capture the attention of adults who are most likely to support your cause.
Profitable and Affordable: With our competitive wholesale pricing, your organization can set reasonable selling prices and still enjoy a healthy profit margin. This balance makes our coffee an appealing choice for both fundraisers and their supporters.
No Logistics Nightmares: Coffee is non-perishable, lightweight, and easy to store and distribute. Say goodbye to the headaches of dealing with frozen pizzas or bulky items.
Transparent and Straightforward: We believe in transparency. Ember Coffee clearly outlines profit margins and costs upfront, ensuring there are no unpleasant surprises.
Engaging and Enjoyable: Coffee is not just practical; it's also enjoyable. Our fundraising program includes custom labels and seasonal blends, making each purchase feel special and directly connected to your cause.
Why Choose Coffee for Your Next Fundraiser?
Coffee is more than just a popular beverage; it's a versatile fundraising product that offers numerous benefits:
Highly Consumable: Coffee is a product that many people use daily, which makes it easier to sell. It's not seen as a luxury but as a delightful necessity.
Customizable: With Ember Coffee, you can customize your coffee bags with your organization's logo or a special message. This not only enhances the emotional connection but also boosts sales by aligning the product with your cause.
Easy to Execute: Our coffee is easy to handle and distribute, making the fundraising process smooth and stress-free. Plus, with options for online sales, you can reach a broader audience beyond Big Lake.
Unique and Fresh: Tired of the same old fundraising products? Coffee offers a unique alternative that stands out. It's a practical item that appeals to adults, ensuring your fundraising efforts resonate with a significant portion of the community.
Potential for Ongoing Support: Coffee's consumable nature encourages repeat purchases. Satisfied customers are likely to buy again, providing ongoing support for your organization.
How Ember Coffee Makes a Difference
At Ember Coffee, we're not just about selling coffee; we're about creating connections and supporting communities. Our air roasting process ensures each batch of coffee is smooth and full of flavor, making every sip a testament to quality and care. By choosing Ember Coffee for your fundraising needs, you're not only getting a product that sells itself but also partnering with a company that values community and ethical sourcing.
Ready to Brew Up Some Support?
If you're in Big Lake, Minnesota, and interested in turning coffee into cash for your cause, Ember Coffee is ready to help. Whether you're funding a school trip, new uniforms, or a community project, our coffee fundraising program is designed to make it easy, enjoyable, and effective.
Interested in learning more about our award-winning coffee and how it can help your next fundraiser? Just contact us directly. Let's make your next fundraiser a flavorful success!
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Community
Coffee is more than just a drink; it's a ritual that unites us, a moment of warmth in our busy lives. For those of us nestled in Big Lake, Minnesota, sipping on a locally roasted brew from Ember Coffee, this connection feels especially profound. But as we cozy up with our cups, a seismic shift is rippling through the coffee world. Arabica futures have hit an unprecedented high of over US $4.30/lb, ushering in a new era that impacts everyone from coffee roasters near me to global traders.
Unpacking the Surge: Why Are Prices Skyrocketing?
This price hike isn't just a blip; it's a result of several converging factors. Brazil and Vietnam, the world's coffee giants, are grappling with supply shortages, compounded by climate-related challenges. Meanwhile, geopolitical tensions, like the fallout from tariff threats and the Russia-Ukraine conflict, have disrupted global trade flows, adding pressure to already strained stockpiles.
For those of us enjoying our morning brew, this might seem distant. But remember, every sip we take is part of a vast, interconnected supply chain. And right now, that chain is under strain.
What Does This Mean for Our Local Coffee Scene?
In Big Lake, where the air is crisp and community ties are strong, we're witnessing firsthand how these global shifts trickle down. Local coffee roasters, including our team at Ember Coffee, are facing tough decisions. Prices are volatile, and the costs of production—like fertilizers and wages—are escalating.
How we're navigating these waters
Transparent Communication: We're committed to keeping you informed. Understanding the value of coffee means appreciating the journey from bean to cup, and we're here to share that story.
Sustainable Practices: Ethical sourcing remains at our core. Despite market fluctuations, we prioritize relationships with farmers, ensuring they receive fair compensation for their hard work.
Air Roasting Excellence: Our unique air roasting process not only enhances flavor but also showcases our commitment to quality. It's a gentle method that lets the beans' natural characteristics shine—a perfect match for our award-winning coffee.
A Silver Lining: Opportunities for Connection
While these price hikes pose challenges, they also offer a chance to deepen our connection to coffee. As prices rise, so does the opportunity to engage in meaningful conversations about the true value of every cup.
How you can be part of the journey
Learn with Us: Explore the complexities of coffee pricing, from climate impacts to market dynamics. Knowledge enhances appreciation, turning every sip into a moment of mindfulness.
Support Local: By choosing locally roasted options, you contribute to a sustainable supply chain that benefits producers and our community. It's not just about coffee; it's about making a difference.
Embrace At-Home Brewing: With more people brewing at home, now's the perfect time to experiment with different flavors and techniques. Our team is here to guide you, whether you're a seasoned barista or a curious newcomer.
Looking Ahead: The Future of Coffee
As we adjust to this new normal, one thing remains clear: coffee is resilient. The industry has weathered storms before, and together, we'll navigate these changes with grace and adaptability.
What can we expect?
Price Adjustments: While prices may continue to rise, the focus will be on finding a balance that supports both producers and consumers. Industry analysts predict retail coffee prices could increase by up to 25%, a shift that will require careful navigation.
Consumer Behavior Shifts: As prices rise, we may see more people opting for at-home brewing or seeking value brands. Yet, the love for quality coffee remains strong, especially in communities like ours that value authenticity and connection.
Ongoing Education: We'll continue to share insights and stories, from the farms where our beans grow to the cups we enjoy. It's about fostering a deeper understanding and appreciation for the craft of coffee.
Join Us in This Journey
At Ember Coffee, we believe in the power of community and the magic of a good cup of coffee. As this new era unfolds, we invite you to join us in exploring, learning, and savoring every moment. Whether you're a neighbor in Big Lake or a coffee lover from afar, let's raise our mugs to resilience, connection, and the rich tapestry of flavors that bring us together.
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Coffee Release
Making a Difference with Every Cup
At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we're more than just your average coffee roasters near you. We're a community-focused hub dedicated to making a significant impact through our award-winning coffee. Our fundraising program is designed to support your goals, offering a unique way to raise funds while enjoying the rich, locally roasted coffee that you love.
The Unique Appeal of Coffee Fundraising
Why choose coffee for your next fundraiser? It's simple: coffee is a part of the daily routine for millions of people. This makes it not just convenient but also a highly effective fundraising product. Here’s why coffee stands out:
Universal Appeal: Coffee is enjoyed by a vast audience every day, unlike seasonal or niche items.
Everyday Staple: It integrates seamlessly into daily lives, making it a practical choice for supporters.
Long Shelf Life: Unlike perishables, coffee maintains its quality over time, ensuring your fundraiser is stress-free regarding product handling.
How Our Fundraising Program Works
Partnering with Ember Coffee means you're set for a straightforward and impactful fundraising journey. Here’s how we make it happen:
Simple Setup: We use Shopify to integrate sales processes smoothly, making management hassle-free.
Support Materials: You’ll receive all the marketing materials and support needed to promote your fundraiser effectively.
Transparent Pricing: We ensure clarity in pricing and profits, so there are no surprises along the way.
Customization Options: Personalize your coffee labels to make each bag of coffee feel special to your supporters.
Why Ember Coffee is Your Ideal Fundraising Partner
Choosing Ember Coffee for your fundraiser isn’t just about selling coffee—it's about creating an experience and making an impact. Here’s what makes us stand out:
Locally Roasted Perfection: Our coffee is roasted locally in Minnesota, ensuring every batch is fresh and flavorful.
Ethical Sourcing: We prioritize ethical sourcing, ensuring that every cup provides not only pleasure but also peace of mind.
Ongoing Support: Our team is here to guide you through each step, providing the tools and advice needed to maximize your success.
A Step-by-Step Guide to Running an Effective Fundraiser
To launch a successful fundraising campaign, consider these practical steps:
Define Your Goals: Clearly articulate what you’re raising funds for. This clarity motivates and connects people to your cause.
Build a Dedicated Team: Assign roles and responsibilities to ensure every aspect of your fundraiser is covered.
Create a Timeline: Set deadlines for order placements and deliveries to keep your campaign on track.
Promote Actively: Use social media, emails, and community events to spread the word effectively.
Engage and Motivate: Keep your team motivated with incentives and regular updates to maintain high energy levels.
Simplify Participation: An easy-to-navigate online store will make it straightforward for supporters to contribute.
Year-Round Fundraising Strategies
To keep the momentum going throughout the year, consider these strategies:
Plan Ahead: Outline your main fundraising activities for the year to avoid last-minute planning.
Vary Your Methods: Mix different types of fundraising activities to keep your audience engaged and interested.
Leverage Seasonal Opportunities: Take advantage of specific times of the year that are conducive to fundraising.
Keep Communicating: Regular updates keep your community involved and informed about your efforts.
Show Appreciation: Always thank your supporters and share the outcomes of their contributions to reinforce trust and appreciation.
Why This Matters
At Ember Coffee, we believe in the power of community and the simple joy of a great cup of coffee. Our fundraising program is more than just an opportunity to raise money; it's a chance to bring people together, support local efforts in Minnesota, and enjoy some of the finest locally roasted coffee around.
Ready to start your fundraising journey with us? Reach out to us today and let’s brew some success together!
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Community
The Essence of Specialty Coffee
Coffee is more than just a caffeinated beverage. It’s a ritual, a conversation starter, and a bridge that connects people. At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we believe in creating that connection through our locally roasted, award-winning coffee. Today, we want to delve into the importance of customer service in the specialty coffee industry, and how we strive to uphold it in spite of the growing trend towards automation.
Since the birth of the coffee industry, customer service has been paramount. The evolution from consumers expecting their coffee to be roasted for them in the 1800s to the modern-day emphasis on freshness, quality, and craft, has transformed the way coffee shops engage with their customers. The rise of chains like Starbucks and Peet’s has put hospitality and service at the forefront of business operations, a trend that third wave and specialty coffee brands, like Ember Coffee, have embraced and built upon.
However, the increasing adoption of automation in the industry presents a challenge. While new technologies streamline service, they also risk diluting the barista culture, a vital part of the specialty coffee experience. As Starbucks' recent strategy shift towards simpler menus and premium experiences demonstrates, coffee shops can't afford to sacrifice the customer experience for efficiency.
In an article published by Perfect Daily Grind, Maxwell Colonna-Dashwood, the managing director of Colonna Coffee, and Laila Ghambari, the owner of Juniors Roasted Coffee and Guilder Café, discuss the complexities of offering exceptional customer service in the specialty coffee industry.
The Art of Customer Service in Specialty Coffee
In the world of specialty coffee, baristas are not just service providers; they are artisans. They dial in espresso, pour latte art, hand brew pour overs, and explain the nuances of extraction and flavor. This transforms coffee into more than just a product, creating an elevated sense of hospitality and enhancing the overall customer experience.
However, as the industry expands and becomes increasingly competitive, offering exceptional service and serving high-quality coffee alone is no longer enough to retain a consumer base and attract new customers. Even Starbucks, a giant in the industry, has grappled with this challenge, as their sales dipped in key markets throughout 2023 and 2024.
Specialty Coffee's Edge: Authenticity and Connection
Despite the challenges, specialty coffee shops like Ember Coffee have an edge over bigger chains. Our commitment to artisanry, craft, and ethical sourcing signals to our customers that they are not just buying a product, but an experience. We believe in fostering intimate relationships with our customers, creating a personable service that larger coffee businesses often struggle to replicate.
According to the Edelman Trust Barometer, 88% of consumers said trust is critical when deciding which brands to buy or use, with customer service a close second at 85%. This puts specialty coffee shops and roasters in a better position to navigate an increasingly challenging market.
The Double-Edged Sword of Automation
Automation has become a prominent part of the coffee industry. While it improves efficiency and resolves persistent problems such as staff training and barista shortages, it also risks eroding the artistry required to prepare and serve quality coffee. The increasing prominence of touchscreen kiosks and QR codes in restaurants and hospitality businesses might have improved efficiency, but it also risks creating a “faceless” business.
As we move towards a more automated future, it's crucial for coffee shops to strike a balance between efficiency and hospitality. The face-to-face human connection that baristas provide proves critical for specialty coffee shops to stay true to their core values of hospitality. However, it’s only one part of a much wider customer experience.
Navigating the Future of Customer Service in Specialty Coffee
The rise of tech-driven solutions for coffee shops will undoubtedly improve efficiency, consistency, and speed of service. But with a challenging year ahead, coffee shops may choose to implement automation across the board, streamlining more than just coffee preparation.
As Laila Ghambari rightly points out, "The future of customer service is not about sharing more information but investing in the experience that guests have, whether with a person or not." Digital hospitality will become more important, and customer service will continue evolving.
At Ember Coffee, we are committed to navigating these changes without losing sight of what makes us unique. We understand that our customers don't just come to us for our award-winning, locally roasted coffee. They come to us for the conversations, the connections, and the community that we foster. And no matter how the industry evolves, that is something we will always strive to provide.
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At the Roastery
A Minnesota Roaster's Perspective
As the sun rises over the snowy landscape of Minnesota, the aroma of freshly roasted coffee wafts through the air at Ember Coffee's roastery. It's a scent that has become increasingly precious in recent months, as the coffee industry grapples with unprecedented challenges. As a local roaster deeply committed to our community, we want to share our journey through these turbulent times and our vision for the future.
The Perfect Storm Brewing in Our Cups
The story of today's coffee crisis begins far from our cozy Minnesota cafes, in the lush hillsides of Colombia and the vast plantations of Brazil. A series of events have converged to create what many in the industry are calling a "perfect storm":
Climate Chaos: Mother Nature has not been kind to coffee growers lately. In Brazil, the world's largest coffee producer, severe droughts followed by unexpected frosts have decimated crops. Farmers watched helplessly as their carefully tended plants withered under the scorching sun or succumbed to the icy grip of frost. The result? A staggering 40% reduction in yields in some areas.
Unseasonal Deluges: Meanwhile, in Vietnam, the second-largest coffee producer globally, unseasonal rains have wreaked havoc. Coffee cherries, which should have been ripening under gentle sunshine, instead rotted on the branches, leading to significant crop losses and quality issues.
Geopolitical Jitters: As if weather woes weren't enough, the coffee market found itself caught in a political crossfire. In early 2025, rumors swirled about potential U.S. tariffs on Colombian coffee. Though never implemented, the mere whisper of trade restrictions sent prices soaring by 15% in just a week, highlighting the fragility of global coffee trade relationships.
Supply Chain Snarls: The journey of coffee beans from farm to cup has become increasingly complex and costly. Ongoing logistical challenges, exacerbated by fuel price hikes and labor shortages, have inflated transportation costs. The price of shipping a container of coffee has tripled since 2023, adding another layer of pressure to already strained margins.
Market Speculation: As news of crop failures and potential shortages spread like wildfire, market speculators pounced. Their actions drove coffee futures to unprecedented heights, with the C-market price for Arabica coffee reaching a jaw-dropping $3.84 per pound in February 2025 – a 47-year high.
The Ripple Effect Reaches Minnesota
Here at Ember Coffee, nestled in the heart of Minnesota's vibrant coffee scene, we've felt the tremors of these global shifts. The impact on our operations and community has been profound:
Margin Squeeze: Green coffee now accounts for a staggering 60-70% of our production costs, up from 40-50% just two years ago. This dramatic increase, coupled with rising energy and labor costs, has put immense pressure on our margins.
Sourcing Struggles: Maintaining the consistent flavor profiles our customers love has become increasingly challenging. We've had to be more flexible in our sourcing, sometimes substituting origins or adjusting roast profiles to compensate for changes in bean characteristics.
Pricing Predicaments: As a community-focused roaster, we're acutely aware of the impact price increases have on our customers. We've been forced to make difficult decisions about when and how to adjust our pricing to reflect the new market realities while remaining accessible to our loyal patrons.
Crafting a Sustainable Future, One Bean at a Time
Despite these challenges, we at Ember Coffee believe that this crisis presents an opportunity for positive change. Like the phoenix rising from the ashes, we're determined to emerge stronger and more sustainable. Here's how we're adapting:
Nurturing Direct Trade Relationships: We're doubling down on our direct trade partnerships, offering long-term contracts at stable prices to our farmer partners. This approach not only secures our access to high-quality beans but also provides farmers with the financial security to invest in sustainable practices and climate adaptation measures.
Diversifying Our Offerings: To offset rising costs and keep things exciting for our customers, we're expanding our product range. Limited edition micro-lots, experimental processing methods, and unique Minnesota-inspired coffee blends are just a few of the innovations we're exploring.
Empowering Through Education: We believe that an informed customer is a loyal customer. We've launched a series on Roasting 101 on our YouTube site, and we're planning a Coffee 101 cupping sessions at our Big Lake roastery. These programs help our community understand the complexities of coffee production and pricing, fostering a deeper appreciation for the craft behind each cup.
The Power of the Minnesota Coffee Lover
As we navigate these challenges, the support and understanding of our customers are more crucial than ever. Here's how Minnesota coffee enthusiasts can contribute to a more sustainable coffee ecosystem:
Embrace Transparency: We encourage our customers to ask questions about pricing, sourcing, and roasting practices. Understanding the true cost of producing exceptional coffee can help justify price adjustments when necessary.
Value Quality Over Quantity: By choosing to invest in higher-quality, ethically sourced coffee, consumers can help support fair wages for farmers and sustainable agricultural practices.
Support Local Roasters: Minnesota's local roasters, like Ember Coffee, are deeply invested in our communities. By choosing local over national chains, consumers help keep money circulating in the local economy and support businesses that prioritize sustainability and ethical sourcing.
Experiment with Brewing Methods: Different brewing methods can extract unique flavors from coffee beans. By exploring various brewing techniques, consumers can maximize the value and enjoyment they get from each bag of coffee.
Envisioning a Brighter Future for Minnesota Coffee
As we look to the horizon, we see challenges, but also immense potential. Our vision for the future of specialty coffee in Minnesota is one of resilience, innovation, and community:
A More Resilient Supply Chain: We're exploring collaborations with other Minnesota roasters to potentially secure better prices and more stable supply chains through collective purchasing power.
Increased Local Collaboration: We envision a future where coffee is increasingly integrated into Minnesota's local food scene. Imagine coffee-infused craft beers, chocolate truffles featuring our single-origin roasts, or seasonal menus at local restaurants built around coffee pairings.
Innovation in Sustainability: We're investing in research on more sustainable packaging options and exploring ways to upcycle coffee chaff and other by-products of the roasting process. Our goal is to minimize our environmental impact while maximizing the value we create.
A More Educated Consumer Base: Through continued education efforts, we aim to cultivate a community of coffee enthusiasts who appreciate the craftsmanship behind every cup and understand the global impact of their purchasing decisions.
Conclusion: United in Our Love for Great Coffee
As the aroma of freshly roasted coffee continues to fill our roastery, we're reminded of why we do what we do. The current coffee price crisis is undoubtedly one of the most significant challenges our industry has faced in decades. However, at Ember Coffee, we believe that by staying true to our values of quality, sustainability, and community, we can not only weather this storm but emerge stronger on the other side.
To our loyal customers and coffee lovers across Minnesota: your support during these turbulent times means more than you know. Every bag of Ember Coffee you purchase, every latte you enjoy in our cafe, is a vote for a more sustainable and equitable coffee future.
As we navigate these uncharted waters, we remain committed to transparency, quality, and the relentless pursuit of the perfect cup. Together, we can ensure that Minnesota remains a beacon of excellence in the world of specialty coffee, no matter what challenges lie ahead.
Thank you for being part of our journey, for your understanding during these difficult times, and for your unwavering love of great coffee. Here's to many more shared moments over a steaming cup of Minnesota's finest brew.
Warmly,The Ember Coffee Team
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