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You know that moment when you take your first sip of coffee at your favorite local café, and it's absolutely perfect?  Then you try to recreate that same magic at home with seemingly identical beans, only to end up with something that tastes... well, not quite right. If you've experienced this coffee conundrum, you're definitely not alone in the specialty coffee community. The truth is, that café-quality cup you're craving involves more than just good beans and hot water. It's a carefully orchestrated dance of freshness, precision, technique, and even environment. But here's the exciting part: once you understand what makes coffee shop coffee so exceptional, you can absolutely recreate that experience in your own kitchen. Let's explore the secrets behind that perfect café cup and discover how you can become your own favorite barista, brewing specialty coffee that rivals your go-to coffee shop. Fresh, High-Quality Beans Make All the Difference The foundation of exceptional coffee starts with the beans themselves, and this is where many home brewers stumble without realizing it. Specialty coffee shops work exclusively with freshly roasted, single-origin Arabica beans that are often traceable to specific farms and regions. These aren't the pre-ground beans you'll find sitting on grocery store shelves for months. Coffee is essentially a fresh product that begins losing its vibrancy the moment it's roasted. Those volatile compounds that create complex flavors and enticing aromas start dissipating immediately, which is why your local roaster emphasizes roast dates over expiration dates. Transform your home brewing: Source your beans from a specialty roaster who clearly displays roast dates on their packaging. Look for beans roasted within the past two weeks, and always grind them immediately before brewing. Store your whole beans in an airtight, opaque container away from light, heat, and moisture to preserve their peak flavor. Grinding for Success: Why Your Grinder Matters Here's where precision becomes crucial. Professional baristas understand that even small adjustments in grind size can dramatically alter a coffee's flavor profile, affecting everything from extraction rate to the final cup's balance of sweetness, acidity, and body. Coffee shops invest in commercial-grade burr grinders that produce incredibly uniform particle sizes. This consistency ensures even extraction, preventing the bitter over-extraction of fine particles or the sour under-extraction of larger chunks that you get with blade grinders. Upgrade your grinding game: Invest in a quality burr grinder—it's the single most impactful equipment upgrade you can make. Burr grinders crush beans between two surfaces rather than chopping them, creating uniform particles that extract evenly. This consistency is what separates good coffee from truly exceptional coffee. Brewing Like a Barista: Mastering Your Method Professional baristas spend countless hours dialing in their brewing recipes, making tiny adjustments to highlight specific flavor characteristics. They understand that brewing coffee is fundamentally about controlled extraction—pulling the right compounds from the beans while leaving behind the undesirable ones. The key is choosing one brewing method and truly mastering it before moving on to others. Whether it's pour-over for clarity and brightness, French press for body and richness, or AeroPress for versatility, each method has its own variables to control and perfect. Develop your technique: Start with a 1:15 coffee-to-water ratio as your baseline, then adjust based on taste. Keep a simple brew log noting grind size, water temperature, and timing. This systematic approach is exactly what professional roasters use to maintain consistency. Investing in the Right Equipment While you don't need commercial-grade equipment to brew excellent coffee at home, certain tools make a significant difference in consistency and quality. Coffee shops use precise scales, temperature-controlled brewing systems, and calibrated equipment to ensure every cup meets their standards. The most essential upgrades for home brewing are surprisingly affordable: a digital scale for accurate ratios, a temperature-controlled kettle for proper brewing temperature, and that burr grinder we mentioned earlier. Build your coffee toolkit: Focus on precision tools that improve consistency rather than flashy gadgets. A digital scale, quality burr grinder, and temperature-controlled kettle will dramatically improve your coffee before any expensive brewing device will. Water Quality: The Unsung Hero Since coffee is 98-99% water, water quality plays a massive role in your final cup. Specialty cafés use filtration systems to meet Specialty Coffee Association standards, maintaining optimal mineral content for proper extraction while removing chlorine and other off-flavors. Hard water with excessive minerals can lead to over-extraction and bitter flavors, while soft water might under-extract, leaving you with sour, weak coffee. The goal is balanced water that enhances rather than masks your coffee's natural flavors. Perfect your water: If your tap water is heavily chlorinated or mineral-heavy, invest in a simple filtration system. Brew with water heated to 195-205°F (90-96°C) for optimal extraction of those delicious flavor compounds. Milk Mastery: Elevating Your Lattes and Cappuccinos For espresso-based drinks, milk technique is just as important as the espresso itself. Professional baristas understand that proper milk steaming creates sweetness through controlled heating and develops velvety microfoam by incorporating air at just the right moment. The goal is to stretch the milk proteins and emulsify the fats, creating a naturally sweet, creamy texture that complements rather than masks the espresso's flavor profile. Steam like a pro: Use fresh, whole milk (or high-quality alternatives like oat milk) and heat only to around 150°F (65°C) to preserve sweetness and prevent scalding. Whether you're using a steam wand, handheld frother, or French press method, focus on creating smooth, velvety texture rather than stiff foam. Creating Your Coffee Ritual Coffee doesn't exist in isolation—it's part of a complete sensory experience. The ambiance of your favorite café, the ritual of preparation, even the anticipation as you wait for your drink, all contribute to how you perceive that first sip. Creating an intentional brewing ritual at home can actually enhance your perception of flavor. The mindful process of measuring, grinding, and brewing becomes part of the pleasure, much like the atmosphere of your favorite coffee shop enhances the experience. Craft your ritual: Make your morning brew a mindful practice. Play soft music, use your favorite mug, and slow down to savor the process. This intentional approach elevates the entire experience beyond just caffeine delivery. Bringing Café Quality Home The secret to recreating café-quality coffee at home isn't magic—it's understanding and applying the principles that specialty coffee professionals use every day. Fresh, high-quality beans, precise grinding, controlled brewing variables, and attention to the complete experience all work together to create exceptional coffee. Start with one or two improvements—perhaps investing in a burr grinder and sourcing fresher beans from a local roaster in Central Minnesota like Ember Coffee. As you taste the difference these changes make, you'll naturally want to refine other aspects of your brewing process. Remember, the journey to better coffee is part of the pleasure. Each improvement brings you closer to that perfect cup, and soon you might find that your kitchen rivals your favorite café as the source of your daily coffee satisfaction. Your home brewing adventure awaits—and with these insights, you're well-equipped to create specialty coffee experiences that would make any Minnesota coffee enthusiast proud. Try Our Ethically Sourced, Premium Coffee Take your home brewing skills to the next level with our carefully curated selection of ethically sourced coffee beans. Each bag is designed to excite your palate with unique flavor profiles while supporting sustainable farming practices.  Taste the difference and savor a cup crafted with care for both flavor and the environment. Explore our premium options here. Your perfect cup is waiting!

Labels like "light roast," "medium roast," and "dark roast" are deeply ingrained in the coffee-drinking culture. However, behind these seemingly simple terms lies a lack of consensus that perplexes consumers and challenges coffee roasters. Why is a universally accepted definition for “light roast” still missing, and how could that change the way we select and enjoy coffee? A groundbreaking study from the UC Davis Coffee Center suggests a potential game changer. It explores the possibility of adopting a universal roast classification based on color metrics, offering a solution to one of the coffee industry's most persistent challenges. Let's examine how a standardization of "light roast" could reshape expectations, trust, and growth in the industry. The Challenge with Today's Roast Labels Roasters have long relied on loosely defined terms that vary significantly between businesses. Your "light roast" from one roaster could look or taste like a "medium roast" from another. Contributing factors include the absence of standardized language and the reliance on subjective in-house systems such as catchy names, five-point scales, or traditional terms like "French Roast" or "Vienna Roast." Even professional tools like Agtron or RoastVision meters, which are designed to provide objective readings, produce inconsistent results due to variables like development times, bean characteristics, or equipment calibration. Ultimately, this inconsistency causes dissatisfaction among consumers when their coffee doesn't meet expectations and creates a branding challenge for roasters. For instance, a small-batch coffee roaster in Minnesota may label a coffee as "light roast," based on their internal criteria, yet the same coffee might be perceived as a medium roast in other markets. This inconsistency erodes trust and complicates communication in both local and global contexts. The Science Behind Standardization Researchers at UC Davis propose using the CIELAB color system as a measurable framework for roast classification. Widely applied in industries like textiles and food, the CIELAB framework evaluates color on three dimensions: Lfor lightness afor the green–red axis bfor the blue–yellow axis The UC Davis study analyzed hundreds of Arabica coffee samples and found a predictable transformation curve in the L* (lightness) values during roasting. This discovery suggests an objective basis for defining roast levels according to measurable color values. For example: A "light roast" could correspond to a specific measurable range of lightness, such as L: 55–60*, ensuring clarity and repeatability. Regardless of roasting methods or origin, roasters globally would align their definitions based on scientifically proven, quantifiable metrics. This approach would allow a light roast in Minnesota to taste and brew similarly to one in Tokyo or Berlin, ensuring consistent consumer experiences while improving clarity and trust. Why This Matters for the Coffee Community Imagine walking into your favorite coffee shop, ordering a "light roast," and knowing exactly what to expect—bright, fruit-forward flavors with just the right amount of acidity. For coffee drinkers, this consistency could build trust and elevate their experience, whether they’re sipping their favorite brew at home or ordering from Minnesota’s top coffeehouses. Labels grounded in measurable data would replace confusion and guesswork with reliability, offering confidence with every purchase. For roasters, the potential impact of standardized roast definitions is just as transformative. Small-batch artisans who balance the delicate dance between art and science would gain a powerful tool to communicate their craft. A universal system for describing roast profiles could help them articulate their creations with precision, while also educating consumers about the nuances of coffee. Transparency would no longer be just an ideal but a tangible advantage, allowing premium roasters to stand out in an increasingly crowded market. Even at home, the benefits of this consistency could ripple outward. Picture a pour-over enthusiast, carefully tweaking their brew to unlock the coffee’s full potential. Universal roast metrics would give home brewers the precision they crave, helping them refine their methods and achieve cups bursting with clarity and flavor. From the casual coffee drinker to the espresso aficionado, this shared system could bring the joy of exploration and mastery to every kitchen counter. On a broader scale, the coffee industry as a whole could find itself speaking a shared language—a universal vocabulary built on measurable parameters like color and roast level. Roasters, consumers, and equipment manufacturers could work together more seamlessly, creating a global network united by quality, clarity, and collaboration. The possibilities are exciting, but as with any major transformation, challenges remain. Overcoming the Challenges Implementing universal roast standards won't come without its hurdles. Coffee traditions are deeply rooted in storytelling, and names like "City Roast" or "Breakfast Blend" evoke a sense of history and familiarity. For some, replacing these evocative terms with technical jargon like "L*: 58" might feel cold or clinical. A hybrid approach could provide a solution, blending the old with the new. For example, roasters could label their packaging with both a description like "Light Roast" and measurable data such as "L*: 58.2," bridging the gap between tradition and innovation. Another challenge is the cost of integrating this system. Measuring roast levels requires specialized tools like spectrophotometers or Agtron machines, which range in price from $500 to $3,500. While large-scale businesses may have the resources to adopt this technology, smaller specialty roasters, including many in Minnesota, could find it prohibitively expensive. Affordable alternatives or subsidized programs would be key to ensuring that all roasters, regardless of size, can participate in this new era of transparency. Education will also play a critical role in bringing this vision to life. Roasters and consumers alike would need to learn how to interpret and utilize these new standards. Workshops, online training sessions, and marketing initiatives could help bridge the knowledge gap. Imagine a Minnesota roaster hosting a class where customers not only taste different roast levels but also learn how to decode the labels. By making education accessible and engaging, the coffee community could embrace these changes together. The road to universal roast standards might be steep, but the rewards could be extraordinary. From building trust with consumers to empowering roasters and fostering global connections, this shift has the potential to reshape the coffee industry for the better. It’s a story of evolution, blending tradition with innovation, and one that coffee lovers everywhere are ready to write together. Light Roast as a Catalyst for Change Why is the "light roast" worth standardizing above all? Light roasts highlight the bean’s innate qualities, showcasing the nuanced stories of its origin, growing conditions, and processing methods. Unlike darker roasts, which impose heavier caramelization flavors, light roasts retain brighter acidity and vibrant complexity, introducing drinkers to a coffee’s terroir and finer details. By creating universal standards for light roasts, the specialty coffee industry can grow its appeal among curious newcomers and seasoned enthusiasts alike. This could further expand appreciation for craft coffee in local markets, supporting award-winning coffee in Minnesota and beyond. Join Minnesota’s Coffee Revolution At Ember Coffee, we champion transparency and precision, celebrating the true essence of every coffee bean through our expertly crafted light roasts. Whether you're a loyal customer or a curious newcomer, we invite you to explore how clarity in roasting creates a cup of coffee that tells a story. Discover what makes Ember Coffee a leading small-batch coffee roaster in Minnesota. Taste the trust and transparency of our light roasts today. Taste the difference. Try our light roasts today.

Starting a coffee shop or trailer isn’t just a business venture - it’s an exciting, community-driven dream that takes vision, grit, and careful planning.  But as romantic as the idea may be, the reality comes with challenges that no one tells you about upfront. At Ember Coffee in Big Lake, Minnesota, we went through it all—from figuring out how to keep coffee quality consistent in a compact trailer to finding baristas who could make every latte memorable. These were lessons we learned the hard way, and we’re here to share them with you.  Whether you’re setting up shop in a small town or hitting the road with a trailer, here’s what you need to know. Focus on Relationships with Your Coffee Supplier  When you’re starting a coffee business, most suppliers will hand you a bag of beans, a catalog, and a price sheet. Some might even throw in a bit of friendly advice to help you get going. But what happens six months down the line, when the honeymoon phase is over? When you’re wrestling with questions about workflow efficiency, espresso consistency, or scaling up to meet growing demand? That’s when you realize something crucial—a transactional supplier isn’t enough. What you really need is a partner. Someone who understands your challenges, shares your vision, and is genuinely invested in your success. A true coffee supplier partnership goes far beyond the beans. It’s about ongoing support, so that when questions arise, you’re not left to figure everything out on your own. It’s about mentorship, like having access to a community or someone who’s just a call away for guidance. It’s about training, too. Imagine the difference it makes when your supplier offers barista coaching to ensure every cup of coffee meets its full potential. And it’s about transparency—because today’s customers care deeply about the story behind their coffee. Sourcing matters. Ethical practices, farmer relationships, and the journey of your beans are all part of what turns a good cup of coffee into a great one. At Ember Coffee, we’ve been in your shoes. We know the challenges that come with building a coffee business. That’s why we designed our offerings to go beyond great beans. We provide hands-on support, barista training, and even consulting to help you avoid the missteps we encountered along the way. Because when you succeed, we all succeed—and that’s what a real partnership is all about. Barista Skills Aren’t Optional  You can have the finest beans sourced from the best farms and the most advanced equipment money can buy, but without skilled baristas, none of it matters. The magic of a great coffee experience lies in the hands of those behind the counter. A poorly brewed espresso or a lackluster latte can drive customers away faster than you can say “double-shot mocha.” Take the process of pulling a perfect espresso shot, for example. It’s an art and a science. A skilled barista knows how to dial in the grind, adjust the pressure, and ensure every shot avoids that dreaded burnt or sour taste that can ruin even the best beans. Then there’s milk steaming—a deceptively simple task that requires precision to create that velvety texture customers crave. It’s not just about aesthetics; it’s about creating a sensory experience in every sip. But barista skills go beyond the technical. Customer experience is just as important. Every interaction at the counter, every warm smile, and every moment of attentiveness leaves a lasting impression on guests. And when the rush hits, baristas need to handle the pressure with confidence and efficiency, ensuring every cup is made with care, even when the line is out the door. At Ember, we understand the importance of these skills. That’s why we offer customizable training sessions designed to meet the needs of your team, whether they’re just starting out or already experienced. Our workshops are hands-on, approachable, and focused on building the confidence and expertise your baristas need. Investing in their training doesn’t just improve the coffee—it elevates your entire shop, setting you apart from the competition. Invest in the Right Equipment  Your equipment isn’t just a “nice-to-have”—it’s the backbone of everything you do. The quality of your machines determines how smooth your workflow is, how satisfied your customers are, and, ultimately, how much easier your life becomes. Imagine the chaos of a busy rush with an espresso machine that can’t keep up or the frustration of constant breakdowns from poorly made parts. Choosing the right equipment can save you from those headaches. Take coffee trailers, for example. A 2-group espresso machine isn’t just a luxury—it’s a game-changer. With its speed and reliability, you’ll breeze through morning rushes while keeping your lines moving and your customers happy. And when it comes to durability, the materials inside your machines matter. A machine with metal internals, especially copper, will stand the test of time, while plastic parts might save a few dollars upfront but could cost you much more in repairs down the line. There’s also the value of shopping local. Suppliers like Espresso Services based in Twin Cities often come with a hidden bonus: exceptional service packages. When you buy locally, you’re not just getting a machine—you’re getting a partner who can help with maintenance and troubleshooting, which makes running your business that much easier. At the end of the day, finding the right setup isn’t just about making a sale for us. Sometimes that means pointing you toward deals elsewhere or helping you explore options that better suit your needs. Because for us, it’s not just about selling equipment—it’s about building a relationship that helps your business thrive. Know Your Coffee and Tell Its Story  When customers buy your coffee, they’re not just purchasing a drink—they’re connecting with a story. Specialty coffee is so much more than a beverage. It’s an experience rooted in passion, craftsmanship, and sustainability. The story behind your coffee is what sparks curiosity and builds emotional connections, turning a simple cup into something meaningful. Take the ethics behind your beans, for example. If your coffee is fair trade or organically grown, that’s more than a selling point—it’s a promise of care and responsibility. At Ember, we take pride in the fact that 60% of our beans are certified organic, while the rest follow strict sustainable practices. Sharing this commitment with your customers allows them to see the values behind every sip. Then there’s the magic of flavor. Each bean carries a story of its own, told through tasting notes that reveal its origins and character. Think of the hints of stone fruit, caramel, or dark chocolate that dance across the palate as a way of inviting customers closer to your craft. Educating them about these unique profiles makes the experience personal, helping them appreciate what makes your coffee special. And what truly sets specialty coffee apart? It’s not just the taste—it’s the care it takes to get there. From specialty-grade beans to mold-free assurance and direct trade practices, these details aren’t just technicalities. They’re the reason your coffee stands head and shoulders above commercial blends. At Ember, we help our partners share these stories. From sourcing guides to talking points and beautifully designed materials, we ensure your team has everything they need to forge meaningful connections with your customers. Because when people know the story behind their coffee, they don’t just drink it—they fall in love with it. Your Community Makes the Difference  Starting your own coffee shop or trailer is an exciting journey, but it’s not without its challenges. The good news? You don’t have to do it alone. The path to success starts with building the right foundation—surrounding yourself with supportive partners, training a skilled team, choosing dependable equipment, and sharing the magic of specialty coffee with your community. Schedule hands-on barista training at Ember—just reach out! At Ember Coffee, we work with passionate coffee entrepreneurs like you every day, helping to turn big dreams into thriving realities. Imagine having a community of like-minded people to lean on, a place where you can ask questions, share advice, and connect with others who are just as excited about coffee as you are. That’s what our Skool Community is all about—a space where ideas are exchanged, challenges are overcome, and inspiration flows. Picture yourself stepping into hands-on barista training with experts who are as invested in your success as you are. It’s not just about learning to make great coffee; it’s about building your confidence and sharpening your skills to give your business the edge it deserves. And when it comes to setting up your coffee trailer, we’ve got you covered. From workflow optimization to navigating permits and selecting the best equipment, we’ve been through it all. We know the roadblocks, and we know how to help you build a smooth, efficient operation so you can focus on what matters most—serving exceptional coffee to your customers. You’re creating something truly special, and we want to be there every step of the way. Don’t just chase your dream—build it right with Ember Coffee. Together, we’ll turn your vision into a reality. Join Us Here.

Walk into any coffee shop today, and chances are you’ll see customers sipping lattes made with oat milk. Over the past decade, oat milk has emerged as the star player in the plant-based milk industry, earning its reputation as the top dairy alternative for coffee lovers. But with this meteoric rise comes an equally heated debate: is it fair for coffee shops to impose surcharges for oat milk? For small businesses, these charges are often tied to the elevated cost of plant-based milks. Yet for consumers, especially those lactose-intolerant or environmentally conscious, this added cost can feel discriminatory. This conversation is more than just about coffee preferences; it raises crucial questions about cost management, ethics, and customer loyalty in an evolving industry. At Ember Coffee, where we strive to offer the best coffee in Minnesota with sustainable practices and community-first values, this is a topic we deeply empathize with. Why Oat Milk Costs (and Means) More in Coffee Shops  The rise of oat milk in coffee shops has been nothing short of a phenomenon. Its journey from a niche dairy alternative to a standard offering has reshaped the way cafés cater to evolving consumer preferences. But while oat milk has cemented itself as a favorite, especially among specialty coffee lovers, few stop to consider why it often comes with a higher price tag. The answer lies in a complex web of economics and ethics that begins long before the milk is steamed and poured into your morning latte. The Rise of Oat Milk as a Coffee Staple Oat milk’s appeal is undeniable. Since 2017, it has gained a reputation as the perfect complement to coffee. Its neutral flavor and creamy consistency create a rich texture that enhances the coffee-drinking experience. Baristas, too, have embraced it. Unlike many other plant-based alternatives, oat milk integrates seamlessly into microfoam, making it an ideal choice for latte art and specialty drinks. Customers have noticed. A recent report by World Coffee Portal reveals that in the UK, oat milk is now the most popular non-dairy option, with nearly 28% of customers in branded coffee shops choosing it over other alternatives. Across the pond, oat milk has become so prominent that major U.S. coffee brands like Stumptown and Blue Bottle have made it their default milk option. Its success is no accident—oat milk has positioned itself as the go-to choice for those who want a better balance of taste, texture, and sustainability in their morning brew. The Hidden Costs of Oat Milk But this rise in popularity comes with a price, quite literally. Oat milk is often more expensive than dairy or other plant-based options, and this higher cost isn’t arbitrary. The economics behind oat milk production reflect a series of deliberate choices and challenges. For starters, there’s the production process itself. Unlike dairy, which has been standardized for decades, plant-based milks require extensive research and development to achieve a flavor and texture that appeals to consumers. Companies invest heavily in creating oat milk that froths perfectly, tastes neutral enough to pair with coffee, and remains shelf-stable for longer periods. These innovations don’t come cheap. Then there’s the sourcing of ingredients. Many premium oat milk brands pride themselves on using high-quality, ethically sourced oats. Some prioritize organic or gluten-free options, further adding to their value—and their cost. For cafés dedicated to providing the best possible product to their customers, these considerations are non-negotiable, even if they raise the price. Transportation and packaging also play a role. Many oat milk brands use eco-friendly packaging, such as Tetra Paks, which align with the sustainability values of their target market but inevitably increase overhead costs. Shipping these products to coffee shops, often from specialized suppliers, adds another layer of expense. Recent data from Mintec highlights the price disparity between plant-based and dairy milks, showing that retail prices for plant milks, including oat milk, are often double those of traditional dairy. While some coffee shops absorb these costs to maintain customer goodwill, others argue that surcharges on plant milks are necessary to stay competitive and maintain their profit margins. More Than Just Milk For many café owners, the decision to offer oat milk isn’t just about economics—it’s about aligning with customer values. Oat milk embodies the growing demand for sustainability, ethical sourcing, and high-quality ingredients, making it more than a mere substitute for dairy. Its popularity reflects a broader shift in how people approach their food and drink choices, prioritizing products that align with their ethics and lifestyle. So, the next time you order that oat milk latte and notice the extra charge, remember that it’s not just milk you’re paying for. It’s the research, the sourcing, the packaging, and the values behind the product. In an industry as competitive as specialty coffee, those few extra cents represent more than cost—they represent deliberate choices to meet the evolving expectations of today’s coffee drinker. What Do Customers Think?  The debate over plant milk surcharges has divided opinions among customers and businesses alike. While some view the added costs as a necessary part of business economics, others see them as an unfair barrier to accessibility. A recent poll conducted by Perfect Daily Grind revealed that 53% of respondents feel the charges for plant-based milk are justified, citing the higher production costs of alternatives like oat, almond, or soy milk. However, the remaining 47% either question the ethics behind these fees or strongly oppose them altogether, suggesting that the discussion is far from settled. Ethical Concerns on Accessibility One of the most compelling criticisms against plant milk surcharges centers on accessibility. For many consumers, plant-based alternatives are not just a trendy choice but a dietary necessity. Lactose intolerance affects a significant portion of the global population, and the statistics are particularly stark in communities of color. Research indicates that 90-100% of East Asians are lactose intolerant, along with high percentages in African, Indigenous, and Hispanic populations. For these groups, dairy milk isn’t an option—it’s an impossibility. This has led to growing frustration among consumers, who argue that surcharges unfairly target minorities and create financial roadblocks for those who rely on plant milks as an essential part of their diet. The controversy reached new heights when advocacy groups began criticizing Starbucks for continuing to charge extra for plant-based milk in the U.S., despite eliminating these surcharges in several European markets. Activists argue that such practices perpetuate "dietary racism," limiting access to affordable, inclusive food choices. This ethical dilemma has sparked debates across the coffee industry, forcing businesses to reconsider their pricing strategies. The Coffee Shop Dilemma For independent coffee shops, the issue of plant milk surcharges isn’t just about fairness—it’s about survival. Rising food and energy costs have driven up expenses across the board, leaving many small businesses with an impossible choice: absorb the extra costs of plant milk or pass them on to customers. For many, passing on the costs feels inevitable. Without the financial leverage of large corporations, these small businesses often operate on razor-thin profit margins. However, balancing business needs with customer expectations is no easy task. Charging an additional $0.50 to $0.80 for oat milk may seem like a small price to pay, but for price-sensitive consumers, it can feel alienating. Many independent coffee shop owners fear that these surcharges might drive loyal customers away, particularly as research from McKinsey shows that price increases impact plant milk sales more significantly than dairy. The challenge, then, is to find a pricing structure that covers costs without eroding trust or customer loyalty. Starbucks vs. Small Businesses The disparity between large chains like Starbucks and small, local coffee shops further complicates the debate. While Starbucks has faced criticism for its plant milk surcharges in the U.S., it has the resources and scale to eliminate these fees in European markets—a decision that some see as a step toward greater accessibility. Smaller coffee shops, however, don’t have the same luxury. Independent businesses, such as Minnesota-based Ember Coffee, often struggle to compete in a market dominated by big-name brands, all while managing their limited resources. For these small businesses, every cent counts. The decision to charge extra for plant milk isn’t rooted in greed but in necessity. Yet, as the public conversation about pricing ethics grows louder, even small coffee shops are being forced to examine how their policies align with their customers' expectations and values. In the end, the debate over plant milk surcharges is more than just a question of economics—it’s a reflection of the broader challenges facing the food and beverage industry. As customers demand more affordable, inclusive options, businesses must navigate the tricky balance between profitability and fairness, ensuring that their practices resonate with both their values and those of their communities. Thinking Beyond the Surcharge  The oat milk surcharge debate has sparked important conversations about inclusivity, sustainability, and business practices in the coffee industry. While the issue may seem simple on the surface, it presents an opportunity for businesses to rethink how they approach pricing and customer engagement in creative ways. Some forward-thinking coffee shops have already started experimenting with innovative solutions that go beyond the traditional surcharge model. One potential approach is to make oat milk the default option for all drinks. Chains like Blue Bottle and brands such as Minor Figures have explored this idea by slightly raising the overall price of their drinks, thereby eliminating the surcharge altogether while still maintaining reasonable profit margins. This small pricing adjustment simplifies the decision-making process for customers and makes plant-based choices feel more accessible and inclusive. By normalizing oat milk as the standard, these businesses are subtly encouraging a shift toward sustainability without alienating their customer base. Another strategy lies in reshaping how oat milk is marketed. Many customers are willing to pay extra when they feel a product aligns with their values. By highlighting features like “organic,” “sustainably sourced,” or “minimal ingredient,” coffee shops can elevate the perception of plant-based milks. This approach not only justifies premium pricing but also creates a sense of pride and purpose for customers, who see their purchase as supporting environmentally friendly practices. Inclusivity can also play a vital role in a business’s pricing policy. Instead of applying blanket surcharges, some coffee shops are considering ways to offer discounts to specific groups, such as students or communities with higher rates of lactose intolerance. By adopting pricing models that acknowledge the diverse needs of their customers, businesses can foster goodwill and build deeper connections with the communities they serve. This kind of thoughtful, inclusive pricing helps transform coffee shops into spaces that feel welcoming for everyone. Finally, reducing costs on the supply side can be an effective way to address the surcharge debate without affecting customer pricing. By negotiating better rates with suppliers or partnering on sustainable solutions, such as locally sourced oat milk, coffee shops can lower expenses while enhancing their commitment to the local community. This approach not only improves margins but also strengthens customer loyalty by tying the business to regional sustainability efforts. These creative strategies show that the oat milk surcharge debate is more than just a pricing issue—it’s a chance for businesses to lead with intention, adapt to evolving consumer values, and create a more inclusive and sustainable coffee culture. Where Does the Coffee Industry Go From Here?  The debate about oat milk surcharges won’t die down anytime soon, but it reflects a broader trend in consumer expectations for inclusivity, ethical practices, and transparency in business. Specialty coffee brands that address these concerns head-on will position themselves as community leaders well into the future. At Ember Coffee, we are committed to embedding ethical sourcing practices and transparent pricing into our philosophy. Whether you prefer oat milk, almond milk, dairy milk, or something else entirely, we believe coffee is for everyone. Want to experience the best coffee in Minnesota while sipping on your preferred milk option? Visit our shop in Big Lake, MN today to enjoy specialty coffee that aligns with your taste and values. This article is part of our effort to foster inclusive, high-quality coffee culture in Minnesota. For more insights on sustainable practices and advanced brewing techniques, check out *our research.*

A coffee roastery combines the art of craftsmanship and the science of precision, but it also presents a range of safety challenges. Whether you’re an artisan micro-roaster or managing a large-scale operation, creating a safe work environment is essential to ensure employee well-being and protect equipment.  From managing volatile compounds during roasting to preventing injuries from heavy lifting, minimizing hazards in a coffee roastery requires diligent planning, regular maintenance, and proper training. This article explores actionable strategies to reduce risks, improve air quality, and maintain safety in your roastery. Why Safety is Crucial in a Coffee Roastery  Operating a roastery is exciting but physically demanding. Burn risks, toxic fumes, and heavy lifting are only a few safety concerns. According to safety reports, poor air circulation in confined environments leads to long-term health risks, while improper handling of heavy sacks of green coffee can cause acute injuries. Why does safety matter? Because mishaps often affect more than just individuals; unchecked hazards can escalate, leading to productivity loss, reputational risk, or equipment damage. By understanding the specific risks involved in coffee roasting, you can implement systems that reduce injuries and create a safer, more efficient workplace. Common Hazards in Coffee Roasteries and How to Manage Them  Operating a coffee roastery is no small task. Beyond crafting the perfect roast, owners and operators must navigate a range of hazards to ensure a safe environment for their team. From airborne toxins to fire risks, here are six key challenges faced by roasteries—and how to tackle them effectively. Volatile Compounds and Airborne Hazards Roasting coffee is more than just heating beans; it releases volatile organic compounds (VOCs), fine particles, and chemicals like diacetyl and formaldehyde. Over time, exposure to these substances can cause serious respiratory conditions, such as bronchiolitis obliterans (commonly known as “popcorn lung”). Poor ventilation can also lead to dangerous levels of carcinogens like benzene, posing significant long-term health risks. To mitigate these hazards, ventilation is critical. Installing systems like air filtration or catalytic ventilation can help capture and eliminate harmful compounds. Pair this with air quality monitors to keep pollutant levels in check and ensure staff are equipped with personal protective equipment (PPE), such as respirators, for an added layer of safety. Burn Risks from High-Temperature Equipment Roasting machines run at extremely high temperatures—up to 428°F (220°C). Even brief contact with such hot surfaces can cause severe burns. Whether it’s the roasting equipment, cooling trays, or chaff collectors, the risk of injury is constant. To protect employees, provide them with heat-resistant gloves and aprons. Establish clear operating procedures (SOPs) to prevent accidents and train staff on safe practices when working around hot equipment. Heavy Lifting and Ergonomics Handling sacks of green coffee beans, which can weigh between 110 and 154 lbs (50–70 kg), is physically demanding and can lead to musculoskeletal injuries if not done correctly. Improper lifting techniques or repetitive strain can cause lasting harm to employees. This is where equipment and training come into play. Lifting aids like pallet jacks or hoists can reduce strain on workers, while proper training on lifting techniques is essential to prevent injuries. Rotating tasks among employees can also help limit how often heavy loads are handled during a single shift. Smoke, Odors, and Poor Ventilation Roasteries without adequate air circulation often face the compounding effects of smoke, odors, and VOCs, making the workspace uncomfortable and potentially harmful over time. Smaller roasteries are especially vulnerable, as limited ventilation can quickly lead to poor air quality. Investing in a robust ventilation system tailored to the size of your operation is key. Regular maintenance of filters and ventilation equipment will keep air quality optimal. Additionally, staggering roasting times or scheduling downtime can prevent overlapping processes from overwhelming the air. Fire Hazards from Neglected Maintenance Fire is one of the most significant risks in a coffee roastery. Chaff, grease, and debris can quickly accumulate in roasting machines, air ducts, or chaff collectors. Without regular cleaning and maintenance, this buildup can ignite, leading to potentially devastating fires. To reduce fire risks, cleaning routines should be non-negotiable. Ensure all parts of the machine, from ducts to collectors, are maintained regularly. Flame detectors and fire extinguishers should be installed in key areas, and all employees should receive fire safety training to know how to react in an emergency. Lack of Comprehensive Training The importance of proper training can’t be overstated. An undertrained team may misuse equipment, ignore safety protocols, or fail to act appropriately in emergencies. These gaps in knowledge can lead to accidents and injuries. Creating a thorough onboarding program is a great starting point. Cover everything from safe equipment usage to emergency procedures and chemical handling. Regular refresher courses and safety audits will ensure that protocols are followed and employees stay informed. Creating a Safer Workspace for Your Roastery  Running a roastery comes with unique challenges, but creating a safe environment doesn’t have to be one of them. From advanced ventilation systems to proper maintenance and safety equipment, there are practical steps you can take to protect your team and ensure smooth operations. The Role of Ventilation Air quality control is crucial in reducing exposure to hazardous emissions, especially in smaller roasteries where space is limited. Compact yet powerful ventilation systems can provide efficient air filtration without dominating your workspace. Modern systems equipped with catalytic purification and high-temperature decomposition technology can eliminate up to 99% of VOCs. Plus, self-cleaning features minimize maintenance and extend the system’s lifespan, making them both practical and effective for small-scale operations. The Importance of Maintenance A safe roastery runs on good maintenance habits. Regular upkeep not only reduces fire risks but also keeps equipment running smoothly. Following a simple monthly checklist can go a long way: clean chaff collectors, ducts, and cooling trays; check for grease buildup near burners or vents; inspect ventilation systems for blockages; and replace any worn-out personal protective equipment (PPE) like gloves or goggles. Consistency in maintenance is key to keeping your team safe and your roastery efficient. Equipping Your Team The right protective gear can make all the difference. Heat-resistant gloves and protective aprons are essential to prevent burns, while N95 respirators protect against fine particles during roasting. Steel-toe shoes add an extra layer of safety for moving heavy loads. Stocking your roastery with these essentials ensures your team can focus on their tasks without unnecessary risks. Safety Through Education A culture of safety starts with knowledge. Empower your team by offering workshops on safe lifting techniques and proper posture. Provide tutorials on machine mechanics and emergency troubleshooting. Supplement these efforts with videos and manuals tailored to your specific roasting equipment. When your team understands the why behind safety practices, they’re more likely to embrace them. By taking these steps, you can create a workspace that not only prioritizes safety but also supports productivity and peace of mind for everyone involved. Building a Safe and Thriving Roastery  Safety isn’t just about compliance; it’s about fostering a workspace where employees feel valued, comfortable, and empowered. A secure environment leads to higher productivity, fewer injuries, and ultimately better coffee quality.  Together, we can make your roastery a model of excellence for the coffee community.  A safe roastery isn’t just good business; it’s essential. Reach out to us today to safeguard your employees, your craft, and your reputation. Contact Us for Consultation

Why do some coffee shops thrive while others struggle to keep their doors open? Surprisingly, it’s not always about location, product quality, or pricing. While these factors certainly play a role, an often-overlooked yet critical element is clarity. Clear communication, well-defined roles, and structured workflows can make or break a coffee shop's ability to operate smoothly. Without clarity, even the best products and locations can’t overcome miscommunication and operational chaos. For coffee shop owners in Minnesota and beyond, role clarity isn’t just a nice-to-have—it’s a game-changer that can transform daily operations. When staff understand their responsibilities and workflows are streamlined, efficiency skyrockets. Baristas aren’t tripping over each other behind the counter, orders are processed faster, and customers leave satisfied. This clarity also creates a better work environment, as employees feel confident in their roles and less stressed by confusion or overlap. Over time, these improvements lead to happier teams, loyal customers, and a stronger bottom line. By prioritizing role clarity, coffee shop owners can move beyond survival mode and create an exceptional experience for both employees and customers alike. What’s Holding Back Small Coffee Businesses? Running a coffee shop is no easy task. Picture the hustle of a busy morning rush—the line out the door, the hum of espresso machines, and the constant juggling of orders. Amid the energy, challenges like high operational costs and wasted labor can quickly eat into profits. A stretched-thin team without clear roles often leads to burnout, while delays and missed orders risk driving loyal customers to find their caffeine fix elsewhere. As you dream of growing—maybe opening that second or third location—the hurdles multiply. Without clear systems in place, replicating success feels impossible. And as the owner, staying buried in daily tasks leaves little time to focus on the big picture. For coffee shops—whether you serve local roasted coffee or a specialty grade coffee brand like Ember—it’s crucial to streamline operations to thrive in a competitive market. Customers seeking the best coffee in MN expect consistency, speed, and quality with every visit. These challenges are common, but with the right tools and systems, you can transform the chaos into a smooth, well-oiled machine. Could this overlooked solution be the key to your success?? Why Clarity Matters in Coffee Shop Operations Clarity reduces inefficiencies, prevents burnout, and fosters accountability—allowing your business to run smoothly and your team to stay focused on what matters most. The Ripple Effects of Unclear Roles: Double Work: Imagine two baristas cleaning the espresso machine at the same time while no one is refilling milk jugs or preparing to-go orders. Overlapping effort wastes valuable time and resources. Service Delays: When no one knows who’s responsible for restocking key items, supplies run out at the wrong time. This creates bottlenecks during rush hours. Employee Burnout: Without defined expectations, employees feel lost and overburdened. Frequent role ambiguity leads to dissatisfaction, disengagement, and turnover. Missed Accountability: If everyone assumes “someone else will do it,” critical tasks fall through the cracks. The antidote? A Responsibility Matrix. Meet the Responsibility Matrix A Responsibility Matrix is a straightforward yet highly effective tool to clarify roles, eliminate confusion, boost efficiency, and empower teams to perform at their best. By clearly mapping out who handles what, it ensures everyone knows their responsibilities, promoting smoother operations and better teamwork. How to Build an Effective Responsibility Matrix: 1. Identify Routine Tasks Start by listing all the routine tasks that need to be completed on a regular basis. Be as detailed as possible to ensure nothing is overlooked. Common examples might include: Brewing and restocking coffee for staff and customers. Cleaning and maintaining equipment to keep operations running smoothly. Managing inventory to prevent shortages or overstocking. Providing excellent customer service during peak hours to enhance the overall experience. Consider tasks specific to your team or organization and include them in your list. The goal is to ensure all necessary duties are accounted for. 2. Assign Primary Ownership Assign a primary person responsible for each task. This person will take full ownership and ensure the task is completed consistently and effectively. Clear role assignments help eliminate uncertainty, allowing employees to work confidently and with a sense of accountability. When every team member knows exactly what they’re in charge of, the entire operation runs more smoothly. 3. Designate Backup Coverage To maintain seamless operations, assign a backup person for every task. This ensures that if the primary owner is unavailable—due to illness, vacation, or another unforeseen circumstance—the task will still be handled without disruption. Backup coverage is especially critical for high-priority and time-sensitive tasks that can’t afford delays. 4. Review and Update Regularly A Responsibility Matrix should not be static. As your team evolves or priorities shift, regularly review and update the matrix to reflect these changes. This ensures everyone stays aligned with current responsibilities and allows for adjustments as needed. By following these steps, you can create a Responsibility Matrix that not only improves clarity and efficiency but also fosters a more cohesive and empowered team environment.. Example Responsibility Matrix: Keep the matrix visible for quick reference and shared accountability. Update it regularly as team dynamics or operational needs evolve. Case Study in Clarity: How Cat & Cloud Coffee Brews Success Through Role Clarity At first glance, Cat & Cloud Coffee may seem like just another specialty coffee shop, but behind the counter, there’s a philosophy driving their success: role clarity. Co-founder Chris Baca believes that a thriving business starts with employees who truly understand their purpose. As he puts it, "We believe people want to do meaningful work. But to do that, they need to understand why their work matters." For Cat & Cloud, this meant taking a step back and reevaluating how their team viewed their roles. Instead of seeing daily tasks as just checking off boxes, they focused on helping employees see the bigger picture—how their work directly contributed to the company’s mission and success. Baristas weren’t just making lattes; they were creating moments, building relationships, and representing the brand’s values with every customer interaction. This shift empowered team members to take pride in their roles, transforming ordinary jobs into fulfilling careers. The results were remarkable. Employees became more engaged and motivated, which translated into an energized workplace and exceptional customer service. Customers noticed the difference too—interactions felt more genuine, service became more memorable, and Cat & Cloud’s reputation flourished. Team morale soared as employees felt valued and connected to a greater purpose. What’s even more inspiring is that this approach isn’t exclusive to coffee shops. Any business, regardless of industry, can benefit from focusing on role clarity. By helping employees understand how their work aligns with broader goals, companies can unlock higher levels of engagement, loyalty, and performance. Cat & Cloud’s story is a testament to the power of clarity—not just in communication but in the way businesses operate. It’s proof that when people know why their work matters, they’re not just employees—they’re invested contributors to something bigger.. Unlock the Power of Role Clarity Establishing clear roles and structured operations can transform your business, offering significant advantages: 1. Boost Team Efficiency When tasks are clearly defined and assigned, your team knows exactly what is expected of them. This eliminates confusion, reduces downtime, and keeps everyone focused on their responsibilities. Teams can collaborate more effectively, ensuring smoother workflows and better overall productivity. 2. Ensure Consistency Across All Locations Having defined processes and procedures guarantees a uniform experience for your customers, regardless of where they engage with your business. This is especially important if you’re scaling operations or managing multiple locations. Consistency builds customer trust and loyalty, setting a solid foundation for growth. 3. Enhance Employee Morale and Engagement When employees clearly understand their roles and responsibilities, they feel valued and empowered. This clarity fosters confidence, reduces workplace stress, and helps your team work with greater purpose. As a result, job satisfaction increases, leading to lower turnover and a more committed workforce. 4. Establish Accountability at Every Level Role clarity eliminates guesswork, ensuring that every team member knows their duties and who they report to. This transparency promotes a culture of accountability, where everyone takes ownership of their work. By reducing miscommunication and errors, you create a more proactive and frustration-free environment. Investing in role clarity not only optimizes day-to-day operations but also creates a stronger, more cohesive team prepared to drive your business forward.. Best Practices for Implementing Clarity What to Do: Start Small: Begin with the key pain points, such as inventory checks or opening/closing duties. Celebrate Contributions: Show employees how their work supports the whole operation to foster a sense of purpose. Iterate as You Grow: Businesses evolve, so regularly update roles and responsibilities. What to Avoid: Micromanaging: Set clear expectations but trust your team to execute. Empowerment, not control, is the goal. Excessive Complexity: Don’t overcomplicate your SOPs. Simple, actionable instructions are far more effective. Neglecting Input: Collaborate with employees when creating or modifying their roles to ensure a smoother adoption. Remove the Chaos. Add the Clarity. Your coffee shop’s success isn’t about working harder; it’s about working smarter. By fostering clarity, you empower your team, improve operations, and build an environment where employees and customers thrive. Are you ready to transform your coffee shop? Contact us today for a free coaching session. Together, we’ll take your café from chaos to clarity, one cup at a time.

Balancing excellent service, happy employees, and profitability is no small feat for coffee shop and small business owners. Labor costs, often accounting for 25%–30% of revenue, are crucial not only to profitability but also to maintaining customer satisfaction. But when these costs creep higher, businesses face shrinking margins and operational inefficiencies. The stakes are high, yet striking the perfect balance often feels like solving an impossible equation. However, this problem isn’t unsolvable. With the right strategies, coffee shops and small businesses can overcome these challenges and turn labor management into a competitive advantage. Leveraging data, streamlining operations, and setting realistic benchmarks aren’t just options anymore; they’re the blueprint for long-term success. Key Challenges in Managing Labor Costs Running a coffee shop isn’t just about brewing great coffee—it’s about balancing costs, keeping staff happy, and creating an experience that keeps customers coming back. One of the biggest hurdles for any coffee shop owner? Managing labor costs. Inefficiencies in this area can quickly drain profits, yet fixing them requires a deep understanding of the challenges involved. Here’s a closer look at some of the most common pitfalls coffee shop owners face: 1. Overstaffing and Understaffing Picture this: It’s a quiet Tuesday afternoon, and you have three baristas on shift. They’re chatting behind the counter, their energy wasted during a lull that barely sees a handful of customers. Fast forward to Friday morning—the rush is in full swing, the line is out the door, and you’ve only got two employees scrambling to keep up. Overstaffing during slow periods leaves you paying for idle time, while understaffing during peak hours frustrates customers, overwhelms employees, and often leads to costly mistakes. Finding the right balance here is a constant challenge, but it’s critical to keeping labor costs under control while maintaining a high-quality customer experience. 2. Fluctuating Customer Demand Coffee shops live and die by the ebb and flow of customer demand. Busy weekday mornings bring in commuters looking for their caffeine fix, but by mid-afternoon, foot traffic can drop off dramatically. Then there’s the unpredictable nature of mid-week slumps or surprise weekend booms, leaving you scrambling to adjust. Optimizing staffing around these peaks and valleys is a delicate juggling act. Get it wrong, and you’re either left paying for too many hours or missing sales opportunities when customers walk away due to long wait times. 3. Low Productivity Even with the perfect number of staff on shift, your labor costs can spiral out of control if your team isn’t working efficiently. Think about inefficient workflows—staff bumping into each other behind the counter, tasks being duplicated, or excessive downtime when employees aren’t clear on what they should be doing. Add in poorly trained staff who take longer to complete standard tasks, and you’ve got a recipe for wasted labor hours and inflated operating costs. 4. Lack of Data-Driven Decision-Making Many coffee shop owners rely on gut instinct to make decisions about scheduling and resource allocation. While intuition has its place, it often falls short when it comes to managing labor costs. Without data to guide you—like sales patterns, customer trends, and employee performance metrics—it’s easy to make costly mistakes. Maybe you’ve scheduled too many people on a day that historically sees low traffic or overlooked the fact that a certain employee performs better during morning shifts. Data-driven decision-making removes the guesswork and allows you to make smarter, more efficient choices. 5. Employee Burnout Let’s face it: improving productivity is a key part of managing labor costs, but there’s a fine line between efficiency and overworking your team. Pushing staff too hard—whether it’s by scheduling them for back-to-back shifts or expecting them to handle rush hours without support—can quickly lead to burnout. Burned-out employees are more likely to quit, leaving you with high turnover rates and the expensive, time-consuming process of recruiting and training replacements. Striking the right balance between productivity and employee well-being requires thoughtful planning and a commitment to supporting your team. Moving Forward: Turning Challenges into Opportunities Managing labor costs may feel like a constant battle, but recognizing these key challenges is the first step toward improvement. Each of these pitfalls presents an opportunity to fine-tune your operations, from using data to optimize schedules to investing in staff training and creating workflows that maximize efficiency. Addressing these issues head-on not only helps you save money but also builds a stronger, happier team and delivers a better experience for your customers. With the right strategies in place, you can turn labor management into a strength that drives your coffee shop’s success. 7 Proven Strategies for Optimizing Labor Costs in Your Coffee Shop Running a coffee shop is no easy feat. Between customer expectations for high-quality brews and the day-to-day operational challenges, managing labor costs effectively can feel like solving a never-ending puzzle. But what if there was a way to balance exceptional service, profitability, and employee satisfaction? Whether you're crafting the best coffee in MN or serving up local roasted coffee from specialty grade coffee brands like Ember, these proven strategies can help reduce costs without sacrificing quality. Let’s dive in. 1. Track and Monitor Labor Cost Percentages Understanding your labor-to-revenue ratio is the cornerstone of cost optimization. For most coffee shops, the sweet spot falls between 25%–30%, covering wages, taxes, and benefits. If your costs are creeping above 30%, it’s time to make incremental adjustments. Imagine running a coffee shop during the busy early mornings, serving specialty grade coffee from a brand like Ember. If labor costs are hovering around 40%, you might feel tempted to cut shifts immediately—but sudden changes risk compromising the customer experience. Instead, aim for gradual improvements. For example, reduce labor costs from 40% to 38% over two months by fine-tuning employee schedules. Tools like payroll software or POS systems with built-in labor tracking can make this process easier. They provide real-time insights into inefficiencies, helping you spot patterns that need correction. Tracking these metrics is like brewing the perfect cup of coffee—it’s all about balance. 2. Use Data-Driven Scheduling Avoid the guessing game when it comes to staffing. Instead, use sales data to predict when your coffee shop will need more or fewer employees. Picture your mornings: 7–11 AM is when the rush for local roasted coffee peaks. You need a full team of baristas to handle the demand for lattes, espressos, and grab-and-go pastries. Conversely, afternoons from 2–4 PM might bring a lull. During this downtime, reduce front-of-house staff and focus on tasks like cross-training employees or prepping inventory. Scheduling platforms like Homebase or Deputy can help you dynamically allocate shifts based on traffic patterns, saving time, money, and headaches. 3. Cross-Train Employees Flexibility is your secret weapon. Cross-training employees to perform multiple roles not only reduces costs but creates a more resilient team. Imagine one of your baristas learning food prep during slower times or front-of-house staff jumping in to tidy up during quiet afternoons. For a coffee shop specializing in high-quality roasts like Ember coffee, this kind of flexibility ensures that every customer gets their order quickly and accurately. Cross-training also fosters teamwork and morale, reducing the need to hire additional staff and potentially saving up to 20% in labor costs. It’s a win-win for your team and your bottom line. 4. Streamline Your Menu A wide menu might seem like a great way to attract more customers, but it often leads to longer prep times, higher inventory costs, and the need for specialized labor. Simplifying your menu can have a big impact. For instance, if a rarely ordered artisan sandwich takes up valuable prep time, consider replacing it with quick-grab pastries that pair perfectly with your specialty grade coffee. A lean menu not only cuts down on labor and waste but also speeds up service, leaving customers impressed by your efficiency. Faster orders mean happier customers—and more time to focus on promoting your best coffee in MN. 5. Incorporate Automation Automation can revolutionize how your coffee shop operates. By automating repetitive tasks, you free up your team to focus on what matters most: delivering outstanding service. Automated POS systems can streamline transactions and speed up checkout times, while kitchen display systems (KDS) reduce errors and unnecessary steps in the kitchen. Imagine a busy morning rush—your team is focused on crafting Ember coffee to perfection, and automation reduces operational hiccups, allowing you to serve customers faster. This approach not only saves on labor costs but can boost operational speed by up to 25%. 6. Adapt Business Hours Based on Revenue Not all hours are created equal. Use sales trends to determine when your coffee shop generates the most revenue—and adjust your hours accordingly. If sales drop significantly after 5 PM, consider closing at 4 PM to save on unnecessary labor costs. On the flip side, you might notice a spike in demand for Sunday brunch hours, making it worth extending your schedule to cater to weekend crowds. These small, strategic changes ensure you’re using labor where it matters most—without wasting resources during slow periods. 7. Promote On-Demand Sales During Slow Times Slow periods don’t have to stay slow. Creative promotions can turn quiet afternoons into consistent revenue streams. For example, offer 2-for-1 deals on lattes or discounted specialty drinks made with local roasted coffee. Apps with loyalty programs can also incentivize customers to visit during off-peak hours. Imagine a loyal customer stopping by for an afternoon treat and discovering your exclusive Ember coffee. By maintaining steady traffic throughout the day, you can sustain revenue even beyond peak hours. The Bigger Picture of Labor Costs and Profitability  For coffee shop owners, managing labor is much more than just keeping costs under control—it’s about building a thriving ecosystem where your team, your customers, and your profit margins all work in harmony. Picture this: a bustling café where employees are energized, customers are satisfied, and every dollar spent on staffing contributes to the success of the business. That balance is achievable with the right strategies in place. Staffing isn’t just a numbers game; it’s a critical element of your customer experience. When shifts are understaffed, service slows, customer satisfaction dips, and employees feel overworked and undervalued. On the flip side, overstaffing can drain profits and leave team members without enough to do. The key is finding the sweet spot—a balance that keeps operations efficient, employees motivated, and customers happy. Quick Takeaways for Coffee Shop Owners: Keep a close eye on labor-cost-to-revenue ratios. Regularly tracking this metric is essential to staying competitive. A healthy ratio ensures you’re not overspending on labor while still delivering excellent service. Think of it as a pulse check for your café’s financial health. Invest in automation and cross-training. Simple tools like automated scheduling or self-serve kiosks can help free up your team’s time for more meaningful customer interactions. Meanwhile, cross-training employees to handle multiple roles creates a more flexible, resilient team that can adapt to busy periods without missing a beat. Use real data to align staff schedules with customer patterns. Every café has its rhythm—early morning coffee rushes, quiet afternoons, and weekend peaks. By analyzing data on customer traffic, you can build smarter schedules that ensure you have the right number of staff at the right times, avoiding both chaos and wasted resources. Simplify your menu to boost efficiency. A complex menu can slow down operations and overwhelm both staff and customers. Reducing menu complexity allows your team to focus on perfecting a few core items, speeding up service while maintaining quality and keeping profits steady. Ultimately, managing labor effectively is about more than cutting costs—it’s about creating an environment where your team feels empowered, your customers feel cared for, and your bottom line thrives. With thoughtful planning and a focus on efficiency, your coffee shop can be a place where everyone wins—one cup at a time. Set Your Coffee Shop Up for Success Today Labor cost management is no longer just about survival; it’s about creating opportunities for growth and sustainability. By putting these strategies into practice, you’ll improve operational efficiency, boost employee morale, and maximize profitability. Feeling overwhelmed? Don’t worry—we’re here to help. Book a free consultation with one of our experts today and unlock tailored strategies to elevate your coffee shop’s success. Reach out now—we’re excited to help your business grow.

If you’ve worked in a café—or spent hours sipping coffee while typing—you know the rhythm of long shifts on your feet or extended periods seated with a fresh brew in hand. But what if those hours, paired with your coffee habit, carried more weight than you thought? Recent research is shedding light on the connection between coffee, prolonged sitting, and overall health. A groundbreaking 2024 study published in BMC Public Health analyzed over 13 years of data from the U.S. National Health and Nutrition Examination Survey (NHANES), uncovering intriguing insights about how extended sitting time and coffee consumption affect long-term health outcomes. For coffee lovers in Minnesota—whether you're grabbing a cup at Ember Cafe, exploring Minnesota coffee roasters like Ember Coffee in Big Lake, or searching for the best coffee in MN—these findings are especially relevant. Coffee is more than just a drink; it’s a ritual, a companion through early mornings, long workdays, and late-night brainstorming sessions. Specialty-grade coffee brands like those roasted locally near Minneapolis offer a whole new level of quality and flavor. But could your daily caffeine fix—combined with hours spent seated—impact your lifespan? From local coffee beans to fresh coffee near Minneapolis, understanding the balance between lifestyle habits and health is critical, whether you’re enjoying the best coffee in Minnesota or exploring roasteries nearby. For coffee enthusiasts looking to make more mindful choices, the story this research unveils may inspire you to rethink habits. So next time you’re searching for local roasted coffee, coffee roasters near me, or Minnesota coffee shops, keep in mind how your daily brew and sitting time might shape your overall well-being. Why Sitting Is Dangerous We all know sitting too much isn’t great for your health, but just how bad is it? Research shows prolonged sitting carries serious risks—and your daily cup of coffee could surprisingly help reduce some of those dangers. Here’s what the data reveals: Spending more than 8 hours a day sitting increases your risk of dying from any cause by 46%, and your risk of dying from cardiovascular issues jumps by 79%. For anyone with a sedentary lifestyle—whether due to long work hours or modern habits—this is a wake-up call. But there’s good news for coffee lovers. Regular coffee consumption has been linked to big health benefits, including a 33% lower risk of all-cause mortality and a 54% lower risk of cardiovascular-related death compared to non-drinkers. In short, enjoying your morning brew might give you a health advantage. The benefits are even greater for coffee drinkers who sit less. Pairing fewer than 6 hours of daily sitting with regular coffee drinking results in the lowest risks across the board, particularly for heart health and longevity. On the other hand, sitting too long without coffee appears to be especially harmful. Non-coffee drinkers who sit for over 6 hours a day are 58% more likely to die from any cause compared to coffee drinkers with more active lifestyles. The takeaway? Sitting too much is a serious health risk, but coffee can be a surprising ally. While it’s not a substitute for staying active, your daily cup of coffee might offer a protective buffer. If you’re in Minnesota, consider elevating your coffee game with local roasteries like Ember, one of the best coffee roasters near Minneapolis. Ember Coffee is known for its specialty grade coffee, roasted fresh in Big Lake, MN. Whether you're looking for local roasted coffee, Minnesota coffee shops, or fresh coffee near you, Ember delivers some of the best coffee in Minnesota. Stop by their cafe or pick up a bag of their local coffee beans to enjoy at home. So, if you’re stuck at a desk all day, pair your movement breaks with a fresh cup of coffee—it might do more for your health than you think. And with great options like Ember Coffee, your coffee break just got even better. Why This Matters for Cafés As someone rooted in café culture, I see three immediate implications: 1. Cafés as “Third Places” Must Embrace Movement For decades, cafés have served as more than just places to grab a coffee. They’ve become “third places”—sanctuaries that exist between home and work, where people come to connect, create, and reflect. Whether it's the writer typing away at their next novel in the corner, friends catching up over lattes, or professionals hosting impromptu meetings, cafés have always been spaces that fuel both conversations and ideas. But here’s the question we need to ask: how can these spaces continue to engage people without encouraging long periods of stillness? The truth is, while cafés nourish the mind and soul, they often leave the body behind. Hours spent hunched over a laptop or sunk into a chair can take a toll, and as we learn more about the dangers of prolonged sitting, it’s time to rethink what café culture could look like. Imagine this: a café where movement is seamlessly woven into the experience. Subtle prompts—like signs or friendly reminders from baristas—encourage customers to stand or stretch every so often. Picture a dedicated “standing bar” area, where patrons can sip their coffee and chat while staying on their feet. Or perhaps cafés could host dynamic events that blend movement and community, like “Espresso & Stretch” mornings, where small groups gather for a quick yoga session before their caffeine fix, or mid-day walking coffee meetups, giving people a chance to connect while strolling outdoors. These ideas are more than just trends; they’re opportunities to reimagine how cafés serve their patrons in a holistic way—catering not just to the brain, but also to the body. By embracing these changes, cafés can continue to be hubs of creativity and connection while fostering well-being for everyone who walks through their doors. 2. Coffee as a Health-Promoting Ritual Picture this: the comforting aroma of freshly brewed coffee fills the air as someone takes their first sip of the day, savoring the warm, rich flavors. It’s more than just a drink; it’s a daily ritual, a moment of pause in a busy world. Across cultures, coffee has long been a beloved staple, and research continues to reveal its potential health benefits—particularly for heart health. A recent study highlighted an important nuance: the type of coffee and added ingredients, like sugar, syrups, or cream, were not accounted for. While this leaves room for further exploration, the findings align with growing evidence that coffee contains polyphenols and antioxidants—compounds known to support cardiovascular health. It’s not just a pick-me-up; it’s a cup of well-being. For Minnesota coffee roasters like Ember Coffee, this is a golden opportunity to delight and educate customers. Whether you’re searching for fresh coffee near me or the best coffee in Minnesota, local coffee shops like Ember offer much more than just a caffeine boost. They can transform the experience into one of thoughtful, mindful consumption. Here’s how: Educate customers on healthier coffee choices. Highlight options like black coffee, unsweetened alternatives, or plant-based milks. Share tips on enjoying coffee without excess sugar or additives. Local coffee shops in Minneapolis, like Ember Cafe, are great examples of how to blend flavor with health. Showcase brewing methods that preserve beneficial compounds. Promote filter coffee or traditional brewing techniques that retain natural antioxidants and polyphenols. Specialty grade coffee brands and Minnesota coffee roasteries can even offer tastings or classes to deepen customer appreciation for these methods. Share the science, but stay honest. Transparency is key. While coffee has incredible potential benefits, avoid exaggerated health claims. Instead, build trust by presenting facts clearly and responsibly. Given the complex nature of coffee, researchers note that further study is needed to explore its full effects. While it’s tempting to label it as a “miracle drink,” the real value lies in fostering a meaningful connection between coffee and well-being. For those seeking the best coffee in MN, coffee roasters near Minneapolis, or a cozy spot to enjoy locally roasted coffee, Ember Coffee in Big Lake, Minnesota, provides both high-quality coffee and a thoughtful approach. From specialty grade coffee to locally roasted beans, Ember is more than just another coffee shop—it’s a hub for mindful coffee lovers. Coffee isn’t just fuel for the body; it’s nourishment for the soul. So whether you’re visiting Minnesota coffee shops or looking for coffee roasters near me, remember that every cup can be a step toward better living. 3. Reflect on Your Own Habits Running a bustling café is often a physically demanding job, but as businesses grow and responsibilities shift, something interesting happens—leaders often find themselves moving less. While baristas are on their feet crafting drinks and engaging with customers, managers and owners tend to drift toward more sedentary tasks. Inventory checks, vendor calls, marketing campaigns, payroll spreadsheets—it’s easy to spend hours sitting in front of a screen or on the phone without realizing how little you’ve moved. But here’s the thing: a café is only as healthy as the leadership behind it. Every decision you make sets the tone for the culture of your business. If you’re neglecting your own well-being, it can ripple out to your team. So how can café operators balance the demands of business growth while staying physically and mentally well? Incorporating movement and mindfulness into your workday doesn’t have to be complicated—it’s about making small, intentional changes that can have a big impact. Take your workspace, for example. If it’s keeping you glued to your chair all day, it might be time for a refresh. Imagine having a standing desk or a flexible setup that allows you to switch between sitting and standing. Even minor tweaks, like placing your most-used items just out of reach, can get you up and moving more often. Then there’s the way we approach meetings. Not every conversation needs to happen at a table or in front of a screen. Picture this: a quick five-minute walk with a colleague, brainstorming ideas or discussing a project. Those “walk and talk” meetings can do wonders for creativity, reduce stress, and get your blood circulating—all while keeping the conversation productive. Finally, it’s about setting the tone for everyone around you. By taking short breaks to stretch, breathe, or hydrate, you’re not just looking after yourself—you’re showing your team that self-care and movement are important. When you lead by example, you create a work culture where these habits are normalized. The result? A more energized team and a healthier, happier workplace. Chris Deferio, host of the "Keys to the Shop" podcast, often reminds café professionals of an essential truth: leadership begins with self-care. As he puts it: “If you’re not caring for people—including yourself—then your systems are hollow. Leadership begins with personal health and ends with collective wellness.” The takeaway? The way you treat yourself sets the precedent for how your team will approach their own well-being. By prioritizing your health, you’re not just taking care of yourself—you’re laying the foundation for a sustainable, thriving café culture. Let’s Talk Practical Action Picture this: a cozy café bustling with life, where customers sip their lattes, type away on their laptops, and chat over steaming cups of coffee. It’s a scene we all know and love, but have you ever considered how your café could promote healthier habits without losing its charm? At Ember, one of the top Minnesota coffee roasters based in Big Lake, we believe every coffee space—whether it’s a community-focused café or a specialty-grade coffee brand—can double as a hub for wellness. Here’s a wellness to-do list for cafés like Ember Cafe or other coffee shops in Minneapolis, Minnesota coffee shops, and beyond: Create movement-friendly zones. Small additions like standing tables, open spaces, or subtle signs encouraging mid-coffee stretches can help customers stay active. Even roasteries, like those searching for a “coffee roasters near me,” can incorporate wellness through smart design. Educate without overselling. Share facts about coffee’s health benefits in a genuine, approachable way. For example, explain how specialty-grade coffee brands like Ember Coffee offer a fresh, energizing start to the day without making exaggerated claims. Train your team to embrace movement. Encourage employees to avoid long periods of standing in one spot or sitting during breaks. When your staff embodies wellness, it naturally influences the energy in your café. Whether it’s a Minnesota coffee roastery or one of the best coffee spots in MN, fostering wellness starts from within. Lead with empathy. Promoting wellness isn’t about lecturing your guests—it’s about creating a space where good health and great coffee coexist. Whether it’s offering inviting environments or thoughtful encouragement, little gestures make a big impact. For those seeking the best coffee in Minnesota, Ember Coffee and other local coffee roasters near Minneapolis are about more than just freshly roasted coffee beans. We’re about creating community spaces that inspire healthier habits while delivering the best coffee in MN. Cafés are more than just places to grab a latte—they’re workspaces, communities, and escapes from the daily grind. Whether you’re seeking "local roasted coffee" or wondering where to find the freshest “coffee roasters near me,” places like Ember can lead the way in combining wellness with the love of coffee. Final Thoughts There’s something poetic about the relationship between coffee and mortality. The very drink that helps us wake up each morning, that pulls us from the fog of sleep, may also—when combined with an active lifestyle—offer a measure of protection for our health. It’s a small but powerful ritual, repeated millions of times a day across the world: the sound of beans grinding, the aroma of brewing coffee, the first sip that jolts us into clarity. As a café community, we’re more than just servers of caffeine; we are guardians of these meaningful daily moments. Every cup we pour is part of a larger ritual, one that connects people not just to their mornings, but to their well-being. What if those rituals could do more? What if they could not only wake us up but also sustain us, both physically and mentally? It's time to see coffee not just as a habit, but as an opportunity to make our lives—and those of our customers—healthier, richer, and more intentional. Let’s elevate the ritual, one cup at a time. Transform your daily coffee into a wellness ritual At Ember Coffee Co., we’re here to help you rethink your routine. Coffee isn’t just about the brew—it’s an opportunity to pause, reset, and energize. Next time you pour a cup, consider pairing it with a quick stretch or a refreshing walk to fuel both body and mind. → Stop by our café or visit our shop to discover how better coffee can inspire better habits.

Let me tell you a story about a shift you might not have noticed—but one you’ve almost certainly tasted. A few weeks ago, I found myself in a cozy little café tucked into a bustling corner of Denver. It was one of those charming spots with mismatched chairs, exposed brick walls, and the faint hum of indie music playing overhead. The air smelled like freshly ground beans, and the soft whir of an espresso machine provided the soundtrack. I was waiting for my flat white, watching the world around me. The tables were packed. College students with laptops were cramming for finals, remote workers were typing furiously, and a retired couple sat in the corner, sipping cappuccinos while passionately debating the merits of oat milk versus almond milk. It felt alive—buzzy and warm, like the first sip of coffee on a crisp fall morning. But then something caught my eye. I glanced at the drink board above the counter, and that’s when it hit me. There wasn’t a single mention of “regular coffee.” Not one. Instead, the chalkboard was a lineup of pour overs, cold brews, macchiatos, nitros, and a dozen other specialty drinks I’d need a barista to explain. It wasn’t just a menu—it was a statement. That’s when I realized: something had shifted. Specialty coffee wasn’t the niche option anymore. It wasn’t the quirky alternative for coffee geeks. It had become the main event. People didn’t just want coffee; they wanted an experience, a story in a cup. And as I sat there, sipping my perfectly steamed flat white and soaking in the energy of the café, I knew this wasn’t just a passing trend. This was a movement. Something fundamental had changed about how we drink coffee—and the data is starting to prove it. Specialty coffee is no longer the "other option." It's the norm, reshaping the way people connect, consume, and caffeinate. The question now isn’t whether this shift is happening—it’s how far it will go. A Shift in the Coffee Landscape The tipping point has arrived: specialty coffee now surpasses traditional coffee in daily consumption across the U.S., according to the National Coffee Association’s 2025 Specialty Coffee Report. For the first time, 46% of American adults reported drinking specialty coffee yesterday, edging out the 42% who opted for traditional drip or diner-style coffee. Think about it: in a country once synonymous with bottomless diner mugs and quick gas station coffee, more people are now choosing lattes, cold brews, espressos, and locally roasted coffee. From third-wave coffee shops to brewing at home with pour-overs and French presses, specialty coffee has reshaped how Americans enjoy their daily cup. This isn’t just a passing trend—it represents an 84% surge in specialty coffee consumption since 2011, when only 25% of Americans preferred it. In just over a decade, what started as a niche for coffee enthusiasts has become the new standard for nearly half the adult population. Whether it’s the draw of intricate flavor profiles, ethically sourced beans, or the desire for a more elevated experience, specialty coffee has cemented its place in American culture. So, What Exactly is Specialty Coffee? Specialty coffee is more than a drink—it’s an experience. It includes espresso favorites like lattes and cappuccinos, the smooth richness of cold brew and nitro, and premium drip coffee made with high-quality, carefully sourced beans. It’s coffee crafted with care and innovation, focusing on quality at every step. But it’s not just about what’s in your cup—it’s about the journey. It begins with farmers growing beans on sustainable farms, continues with roasters unlocking unique flavor profiles, and ends with baristas perfecting each pour. In Minnesota, local coffee roasters like Ember Coffee in Big Lake bring this craft to life, offering fresh, high-quality beans and a deep connection to the community. From coffee roasters near Minneapolis to cozy Minnesota coffee shops, specialty coffee is all about connecting people with their perfect cup. Whether you’re sipping a pour-over at a local roastery or enjoying fresh coffee at home, specialty coffee invites you to savor every drop. It’s more than caffeine—it’s a sensory experience worth slowing down for. Looking for the best coffee in Minnesota or fresh, locally roasted coffee near you? Specialty coffee brands like Ember are redefining the coffee culture, one cup at a time. Why the Shift? Let’s Dive In Younger Adults Are Leading the Charge Picture this: a 28-year-old professional walks into a café, scanning the menu for single-origin pour-overs or oat milk lattes. They’re not just looking for caffeine; they’re after an experience—quality beans, crafted with care, and a story behind every cup. This is the reality of younger adults today. According to the report, 64% of people aged 25–39 drank specialty coffee last week, the highest percentage among any age group. These are the same people who grew up seeing Starbucks redefine coffee culture and third-wave cafés bring artisanal brewing into the mainstream. Specialty coffee isn’t just a trend for them; it’s a lifestyle. Interestingly, that number dipped slightly from 66% the previous year, but it’s still a clear sign of what matters to younger generations. They crave **quality, variety, and experience**—something far beyond a standard cup of joe. They want coffee that speaks to them, whether it’s a cold brew infused with lavender or a perfectly crafted cappuccino. The West Is Best (For Now) If you’re looking for the epicenter of specialty coffee, head west. The Western U.S. is still leading the charge, with 58% of adults enjoying specialty coffee last week. It’s no surprise—places like Seattle and Portland have been synonymous with coffee culture for years. From bustling artisanal roasters to cozy corner cafés, the West has long set the standard. But here’s the twist: the rest of the country is catching up. Both the Northeast and South boast 55%, while even the Midwest, once a stronghold for percolators and diner coffee, has climbed to 50%. This steady rise shows that specialty coffee is no longer a coastal luxury—it’s a national obsession. From urban hubs to small-town coffee shops, the taste for high-quality beans is spreading everywhere. Coffee Shops Matter, But Home Brewing Reigns Supreme Imagine the smell of freshly brewed coffee filling a kitchen on a quiet Sunday morning. That’s where most specialty coffee drinkers are enjoying their favorite drinks—at home. In fact, 74% of specialty coffee drinkers make their coffee at home, a sign that brewing culture has gone mainstream. From pour-overs to French presses and AeroPresses, people are mastering the art of café-quality coffee in their own kitchens. That doesn’t mean coffee shops are out of the picture—far from it. 35% of past-day specialty coffee drinkers still got their cup outside the home, keeping cafés buzzing with energy. However, the biggest growth has been in home brewing, fueled by access to high-quality beans, better brewing equipment, and a growing desire for control and customization. Think about it: the third wave of coffee has moved from niche cafés to the average household. It’s no longer just about sipping a flat white in a trendy café; it’s about perfecting your own recipe with freshly ground beans and the right amount of bloom time. Specialty coffee has become personal. Medium Roast Takes the Crown Not long ago, dark roasts were the go-to choice for specialty coffee drinkers. The bold, smoky flavors were a favorite, often masking imperfections in lower-grade beans. But things have changed. Today, medium roast reigns supreme, with 62% of drinkers preferring it—a 35% increase since 2020. Why the shift? Medium roast offers balance. It brings out the unique flavors of high-quality beans, like the floral notes of Ethiopian coffee or the chocolatey tones of Colombian varieties. As coffee lovers refine their palates, they’re leaning toward clarity and complexity over sheer strength. Light roasts are also gaining traction, currently making up 15% of preferences. With more education about coffee and a growing appreciation for its delicate, fruity profiles, light roasts are expected to rise in popularity. The evolution of specialty coffee drinkers is clear—they’re seeking more sophisticated, high-quality options. Coffee as a Wellness Ally Coffee is no longer just a caffeine fix—it’s becoming an integral part of health and wellness routines. In fact, 61% of specialty coffee drinkers believe coffee is good for their health. Beyond antioxidants and mental clarity, the ritual of brewing and sipping coffee offers a meaningful pause in busy lives. Whether it’s a mindful morning pour-over or an afternoon latte with friends, coffee has transitioned from a guilty pleasure to a source of comfort, energy, and wellness. It’s not just about the cup—it’s about the experience, the connection, and how it makes you feel. Brewing Specialty Coffee at Home The way people brew coffee at home is transforming as part of coffee’s third wave, where quality and experience take center stage. Specialty coffee, especially from Minnesota coffee roasters like those near Big Lake and Minneapolis, is influencing how people approach their daily brews. Here’s a breakdown of brewing trends among today’s specialty coffee drinkers: Drip Coffee Makers lead at 36%, offering reliability and simplicity for those who want no-fuss brewing. Single-Cup Brewers (22%) deliver customization and convenience, perfect for busy mornings. Ready-to-Drink Bottles (21%) cater to on-the-go lifestyles, blending premium quality and portability. Cold Brew (20%) continues to grow in popularity for its smooth, refreshing flavor, especially during warmer months. Espresso Machines (15%) show that some enthusiasts are investing in café-quality beverages at home. Instant Coffee (10%) remains a nostalgic classic for simplicity lovers. Minnesota coffee shops and local roasteries are also playing a big role in this movement. High-quality, locally roasted coffee beans have made it easier to enjoy specialty-grade coffee at home. Whether you’re brewing with a drip coffee maker, perfecting a shot of espresso, or experimenting with cold brew, the options are endless. Coffee isn’t just a drink—it’s an expression of personal taste and a lifestyle. From local roasters near Minneapolis offering fresh coffee to Minnesota coffee shops providing unique experiences, the third wave of coffee is about celebrating quality, no matter how you brew it. If you're in Minnesota, explore local coffee roasters near Big Lake or Minneapolis for some of the best coffee the state has to offer. Whether you're seeking the best coffee in Minnesota or looking for local roasted coffee to elevate your home brewing game, one thing is certain: coffee culture is here to stay, and it’s better than ever. Most Popular Espresso-Based Drinks Espresso-based drinks continue to dominate as the favorites among specialty coffee drinkers. This week, the classic espresso holds its place as the top choice, accounting for 18% of orders. Simple, strong, and timeless, it remains the foundation of nearly every café menu. Close behind, the latte and cappuccino each garnered 17% of the spotlight, proving that the balance of espresso and milk is as beloved as ever. Other favorites, like the Americano at 11% and the chocolate-infused mocha at 10%, reflect how drinkers are seeking variety without straying too far from tradition. Meanwhile, the macchiato (9%) and the creamy flat white (5%) continue to appeal to those who enjoy a more nuanced flavor profile. What’s old is new again—espresso is the backbone of coffee culture, and its versatility keeps it relevant. Top Non-Espresso Specialty Beverages For those who prefer something different, non-espresso drinks are carving out their own space in the coffee world. The rise of cold brew taps into the growing demand for smoother, less acidic flavors, especially among younger coffee lovers. Frozen blended coffee has become a go-to treat during warm afternoons, offering a dessert-like experience in a cup. Meanwhile, nitro coffee, with its creamy, velvety texture and unique draft-style presentation, feels like the future of cool coffee innovations. These drinks are especially popular in hotter climates and among adventurous consumers looking to break free from the traditional espresso framework. As coffee trends evolve, the non-espresso category is poised for even more exciting developments. Whether it’s a chilled brew or a nitrogen-infused surprise, there’s no shortage of ways to enjoy a great cup of coffee. What This Means for Cafés and Coffee Professionals If you own a café, roast beans, or craft drinks behind the bar, this shift in the coffee world is your green light to take action. Specialty coffee isn’t just the future—it’s already here, and customers are waiting for you to catch up. The coffee landscape is evolving, with consumers demanding more than just a caffeine fix. They’re seeking quality, experience, and connection in every cup. Picture this: a customer walks into your café, scanning the menu for something beyond the standard drip coffee. They’re looking for a story—where the beans came from, how they were roasted, and what makes your brew special. More than ever, people care about what’s in their cup and the craft that brought it to life. Are you ready to meet their expectations? Here’s how you can embrace this shift and thrive in the era of specialty coffee: Highlight your roast levels and origins. Customers are becoming educated coffee drinkers. They want to know if your beans are single-origin from Ethiopia or a blend with tasting notes of chocolate and citrus. Make your offerings transparent and let your story shine through—this is what sets you apart. Invest in variety. While espresso classics like cappuccinos and lattes remain staples, the demand for innovation is growing. Cold brew, nitro coffee, pour-over, and high-quality drip are no longer just trendy—they’re expected. Expanding your menu gives customers the chance to explore and keeps them coming back. Focus on education. Specialty coffee is as much about knowledge as it is about flavor. Train your baristas to share that knowledge confidently and passionately. Teach customers about brewing methods, flavor profiles, and the care that goes into each cup. The more they learn, the more they’ll connect with your brand and trust your expertise. Celebrate the home brewer. With more people taking up coffee brewing at home, now’s the time to support their journey. Offer tools like grinders, pour-over kits, and high-quality beans. Provide brewing tips or host classes to build a sense of community. Being their guide in their coffee journey transforms your café into more than a stop for coffee—it becomes part of their lifestyle. This isn’t just a business about serving drinks anymore. It’s about fostering a culture. Specialty coffee has taken the lead as a movement that prioritizes quality, sustainability, and the stories behind the beans. When you adapt to this shift, you’re not just keeping up with the market—you’re building lasting relationships with customers who value the same things you do. Coffee’s evolving—and so are we.Whether you’re brewing at home, behind the bar, or just starting to explore specialty coffee, we’re here to be part of the journey. For everyday coffee lovers: come taste what intentional coffee can feel like.For home brewers: we share your love for the details—let’s keep learning and experimenting together.For cafés: let’s keep pushing the culture forward, one cup, one conversation at a time. 👉 Explore our coffees | Partner with us | Visit the café – Let’s brew something better, together.

Running a successful café hinges on many factors, but few are as memorable as serving an exceptional cup of coffee.  For many café owners, the idea of roasting their own beans feels like the ultimate expression of their passion for coffee. While the concept is alluring, the reality of roasting is far more complex than it seems. The good news? You don’t need to own a roaster to deliver an outstanding coffee experience. By partnering with a specialty coffee roaster like Ember Coffee Co. in Minnesota, you can elevate the quality of your coffee without the financial and logistical challenges of in-house roasting. Here’s why outsourcing your coffee roasting could be the smartest move for your business. The Roasting Myth Debunked Many café owners dream of roasting their own coffee. It’s often seen as the ultimate hallmark of authenticity—a way to take full control over coffee quality and showcase true craftsmanship. But the reality of roasting is far more complex than it seems, and it’s important to separate perception from reality. Take a closer look at what roasting really involves: Significant Investment: Roasting equipment alone can cost tens of thousands of dollars. On top of that, mastering the craft requires extensive time, training, and practice. Operational Strain: Roasting isn’t just a side project—it’s an entirely separate business. Trying to juggle roasting alongside running a café often leads to burnout and a decline in the quality of your core operations. Consistency Challenges: Roasting may seem straightforward, but without years of experience, maintaining consistent quality across batches is incredibly difficult. While roasting may seem like the ultimate badge of credibility, the truth is that consistency is what matters most. Partnering with a trusted roaster can ensure reliable quality while freeing you to focus on what you do best—creating a great café experience for your customers. Sometimes, the most authentic thing you can do is prioritize quality above all else. 1. Consistency is King Icons in the coffee world aren’t born—they’re brewed. Exceptional coffee isn’t just about taste; it’s about trust. Delivering a perfect cup every time turns casual customers into loyal fans. At Ember Coffee Co., we’ve mastered the art of coffee roasting, ensuring every batch is bursting with clarity and unforgettable flavor. Our secret? Advanced air roasting techniques, used by fewer than 1% of roasters. This process eliminates smoky undertones found in traditional drum roasting, allowing each coffee’s unique personality to shine. Think bright, fruity African beans or the rich, comforting depth of South American origins—flavors that demand attention. When you partner with a specialty roaster like us in Minnesota, you can focus on what you do best: serving coffee your customers will rave about. Let us handle the roasting magic, so you can pour perfection into every cup. 2. Coffee is a Brand Statement Coffee plays a crucial role in defining your brand’s identity, especially for cafes and restaurants. It’s more than just another menu item—it’s often the first and last impression your guests have. A single bad cup of coffee can negatively impact their overall experience and perception of your business. Today’s consumers are more discerning than ever, with access to high-quality coffee equipment and beans at home. This means that when they visit your establishment, they expect a superior coffee experience that stands out. At Ember, we understand this demand and work to ensure your coffee meets and exceeds these expectations. Our expertly crafted roast profiles are designed specifically for real-world conditions, ensuring consistent flavor and quality regardless of the brewing method. From a perfectly pulled espresso shot to a smooth batch brew on a busy morning, Ember’s coffee is engineered to deliver exceptional results every time, solidifying your reputation and leaving a lasting impression on your customers. 3. The Art of Air Roasting: A Game-Changer for Coffee Lovers At Ember Coffee Co., we pride ourselves on using state-of-the-art air roasting technology to deliver a superior coffee experience. So, what exactly is air roasting, and why does it matter? Clarity of Flavor: Unlike traditional drum roasting, air roasting prevents the smokiness that can overpower a coffee bean’s natural characteristics. This method allows the true flavor profile of single-origin coffee beans to shine through, delivering a clean, vibrant taste in every cup. Even Roasting for Consistency: Air roasting ensures each coffee bean is roasted evenly, avoiding common issues like bitterness or underdeveloped "baked" flavors often associated with drum roasting. This precision results in a consistent, premium coffee experience every time. Highlighting Bean Origins: With precise temperature control, air roasting preserves and enhances the unique qualities of coffee beans. Whether it’s a bright Ethiopian roast or a bold Colombian, this method respects and amplifies the story behind every origin. For coffee enthusiasts searching for the best coffee brewing experience, air roasting offers a significant edge. From gourmet coffee aficionados to those looking for specialty coffee beans that stand out, our air-roasting process ensures a cup that’s not just good—it’s exceptional. Looking for premium air-roasted coffee? Ember Coffee Co. is your destination for high-quality, expertly roasted beans. 4. DIY Roasting: What You Need to Know Roasting your own coffee beans can seem like an exciting way to control quality and cut costs, but it often comes with significant challenges. For most café owners, the demands of in-house roasting outweigh the benefits. Here's why: Time and Resource Strain: Running a café is already a full-time commitment. Adding roasting operations means diverting resources, energy, and attention away from your core business. Initial Investment: Roasting equipment is expensive, often requiring thousands of dollars upfront. Beyond the equipment, you'll need space, ventilation systems, and specialized training to get started. Consistency Challenges: Roasting is a delicate process that requires constant monitoring, precise control of variables, and rigorous testing to maintain consistent quality. Mistakes during experimentation can lead to wasted beans, higher costs, and even dissatisfied customers. Regulatory Compliance: Depending on your location, roasting may require permits, inspections, and adherence to strict environmental regulations, adding complexity to your operations. While DIY roasting can work for some, for most café owners, it’s more efficient to focus on what truly matters: delivering exceptional coffee with reliable quality and consistency. At Ember, we specialize in expert roasting so you can focus on creating the perfect experience for your customers. Let us handle the complexities of roasting, and you’ll never have to compromise on quality. 5. Focus on Quality Over Trends Chasing trends might bring quick buzz, but real success comes from staying true to quality and craftsmanship. At Ember, we pride ourselves on responsible sourcing, partnering with trusted farmers who share our commitment to sustainability and excellence. Every bean is carefully selected and roasted with precision to ensure it delivers a balanced, delicious cup that highlights its unique flavors. Our menu is intentionally simple—no over-the-top gimmicks or unnecessary frills. Instead, we focus on what matters most: offering a curated selection of single-origin coffees and seasonal blends that are crafted to impress even the most discerning coffee drinkers. Whether you’re a connoisseur or just starting your coffee journey, we aim to deliver an experience that showcases the art of coffee at its best. 6. Grow Without Compromising Quality As your business scales, maintaining quality often becomes a challenge. This is where Ember Coffee steps in to make growth effortless and sustainable. We offer custom blend options tailored to your needs, inventory forecasting to ensure you’re always stocked, reliable shipping schedules to keep operations running smoothly, and private-label packaging to help you stand out. Whether your business is brewing 20 pounds of coffee per week or scaling up to 200, Ember’s systems are designed to adapt to your growth while keeping the same exceptional quality in every cup. Partner with us and scale with confidence, knowing your coffee program is built for success. 7. Coffee Operations Simplified Running a coffee program is about so much more than just sourcing great beans. It’s about creating seamless systems that maintain quality and efficiency across the board. That means everything from properly training your team, optimizing workflows for speed and consistency, and keeping equipment in peak condition. With our operator-first approach, we go beyond delivering exceptional coffee. We work with you to fine-tune every aspect of your coffee program. From detailed brewing guides and workflow design to troubleshooting equipment and offering expert support, Ember Coffee ensures your operations are smooth, reliable, and built for long-term success. Whatever stage your business is in, we’re here to help you craft a coffee program that excels. A Smarter, Easier Way to Serve Amazing Coffee Serving exceptional coffee at your café doesn’t mean you have to take on the complicated task of roasting. By partnering with a specialty roaster like Ember Coffee Co., you can deliver an unforgettable coffee experience without the hassle. Ready to take your coffee to the next level while focusing on what you do best? 📩 Get in touch with us today to see how teaming up with Ember Coffee can transform your coffee offerings. Great coffee doesn’t mean you have to roast—it just takes the right partner. With consistent quality, expert roasting, and a focus on your customers’ experience, you can create a coffee program that stands out while keeping things simple. Team up with Ember Coffee Co., and let’s help your café and coffee program thrive together.

At Ember Coffee Co., our goal has always been clarity in the cup and consistency in the craft. Based in Central Minnesota, we're a local coffee roaster committed to roasting coffee with heart, intention, and increasing precision. Our Café and Roastery operate with one guiding principle: do better, every batch. For the first few years, that meant relying on trust, paper logs, and what we could hold in our heads and our hands. But as we grew—adding team members, expanding our wholesale relationships, and increasing our volume—it became clear that our roasting operation needed structure. We needed a system to help us document what we were doing, share knowledge, and scale with integrity. That's when we chose Cropster. This blog post isn't a sales pitch. It's a transparent look at how we got here, what led us to adopt Cropster, and what it's unlocked for us as a growing Minnesota coffee roaster using air roasting technology. A Roastery at a Crossroads We started with a solid foundation: a clear vision for how we wanted to roast, a commitment to intentional sourcing, and a focus on delivering a consistent product. But even with all that, the tools we were using started to show their limitations. We were: Logging roasts manually or in disconnected documents Losing time trying to confirm roast consistency or troubleshoot batch issues Keeping track of green coffee inventory through spreadsheets Training new roasters through observation and repetition, without shared data All of this added up to a lot of behind-the-scenes labor that wasn't sustainable as volume increased. "We needed a better way to track what we were doing. We needed to get roast profiles locked in and make sure we were being consistent across the team." — Matt Berry Why Cropster Made Sense for Ember What made Cropster feel like the right choice wasn't just the feature set—it was that it adapted to what we were already doing. It didn't force us to change our roasting style. It let us build structure around it. As an air roasting operation, we already think in terms of heat transfer, airspeed, and timing. Cropster helped translate those variables into language we could all share across the team, with real-time data and historical tracking. "It's been really good just from a documentation standpoint, to be able to go back and reference previous roasts. Especially when we're training new roasters, and we're bringing them into the fold, it's really nice to say, 'Here's a really solid roast of this coffee. Let's take a look at it, let's study it.'" — Matt Berry Real Benefits We've Experienced 1. Better Training for a Growing Team Training is critical. At Ember, we want every roaster to understand the "why" behind what they're doing—not just follow instructions. Before Cropster, training meant watching Matt roast and taking notes. Now, we can walk new team members through a previous profile, explain the thinking behind key stages, and let them interact with data—not just machinery. "Our team's at a point now where other people are roasting. And I need to make sure they can look at previous roasts and ask: 'Okay, what's different about this roast than that roast?' And Cropster makes that really easy." — Matt Berry 2. Repeatability, Not Guesswork Every roast tells a story—and with Cropster, we can read it back. When a customer raves about a specific batch or a wholesale client wants to reorder the same profile, we can go back and match the roast exactly. The variables are right there: development time, temperature curves, turning points, and notes. This matters especially in air roasting, where roast dynamics move fast. Having live curve tracking gives us immediate feedback when something's off—before it gets into the cooling tray. 3. Inventory Visibility Before Cropster, green inventory tracking was a manual task. Now, it's built into our daily rhythm. We know: How much green we have in real time How much we'll need for upcoming orders When to reorder to avoid shortages This reduces stress during peak seasons and makes our sourcing more strategic. "I can just go into Cropster and see how much of that natural Ethiopia we've got left. It's right there, live." — Matt Berry 4. Tighter Communication With roasting, café operations, e-commerce, and wholesale all running in parallel, we needed a central source of truth. Cropster helped us build a system that connects: Production scheduling Roast logging Inventory forecasting Team communication This lets us spend less time rechecking details and more time roasting great coffee. Cropster + Air Roasting = Compatibility For those wondering: yes, Cropster works beautifully with air roasting, and it’s a game-changer for precision-driven roasting methods. Our roasting style relies heavily on precise airflow and fast heat transfer to achieve consistent and high-quality results. Cropster's real-time graphing and logging features make it easy to track every detail of the roast, allowing us to make on-the-fly adjustments or replicate a roast with exact precision. The software doesn’t just accommodate air roasting—it actively supports it with powerful tools like live temperature monitoring, detailed curve comparisons, and roast replay, giving us unparalleled control over the process. Whether you're using a fluid bed or hot-air roasting system, Cropster can help elevate your workflow. It enhances the clarity and control we value, making it easier to fine-tune profiles and experiment with different variables to get the perfect roast. If you’ve been unsure whether Cropster is the right fit for air roasting, we’ve found it to be an essential tool that empowers us to push the boundaries of what’s possible with this style of roasting. Advice to Other Roasters When we started growing as a local coffee roaster—especially one using air roasting—we learned a few key lessons along the way. First, it’s important to start small but track everything early on. You don’t need to activate every tool or feature right away. Begin with the basics like roast logging and inventory tracking, and let your system grow naturally alongside your business. We also found that building a shared language was crucial. Tools like Cropster give your team a common vocabulary for training, quality control, and planning. Embracing this shared language from the beginning made everything run more smoothly. Finally, integrating tools into your daily workflow is essential. Cropster really shines when it becomes second nature. From setting up roast schedules to using it during roasting sessions and reviewing afterward, the more we relied on it, the more valuable it became to our process. These lessons helped us streamline our operations and focus on what matters most—crafting great coffee. Looking Ahead Implementing Cropster didn't change what makes Ember unique—it supported it. As a Central Minnesota coffee roaster committed to craft and community, we believe technology should serve the people behind the process. That's what Cropster has done for us. It's become a tool that helps us focus less on the variables—and more on the coffee itself. We're still learning. We're still adapting. But thanks to tools like Cropster, we're doing it with more clarity, more consistency, and more confidence in every cup. Want to hear more about how we use Cropster day-to-day?Have questions about air roasting or managing a growing roasting team?Drop a comment, share this with a fellow Minnesota coffee roaster, or find us on Instagram @embercoffeeco. Let's keep raising the bar—one well-documented roast at a time.

Like a lot of small business owners, I wear a lot of hats: roaster, operator, strategist, sometimes janitor. When we launched Ember Coffee, our mission was simple: roast exceptional coffee, build community, and do it with integrity.But scaling online? That’s a different beast. At one point, I decided to go all in on growing our e-commerce and subscription business. I set aside a dedicated marketing budget and started researching Facebook ads. I knew just enough to be dangerous, and to know I didn’t know enough. That’s when I made a decision that felt smart at the time. I hired a paid Facebook ads agency. This is the story of what happened, what I learned, and what I’d tell any other founder thinking about doing the same. Why I Hired an Agency I hired an ad agency because I didn’t want to waste money experimenting. Facebook ads are complex, constantly changing, and filled with nuance. I didn’t want to just run ads, I wanted someone to help me make that spend effective. The goal was simple:• Grow the number of coffee subscriptions• Build out our online store’s customer base• Do it efficiently, without burning cash I wanted a partner, someone I could trust to help us scale thoughtfully. Why I Chose the One I Did The agency came by referral. A customer at our café mentioned she’d worked with them for her own business and had seen a strong return. That helped cut through the noise, especially since digital marketing is full of hype and half-truths. What really impressed me was that when I first reached out, the owner of the agency actually turned me down. She said our site’s “add to cart” conversion rate wasn’t high enough and gave me a few actionable tips to fix it. I made the changes, saw results, and reached back out. This time, she agreed to work with me. It felt like I was in good hands. The onboarding was smooth, the team was organized, and they had impressive systems: custom templates, structured content folders, a whole playbook. It was one of the better onboarding experiences I’ve had with a service business. When Things Started to Unravel It only took a couple weeks before I noticed a shift. The founder who had onboarded me handed me off to someone else, an account manager who, while friendly, often seemed to be in another time zone (and sometimes another headspace). Response times slowed down. Our meetings started feeling rushed and underprepared. And most importantly, our return on ad spend (ROAS) was bad. Like sub-1.0 bad. For context: if your ROAS is under 1.0, you’re spending more to acquire a customer than that customer is spending with you. Every week I was told the same things:• “We’re still in the learning phase”• “We need more time to optimize”• “Let’s increase ad spend to improve results” That last one was especially frustrating. Because here’s the trick. It looked like things were going well. The roastery was busy. Orders were coming in. But once I looked closely at the data, I realized the growth wasn’t sustainable. The agency was spending thousands of dollars of my money on ads and encouraging deep discounts on top of that. Meanwhile, I was paying them $3,000 a month in management fees. It started to feel like I was carrying all the risk, and they were just along for the ride. The Economics Didn’t Add Up If you’re in the coffee business, you know margins are tight. Our average order value isn’t $300. It’s not even close. It’s specialty coffee, premium, yes, but affordable. For our math to work, we need a ROAS of at least 3.0 to cover cost of goods, fulfillment, ad spend, and overhead. Anything less than that, and we’re subsidizing growth. That might be fine for a venture-backed SaaS company. But we roast coffee. We can’t afford vanity metrics. Even with increasing ad budgets and constant tweaking, nothing moved the needle. And worse, they kept pushing deeper discounts to juice conversions. It got to the point where we were giving away too much value up front just to make the numbers look better. That wasn’t marketing. That was misdirection. When I Finally Pulled the Plug I gave them six months.Six months of high spend, low returns, and mounting frustration. When I finally added everything up, including management fees, ad costs, margin loss from discounts, it became clear this wasn’t a short-term slump. It was a flawed model. So I ended it. And while it was painful financially, it taught me lessons I couldn’t have learned otherwise. What I Learned Retainers Only Make Sense If You Have High Ticket Sales If your average order value is under $50, the economics of most ad agencies just won’t work for you. They’re better suited to businesses selling $200+ products or services where one sale more than covers the cost of acquisition. Don’t Confuse Activity with Effectiveness We had lots of ad sets running. We had tests happening. But activity doesn’t equal impact. If your ROAS is low, all the dashboards in the world won’t change the bottom line. Be Skeptical of “Performance-Based” Deals Too After that experience, I talked to an SEO agency that wanted to work on a pure commission model. No retainer. Sounds great, right? But I realized they were basically asking me to fund their learning curve with my ad spend. Red flag. Discounts Aren’t a Strategy Throwing discounts at cold audiences to hide weak ad creative or targeting is lazy marketing. It damages your brand and cuts your margins. Use them sparingly and with intent, preferably for returning customers, not strangers. Control Testing Matters One thing the agency did teach me: test small changes at a time. Keep the creative the same and test new headlines. Or vice versa. And give the algorithm time to learn. That was solid advice. What I’d Do Differently Now • Learn the fundamentals. There are great free podcasts, books, and courses out there. Start with Alex Hormozi’s stuff. You’ll come out way more capable.• Run ads yourself first. Even if it’s just for $5 a day. Get familiar with how targeting, creative, and budget interact.• Pay for coaching, not control. Instead of handing over thousands to an agency, pay an expert hourly to review your work, give feedback, and help you level up.• Stay close to the data. No matter who’s running your ads, make sure you understand the numbers. If someone can’t explain what’s working and why, walk away. Final Thought I’m not against hiring experts. But if you’re a small business trying to grow thoughtfully, you need to be more than just the budget holder. You need to be the strategist. Because nobody, no matter how “data-driven” or “conversion-obsessed” they claim to be, will care about your business like you do.