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When it comes to specialty coffee, where you get your beans isn't just about taste; it's also about ethics and the environment. Ember Coffee Company is proud to support small farms, try to find coffee that can be traced back to the farmer, and buy certified coffees when we can. But the complicated facts of coffee certifications and the different ways to help coffee farmers need to be looked at more closely.
Why Certifications Are Important But Hard for Many to Get
Certifications like Fair Trade, Direct Trade, Bird Friendly, and Rainforest Alliance have good intentions. They want to make small farmers' lives better, encourage environmentally friendly practices, and protect wildlife areas. These licenses are very important for helping people make moral decisions. One big problem, though, is that these licenses are hard for many producers to get. Not being able to get approved because of the high cost can stop small farmers from farming as they should. Because of this, many makers who deserve to be certified are left out.
Taking into account unofficial efforts and direct support
Certifications are useful, but they're not the only thing that can help coffee farmers. Ember Coffee Company is one of many coffee shops that directly supports farmers by paying them fairly, telling their stories, and carrying coffees from co-ops run by women or that are investing in making their communities better. Even though they aren't official, these activities are very important for helping coffee communities.
There are problems with fair trade and certifications
Even though fair-trade certifications are meant to be helpful, they face problems and complaints that can't be ignored. According to research, the costs of getting certified can cancel out the economic benefits of fair trade methods, leaving only small long-term benefits. Along with that, fair trade may bring in beans of lower quality, cost farmers a lot, and not really help the poorest producers. It is also still not clear how fair-trade fees are used and whether they are being used efficiently.
Direct Trade: An Alternative That Works?
Direct trade, in which sellers make deals directly with growers, is looking like it might work better and last longer than fair trade. This method usually leads to better coffee and a more direct financial gain for the farmers.
Thinking Again About How to Help Coffee Growers
It's important to think about more than just raising coffee prices when trying to solve the problems facing the coffee business. Microfinance, educational help, and moving away from coffee production are some of the things that can have a bigger effect on reducing poverty and improving the lives of coffee communities. The goal of these measures is to get to the bottom of poverty and give producers a variety of job options.
Why fair-trade marketing can be misleading
One big problem with fair-trade coffee is that it might lead people in the wrong way. A lot of people think that buying fair-trade coffee is a big way to help the poor, but there is proof that other kinds of programs might work better. This false belief can take attention and resources away from more effective ways to fight poverty.
Taking a balanced and well-informed approach to moving forward
It's important for companies like Ember Coffee Company to keep a balanced and well-informed view as they work through the complicated coffee business. We know that licenses are important, but we also know that they have their limits. That's why we try to help coffee farmers in many ways. More than just certifications, we are committed to providing direct help, fair pricing, and telling the stories of our producers.
A Promise to Source Coffee in an Ethical Way
To sum up, getting coffee in a decent way is more than just getting certifications. It means having a deep knowledge of the problems coffee farmers face and the different ways you can help them. As a coffee company, we want to make smart decisions that not only give our customers good coffee but also protect the health and safety of the farmers and their towns. We can help make the coffee business more sustainable and fair by looking into and using a range of support methods, such as fair trade, direct trade, and others.
In the world of coffee, we are always learning new things, and as we get bigger, our methods and ways of doing things will change too. The goal is to make a good difference that can be felt from our coffee shop in Big Lake, Minnesota, to the faraway coffee farms around the world. To be a part of a movement that values both the quality of the product and the quality of life for those who make it, we want to build direct relationships with farmers, learn how complicated certifications are, and look into other ways to help.
Our approach to coffee buying isn't just about making money; it's also about being a good coffee community member around the world. So that everyone can enjoy great coffee and help make the coffee business fair, sustainable, and empowering for everyone, we want our customers and peers to join us on this journey.
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Community
Simply put, NO! But read on for more insights...
If you're a coffee lover and a dog owner, it might be tempting to let your furry friend try a bit of your favorite drink. However, it's important to keep in mind that caffeine is harmful to dogs. In case your dog accidentally consumes coffee, it's crucial to know the signs to look out for and how to react appropriately.
Signs of Caffeine Poisoning in Dogs
Caffeine impacts dogs in a similar way to humans, affecting their nervous system and heart. However, dogs are much more sensitive to caffeine, and even small amounts can lead to caffeine poisoning. Symptoms to watch for in dogs include:
Vomiting
Diarrhea
Increased heart rate
Tremors
In more severe cases, caffeine can cause difficulty breathing and seizures in dogs.Provet notes that caffeine becomes fatal for dogs at about 150 milligrams per kilogram of their body weight. While an 8-ounce cup of coffee contains around 100 mg of caffeine, it's unlikely for a dog to consume a dangerous amount from coffee alone. The real risk arises if a dog gets into coffee beans or grounds, particularly chocolate-covered beans, as they can quickly consume a high amount of caffeine.
Treating Dogs That Drank Coffee
Symptoms of caffeine poisoning in dogs typically show up within one to two hours after ingestion. If your dog accidentally consumes caffeine, there's no immediate cause for alarm. However, it's important to closely monitor them for any signs of distress. If your dog only had a small sip of coffee and doesn't exhibit severe symptoms, they'll likely be okay.
In cases where your dog has consumed a significant amount of coffee or shows serious symptoms of caffeine poisoning, urgent veterinary care is necessary. Although there's no specific antidote for caffeine poisoning, a vet can take measures such as:
Inducing vomiting to prevent more caffeine absorption
Providing anti-seizure medication
Administering drugs to lower blood pressure
The vet may want to observe your dog for several hours to ensure there are no further complications.Please avoid giving your dog coffee. Even though you might want to share your beverage, coffee is harmful to dogs, even in small quantities, and potentially very dangerous in larger amounts. Should your dog accidentally ingest coffee, vigilant monitoring is essential. However, it's important to never deliberately offer coffee to your pet.
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At the Roastery
"Cup of joe" is a widely used but somewhat mysterious nickname for coffee. Unlike "java," which is named after a coffee-producing area, the roots of "cup of joe" are unclear. This phrase began showing up in writing in the 1930s, with its first recorded use in a book dated 1936. There are a couple of historical and linguistic theories that attempt to shed light on the origin of the term "cup of joe" around that time.
Martinson Coffee was Joe’s Coffee
The trademarking of "cup of joe" by Martinson Coffee suggests that the term may have originated from the company's early days. Founded in 1898 in New York by Joe Martinson, who was known for his larger-than-life personality, locals might have referred to their coffee as "Joe's coffee" or a "cup of joe." As Martinson Coffee grew in popularity, this local moniker could have evolved into the widespread term we know by the 1930s.While Martinson Coffee might not be well-known to many today, it's a classic brand. Andy Warhol famously painted their cans, and more recently, the brand was featured in "Mad Men" Season 2, Episode 7.
“Joe” Daniels Banned Alcohol on Ships
The term "cup of joe" might also be linked to a 1914 decision by Secretary of the Navy, Josephus “Joe” Daniels, who prohibited alcohol on all U.S. Navy ships. This occurred around the onset of World War I, leading many young men to find themselves on ships where coffee was the strongest beverage available.Critics of this theory note that the ban might not have had a significant impact, as alcohol was already scarce on U.S. Navy ships. However, for sailors accustomed to drinking at local bars or at home, the ban would have been more keenly felt. Calling coffee a “cup of joe” could have been a subtle way of expressing dissatisfaction without openly criticizing the Navy Secretary.This explanation, though, doesn’t fully bridge the gap between Daniels’ 1914 ban and the emergence of the term in the 1930s. It's possible that "cup of joe" faded out in the 1920s as sailors returned home and then resurfaced during the Prohibition era in the 1930s.
Jamoke = Java + Mocha = Joe
Some linguists suggest that "Joe" might be a shortened form of "Jamoke," a popular nickname for coffee in the 1930s. "Jamoke" itself was a blend of the words "java" and "mocha," both terms still well-known among coffee drinkers today. Over time, "Jamoke" could have been abbreviated to just "Joe," as is often the case with the evolution of slang terms.
The Drink for the Average Man
The term "cup of joe" might also stem from the phrase "the average joe," referring to an everyday person. In this context, "cup of joe" could be seen as the typical drink of the common man. This interpretation could have gained traction post-World War II, especially as diners became popular in the 1940s and 50s. Working-class men, often referred to as "joes," who frequented these diners for breakfast, might have commonly ordered "cups of joe."The true origin of "cup of joe" remains uncertain among these four theories. What's clear is that the term first appeared in the 1930s and has since become a staple in our language. Its popularity has only increased since the 1980s, cementing its place in coffee culture.
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At the Roastery
Picking out new coffees is really exciting for us. It's like going on a treasure hunt every time, looking forward to what we'll discover. We start with so many options and end up choosing just a few that really stand out when we roast them.
Start with the Crop Calendar
Our journey starts by checking a coffee crop calendar to see what's coming up. Every country with upcoming lots is an exciting opportunity. We have an idea of what to expect from each country's coffee, but there's always something unexpected and awesome in every crop. We're always excited to see what each country brings to the table this season!
Chat with our Importers
We have connections with some great importers, both men and women, though we jokingly say, "we know a guy." When we have specific countries in mind for sourcing coffee, we reach out to them.These importers update us on the coffees they're getting from the countries we're interested in. They provide detailed information about each batch, including descriptions, flavor profiles, and their own tasting notes. Naturally, we also consider the prices to keep it affordable while also maintaining the level of quality we require.
Request Some Samples
We ask for samples of the coffees that catch our eye. While some might not live up to expectations, others can be absolutely stunning. Even with the detailed notes provided, it's hard to predict how a coffee will truly be until we get a sample in hand.These samples arrive as small packages of green beans, weighing between 200 to 250 grams. For those not used to metric measurements, that's a very small amount – just enough for us to roast a single, small batch. It's a bit of a tightrope walk, but it's all part of the process!
The Cupping Begins
After we've roasted the samples, it's time for cupping, which is like a serious ceremony for us. We each taste the coffees quietly on our own. It's a personal moment, just us and the coffee, quietly pondering our own discoveries.Once we've all done our individual cupping and have our own opinions, we gather to talk about each coffee. The room soon buzzes with lively conversation as we all eagerly share our thoughts and notes on each sample. Everyone gets to speak their mind because we've all been part of this journey from the start.
Making the Final Selection
At last, we've come to the conclusion of our quest. From a wide array of options, we've whittled it down to just a handful of coffees that we'll order. Through animated debates, we agree on which varieties will perfectly match our roasting styles. Once we decide, we place our orders and eagerly await their arrival. The highlight of this entire process? Getting to share these incredible finds with our customers.
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At the Roastery
If you're new to the world of high-quality coffee or eager to enhance your home brewing experience beyond the realm of bitter, pre-ground coffee, this guide is designed to assist you.
Embarking on a gourmet or specialty coffee journey can swiftly become a costly endeavor, and not everyone may be prepared for such an initial investment. Moreover, the required time and dedication often become more appealing once you've seen some early positive outcomes. With this in mind, here's a guide to acquiring brewing equipment for high-quality home coffee, all for $100 or less.
Step 1: Get yourself a good burr grinder
This Cuisinart burr grinder is a great entry level model for $60.
There are multiple advantages to using a burr grinder for coffee as opposed to a blade grinder, typically used for spices. In my view, the uniformity of the grind alone justifies spending a bit more on a basic burr grinder. The quality of your coffee hinges on the interaction between water and the coffee grounds, and achieving a uniform extraction and flavor depends on the consistency of the grind size.
A burr grinder ensures that your coffee grounds are evenly sized, leading to a more balanced and predictable cup of coffee. The Cuisinart is an excellent choice for those beginning their journey with burr grinders, based on my personal experience. Its reliability and performance make it a worthwhile investment for any coffee enthusiast looking to elevate their brewing process.
Step 2: Buy an Aeropress
The Aeropress has been a great brewer, whether at home or on the road, for $35.
The Aeropress, a relatively recent innovation in the coffee world, is officially categorized as an immersion/steeping brewer. There's much to discuss about the Aeropress, with opinions ranging from highly favorable to a few criticisms. To summarize, it offers a rapid, straightforward, and portable way to make coffee. Additionally, its affordability adds to its appeal.
To get the best results with the Aeropress, follow the instructions included in the kit. For an enhanced experience, use freshly roasted whole beans purchased from a local source. This combination of quality beans and the efficient brewing method of the Aeropress is sure to yield an excellent-tasting coffee that will surely be a delightful addition to your daily routine. This method not only brings out the best in your coffee but also allows you to appreciate the subtle flavors and aromas that high-quality beans offer.
Step 3: Slowly Pick Up Additional Gear
Remember, even with basic equipment, there's always room for improvement. I suggest gradually incorporating tools like a timer (your phone works great for this) to perfect your brew time. A kitchen scale is also valuable for accurately measuring coffee and water. Additionally, consider getting a kettle for boiling water and a water filter to ensure the best possible taste and quality of your coffee.
Get Brewing!
Remember, even with basic equipment, there's always room for improvement. I suggest gradually incorporating tools like a timer (your phone works great for this) to perfect your brew time. A kitchen scale is also valuable for accurately measuring coffee and water. Additionally, consider getting a kettle for boiling water and a water filter to ensure the best possible taste and quality of your coffee.
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At the Roastery
People that drink coffee at home infrequently or buy large quantities of coffee want to store coffee for a long time. And it ends up in the refrigerator! For vegetables and other food, cold temperatures stem growth and keeps things fresher for longer. In essence, their shelf life is extended.
Storing coffee in the refrigerator isn't recommended. Coffee beans, including ground coffee, are actually seeds, not the plant or leaves of the coffee tree. When we roast green coffee beans, they lose moisture and begin to develop sugars through a process called caramelization. Because of this loss of moisture, they become more eager to absorb water, making the fridge, with its high moisture environment, not an ideal place for them.
Inside a refrigerator, there's quite a bit of moisture - you'll notice it as soon as you open the door. This environment causes both whole and ground coffee beans to absorb moisture quickly. Essentially, this starts the brewing process prematurely. So, when you eventually use beans or grounds that have been stored in the fridge, you're actually using coffee that is stale and has already begun brewing. Coffee like this won’t taste fresh or pleasant, which is why it's not a good idea to keep your coffee in the refrigerator.
The question of storing coffee in the freezer is still up for discussion. However, we believe that freshly roasted coffee is unbeatable. The key is to protect it from oxygen, moisture, and light, which speed up the aging process. Our coffee bags are specially crafted for effective storage. Simply press out as much air as you can when you seal the bag. The built-in valve and zipper are designed to keep oxygen out, helping your coffee stay fresh.
Keep Away from Air, Moisture, and Light
Why It Matters: Air, moisture, and light are the main culprits that cause coffee to lose its freshness and flavor. When exposed to these elements, coffee beans start to oxidize, which can lead to a stale taste. Moisture can trigger the brewing process even before the coffee is actually brewed, while light can degrade the quality of the beans.
Our Special Packaging: To combat these issues, our coffee is packed in specially designed bags. These bags are not just any ordinary packaging; they are engineered to provide an almost airtight environment. This helps in significantly reducing the exposure to air and moisture. Additionally, the material of the bag is opaque to protect the beans from light, ensuring that the coffee's rich flavors and aromas are well-preserved until you’re ready to enjoy it.
Store in a Cool, Dark Place
Importance of Temperature and Light Conditions: Heat can accelerate the degradation of coffee beans, altering their flavor profile. Similarly, as mentioned earlier, light exposure can negatively affect the beans.
Ideal Storage Location: A cupboard or a pantry that is away from sources of heat like ovens, stoves, or direct sunlight is ideal. This environment ensures that the beans are kept in a stable, cool condition, which is crucial for maintaining their freshness and flavor integrity over time.
Grind Just Before Brewing
Freshness and Flavor: Grinding coffee beans right before brewing is perhaps one of the most significant steps you can take to ensure a delicious cup of coffee. Once coffee beans are ground, they start to lose their flavor rapidly due to increased exposure to air and moisture.
Maximizing Taste: By grinding the beans just before brewing, you are ensuring that the coffee’s full flavor profile is intact. This results in a more aromatic and flavorful cup of coffee. It’s the difference between a good cup of coffee and a great one. The fresh grind releases the oils and flavors that are at their peak just after grinding, giving you the freshest and most robust flavor possible.
By following these guidelines, you can ensure that each cup of coffee you brew is as fresh and flavorful as possible, bringing out the best in our carefully crafted beans.
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Education
If you're a coffee enthusiast in Minnesota, you've likely come across terms like natural processed, washed, or honey-processed coffees. But what do these terms truly signify? Different coffee processing methods, including those used by Minnesota coffee roasters, create distinct flavor profiles. It's essential to grasp the fundamentals of coffee processing before selecting your next coffee bean bag. Here's a brief guide to the most common processing methods.
Natural Processed Coffees
The natural process, also known as the dry process, is the oldest and most traditional approach to coffee processing. It's notably uncomplicated, requiring no machinery or water. However, producing natural processed coffees can be challenging due to their reliance on favorable weather conditions for drying.
In the natural processing method, coffee cherries are left to air dry until they reach the desired moisture level. During this period, the cherries lose water content and shrink in size. Once they achieve the required moisture level, the dried cherries undergo hulling, a process that removes the outer layer and unveils the green coffee bean inside.
Drying coffee cherries in open air often results in a distinctive fruity flavor profile. Nevertheless, this method carries the risk of fermentation, potentially imparting a more acidic taste. Despite this, many coffee aficionados relish the vibrant and zesty notes associated with this processing method.
Washed Processed Coffees
The wet process, also called washed coffee, is the second most common coffee processing method. Originating in Ethiopia during the 1930s, this technique employs water to separate coffee beans from the pulp.
Washed coffees involve immersing coffee beans in water-filled tanks for a duration of 12 to 36 hours. This step effectively eliminates any residual fruit residue and pulp. Subsequently, the coffee cherries undergo a de-pulping process, which removes the skin and flesh, leaving behind the green coffee bean.
Following the washing, the beans are spread on elevated beds or tables and left to sun-dry for approximately two weeks. Once dried, they undergo sorting before being roasted. Washed coffees generally offer a cleaner taste compared to natural coffees, with fewer fruity flavors that may result from fermentation during drying.
Honey Processed Coffees
The honey process is a variation of the natural method, developed relatively recently in Costa Rica during the 1970s. In this approach, only part of the fruit surrounding the coffee bean is removed before drying, allowing some of the fruit's sugars to be absorbed by the bean, resulting in a sweeter flavor.
To create honey processed coffees, coffee cherries undergo a de-pulping process similar to washed coffees. However, in this case, some of the mucilage (sticky substance) from the fruit remains attached to the bean. The beans are then spread out in thin layers and sun-dried for about two weeks. After drying, they are hulled and sorted before roasting.
Honey processed coffees offer a balance between natural and washed coffees in terms of complexity. This means that even after roasting, honey processed coffees retain some sweetness and body from the fruit.
Other Less Common Processes
Aside from the three primary methods, there are lesser-known coffee processing techniques such as anaerobic fermentation, carbonic maceration, and wet hulling.
Anaerobic fermentation involves sealing freshly picked coffee cherries in an oxygen-free environment, encouraging unique flavors through bacterial growth.
Carbonic maceration, found mainly in Central America, entails placing coffee cherries in sealed containers filled with carbon dioxide to encourage bacterial growth, resulting in fruity or floral notes.
Wet hulling, prevalent in Indonesia, involves removing the outer layer of wet coffee cherries before drying, often yielding earthy flavors.
As you can see, the journey from coffee cherries to your morning cup is more intricate than you might have imagined. Different processing methods create distinct flavors, whether fruity or earthy. So, next time you pick up a bag of coffee beans at your local roaster, take a moment to discover how those beans were processed—you might find your new favorite cup of coffee!
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At the Roastery
Embarking on the journey into specialty coffee, the most significant leap towards enhancing flavor is to acquire a good set of barista scales and begin measuring your coffee. While some may view this as excessive, the impact it has is substantial. As you delve into the world of weights and brewing ratios, the old ways of using scoops and approximations will quickly become a thing of the past!
Understanding Coffee-to-Water Ratios
In the realm of coffee, achieving the ideal coffee-to-water ratio plays a pivotal role in crafting an outstanding brew. Whether you're a coffee enthusiast in Big Lake, MN, or have a penchant for air roasting in Minnesota, grasping this ratio is vital to unlock the full potential of your coffee.
What Is A Coffee-To-Water Ratio?
Simply put, a coffee-to-water ratio is the measurement of how much coffee is required for the volume of water you intend to use for brewing, or vice versa.
This ratio varies depending on the brewing technique you employ and your preferred coffee strength. While the latter is a matter of personal taste, the former involves intriguing scientific considerations.
The Science Behind TDS in Coffee
The art of coffee brewing involves an extraction process. When hot water interacts with coffee grounds, it extracts the flavors embedded in the beans. This flavor-rich liquid becomes our beloved coffee. However, not every part of the coffee bean contributes to the flavor, which is why monitoring and controlling the extraction process is crucial.
The benchmark for this control is often expressed as a standard percentage of dissolved solids in the water – TDS (total dissolved solids) quantifies the extent to which coffee compounds have dissolved in our brewing water. Extract too much, and your coffee turns heavy and bitter; extract too little, and it becomes insipid and sour.
Achieving the Optimal TDS%
Each brewing method, including its precise measurements and timings, has been thoroughly studied by coffee professionals and is recognized as the most effective way to attain the ideal TDS and, consequently, flavor.
The primary variables in these recipes include:
The coffee-to-water ratio.
The duration of coffee-water contact.
The brewing pressure applied.
When one of these factors changes, adjustments to the other two are necessary to maintain the superior taste of coffee.
Let’s examine two vastly different brewing methods: the French press and espresso.
Comparing Brewing Ratios Across Methods
Espresso, renowned for its intense flavor, operates under high pressure (9 bars) and has minimal contact time between coffee and water—hence, it demands a relatively high coffee-to-water ratio for achieving the desired flavor. Typically, espresso employs a 1:2 ratio, meaning if you use 18g of coffee, you can expect an output of 36g of espresso—a preference cherished by many Minnesota coffee roasters.
In contrast, preparing French press coffee involves minimal pressure and extended brewing time in minutes, allowing water to thoroughly extract the rich flavors from the ground beans. Consequently, the coffee-to-water ratio adjusts to accommodate these factors. The accepted range for the coffee-to-water ratio in a French press can vary from 1:12 to 1:18, catering to diverse taste preferences. This implies that you'll brew approximately 15g of coffee in roughly 225g of water per person.
Once you embrace the use of brewing ratios, your home coffee endeavors will experience an instant enhancement, with minimal effort required to significantly elevate the flavor.
Exploring Brewing Ratios for Various Methods
Now, let's delve into how brewing ratios differ among various methods, from traditional drip coffee to the trendy espresso:
Espresso: Espresso, celebrated for its boldness, typically adheres to a 1:2 ratio (coffee to water). In simpler terms, using 18g of coffee yields 36g of espresso, making it a favored choice among Minnesota coffee roasters.
Manual Pour Over: For those who savor a more delicate brew, the ratio hovers around 1:16, allowing for a balanced and nuanced flavor profile.
French Press: Due to its extended extraction time, French press coffee adopts ratios ranging from 1:12 to 1:17, catering to diverse taste preferences.
Moka Pot: This stovetop classic thrives with a ratio of roughly 1:10, delivering a rich and concentrated coffee experience.
Aeropress: The versatile Aeropress offers flexibility, with ratios spanning from 1:6 to 1:12, accommodating both bold and milder brews.
Embracing Precision - Measuring with Grams
Consistency holds the key to successful coffee brewing, underscoring the significance of precision. Incorporating a dependable coffee scale into your brewing routine becomes imperative. In this context, grams, not casual scoops, become the standard unit of measurement, particularly for Minnesota air roasting enthusiasts on a quest for the perfect cup.
These scales are meticulously designed to withstand the rigorous demands of coffee preparation, ensuring precision and enabling meticulous adjustments to brewing ratios.
Whether you're situated in Big Lake, MN, or any corner of the world, mastering the coffee-to-water ratio embarks you on a journey toward exceptional coffee experiences. Embrace the amalgamation of art and science in brewing, and you'll relish every cup from your preferred Minnesota coffee roaster.
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Education
It might sound odd, but a tiny pinch of salt can cut the bitterness of black coffee, making it easier to enjoy. In this guide, we’ll share alternatives to cream and sugar, and show you how to brew a cup of black coffee that you’ll truly savor.
What is Black Coffee?
Black coffee is coffee brewed with water and enjoyed without any additives such as dairy products, sweeteners, or flavoring.
Why Do We Add Cream and Sugar to Coffee?
Plainly put, sometimes coffee just doesn’t taste good by itself. Sometimes it’s thin, bitter, sour, or lacking depth. So adding things like dairy products, sugar, or flavoring helps to improve the enjoyment of coffee.
Dairy products, and their alternatives, improve two factors. First, they add texture and creaminess to coffee, improving the mouthfeel which is vital to enjoying coffee. Second, the fat from dairy or alternatives smooths out coffee’s bitterness.
Sweeteners like sugar, honey, Splenda, or Stevia not only sweeten your cup, they cut the bitterness of coffee.
What Makes Coffee Bitter?
Bitterness is naturally produced while coffee solubles are extracted during the coffee brewing process. Coffee’s soluble materials include caffeine, acids, sugars, lipids, and carbohydrates, all of which contribute to coffee’s flavor. Chlorogenic acid is the particular acid to blame for coffee’s bitterness. Though this acid is found in all coffee, that doesn’t mean all coffee needs to taste unpleasantly bitter.
There is a science and an art to producing a balanced cup of coffee. This starts with the varietal of bean used. Arabica beans have significantly fewer chlorogenic acids than its sibling, Robusta, which is one of the primary reasons Arabica is the most popular varietal of coffee bean consumed. But how the coffee is roasted and how it’s brewed also contribute to producing a balanced and pleasant cup of coffee.
During the roasting process, chlorogenic acids are broken down into lactones and phenylindanes. Acid lactones contribute to a pleasant coffee-like bitterness, whereas phenylindanes contribute to the unpleasant type of bitterness we desire to mask. The longer coffee is roasted, the higher the presence of phenylindanes. This is why darker roasted coffees taste more bitter than lighter or medium roasted coffees.
During the brewing process, coffee that is over-extracted will also taste bitter. This is because the bitter-tasting solubles overwhelm the sweet solubles. To learn how to not over-extract or under-extract your coffee, learn about brewing on our Coffee Brewing Basics guide.
Benefits of Drinking Black Coffee
When drunk black, coffee is a zero-calorie beverage. And though not a recommended source of nutrition, it does contain micronutrients such as potassium, magnesium, and niacin, as well as very small amounts of sodium. Coffee also contains antioxidants and vitamins like B2, B3, and B5. Adding cream and sugar to your coffee can turn it into a high-caloric and unhealthy beverage. So if you’re looking to lose weight or improve your health, consider taking your coffee black.
Caffeine in Black Coffee
When measuring caffeine content, espresso typically has a greater amount of caffeine than batch brewed coffee. But dilution must be considered when measuring caffeine consumption. When espresso is added to milk or water, its caffeine content is greatly diluted. The same is true when creamer is added to a cup of coffee—its volume increases without increasing its caffeine content. So when switching to taking your coffee black, keep in mind your caffeine consumption may increase since you’re not diluting it with anything.
Alternatives to Sugar in Coffee
If you find yourself with a bitter cup of coffee and need to cut it with a sweetener, there are many alternatives to sugar.
Honey: A healthier and natural alternative to sugar. Especially when locally sourced, honey contains antioxidants and other micronutrients.
Stevia: A natural sweetener that comes from the leaves of the stevia plant. Stevia comes in a powder form that is great for convenience. Stevia does have a noticeable flavor that can impact the coffee’s taste.
Synthetic sweeteners: Have long been the easy alternative to sugar. Just be mindful of the amount you use; they’re far sweeter than sugar.
Agave syrup: Another natural alternative that dissolves really well in coffee. It also doesn’t impact quite as much flavor as alternatives like Stevia.
Alternatives to Milk in Coffee
Though we prefer milk from a local pasture-raised dairy, there are now more alternatives than ever to use in coffee.
Oat milk: Quickly rising as the most popular alternative to dairy. It tends to impart less flavor than soy or almond milk.
Almond milk: A great option, especially for cold coffee beverages. Its almond flavor tends to pair well with most coffees.
Hemp milk: A bit harder to find but is another great choice. It also contains more iron than cow’s milk.
Cashew milk: Quickly becoming a favorite. It provides a creamy texture without the additives found in oat and almond milk.
How to Make Black Coffee
Switching to taking your coffee black doesn’t mean you have to enjoy your coffee less. In fact, people who solely drink coffee black often do so because they enjoy it more.
Start with quality coffee beans from a local Minnesota roaster, such as Ember Coffee. That's step number one! Coffee that is over-roasted, low quality, or old, will produce an unbearable bitter cup. So start with fresh beans that are light to medium roasted and preferably, whole bean.
Then upgrade your grinder. Grinding your coffee fresh and taking the time to grind them at the appropriate fineness will produce a juicy and balanced cup that’ll make you completely forget about your creamer. Coffee that is ground too fine will over-extract and make your cup taste bitter. Coffee ground to coarse will under-extract and taste sour.
Lastly, find a brew method that works best for your preferences and schedule. We guarantee that if you master your brew method by following our brew guides, you won’t miss cream and sugar for a moment.
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At the Roastery
Single origin coffee is coffee from a single source that emphasizes the subtle flavors of that region. Blends emphasize a specific flavor profile. To achieve the desired flavor profile, roasters combine multiple single origin coffees. We break down the details below, bringing our experience as a small-scale Minnesota coffee roaster to the table.
What does it mean when a coffee is named after a country's region? Or what exactly is a coffee blend? Ember Coffee is located here in Big Lake, MN, to help you sort through the differences between single origin and blended coffees, which is better, and which is best for you.
What exactly is single origin coffee?
We define single origin coffee as beans from a single source, such as a farm or even a lot within that farm, and from a single harvest. It could even be as specific as a single coffee varietal processed in a single way. The goal of single origin coffee is to highlight the nuance created by mother nature through terroir—the location, the weather, and the soil.
As a boutique roaster in Minnesota, right here in Big Lake actually, we embrace the variability of single origin coffees, which will never taste the same year after year. You’re tasting a singular place and a moment in time, which is what makes single origin coffees so special.
What exactly is coffee traceability?
As a small but passionate Minnesota coffee roaster, we understand that coffee traceability has become vital for specialty-grade coffee roasters and their customers. Traceable coffee contains detailed information about where and how the coffee was grown, processed, and how much each person was paid along the way. This transparency promotes equitability and sustainability, as well as education about how all aspects of coffee's life affect flavor.
What is the difference between single origin and blends?
Blends highlight a specific flavor profile, whereas single origin coffees highlight the nuance of a region. Blends are designed to provide flavor consistency for those who want their coffee to taste the same in every cup. As an example, we, as a local air roaster in Big Lake, MN, might make a dark roast coffee with a flavor profile of baking spices and chocolate. We'll find several single origin coffees that, when combined, will produce that profile. This means that coffee blends can be made available all year, offering a reliable taste experience.
Which is superior: single origin coffee or blended coffee?
When deciding between a single origin and a coffee blend, start with what you want in your cup of coffee. From our small corner in Big Lake, MN, we've observed that coffee blends often provide a well-balanced cup that has been carefully crafted by the roaster. Single-origin coffees are more daring, adventurous, and complex. You'll be able to taste the full flavor spectrum of coffee by exploring regions, varietals, and processing techniques. These coffees are frequently enhanced by manual brewing methods such as pour overs.
What characteristics distinguish a good single origin?
From our experience as a boutique roaster in Minnesota, we believe the coffee roaster's role is to bring out the flavor that is already present in the bean, not to add anything else. The flavor of the bean tells a story about the plant's life—the rain, soil fertilization, elevation, sunlight, and temperature. And that story reflects how well the farmer cared for it. When choosing a single origin coffee, look for these stories. The roaster's and producer's attention to detail will be reflected in the beans.
What characteristics distinguish a good coffee blend?
Creating a blend is an art of balance. In our work with air roasting in Minnesota, we aim to balance the body, acidity, and flavor profile of the coffee components. A well-crafted blend will have body and complexity, with each component complementing the others. These characteristics should be present regardless of whether the blend is designed to be brighter and fruitier or darker with chocolate and nutty undertones.
Why do coffee roasters create coffee blends?
In our experience at Ember Coffee Company, we create blends to offer a sense of familiarity and consistency to our customers. This approach also helps us, as a small business in Big Lake, MN, to build our brand recognition, showcasing the qualities we can control, such as body or flavor profile.
You get what you pay for, as with most things in life. Sourcing single origin or blended coffees from quality-focused roasters like us in Big Lake, MN, will help to ensure the coffee has lived a good life and has been well-cared for, which will be reflected in your cup. Explore our offerings and keep an open mind. Every coffee is unique and special in its own way, and you could spend your entire life exploring everything coffee has to offer and never have two cups that are the same.
Comparison is one of the best ways to experience the nuance of coffee. Coffee cuppings are a very special ritual for us, allowing you to taste multiple coffees side by side. This highlights the distinct flavors that our air roasting method brings out in each bean.
To get the most out of your coffee, watch our brew guides, which will teach you our recipes for brewing coffee on all of the popular brew devices. As a growing Minnesota coffee roaster, we are excited to share our passion for great coffee with you.
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Community
For every coffee lover, brewing that perfect cup is a blend of artistry and precision. Whether you're a seasoned barista or someone stepping into the world of specialty coffee, understanding the subtleties of brewing can be a game changer for your coffee experience. To guide you on this journey, Ember Coffee proudly presents our Printable Brew Guide, available for immediate download on this page!
click here to download
Why Should You Download Our Brew Guide?
Step-by-Step Instructions: Eliminate the guesswork and endless online searches. Our guide delivers clear, step-by-step instructions, setting you on the path to brewing excellence every time.
Diverse Brewing Methods: Whether you're a fan of the French press, you're a drip brew aficionado, or you’re venturing into AeroPress territory, our guide covers a range of brewing techniques. It caters to everyone from the coffee purist to the adventurous brewer.
Expert Tips and Tricks: Beyond foundational brewing steps, you can join our regular newsletter to learn our industry insights, tips, and professional secrets. Learn how water temperature or grind size, can dramatically influence your brew. These nuances can elevate your coffee experience from so-so to so-amazing. (Okay, it's lame, I know...)
The Ember Coffee Distinction
What makes our Printable Brew Guide a must-have? It embodies years of coffee expertise, continuous experimentation, and a genuine passion for the brew. Every ratio is meticulously designed for clarity and simplicity, ensuring you brew like a pro. And, its printable nature means it can find a spot in your kitchen, ensuring expert guidance is always at your fingertips.
In a nutshell, if your goal is to hone your brewing acumen, bring a touch of professionalism to your morning ritual, or simply have a trusty brewing companion, Ember Coffee’s Printable Brew Guide awaits you.
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At the Roastery
Nestled in the heart of Big Lake, MN, Ember Coffee Co. is committed to delivering an exceptional coffee experience. Our goal is not just to serve you coffee, but to introduce you to the rich world of specialty coffee in Minnesota. We take enormous pride in our detailed sourcing and roasting process, choosing only the finest specialty-grade coffees.
In light of the recent concerns about molds and mycotoxins in coffee, we would like to assure our customers that our meticulously sourced and processed coffees are virtually mold-free. This commitment to quality isn't just about taste, but ensuring a healthy and enjoyable coffee experience as well.
Quality Assurance and Testing
Our green coffee importer, although not explicitly labeling their products as “Mold Free,” showcases an unwavering commitment to quality. The coffees they source undergo regular FDA inspections. Additionally, multiple times a year, they conduct their own random checks on coffees that are often deemed high-risk, such as Mexican and Sumatran origins. There results have never shown the existence of mycotoxins, which has also been backed by independent tests conducted by independent testing.
Role of Water Activity (Aw) in Mold Prevention
To understand why our specialty coffees are virtually mold-free, it’s essential to consider water activity (Aw). Water activity is a critical parameter used across the food and beverage industries to control microorganism growth. Most microorganisms cannot proliferate below 0.7000 Aw, and strains that produce mycotoxins are inhibited at even higher levels, typically in the 0.7000 to 0.8000 range.
Specialty Coffee’s Advantage
Our green coffee beans consistently demonstrate water activity levels well below the threshold for microbial growth. In fact, the majority of the coffee we’ve measured over the past few years has been below 0.6000 Aw. Only a small fraction of our samples, less than 10 out of 25,000 or 30,000, showed measurements above 0.7000 Aw. This reaffirms our commitment to sourcing high-quality specialty coffees that are inherently less prone to mold and mycotoxin development.
Ember Coffee Co. maintains strict control over Aw levels in our coffee. The majority of our beans show water activity levels significantly below the threshold for microbial growth. This fact is a testament to our dedication to offering mold-free, specialty coffee in Minnesota.
The Importance of Production and Handling
Differentiating specialty coffee from commodity coffee extends beyond the taste in the cup. It encompasses the entire production and handling process. Commercial coffees and some lower-grade specialty coffees are more susceptible to the conditions that promote microbial activity due to their higher water activity levels and less meticulous processing and handling. In contrast, our specialty coffees are sourced with utmost care, ensuring optimal water activity levels and superior quality.
Moisture Content and Mycotoxins
Another crucial factor in mold development and mycotoxin production is moisture content (MC). Coffees with moisture content below 12% are very unlikely to harbor mycotoxins. Even coffees stored in GrainPro bags, which provide additional protection, are even less likely to be affected.
Moisture content (MC) is another crucial factor in preventing mold development. Coffees with MC below 12% are less likely to harbor mycotoxins. This level of quality control, combined with optimal storage conditions, make our specialty coffees an excellent choice for those seeking mold-free coffee.
Production and Handling
What separates us from commodity coffee is our meticulous approach to the entire production and handling process. We ensure optimal water activity levels and superior quality, creating a distinctive specialty coffee experience in Big Lake, MN.
At Ember Coffee Co. in Big Lake, MN, we stand behind the quality of our specialty coffee. From farm to cup, we prioritize excellence, ensuring a truly exceptional, mold-free coffee experience for you, our valued customer. Experience the finest specialty coffee in Minnesota with us, and let every sip transport you to a world of flavor that is free from concerns about molds or mycotoxins.
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The concept of "waves" in coffee has served as a vital framework for understanding the evolution of the coffee industry. Each wave represents a pivotal transition in how coffee is produced, perceived, and consumed. Originally coined by Trish Rothgeb in 2002, these waves have helped coffee enthusiasts, producers, and professionals contextualize the dynamic shifts within this beloved industry.
But as we enter an era of blurred boundaries between waves, some argue the framework may no longer be relevant. Are these "waves" nostalgic relics of coffee culture, or do they still hold the power to inspire and guide us? Join us as we explore coffee’s rich history, its transformations, and where this delicious bean might take us next.
The Power of Categorization in Coffee
Why Are "Waves" Important to Coffee's History?
Coffee waves provide historical context, helping enthusiasts and industry professionals alike connect shifts in coffee culture to broader social, technological, and economic changes. Each wave highlights how coffee transitioned from necessity to culture, to craft, and beyond.
Trish Rothgeb’s classification wasn’t merely a timeline. It was a call to reflect on the state of coffee and where it could go. By understanding the waves, we gain insight into how the industry has shaped the experiences of coffee lovers throughout history.
Coffee's Transformations: From Commodity to Craft
First Wave Coffee: Democratizing the Bean
The first wave of coffee began in the early 1800s when coffee became widely available to households. With the rise of brands like Folgers and Maxwell House, coffee was marketed for its convenience and affordability, not its quality. Instant coffee and pre-ground blends dominated store shelves, cementing coffee as a morning staple.
This wave was the foundation of coffee culture, making the beverage accessible to millions. However, taste and quality took a back seat, as the focus was primarily on caffeine delivery.
Second Wave Coffee: Coffee Culture Takes Root
The second wave of coffee, which emerged in the 1970s, elevated coffee from a commodity to an experience. Coffeehouse chains like Starbucks and Peet's introduced consumers to espresso drinks, “fresh” roasts closer to their roasting date, and the idea of coffee as a social experience.
During this phase, brewing became more than functional. Cafés became community hubs, and coffee was tied to identity and lifestyle. While quality received attention, the second wave primarily focused on creating an accessible, inviting atmosphere.
Third Wave Coffee: The Craft Movement
The third wave, heralded in the early 2000s, regarded coffee as an artisanal product. Enthusiasts compared it to fine wine or craft beer, emphasizing the art and science of coffee production. This era drew attention to the bean's origin, processing methods, and the growers behind the cup.
Specialty coffee roasters, including many Minnesota coffee roasters like Ember Coffee in Big Lake, became central to this era. They embraced innovations like lighter roasts that brought out unique flavor notes and fostered direct trade relationships with farmers. A coffee from Ethiopia, for example, was no longer simply a “bean”—it was a story of soil, altitude, and craftsmanship. Transparency, sustainability, and roasting expertise defined the third wave.
For modern coffee lovers, the third wave is still alive in spaces that champion single-origin, ethically sourced coffee in Minnesota and beyond.
The Contested Fourth and Fifth Waves of Coffee
Fourth Wave Coffee: Science vs. Scalability
Defining the fourth wave of coffee is tricky because its identity depends on perspective. Some argue that fourth wave coffee emphasizes precision and science, relying on technological breakthroughs to create the perfect cup. Precision tools, water chemistry, and frozen beans are hallmarks of this shift.
Others suggest that scalability is the defining characteristic. The fourth wave makes specialty coffee more accessible to mainstream audiences, blending craft with commerce and broadening the reach of high-quality coffee to less mature markets. For example, Minnesota-based operations tapping into specialty coffee trends have shown it is possible to scale without sacrificing quality.
Fifth Wave Coffee: Craft Meets Big Business
The fifth wave is the most debated of all. Often described as "scaled boutique hospitality," it seeks to deliver a hospitality-driven, artisanal experience on a large scale. This means quality, customer service, and business priorities blend seamlessly to offer both craft and convenience.
However, some critics believe the fifth wave is more marketing than substance. They argue it simply packages fourth-wave values with a sharper emphasis on profit and scalability (debate source).
Commentators Are Split: Are Coffee Waves Still Needed?
The Case for Coffee Waves
While critics argue that waves oversimplify the complexity of a global industry, the framework serves an important purpose. For coffee brands—including award-winning coffee roasters or regional hubs like Central Minnesota roasters—the historical lens of waves helps position businesses and educate consumers about the evolution of coffee.
Understanding waves can demystify specialty coffee for those just entering the world of craft coffee. Whether you buy coffee at Starbucks or from a local Minnesota roaster like Ember Coffee, the waves provide an easy way to understand where your favorite brew fits into coffee's history.
The Case Against Coffee Waves
On a global scale, the waves can feel reductive. Coffee trends in Big Lake, Minnesota, might focus on accessible specialty roasts, while emerging markets like Eastern Europe or India may still be in their second wave. The framework doesn’t easily accommodate regional differences.
Critics also argue that waves neglect producers, the people growing and harvesting coffee beans. While consumers enjoy innovation, producers face challenging questions about climate change, sustainability, and fair pricing that don’t easily align with the wave framework.
Beyond Waves: Coffee’s New Frontiers
The future of coffee may not lie in waves but in emerging trends that transcend past classifications. Here are three dynamic shifts shaping what's next:
1. Producer-Centric Coffee
A growing emphasis on the well-being of coffee producers is reshaping supply chains. Fair trade and direct trade models are evolving to provide long-term support for farmers while ensuring ethically sourced coffee continues to delight consumers.
2. Sustainability as a North Star
From compostable packaging to carbon-neutral coffee farms, sustainability is becoming central to the industry. Consumers are increasingly choosing brands, like certain Minnesota roasters, that are committed to environmentally friendly practices.
3. Technology Transforming Coffee Experiences
Whether through precision grinders, AI-driven roasting, or app-based brewing methods, technology continues to revolutionize how we engage with coffee. The right innovations blend progress with accessibility, satisfying veteran enthusiasts and newcomers alike.
What the Future Holds for Coffee Enthusiasts
Understanding waves can still be helpful, but coffee’s future may lie in blended approaches. Whether you brew your daily cup at home or visit a Minnesota coffee roaster, one truth persists: coffee has endless depth for exploration.
Want to learn more about what makes great coffee? Visit your local specialty coffee shop, or explore curated blends through trusted names in ethical coffee, like award-winning Minnesota coffee brands that emphasize craft, quality, and community.
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At the Roastery
Partnering with Ember Coffee to Achieve Your Goals
Are you part of a booster club or scouting organization in Big Lake, Minnesota, looking for an innovative way to fundraise? At Ember Coffee, we understand the challenges you face—from limited resources to the difficulty of engaging the community. That's why we're excited to offer a unique, locally roasted coffee fundraising solution that addresses these challenges while adding a dash of fun and flavor to your fundraising efforts.
Understanding the Challenges of Traditional Fundraising
Booster clubs and scouting organizations play a crucial role in supporting community activities and personal development. However, their nonprofit nature means they rely heavily on fundraising to cover a broad range of expenses. Traditional fundraising methods, like bake sales or car washes, often lead to volunteer burnout and community over-saturation. Here's how Ember Coffee offers a fresh alternative:
Simplicity and Support: Our coffee fundraising program is designed to be straightforward, reducing the administrative burden on your volunteers. We handle the logistics, so you can focus on what really matters—supporting your programs.
Standout Product: Unlike typical fundraising products, coffee is a daily staple in many households. Ember Coffee provides high-quality, locally roasted beans that capture the attention of adults who are most likely to support your cause.
Profitable and Affordable: With our competitive wholesale pricing, your organization can set reasonable selling prices and still enjoy a healthy profit margin. This balance makes our coffee an appealing choice for both fundraisers and their supporters.
No Logistics Nightmares: Coffee is non-perishable, lightweight, and easy to store and distribute. Say goodbye to the headaches of dealing with frozen pizzas or bulky items.
Transparent and Straightforward: We believe in transparency. Ember Coffee clearly outlines profit margins and costs upfront, ensuring there are no unpleasant surprises.
Engaging and Enjoyable: Coffee is not just practical; it's also enjoyable. Our fundraising program includes custom labels and seasonal blends, making each purchase feel special and directly connected to your cause.
Why Choose Coffee for Your Next Fundraiser?
Coffee is more than just a popular beverage; it's a versatile fundraising product that offers numerous benefits:
Highly Consumable: Coffee is a product that many people use daily, which makes it easier to sell. It's not seen as a luxury but as a delightful necessity.
Customizable: With Ember Coffee, you can customize your coffee bags with your organization's logo or a special message. This not only enhances the emotional connection but also boosts sales by aligning the product with your cause.
Easy to Execute: Our coffee is easy to handle and distribute, making the fundraising process smooth and stress-free. Plus, with options for online sales, you can reach a broader audience beyond Big Lake.
Unique and Fresh: Tired of the same old fundraising products? Coffee offers a unique alternative that stands out. It's a practical item that appeals to adults, ensuring your fundraising efforts resonate with a significant portion of the community.
Potential for Ongoing Support: Coffee's consumable nature encourages repeat purchases. Satisfied customers are likely to buy again, providing ongoing support for your organization.
How Ember Coffee Makes a Difference
At Ember Coffee, we're not just about selling coffee; we're about creating connections and supporting communities. Our air roasting process ensures each batch of coffee is smooth and full of flavor, making every sip a testament to quality and care. By choosing Ember Coffee for your fundraising needs, you're not only getting a product that sells itself but also partnering with a company that values community and ethical sourcing.
Ready to Brew Up Some Support?
If you're in Big Lake, Minnesota, and interested in turning coffee into cash for your cause, Ember Coffee is ready to help. Whether you're funding a school trip, new uniforms, or a community project, our coffee fundraising program is designed to make it easy, enjoyable, and effective.
Interested in learning more about our award-winning coffee and how it can help your next fundraiser? Just contact us directly. Let's make your next fundraiser a flavorful success!
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Community
Coffee is more than just a drink; it's a ritual that unites us, a moment of warmth in our busy lives. For those of us nestled in Big Lake, Minnesota, sipping on a locally roasted brew from Ember Coffee, this connection feels especially profound. But as we cozy up with our cups, a seismic shift is rippling through the coffee world. Arabica futures have hit an unprecedented high of over US $4.30/lb, ushering in a new era that impacts everyone from coffee roasters near me to global traders.
Unpacking the Surge: Why Are Prices Skyrocketing?
This price hike isn't just a blip; it's a result of several converging factors. Brazil and Vietnam, the world's coffee giants, are grappling with supply shortages, compounded by climate-related challenges. Meanwhile, geopolitical tensions, like the fallout from tariff threats and the Russia-Ukraine conflict, have disrupted global trade flows, adding pressure to already strained stockpiles.
For those of us enjoying our morning brew, this might seem distant. But remember, every sip we take is part of a vast, interconnected supply chain. And right now, that chain is under strain.
What Does This Mean for Our Local Coffee Scene?
In Big Lake, where the air is crisp and community ties are strong, we're witnessing firsthand how these global shifts trickle down. Local coffee roasters, including our team at Ember Coffee, are facing tough decisions. Prices are volatile, and the costs of production—like fertilizers and wages—are escalating.
How we're navigating these waters
Transparent Communication: We're committed to keeping you informed. Understanding the value of coffee means appreciating the journey from bean to cup, and we're here to share that story.
Sustainable Practices: Ethical sourcing remains at our core. Despite market fluctuations, we prioritize relationships with farmers, ensuring they receive fair compensation for their hard work.
Air Roasting Excellence: Our unique air roasting process not only enhances flavor but also showcases our commitment to quality. It's a gentle method that lets the beans' natural characteristics shine—a perfect match for our award-winning coffee.
A Silver Lining: Opportunities for Connection
While these price hikes pose challenges, they also offer a chance to deepen our connection to coffee. As prices rise, so does the opportunity to engage in meaningful conversations about the true value of every cup.
How you can be part of the journey
Learn with Us: Explore the complexities of coffee pricing, from climate impacts to market dynamics. Knowledge enhances appreciation, turning every sip into a moment of mindfulness.
Support Local: By choosing locally roasted options, you contribute to a sustainable supply chain that benefits producers and our community. It's not just about coffee; it's about making a difference.
Embrace At-Home Brewing: With more people brewing at home, now's the perfect time to experiment with different flavors and techniques. Our team is here to guide you, whether you're a seasoned barista or a curious newcomer.
Looking Ahead: The Future of Coffee
As we adjust to this new normal, one thing remains clear: coffee is resilient. The industry has weathered storms before, and together, we'll navigate these changes with grace and adaptability.
What can we expect?
Price Adjustments: While prices may continue to rise, the focus will be on finding a balance that supports both producers and consumers. Industry analysts predict retail coffee prices could increase by up to 25%, a shift that will require careful navigation.
Consumer Behavior Shifts: As prices rise, we may see more people opting for at-home brewing or seeking value brands. Yet, the love for quality coffee remains strong, especially in communities like ours that value authenticity and connection.
Ongoing Education: We'll continue to share insights and stories, from the farms where our beans grow to the cups we enjoy. It's about fostering a deeper understanding and appreciation for the craft of coffee.
Join Us in This Journey
At Ember Coffee, we believe in the power of community and the magic of a good cup of coffee. As this new era unfolds, we invite you to join us in exploring, learning, and savoring every moment. Whether you're a neighbor in Big Lake or a coffee lover from afar, let's raise our mugs to resilience, connection, and the rich tapestry of flavors that bring us together.
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Coffee Release
Making a Difference with Every Cup
At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we're more than just your average coffee roasters near you. We're a community-focused hub dedicated to making a significant impact through our award-winning coffee. Our fundraising program is designed to support your goals, offering a unique way to raise funds while enjoying the rich, locally roasted coffee that you love.
The Unique Appeal of Coffee Fundraising
Why choose coffee for your next fundraiser? It's simple: coffee is a part of the daily routine for millions of people. This makes it not just convenient but also a highly effective fundraising product. Here’s why coffee stands out:
Universal Appeal: Coffee is enjoyed by a vast audience every day, unlike seasonal or niche items.
Everyday Staple: It integrates seamlessly into daily lives, making it a practical choice for supporters.
Long Shelf Life: Unlike perishables, coffee maintains its quality over time, ensuring your fundraiser is stress-free regarding product handling.
How Our Fundraising Program Works
Partnering with Ember Coffee means you're set for a straightforward and impactful fundraising journey. Here’s how we make it happen:
Simple Setup: We use Shopify to integrate sales processes smoothly, making management hassle-free.
Support Materials: You’ll receive all the marketing materials and support needed to promote your fundraiser effectively.
Transparent Pricing: We ensure clarity in pricing and profits, so there are no surprises along the way.
Customization Options: Personalize your coffee labels to make each bag of coffee feel special to your supporters.
Why Ember Coffee is Your Ideal Fundraising Partner
Choosing Ember Coffee for your fundraiser isn’t just about selling coffee—it's about creating an experience and making an impact. Here’s what makes us stand out:
Locally Roasted Perfection: Our coffee is roasted locally in Minnesota, ensuring every batch is fresh and flavorful.
Ethical Sourcing: We prioritize ethical sourcing, ensuring that every cup provides not only pleasure but also peace of mind.
Ongoing Support: Our team is here to guide you through each step, providing the tools and advice needed to maximize your success.
A Step-by-Step Guide to Running an Effective Fundraiser
To launch a successful fundraising campaign, consider these practical steps:
Define Your Goals: Clearly articulate what you’re raising funds for. This clarity motivates and connects people to your cause.
Build a Dedicated Team: Assign roles and responsibilities to ensure every aspect of your fundraiser is covered.
Create a Timeline: Set deadlines for order placements and deliveries to keep your campaign on track.
Promote Actively: Use social media, emails, and community events to spread the word effectively.
Engage and Motivate: Keep your team motivated with incentives and regular updates to maintain high energy levels.
Simplify Participation: An easy-to-navigate online store will make it straightforward for supporters to contribute.
Year-Round Fundraising Strategies
To keep the momentum going throughout the year, consider these strategies:
Plan Ahead: Outline your main fundraising activities for the year to avoid last-minute planning.
Vary Your Methods: Mix different types of fundraising activities to keep your audience engaged and interested.
Leverage Seasonal Opportunities: Take advantage of specific times of the year that are conducive to fundraising.
Keep Communicating: Regular updates keep your community involved and informed about your efforts.
Show Appreciation: Always thank your supporters and share the outcomes of their contributions to reinforce trust and appreciation.
Why This Matters
At Ember Coffee, we believe in the power of community and the simple joy of a great cup of coffee. Our fundraising program is more than just an opportunity to raise money; it's a chance to bring people together, support local efforts in Minnesota, and enjoy some of the finest locally roasted coffee around.
Ready to start your fundraising journey with us? Reach out to us today and let’s brew some success together!
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Community
The Essence of Specialty Coffee
Coffee is more than just a caffeinated beverage. It’s a ritual, a conversation starter, and a bridge that connects people. At Ember Coffee, nestled in the heart of Big Lake, Minnesota, we believe in creating that connection through our locally roasted, award-winning coffee. Today, we want to delve into the importance of customer service in the specialty coffee industry, and how we strive to uphold it in spite of the growing trend towards automation.
Since the birth of the coffee industry, customer service has been paramount. The evolution from consumers expecting their coffee to be roasted for them in the 1800s to the modern-day emphasis on freshness, quality, and craft, has transformed the way coffee shops engage with their customers. The rise of chains like Starbucks and Peet’s has put hospitality and service at the forefront of business operations, a trend that third wave and specialty coffee brands, like Ember Coffee, have embraced and built upon.
However, the increasing adoption of automation in the industry presents a challenge. While new technologies streamline service, they also risk diluting the barista culture, a vital part of the specialty coffee experience. As Starbucks' recent strategy shift towards simpler menus and premium experiences demonstrates, coffee shops can't afford to sacrifice the customer experience for efficiency.
In an article published by Perfect Daily Grind, Maxwell Colonna-Dashwood, the managing director of Colonna Coffee, and Laila Ghambari, the owner of Juniors Roasted Coffee and Guilder Café, discuss the complexities of offering exceptional customer service in the specialty coffee industry.
The Art of Customer Service in Specialty Coffee
In the world of specialty coffee, baristas are not just service providers; they are artisans. They dial in espresso, pour latte art, hand brew pour overs, and explain the nuances of extraction and flavor. This transforms coffee into more than just a product, creating an elevated sense of hospitality and enhancing the overall customer experience.
However, as the industry expands and becomes increasingly competitive, offering exceptional service and serving high-quality coffee alone is no longer enough to retain a consumer base and attract new customers. Even Starbucks, a giant in the industry, has grappled with this challenge, as their sales dipped in key markets throughout 2023 and 2024.
Specialty Coffee's Edge: Authenticity and Connection
Despite the challenges, specialty coffee shops like Ember Coffee have an edge over bigger chains. Our commitment to artisanry, craft, and ethical sourcing signals to our customers that they are not just buying a product, but an experience. We believe in fostering intimate relationships with our customers, creating a personable service that larger coffee businesses often struggle to replicate.
According to the Edelman Trust Barometer, 88% of consumers said trust is critical when deciding which brands to buy or use, with customer service a close second at 85%. This puts specialty coffee shops and roasters in a better position to navigate an increasingly challenging market.
The Double-Edged Sword of Automation
Automation has become a prominent part of the coffee industry. While it improves efficiency and resolves persistent problems such as staff training and barista shortages, it also risks eroding the artistry required to prepare and serve quality coffee. The increasing prominence of touchscreen kiosks and QR codes in restaurants and hospitality businesses might have improved efficiency, but it also risks creating a “faceless” business.
As we move towards a more automated future, it's crucial for coffee shops to strike a balance between efficiency and hospitality. The face-to-face human connection that baristas provide proves critical for specialty coffee shops to stay true to their core values of hospitality. However, it’s only one part of a much wider customer experience.
Navigating the Future of Customer Service in Specialty Coffee
The rise of tech-driven solutions for coffee shops will undoubtedly improve efficiency, consistency, and speed of service. But with a challenging year ahead, coffee shops may choose to implement automation across the board, streamlining more than just coffee preparation.
As Laila Ghambari rightly points out, "The future of customer service is not about sharing more information but investing in the experience that guests have, whether with a person or not." Digital hospitality will become more important, and customer service will continue evolving.
At Ember Coffee, we are committed to navigating these changes without losing sight of what makes us unique. We understand that our customers don't just come to us for our award-winning, locally roasted coffee. They come to us for the conversations, the connections, and the community that we foster. And no matter how the industry evolves, that is something we will always strive to provide.
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At the Roastery
A Minnesota Roaster's Perspective
As the sun rises over the snowy landscape of Minnesota, the aroma of freshly roasted coffee wafts through the air at Ember Coffee's roastery. It's a scent that has become increasingly precious in recent months, as the coffee industry grapples with unprecedented challenges. As a local roaster deeply committed to our community, we want to share our journey through these turbulent times and our vision for the future.
The Perfect Storm Brewing in Our Cups
The story of today's coffee crisis begins far from our cozy Minnesota cafes, in the lush hillsides of Colombia and the vast plantations of Brazil. A series of events have converged to create what many in the industry are calling a "perfect storm":
Climate Chaos: Mother Nature has not been kind to coffee growers lately. In Brazil, the world's largest coffee producer, severe droughts followed by unexpected frosts have decimated crops. Farmers watched helplessly as their carefully tended plants withered under the scorching sun or succumbed to the icy grip of frost. The result? A staggering 40% reduction in yields in some areas.
Unseasonal Deluges: Meanwhile, in Vietnam, the second-largest coffee producer globally, unseasonal rains have wreaked havoc. Coffee cherries, which should have been ripening under gentle sunshine, instead rotted on the branches, leading to significant crop losses and quality issues.
Geopolitical Jitters: As if weather woes weren't enough, the coffee market found itself caught in a political crossfire. In early 2025, rumors swirled about potential U.S. tariffs on Colombian coffee. Though never implemented, the mere whisper of trade restrictions sent prices soaring by 15% in just a week, highlighting the fragility of global coffee trade relationships.
Supply Chain Snarls: The journey of coffee beans from farm to cup has become increasingly complex and costly. Ongoing logistical challenges, exacerbated by fuel price hikes and labor shortages, have inflated transportation costs. The price of shipping a container of coffee has tripled since 2023, adding another layer of pressure to already strained margins.
Market Speculation: As news of crop failures and potential shortages spread like wildfire, market speculators pounced. Their actions drove coffee futures to unprecedented heights, with the C-market price for Arabica coffee reaching a jaw-dropping $3.84 per pound in February 2025 – a 47-year high.
The Ripple Effect Reaches Minnesota
Here at Ember Coffee, nestled in the heart of Minnesota's vibrant coffee scene, we've felt the tremors of these global shifts. The impact on our operations and community has been profound:
Margin Squeeze: Green coffee now accounts for a staggering 60-70% of our production costs, up from 40-50% just two years ago. This dramatic increase, coupled with rising energy and labor costs, has put immense pressure on our margins.
Sourcing Struggles: Maintaining the consistent flavor profiles our customers love has become increasingly challenging. We've had to be more flexible in our sourcing, sometimes substituting origins or adjusting roast profiles to compensate for changes in bean characteristics.
Pricing Predicaments: As a community-focused roaster, we're acutely aware of the impact price increases have on our customers. We've been forced to make difficult decisions about when and how to adjust our pricing to reflect the new market realities while remaining accessible to our loyal patrons.
Crafting a Sustainable Future, One Bean at a Time
Despite these challenges, we at Ember Coffee believe that this crisis presents an opportunity for positive change. Like the phoenix rising from the ashes, we're determined to emerge stronger and more sustainable. Here's how we're adapting:
Nurturing Direct Trade Relationships: We're doubling down on our direct trade partnerships, offering long-term contracts at stable prices to our farmer partners. This approach not only secures our access to high-quality beans but also provides farmers with the financial security to invest in sustainable practices and climate adaptation measures.
Diversifying Our Offerings: To offset rising costs and keep things exciting for our customers, we're expanding our product range. Limited edition micro-lots, experimental processing methods, and unique Minnesota-inspired coffee blends are just a few of the innovations we're exploring.
Empowering Through Education: We believe that an informed customer is a loyal customer. We've launched a series on Roasting 101 on our YouTube site, and we're planning a Coffee 101 cupping sessions at our Big Lake roastery. These programs help our community understand the complexities of coffee production and pricing, fostering a deeper appreciation for the craft behind each cup.
The Power of the Minnesota Coffee Lover
As we navigate these challenges, the support and understanding of our customers are more crucial than ever. Here's how Minnesota coffee enthusiasts can contribute to a more sustainable coffee ecosystem:
Embrace Transparency: We encourage our customers to ask questions about pricing, sourcing, and roasting practices. Understanding the true cost of producing exceptional coffee can help justify price adjustments when necessary.
Value Quality Over Quantity: By choosing to invest in higher-quality, ethically sourced coffee, consumers can help support fair wages for farmers and sustainable agricultural practices.
Support Local Roasters: Minnesota's local roasters, like Ember Coffee, are deeply invested in our communities. By choosing local over national chains, consumers help keep money circulating in the local economy and support businesses that prioritize sustainability and ethical sourcing.
Experiment with Brewing Methods: Different brewing methods can extract unique flavors from coffee beans. By exploring various brewing techniques, consumers can maximize the value and enjoyment they get from each bag of coffee.
Envisioning a Brighter Future for Minnesota Coffee
As we look to the horizon, we see challenges, but also immense potential. Our vision for the future of specialty coffee in Minnesota is one of resilience, innovation, and community:
A More Resilient Supply Chain: We're exploring collaborations with other Minnesota roasters to potentially secure better prices and more stable supply chains through collective purchasing power.
Increased Local Collaboration: We envision a future where coffee is increasingly integrated into Minnesota's local food scene. Imagine coffee-infused craft beers, chocolate truffles featuring our single-origin roasts, or seasonal menus at local restaurants built around coffee pairings.
Innovation in Sustainability: We're investing in research on more sustainable packaging options and exploring ways to upcycle coffee chaff and other by-products of the roasting process. Our goal is to minimize our environmental impact while maximizing the value we create.
A More Educated Consumer Base: Through continued education efforts, we aim to cultivate a community of coffee enthusiasts who appreciate the craftsmanship behind every cup and understand the global impact of their purchasing decisions.
Conclusion: United in Our Love for Great Coffee
As the aroma of freshly roasted coffee continues to fill our roastery, we're reminded of why we do what we do. The current coffee price crisis is undoubtedly one of the most significant challenges our industry has faced in decades. However, at Ember Coffee, we believe that by staying true to our values of quality, sustainability, and community, we can not only weather this storm but emerge stronger on the other side.
To our loyal customers and coffee lovers across Minnesota: your support during these turbulent times means more than you know. Every bag of Ember Coffee you purchase, every latte you enjoy in our cafe, is a vote for a more sustainable and equitable coffee future.
As we navigate these uncharted waters, we remain committed to transparency, quality, and the relentless pursuit of the perfect cup. Together, we can ensure that Minnesota remains a beacon of excellence in the world of specialty coffee, no matter what challenges lie ahead.
Thank you for being part of our journey, for your understanding during these difficult times, and for your unwavering love of great coffee. Here's to many more shared moments over a steaming cup of Minnesota's finest brew.
Warmly,The Ember Coffee Team
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